Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris.

Media 106

Media SEO Analytics Analysis 106

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today? Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 More articles, but shorter pieces. Here we go….

Trends 60

Trends Media Report Technology 60

PR 20/20

SEPTEMBER 21, 2016

This year, the PR 20/20 team sent four employees, including myself, to the local conference to mingle with the best and brightest in content marketing. COPE-worthy content can be expressed through blogs, video, email, social, bylined articles and more. Reid’s session focused on the idea of COPE: create once, publish everywhere.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Sword and the Script

MARCH 11, 2017

There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. Technology is by definition the application of science for practical use. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else.

Tools 68

Tools Marketing Advertising Advertising 68

Reputation Us

OCTOBER 18, 2016

So do the results: In the first half of 2016 alone, the NCUA approved 100 mergers. While credit union merger counts have slowed since the 277 consolidations completed in 2012 – totaling 254 in 2013, 257 in 2014 and 235 in 2015 – 2016 brought an uptick in numbers. having the same core provider). Refining Your Communications Strategy.

Reputation 60

Reputation Communications Financial Internal 60

Presspage

APRIL 12, 2018

AP was an early, and substantial investor in natural language programming, a precursor technology now being perfected via Artificial Intelligence in the form of robot reporters. In 2016, Heliograf created more than 500 articles in the same time frame. Can we really expect news organizations to compete against that?”

Company 111

Company Media Journalism Report 111

Shift Communications

MARCH 22, 2016

However, what they should focus on is: what has the event become; who does it cater to; is it relevant for my brand or my employees? Every year you will read recaps of products, technologies and parties within the interactive portion of the event. Esquire: The 12 Biggest Winners of SXSW 2016.

Privacy 60

Privacy Hotels Film Data 60

Stern + Associates

AUGUST 8, 2022

Often employees and even senior managers are not attentive to cyber threats and the hackers go after this human factor by using “social engineering,” basically when hackers use information to trick someone into believing they are someone they’re not so they can gain access to their system. Now we know better.

Analysis 62

Analysis Government System Policies 62

PR Conversations

JULY 5, 2016

Copyright: Museum of Public Relations (May 2016). Copyright: Adrian Crookes (May 2016). examples of old media technologies. “I am fascinated by contemporaneously written articles about PR. Not to mention, this was Fortune writing a fairly positive article on PR.” Under the gaze of Bernays.

Publicity 53

Publicity Education Video Film 53

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story. Since its launch, we’ve penned more than 400 articles to share what we’re learning in the space. And it’s not just the technology we’re excited about. Here’s what it means to you.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Some articles I’ve read cite 11 acquisitions in its recent history. 3) September 15, 2014: Visible Technologies. Sources: Crunchbase , DM News ).

Technology 12

Technology Software Company Marketing 12

PR Conversations

JULY 5, 2016

Copyright: Museum of Public Relations (May 2016). Copyright: Adrian Crookes (May 2016). examples of old media technologies. “I am fascinated by contemporaneously written articles about PR. Not to mention, this was Fortune writing a fairly positive article on PR.” Under the gaze of Bernays.

Publicity 40

Publicity Education Video Film 40

PR Conversations

JULY 5, 2016

Copyright: Museum of Public Relations (May 2016). Copyright: Adrian Crookes (May 2016). examples of old media technologies. “I am fascinated by contemporaneously written articles about PR. Not to mention, this was Fortune writing a fairly positive article on PR.” Under the gaze of Bernays.

Publicity 40

Publicity Education Video Film 40

Reputation Us

SEPTEMBER 7, 2016

From the August 31, 2016 issue of Credit Union Times Magazine. And as part of the collaboration, she asked if the reporter would be willing to give her the opportunity to view the article before it is printed or posted on its news site. Credit Union Crisis Planning Essential. By Peter Strozniak. The reporter agreed.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Norton's Notes

NOVEMBER 22, 2016

However, before that I was discussing the digital landscape with a potential employee, and they expressed their thoughts to me that blogging was now dead. Where in the world is WordPress.com used in 2016 and in what languages? Not to mention the mummy bloggers – if you work in PR you know what I mean. billion pages each month.

Blogging 28

Blogging Marketing Web Twitter 28

PR Conversations

MAY 24, 2016

Looking back to the early 1990s, articles reveal an unprecedented rate of closure of consultancies, but do not consider the impact this had on practitioners and their careers. Yet it is more than double the UK general average employee churn rate of 10%. Volatility of consultancy sector PR careers.

Publicity 41

Publicity Agency Study Mobile 41

Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. In January 2016, Powerhouse Communications was born.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Achieving a certain number of articles per week. Article quality as defined by the number of shares. An average article gets: 37,500 visits. The Results.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

DECEMBER 22, 2020

Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. Separately, U.S.-based

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

OCTOBER 1, 2019

And now onward this month’s PR technology summary…. The Agility platform was originally part of PR Newswire but was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. click images for higher resolution). 1) Agility reimagines media monitoring. NASDAQ: INOD ). A negative one?

Pitching 61

Pitching Analysis Report Video 61

Beyond PR

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Achieving a certain number of articles per week. Article quality as defined by the number of shares. An average article gets: 37,500 visits. Hustle and pitch.

Real Estate 57

Real Estate How To Web Case Study 57

MaccaPR

DECEMBER 19, 2016

Another common tactic is for the author to share an article about the content offering on his or her LinkedIn profile through LinkedIn Pulse. Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. I also have stopped reading articles or watching videos online without intention. This helps me not lose important educational articles, but manage it in my off-hours. (On

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. Jeff Perkins (@jeffperkins8) December 7, 2016. If your speaker is prolific, then research and roundup previous blog posts and contributed articles he or she has published.

B2B 60

B2B Infographics Interviews eBook 60

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 192

Financial Reddit Advertising Advertising 192

PRSay

FEBRUARY 12, 2021

In 2016, he founded Craig Newmark Philanthropies, which supports organizations that advocate for trustworthy journalism, voter protection, women in technology, and military veterans and their families. I saw that in 2016 the immune system of democracy didn’t work so well.

Ethics 172

Ethics Communications Nonprofit Journalism 172

Doctor Spin

DECEMBER 4, 2023

Employee performance reviews : Managers might give more weight to actions and results that confirm their preconceived notions about an employee’s performance, overlooking evidence to the contrary. A basic principle is that media, information technologies, and communication formats can affect events and social activities.“

Media 52

Media eBook Viral Construction 52

Sword and the Script

DECEMBER 15, 2020

2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Every employee needs media training. As a result, employees at different levels, automatically and without any pretension, became spokespeople. Creative employee communications. Susan Kostal | Stet.

Marketing 168

Marketing Employee Content Marketing Training 168

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

2016 had plenty of the kind of the kinds of news-making crises that public relations people dread. swim team star Ryan Lochte was a loser when it came to his behavior at the 2016 Olympics. But Stumpf at first seemed to blame rank-and-file employees, 5300 of whom were fired over the scandal. Samsung’s product recall gets heated.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

PRSay

MAY 18, 2016

*This article was provided by Cision, a PRSA partner. The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts.

Data 106

Data Meeting Measurement Guidelines 106