Sword and the Script

DECEMBER 24, 2016

In fact, those analytics are a principle influence on the three articles I recommend each week for the Unscripted Marketing links roundup. What follows below are the top 10 articles I shared on Twitter – out of 3,306 posts in 2016 – which provides something of a snapshot of the marketing trends over the year.

Twitter 60

Twitter How To B2B Analytics 60

PR 20/20

JUNE 13, 2017

We started the Marketing Artificial Intelligence Institute to connect the dots for marketers, executives and entrepreneurs who want to learn how AI will impact their companies, industries and careers. Understanding the ideas that follow is critical to applying artificial intelligence and related technologies to your business.

Marketing 51

Marketing Technology Content Marketing Conference 51

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

Sword and the Script

MARCH 11, 2017

There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. Technology is by definition the application of science for practical use. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else.

Tools 68

Tools Marketing Advertising Advertising 68

Sword and the Script

NOVEMBER 12, 2016

In other words, this means understanding what is your customer trying to do , in addition to who they are, in order to build value in marketing that links those goals to offering. And so buyer personas are the theme of this week’s Unscripted Marketing links (UML). Market Research Mistake: Falling in Love with an Idea.

B2B 115

B2B Marketing How To Survey 115

PR 20/20

SEPTEMBER 29, 2020

Unpacking the Challenge: How to Help Marketers Understand & Apply AI. Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. So how do you get marketers to really understand AI , explore new concepts and take action?

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 billion pieces of editorial content.” Here we go….

Trends 60

Trends Media Report Technology 60

Presspage

APRIL 12, 2018

AP was an early, and substantial investor in natural language programming, a precursor technology now being perfected via Artificial Intelligence in the form of robot reporters. In 2016, Heliograf created more than 500 articles in the same time frame. How does a digital newsroom differ from content marketing?

Company 111

Company Media Journalism Report 111

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

DECEMBER 10, 2016

As it is every week, below you’ll find three articles I’ve vetted and recommend for in-depth reading. This week covers budget forecasts, planning considerations and the line item for influencer marketing. of Revenue in Marketing. Where will marketing invest that budget? 3) Budgets for Influencer Marketing.

Marketing 60

Marketing Survey B2B Study 60

The Resolution Blog

NOVEMBER 25, 2015

PR planning for 2016? This trends tool will help build out your campaign content & influencer insight in seconds. 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. What is Inbound & why should PR pros care?

eBook 120

eBook Google Tools Analytics 120

Norton's Notes

JANUARY 25, 2018

According to this article , over 60% of marketers plan to increase their investment in video over the next year. Consumers expect daily, engaging, interactive content that can capture their attention without clicking an article link. It seems everywhere we turn now we are being told video is where it is at.

Video 38

Video Social Media Media Google 38

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Some articles I’ve read cite 11 acquisitions in its recent history. 3) September 15, 2014: Visible Technologies. Sources: Crunchbase , DM News ).

Technology 12

Technology Software Company Marketing 12

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

DECEMBER 22, 2020

Every entry links to both the article I originally wrote – and to the underlying source, report or survey. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Source: Content Marketing is the New Conference ). The news is recycling content.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Movoto has taken these ideas and woven it into its content creation, marketing and link hustling. Achieving a certain number of articles per week.

How To 198

How To Real Estate Web Case Study 198

PR Conversations

MAY 24, 2016

Looking back to the early 1990s, articles reveal an unprecedented rate of closure of consultancies, but do not consider the impact this had on practitioners and their careers. Volatility of consultancy sector PR careers. Based on historic reports in the the UK version of PR Week, churn appears to be most prevalent in the agency sector.

Publicity 41

Publicity Agency Study Mobile 41

PR 20/20

DECEMBER 6, 2016

The analyst firm says: “Business content, such as shareholder reports, legal documents, market reports, press releases, articles and white papers, are all candidates for automated writing tools.”. Will artificial intelligence automate content creation? What Content Automation Actually Involves.

Content Marketing 40

Content Marketing Marketing System Technology 40

Beyond PR

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Movoto has taken these ideas and woven it into its content creation, marketing and link hustling. Achieving a certain number of articles per week. The Key Steps.

Real Estate 57

Real Estate How To Web Case Study 57

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Basically, artificial intelligence is the umbrella term for the algorithms, technologies and techniques that make machines smarter, and give them superhuman capabilities.

Marketing 53

Marketing Software eBook Technology 53

Sword and the Script

AUGUST 6, 2016

Yet there’s one area in particular, that’s always been of interest to marketing – alignment with sales – and that’s the theme for this week’s Unscripted Marketing links. The Sales & Marketing departments: Why & how they should merge https://t.co/jnHQSfpLnZ — Frank Strong (@Frank_Strong) July 12, 2016.

Marketing 60

Marketing Content Marketing SEO Data 60

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. Jeff Perkins (@jeffperkins8) December 7, 2016. Roundups are content curation at its finest. Are Facebook Ads Any Good for B2B Marketing?

B2B 60

B2B Infographics Interviews eBook 60

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. He's also a world-leading web strategist, content marketer, author, and speaker. I also have stopped reading articles or watching videos online without intention.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 168

Marketing Employee Content Marketing Training 168

MaccaPR

OCTOBER 26, 2015

Even today, a Google search on the words “Death of Public Relations” generates 108,000,000 results - including giddy articles titled “The Many Deaths of Public Relations,” “The Death of PR Agencies,” and “Corporate PR Is Dead.” million - had become the last successful, worst-polling candidates in the 2016 race.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48