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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless


Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. Matt Holt Books recently published the book’s 5th edition.

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?Primitive? is a handbook for navigating uncertain times using primal instincts

Muck Rack

‘Primitive’ is a handbook for navigating uncertain times using primal instincts


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College Grads: Do Not Follow the Resume 101 Handbook

Ishmael's Corner

The post College Grads: Do Not Follow the Resume 101 Handbook appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Regardless, the demand versus supply equation doesn’t work in the graduate’s favor. Finding that elusive first job puts a premium.more.

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Plain Language Usually Wins 

Sword and the Script

The other was an edit using simple language advocated by the SEC’s Plain English Handbook. The handbook, essentially a guide to better fluency, contains principles that now serve as a standard by which researchers measure readability.” Rennekamp asked people in an experiment to evaluate two versions of financial press releases.

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9 content marketing KPIs that predict your campaign’s success

Agility PR Solutions

There is no handbook for creating the right content. What makes things worse is the fact that the world of content is ever-changing. That being said, success in the content marketing realm isn’t rare. A winning strategy is the product of trial and error, evaluation, and alterations. So, let’s take a quick look at the […].

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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

The handbook guides new or experienced public information officers on best practices for communicating life-safety and other urgent information during an emergency. Looking ahead, Doug is about half-way finished with the second edition of his public information officer handbook.

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Ethics Right at Your Fingertips


The BEPS Handbook gives historical context to why the Code of Ethics exists and has evolved. If you are a new Chapter ethics officer the Handbook. Take moment and scroll to the middle of the page on the left and check out the ethics tab that says Explore. This will open up a new world.

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