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The Biggest PR Disasters Of 2016

ImPRessions - Crenshaw Communications

2016 had plenty of the kind of the kinds of news-making crises that public relations people dread. swim team star Ryan Lochte was a loser when it came to his behavior at the 2016 Olympics. Heather Bresch, CEO of pharmaceutical company Mylan, became the poster child for industry greed in 2016. Lochte loses luster.

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Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

Another dilemma for the platforms is that both human intervention and technology algorithms have disadvantages, so in a way, they ‘re in a trial-and-error phase. Even before the Cambridge Analytica controversy, Facebook had come under fire for its role in featuring fake news that may have influenced the 2016 presidential election.

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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

The following article originally appeared on the AirPR blog. . Thank you Meredith Fineman for keeping me relevant), I have pulled together everything a PR person may have done in 2015 that they don’t need to do anymore, while giving y’all some guidance for 2016. Here’s what is O n Fleek for 2016: 1. Ahhh, the new year.

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How to Evolve with the 2016 PR Trends

Marketwired

As technology continues to demand change for all industries, it’s important to start your year off by planning the ways it could impact your day-to-day PR activities. Just in the past month many predictions have been made about 2016 PR trends, and a lot of them have overlapping themes. [By Alex Hoag].

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5 technologies that will change how you do PR

Presspage

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. These trends included: the importance of influencers. thought leadership.

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Earned Media Highlights from 2016

Shift Communications

Another coverage highlight this year came on behalf of Corcentric, when we placed a byline in CIO Review Magazine by Hugo Borda, their SVP of Technology and Engineering: The Rise of.NET and Challenges to Consider. After just a 20-minute conversation with Hugo, our team was able to compose the article on this subject matter that was new to us.

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5 Buzzworthy Social Media Trends For 2016

The Stalwart Blog

If this history and a handful of recently emerging trends are any indication, 2016 will be the host of yet another boom of social innovation. . Be on the lookout for these 5 social media trends in 2016: . 2015 was a big year for video, 2016 will be even bigger. Coming To You Live. But You Can Never Leave….