Stephen Waddington

JULY 6, 2022

billion in 2016 (Public Relations and Communications Association, 2016). To communicate effectively across a full range of platforms and technologies. This article is related to my area of study investigating the potential for public relations to operate as a management discipline. Organisational Capabilities.

Publicity 167

Publicity Ethics Training Education 167

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. At more than 6500 words, the article is a very long read for any medium, let alone online. Video goes vertical.

Trends 120

Trends Mobile Video Film 120

Stephen Waddington

AUGUST 11, 2019

I’ve become obsessed in the last few weeks with deconstructing the communications around the EU Referendum in 2016. My article last week outlines the developing narrative and numerous ethical issues. It spotlights the need for urgent legislation to govern political campaigning. He was the campaign’s chief architect.

Communications 96

Communications Ethics Public Affairs Government 96

Practical Law Construction

AUGUST 23, 2021

To take Brazil as an example, following in the footsteps of the 2012 London Olympics, the Rio 2016 Olympic Games implemented dispute avoidance and resolution provisions in 35 of the key contracts as part of the Games. All members of the Board shall be jointly appointed by the contracting parties ( article 6, SPDBA ).

Construction 52

Construction Government Engineering Trends 52

Business Wire

MARCH 7, 2017

Serena Ehrlich, Director of Social and Evolving Media, Business Wire The following is Part II of Business Wire's article providing a closer look at influencer marketing and how it can help you amplify your message. Do not expect influencers to write for free. You may need to use technology to track these metrics.

Marketing 156

Marketing Guidelines Measurement Analytics 156

Bianchi Biz Blog

SEPTEMBER 20, 2021

I’m one of several road test editors at Roadshow , a division of the technology site CNET. Aside from evaluating new vehicles, I also script and host videos, write feature stories and help produce commerce-related posts. Basically, I do everything (or at least it feels like I do, LOL). . Any pet peeves with PR people?

Meeting 66

Meeting Automotive Media Airlines 66

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. Sources pay a fee if they are included in a published article.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

DECEMBER 24, 2016

In fact, those analytics are a principle influence on the three articles I recommend each week for the Unscripted Marketing links roundup. What follows below are the top 10 articles I shared on Twitter – out of 3,306 posts in 2016 – which provides something of a snapshot of the marketing trends over the year.

Twitter 60

Twitter How To B2B Analytics 60

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today? Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

JUNE 13, 2017

Since our launch in late 2016, we’ve profiled dozens of marketing AI solutions providers and discussed how marketers can begin using AI to drive productivity, personalization and performance. Understanding the ideas that follow is critical to applying artificial intelligence and related technologies to your business. Write content.

Marketing 51

Marketing Technology Content Marketing Conference 51

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 More articles, but shorter pieces. Here we go….

Trends 60

Trends Media Report Technology 60

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. Constantly on my radar and well-received by HDT’s audience is: emerging technology, alternative fuel, and autonomous advancement. Describe the craziest or most fun story you have written.

Meeting 81

Meeting Automotive Media Transportation 81

Sword and the Script

NOVEMBER 12, 2016

As always, below are three article I’ve vetted on the topic that I believe are deserving of your perusal. The eMarketer report drew from surveys conducted by Pan Communications , the B2B Technology Marketing Community on LinkedIn, and the Atlanta-based demand generation firm, Annuitas.

B2B 115

B2B Marketing How To Survey 115

Sword and the Script

DECEMBER 10, 2016

As it is every week, below you’ll find three articles I’ve vetted and recommend for in-depth reading. Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. 1) B2B to Invest 12.3% of Revenue in Marketing. Where will marketing invest that budget?

Marketing 60

Marketing Survey B2B Study 60

Wadds Inc.

JULY 6, 2022

billion in 2016 (Public Relations and Communications Association, 2016). To communicate effectively across a full range of platforms and technologies. This article is related to my area of study investigating the potential for public relations to operate as a management discipline. Organisational Capabilities.

Publicity 72

Publicity Ethics Training Education 72

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Then, I found my path by doing the only thing I knew I was passionate about at the time—I began to write. Think about how rapidly technology has evolved over the last two decades. This technological revolution is unstoppable.

Education 52

Education Marketing Conference Agriculture 52

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Google Fred Update.

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

NOVEMBER 26, 2016

As with every week, below are three exceptional articles, reports or blog posts, that I’ve vetted and recommend for further reading. The Marketplace interview was based on the article titled You Can Blame Soda Brands for the Rise of Product Placement in Entertainment by Kevin Lincoln and Charles Bramesco.

Brand 60

Brand Branding Content Marketing Film 60

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? In this 8,000-word article , you’ll discover how I – a 45-year-old Brit with no writerly mates – turned my pipedream into a not-so-shitty first draft of 87,000 words. 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5

Writing 83

Writing Google Blogging Exercises 83

PR Conversations

JULY 5, 2016

Copyright: Museum of Public Relations (May 2016). Copyright: Adrian Crookes (May 2016). examples of old media technologies. “I am fascinated by contemporaneously written articles about PR. Not to mention, this was Fortune writing a fairly positive article on PR.” Under the gaze of Bernays.

Publicity 53

Publicity Education Video Film 53

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

PR Conversations

JULY 5, 2016

Copyright: Museum of Public Relations (May 2016). Copyright: Adrian Crookes (May 2016). examples of old media technologies. “I am fascinated by contemporaneously written articles about PR. Not to mention, this was Fortune writing a fairly positive article on PR.” Under the gaze of Bernays.

Publicity 40

Publicity Education Video Film 40

PR Conversations

JULY 5, 2016

Copyright: Museum of Public Relations (May 2016). Copyright: Adrian Crookes (May 2016). examples of old media technologies. “I am fascinated by contemporaneously written articles about PR. Not to mention, this was Fortune writing a fairly positive article on PR.” Under the gaze of Bernays.

Publicity 40

Publicity Education Video Film 40

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. These trends included: the importance of influencers. thought leadership.

Technology 115

Technology Big Data Video Data 115

Karen Freberg

NOVEMBER 1, 2017

I am forever grateful for the coverage, write ups, and praise the class has received at the local and national level. This was a conversation I had back in late 2016, and it continued on for 2017. Each year, the class gets more and more exposure, which has been very exciting. No pressure, right? That’s what I thought.

Social Media 40

Social Media Media Exercises Education 40

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. If you’ve reached this far, you’ll know I’m feeling snarky about the state of PR affairs at the start of 2016. Cosmoblogawards. So what do I expect you to do?

Publicity 40

Publicity Ethics Creativity Travel 40

Norton's Notes

NOVEMBER 22, 2016

Giants like the Huffington post started their lives as simple blogs , and it was a time when they were cropping up everywhere, covering every subject from PR, marketing through to technology (Techcrunch is still a big favourite of mine)– it was an exciting time and blogging influencers popped up all over the place. billion pages each month.

Blogging 28

Blogging Marketing Web Twitter 28

Doctor Spin

DECEMBER 4, 2023

A basic principle is that media, information technologies, and communication formats can affect events and social activities.“ Source: Writing Technologies eJournal 2 Dijck, J., & Poell, T. Writing Technologies eJournal. Writing Technologies eJournal. Media Logic. Understanding Social Media Logic.

Social Media 52

Social Media Media eBook Technology 52

Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. In January 2016, Powerhouse Communications was born.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

DECEMBER 22, 2020

Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Journalists produce 10+ articles per week. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. Public relations statistics from 2020. Separately, U.S.-based

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Greg Galant | Muck Rack. ” Jered Martin | OnePitch.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Bianchi Biz Blog

MAY 17, 2021

I work out of my home and call my freelance writing business Baxter TechWrite. Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. Describe the craziest or most fun story you have written.

Meeting 65

Meeting Automotive Engineering Media 65

PR 20/20

DECEMBER 6, 2016

The analyst firm says: “Business content, such as shareholder reports, legal documents, market reports, press releases, articles and white papers, are all candidates for automated writing tools.”. The Marketing Artificial Intelligence Institute was created to understand how AI technologies are transforming marketing.

Content Marketing 40

Content Marketing Marketing System Technology 40

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. She writes on Buffer, Fast Company, Huffington Post, and Entrepreneur. Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

OCTOBER 1, 2019

And now onward this month’s PR technology summary…. The use cases are plentiful, from search suggestions, as Agility says they’ve done here, to analyzing media coverage and notifying you of new reporter and influencers you have not reached out to but are writing about topics you are pitching. click images for higher resolution).

Pitching 61

Pitching Analysis Report Video 61

PR 20/20

SEPTEMBER 21, 2017

More specifically, can we use machines to write blog posts at scale?”. I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. And, then, of course, there’s Amazon. Back to Top.

Marketing 53

Marketing Software eBook Technology 53

PR 20/20

JULY 17, 2018

Artificial intelligence is an umbrella term for a collection of powerful tools, technologies and algorithms used to make machines smart, which, in turn, enhance human knowledge and capabilities. It’s hard for marketers to find the AI technologies they can trust to move their brands, and careers, forward. Write email subject lines.

Marketing 41

Marketing How To Technology Resources 41