Onclusive

APRIL 12, 2018

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. We must continually apply new technology tools and a data-driven approach to verifying maximum influence.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

The Hoffman Agency

AUGUST 21, 2023

One day, I came across a LinkedIn post for an intern position from Hoffman’s very own Brooklynn Loiselle, who also hailed from the University of Oregon. After doing some brief research on the agency, I decided to apply and set up an informational meeting with Brooklynn to go over the details of the internship. The rest is history!

Internal 36

Internal International LinkedIn System 36

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.

Transportation 99

Transportation Meeting Newspapers Media 99

5W PR

MARCH 23, 2018

I graduated from Penn State Wilkes-Barre with a Bachelors in Information Science & Technology. Growing up, I was very curious about website development and always saw myself doing something in the technology field. I moved to Astoria last summer and have been quickly adjusting to the fast-paced city life ever since.

Interviews 84

Interviews Agency SEO Google 84

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Over the years, PR people have learned that not every pitch will generate immediate interview opportunities. Working to elevate their visibility feels meaningful and significant.

Agency 310

Agency B2B B2C Pitching 310

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment.

Radio 59

Radio Pinterest Television Government 59

PR for Anyone

FEBRUARY 21, 2024

Tips for Managing Stress Information overload and the current state of the world is causing increased stress and anxiety. With the overwhelming influx of news and its impact on stress levels, it’s more important than ever to be mindful of how we consume information. Another useful tool in combating loneliness can be technology.

Exercises 130

Exercises Social Media Television Comparison 130

Stern + Associates

JANUARY 29, 2024

This is a still-evolving trend as most media interviews outside cable networks are still in print, but it’s conceivable that in the future there will be more video content around topics beyond breaking news. As information proliferates and newsmakers become busier, the old maxim of “it’s not what you know but who you know” perseveres.

Strategy 96

Strategy Publicity Media Video 96

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. One interview opp may be for a quick comment on a breaking story in your industry, which means a short, colorful observation is in order. Understand the opportunity.

Resources 149

Resources Media Interviews Comparison 149

Ethical Voices

FEBRUARY 26, 2024

Autopsy reports contain a lot of detail and private information and out of respect for the victims and their families, I pushed back, I didn’t follow the order. They’re graphic, and like I said, they contain a lot of personal information. That was just absolutely unthinkable to me. Let’s not post them online.”

Ethics 91

Ethics Healthcare Government Energy 91

Ishmael's Corner

MAY 5, 2015

Instead, the root cause can lie in the interviewing process for sourcing the content. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry. Good luck finding a webinar for PR that addresses the art of the interview. The interview starts before the interview itself.

Interviews 60

Interviews Storytelling Software Engineering 60

Cision

JULY 19, 2016

Technologies and platforms come and go, but one thing remains constant: the relationships you make. In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. But technology does facilitate communication and branding.

Real Estate 120

Real Estate Agriculture Local Technology 120

Maxim Behar

NOVEMBER 22, 2023

Regardless, AI has brought us new concerns which are mainly related to copyright and the credibility of information. It seems, that there would have to be a great deal of public scrutiny of whether the information in question is reliable. This is regulated by international conventions and laws. Where does copyright come to play?

Ethics 64

Ethics Guidelines Comparison Creativity 64

Solo PR Pro

OCTOBER 5, 2021

He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. It was during these interviews that he saw a need for skilled communicators to help businesses with their PR efforts. “As

Meeting 97

Meeting Handbook Newspapers Government 97

Stephen Waddington

MARCH 24, 2021

Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA. What will this mean for us as communicators who rely on media channels to tell stories, spread news, information, and insights?

Ethics 178

Ethics Publicity Enterprise Groups 178

Flack's Revenge

DECEMBER 20, 2018

It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages.

Marketing 244

Marketing Facebook Social Media Community 244

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. Come up with a list of who should be involved and assign roles to them (accountable, responsible, supporting, consulted, or informed). This will help everyone adopt the talking points agreed upon.

Communications 210

Communications Measurement Tools Enterprise 210

Deirdre Breakenridge

SEPTEMBER 26, 2016

We were able to identify 6 management oriented roles associated with social media (social listening and analytics, online media relations, policy maker, employee recruiter, internal social media manager, and policing) and the specific duties those roles involve. My current research is focused on ethics and internal communication.

Publicity 150

Publicity Policies Social Media Study 150

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology.

Publicity 256

Publicity Brand Branding Storytelling 256

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews. Welcome to 2021! 5) Articles, blog posts and content picks.

Pitching 150

Pitching YouTube Community Company 150

Sword and the Script

AUGUST 14, 2018

10 Fundamentals for Successful B2B Media Interviews. 6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. 26% said “better and cheaper video production technology;”.

Survey 102

Survey Report Media B2B 102

Sword and the Script

NOVEMBER 12, 2016

Another 54% said they relied on current customer interviews, while approximately 52% used marketing team recommendations.” Secondary information from analysts and sales ought to be just one form input into the buyer persona. A buyer persona needs to be based on what you learn in interviews with buyers. Bold emphasis added ].

B2B 115

B2B Marketing How To Survey 115

Deirdre Breakenridge

MARCH 7, 2016

We shared our thoughts on a number of important topics, from preparing for your career and interviewing to working with HR recruiters and making yourself stand out online and through social media (the right way). If you are hired as an intern, then there is the opportunity to turn the internship into a full-time position.

Communications 120

Communications Interviews Social Media LinkedIn 120

Sword and the Script

MAY 4, 2021

The platform provides an interesting way for internal communicators to target internal audiences, create content for those audiences, personalize the delivery and has analytics to measure the effectiveness. Have an interesting announcement from a PR technology vendor? It’s also a no-code tool with drag-and-drop functionality.

Tools 100

Tools Survey Pitching Analytics 100

PR Job Coach

JUNE 12, 2014

After the initial interview, my boss created my role which plays directly to my strengths—media and relationships. From there my PR career took off in a variety of industries, including apparel, technology, spas and even a stint at the Catholic Church. She told me about a new position that was opening up and encouraged me to apply.

How To 197

How To Apparel Tourism Interviews 197

Shift Communications

SEPTEMBER 14, 2017

At the beginning of the PR career track is the intern. Interns learn the PR business through the most basic of tasks and learn whether the agency and the PR world is what they want to pursue. Meanwhile, the agency learns about the interns and decides who best matches the culture of the organization. Senior Account Executives.

Agency 87

Agency Internal International Media Training 87

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

First, let’s address some common myths about public relations for technology and other startup companies. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update. Myth: An innovative product will generate its own PR. Not necessarily.

B2C 120

B2C Product Launch SEO Storytelling 120

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Interviews.

How To 177

How To Guidelines Content Marketing Video 177

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Flack's Revenge

DECEMBER 11, 2018

In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. It’s a giant game of cat and mouse and it’s always going to be that way so long as there’s an incentive to do so, which is a matter of human behavior, not a matter technology, and regardless of what comes down the line that’s “new.”.

Social Media 149

Social Media Marketing Media Facebook 149

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. Come up with a list of who should be involved and assign roles to them (accountable, responsible, supporting, consulted, or informed). This will help everyone adopt the talking points agreed upon.

Communications 78

Communications Measurement Tools Enterprise 78

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Ethical Voices

OCTOBER 30, 2023

In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. I had all the information. That means you can honestly have plausible deniability so that you do not have any bit of information on your desk.”

Public Affairs 82

Public Affairs Ethics Social Media Government 82

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’m able to catch up on what’s new in technology by walking through the exhibit hall. Make them a part of your blog posts, FB Live video streaming, podcasting interviews, and the many different ways that you tell a story today.

Skype 150

Skype Industry Storytelling Interviews 150

Maxim Behar

OCTOBER 7, 2021

We commented on the topic with Maxim Behar - a PR specialist with extensive international contacts. Of course, it wasn’t comfortable to have such social media shut down but it's part of our lives, and we need to understand that all of these online platforms and the Internet are vulnerable, and everything considered in category “technology”.

Television 52

Television Facebook Instagram Course 52

Contently - Strategy

FEBRUARY 16, 2023

GPT-3 is now the underlying language model for dozens of technology tools. This information helps Google provide results that meet user expectations. Internal subject matter experts at your organization can also be strong sources of insight into your audience and what they want to know. Display expertise.

SEO 93

SEO Strategy Google Engineering 93