Shift Communications

DECEMBER 15, 2016

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! After the piece above went live, I sent Brandt a handwritten thank you note which went a long way with him – because of this, he ended up including Blink in an additional two articles ( here and here )”. Ali Parisi, Account Coordinator.

Print 60

Print Media Travel Wireless 60

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Still, according to an article in Business Insider , 34 percent of marketing executives felt unprepared for this change in 2018. ” The rise of customer segmentation. SCHEDULE A DEMO.

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. Sources pay a fee if they are included in a published article. Meltwater acquires Linkfluence.

Media 106

Media SEO Analytics Analysis 106

Shift Communications

MAY 22, 2017

Every new channel reduces the friction needed for consumers to get what they want. Industry publications and articles. 83% of managers in 2016 can’t find/hire any. Vice President, Marketing Technology. Machine Reading. Client announcements. Coverage tracking and monitoring. Social media management. Christopher S.

Publicity 166

Publicity Analytics Data Advertising 166

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

ISEBOX

DECEMBER 14, 2016

mHealth solutions are an effective way for pharmaceuticals companies to enhance consumer engagement, such as by offering such relevant, information on where to find a provider or streamlining prescription renewals. For instance, an LED light is helpful for the average consumer who needs to navigate in the dark.

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

Beyond PR

AUGUST 30, 2016

For the next 10 to 15 years, those in the Class of 2016 will likely earn less, and have more spells of unemployment, than if they had graduated when job opportunities were plentiful.”. Consumer Technology. Given these odds, college students want to read about how they can improve their chances of finding a job after school.

Radio 68

Radio Media Newspapers Technology 68

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. Read Cision’s free “State of the Media 2016 Report!” I guess I’d have to say it’s just been keeping up with the pace of the whole technology industry.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Business Wire

MARCH 7, 2017

Serena Ehrlich, Director of Social and Evolving Media, Business Wire The following is Part II of Business Wire's article providing a closer look at influencer marketing and how it can help you amplify your message. You may need to use technology to track these metrics. These articles are great! Or email us with questions!

Marketing 156

Marketing Guidelines Measurement Analytics 156

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). times greater than he did in 1948.

Media 79

Media Analytics Technology Corporate 79

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Case Study 42

Case Study Storytelling Study Engineering 42

PR 20/20

SEPTEMBER 21, 2016

COPE-worthy content can be expressed through blogs, video, email, social, bylined articles and more. In order to earn, and keep, consumer trust, it’s imperative for businesses to adapt their thinking, break down silos, and get out of their comfort zones. Reid’s session focused on the idea of COPE: create once, publish everywhere.

Content Marketing 40

Content Marketing Marketing B2B Video 40

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

MARCH 11, 2017

There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. Technology is by definition the application of science for practical use. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else.

Tools 68

Tools Marketing Advertising Advertising 68

Shift Communications

MARCH 22, 2016

Every year you will read recaps of products, technologies and parties within the interactive portion of the event. For other thoughts on the event we’ve included a round-up of articles focused on the event at the end of this post.). Esquire: The 12 Biggest Winners of SXSW 2016.

Privacy 60

Privacy Hotels Film Data 60

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. But technology isn’t the whole story. 43% of global consumers said they are willing to spend more for a product or service that supports a cause.

Marketing 52

Marketing Storytelling Technology Community 52

Mindful Marketing

JUNE 19, 2021

From 2016 to 2020, revenue from influencer marketing leapt from $1.7 From 2016 to 2020, revenue from influencer marketing leapt from $1.7 In The Drum article referenced above, author Adam Whyte suggests that pandemic lockdowns kept many people at home and online more often, giving them extra time to be content creators and consumers.

Social Media 81

Social Media Media Fashion Instagram 81

Waxing UnLyrical

NOVEMBER 20, 2018

Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities. Marketing and Communications are converging as PR is poised to evolve radically over the next decade.

Measurement 56

Measurement Storytelling Data Technology 56

Norton's Notes

JANUARY 25, 2018

According to this article , over 60% of marketers plan to increase their investment in video over the next year. Consumers expect daily, engaging, interactive content that can capture their attention without clicking an article link. It seems everywhere we turn now we are being told video is where it is at.

Video 38

Video Social Media Media Google 38

Sword and the Script

NOVEMBER 26, 2016

As with every week, below are three exceptional articles, reports or blog posts, that I’ve vetted and recommend for further reading. The Marketplace interview was based on the article titled You Can Blame Soda Brands for the Rise of Product Placement in Entertainment by Kevin Lincoln and Charles Bramesco.

Brand 60

Brand Branding Content Marketing Film 60

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. That led me to launch Marketing AI Institute in 2016, create the Marketing AI Conference (MAICON) in 2019, and, most recently, introduce AI Academy for Marketers in 2020. Think about how rapidly technology has evolved over the last two decades.

Education 52

Education Marketing Conference Agriculture 52

Sword and the Script

JULY 9, 2016

I believe technology gives us leverage, but like Peter Thiel says in his book Zero to One , it works best when it compliments or augments humanity rather than replaces it. As always here are three thought-provoking articles or blog posts we’ll worth carving out some time to read carefully. Leyla Arsan (@leyla_a) July 1, 2016.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

The Resolution Blog

NOVEMBER 25, 2015

They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. PR planning for 2016? If you know any this article from 'behind the spin' 25. Technology investment + human capital = The virtuous PR circle. Brain gems for decision-makers. How about a movement?

eBook 120

eBook Google Tools Analytics 120

PRSay

JANUARY 31, 2017

An article on Brandwatch published in early 2016 even discusses a brand that utilized Kim’s Instagram to drive engagement and found ended up investing a mere $30 for 30 online orders. An article on Digiday states, “Instagram followers with under 1,000 followers have a like rate of about 8 percent.

Instagram 60

Instagram Social Media Software Brand 60

Beyond PR

JULY 19, 2016

Headline Before: XYZ Corporation, a Technology Company, Partners with Leading Consumer Electronics Brand ABC at ConsumerTech 2016 to Launch Wireless Earbuds. New Subheadline: Visit XYZ in booth 720 at ConsumerTech 2016. Focus on being succinct and utilize subheads to add context. Headline After: XYZ Corp.

Writing 40

Writing Wireless How To Travel 40

Prohibition

MAY 4, 2017

Back in December 2016, football was hit with the tragic news that the plane carrying Brazilian club Chapecoense crashed on its way to the Copa Sudamericana final, killing 71 and injuring 6 others. 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m. 6) Gareth Bale (@GarethBale11) Twitter: 11.8m Instagram: 28.8m.

Sports 54

Sports Social Media Instagram Media 54

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. These trends included: the importance of influencers. thought leadership.

Technology 115

Technology Big Data Video Data 115

Norton's Notes

NOVEMBER 22, 2016

So last week was rather busy, the team at Prohibition and I went out to the CIPR Pride Awards for Yorkshire & Lincolnshire and thankfully we scooped another award – this year it was “Best Consumer Relations Campaign” for a campaign we did for Interflora. Where in the world is WordPress.com used in 2016 and in what languages?

Blogging 28

Blogging Marketing Web Twitter 28

Sword and the Script

FEBRUARY 22, 2022

The statistic goes like this: A 2015 Microsoft study shows that the average consumer has an attention span of eight seconds down from 12 seconds back in 2000. of articles and blog posts that start with this statistic. That’s according to the BBC in a 2017 health section article titled, Busting the attention span myth.

Biotechnology 85

Biotechnology Study Survey Radio 85

Sword and the Script

DECEMBER 22, 2020

Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Journalists produce 10+ articles per week. based Onclusive and Business Wire , which analyzed 15,000 press releases and concluded, “…the best days to put out news releases to generate coverage articles are Tuesdays and Fridays.”.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Doctor Spin

DECEMBER 4, 2023

A basic principle is that media, information technologies, and communication formats can affect events and social activities.“ Source: Writing Technologies eJournal 2 Dijck, J., & Poell, T. Writing Technologies eJournal. Writing Technologies eJournal. Media Logic. Understanding Social Media Logic. 3 Silfwer, J.

Social Media 52

Social Media Media eBook Technology 52

Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. In January 2016, Powerhouse Communications was born.

Pitching 228

Pitching Agency Social Media Creativity 228

PR 20/20

DECEMBER 6, 2016

The analyst firm says: “Business content, such as shareholder reports, legal documents, market reports, press releases, articles and white papers, are all candidates for automated writing tools.”. Artificial intelligence technologies are advancing rapidly, to the point where the Associated Press now has machines writing full earnings reports.

Content Marketing 40

Content Marketing Marketing System Technology 40

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. We’ve profiled 27 companies since launching the Marketing Artificial Intelligence Institute in November 2016. Back to Top.

Marketing 53

Marketing Software eBook Technology 53