Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. And here’s the Meltwater deals: “Meltwater’s total costs around acquisitions since 2016 could total $69.8 It’s a classic must-read among technology types because it’s a road map for bridging the gap between early adopters – and the mainstream market in the early majority.

Analytics 68

Analytics Report Technology Pitching 68

Sword and the Script

MARCH 11, 2017

There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. Technology is by definition the application of science for practical use. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else. Talk to Us!

Tools 68

Tools Marketing Advertising Advertising 68

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today? Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 More articles, but shorter pieces. Here we go….

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 10, 2016

As it is every week, below you’ll find three articles I’ve vetted and recommend for in-depth reading. Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. 1) B2B to Invest 12.3% of Revenue in Marketing. Where will marketing invest that budget?

Marketing 60

Marketing Survey B2B Study 60

Presspage

APRIL 12, 2018

AP was an early, and substantial investor in natural language programming, a precursor technology now being perfected via Artificial Intelligence in the form of robot reporters. In 2016, Heliograf created more than 500 articles in the same time frame. Can we really expect news organizations to compete against that?”

Company 111

Company Media Journalism Report 111

Stuart Bruce

MAY 20, 2016

The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world. trillion to the UK economy.

Reputation 94

Reputation Measurement Brand Branding 94

Sword and the Script

NOVEMBER 26, 2016

As with every week, below are three exceptional articles, reports or blog posts, that I’ve vetted and recommend for further reading. with $1 million of advertising; in return, Hershey could use E.T. Mr. Ross is the Gartner analyst that wrote the assessment on content marketing for the Digital Marketing and Advertising Hype Cycle 2016.

Brand 60

Brand Branding Content Marketing Film 60

Sword and the Script

JULY 9, 2016

I believe technology gives us leverage, but like Peter Thiel says in his book Zero to One , it works best when it compliments or augments humanity rather than replaces it. As always here are three thought-provoking articles or blog posts we’ll worth carving out some time to read carefully. Leyla Arsan (@leyla_a) July 1, 2016.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Some articles I’ve read cite 11 acquisitions in its recent history. 3) September 15, 2014: Visible Technologies. Sources: Crunchbase , DM News ).

Technology 12

Technology Software Company Marketing 12

Prohibition

MAY 4, 2017

Back in December 2016, football was hit with the tragic news that the plane carrying Brazilian club Chapecoense crashed on its way to the Copa Sudamericana final, killing 71 and injuring 6 others. 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m. 6) Gareth Bale (@GarethBale11) Twitter: 11.8m Instagram: 28.8m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. If you’ve reached this far, you’ll know I’m feeling snarky about the state of PR affairs at the start of 2016. Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. These trends included: the importance of influencers. thought leadership.

Technology 115

Technology Big Data Video Data 115

Karen Freberg

NOVEMBER 1, 2017

This was a conversation I had back in late 2016, and it continued on for 2017. I am starting to get more involved with sharing content for the class, but there will be some universal articles both classes will need to be aware of for the spring (since social media is constantly changing). No pressure, right?

Social Media 40

Social Media Media Exercises Education 40

PR Conversations

MAY 24, 2016

Looking back to the early 1990s, articles reveal an unprecedented rate of closure of consultancies, but do not consider the impact this had on practitioners and their careers. Volatility of consultancy sector PR careers. Based on historic reports in the the UK version of PR Week, churn appears to be most prevalent in the agency sector.

Publicity 41

Publicity Agency Study Mobile 41

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. In January 2016, Powerhouse Communications was born.

Pitching 228

Pitching Agency Social Media Creativity 228

Bianchi Biz Blog

MAY 17, 2021

Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. This was at the Cummins event in 2016 when they introduced the X15 engine, which had extensive internal changes in order to reduce its fuel consumption.

Meeting 65

Meeting Automotive Engineering Media 65

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. We’ve profiled 27 companies since launching the Marketing Artificial Intelligence Institute in November 2016. Back to Top.

Marketing 53

Marketing Software eBook Technology 53

MaccaPR

DECEMBER 19, 2016

Another common tactic is for the author to share an article about the content offering on his or her LinkedIn profile through LinkedIn Pulse. We recommend that our clients advertise on at least one of their social channels to their target market. Encourage them to share a link to the landing page on their social channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

JUNE 7, 2018

Image and voice recognition have become serious technologies. Self-driving cars are viable technologies—and self-driving trucks may be next. There is a very real first mover advantage to this technology. Smart practitioners at small businesses are leveraging the technology to outcompete big brands. These get clicks.

Marketing 41

Marketing System Technology Google 41

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. Ironically, it was the most emailed article of the day.”. In 2016, an email marketing agency in the UK called AlchemyWorx tested 21 billion emails and found no real difference in the subject line length. Their recommendation?

Study 92

Study Marketing Data Analysis 92

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. Jeff Perkins (@jeffperkins8) December 7, 2016. If your speaker is prolific, then research and roundup previous blog posts and contributed articles he or she has published.

B2B 60

B2B Infographics Interviews eBook 60

PRSay

APRIL 22, 2021

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. Paid promotions can appear on a fake news site or run alongside a conspiracy theory-fueled Facebook page without an advertiser even realizing it happened.

Financial 192

Financial Reddit Advertising Advertising 192

Flack's Revenge

JUNE 20, 2018

Back in 2016, when I last covered the reports , the main storyline was social media’s growing role in news distribution. There’s been a sharp decline in Facebook Instant articles. Since the NY Times pays to boost news articles, they go there too. ” Facebook wants to support local news.

Journalism 136

Journalism Facebook Advertising Advertising 136

Sword and the Script

DECEMBER 15, 2020

2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. This will also take new technology tools, but more importantly, unprecedented involvement on a strategic level by corporate communications pros. Susan Kostal | Stet. The robots are already here.

Marketing 168

Marketing Employee Content Marketing Training 168

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibit A: The Death Knell of “Advertising’?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

PRSay

MAY 18, 2016

*This article was provided by Cision, a PRSA partner. The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts.

Data 106

Data Meeting Measurement Guidelines 106