Muck Rack

MAY 19, 2020

‘Primitive’ is a handbook for navigating uncertain times using primal instincts

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Handbook 61

Ishmael's Corner

MAY 1, 2016

The post College Grads: Do Not Follow the Resume 101 Handbook appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. A zillion college graduates are about to descend on civilization with shiny apples in hand. My daughter Grace is among the throng though I suspect she’ll take a pass on the apple (always the rebel).

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Handbook How To Communications Writing 66

HMA Public Relations

MAY 23, 2018

those that are outlined in our handbook and those that we’ve created over time. Featured PR Observations and Preferences Employee Handbook Home Office Office Hours Policy Work From Home Work HoursLike most offices, HMA Public Relations has a few rules and procedures. The post The No-Policy Policy appeared first on HMA Public Relations.

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Policies Handbook Publicity Employee 69

Agility PR Solutions

APRIL 19, 2020

There is no handbook for creating the right content. What makes things worse is the fact that the world of content is ever-changing. That being said, success in the content marketing realm isn’t rare. A winning strategy is the product of trial and error, evaluation, and alterations.

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Handbook Content Marketing Strategy Marketing 97

PR Daily

AUGUST 1, 2018

The Adweek Copywriting Handbook ” by Joseph Sugarman. “ The Sketchnote Handbook ” by Mike Rohde. “ If you’re mired in a writing rut, read. More specifically, to revive and refresh your creativity—and possibly recapture your passion for prose—it’s wise to read about writing.

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Handbook Writing Creativity Storytelling 123

PR Daily

AUGUST 9, 2019

“ The Adweek Copywriting Handbook ” by Joseph Sugarman. “ The Sketchnote Handbook ” by Mike Rohde. Content creators and other professional communicators, comb through these tomes to learn something, get inspired and hone your storytelling. If you’re mired in a writing rut, read. More specifically, to revive and refresh your creativity—and possibly recapture your passion for prose—it’s wise to read about writing.

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Handbook Storytelling Creativity Journalism 91

Ishmael's Corner

MAY 16, 2016

Yet, most companies churn out job descriptions that sound like they came from the same HR 101 handbook. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Why don’t companies care about job descriptions? It makes no sense. Every company claims “people are our most valuable asset.” Every company is fighting competitors for talent. Every company recognizes that first impressions count.

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Handbook Company Examples Storytelling 66

Ishmael's Corner

JULY 13, 2016

Since starting the blog back in 2008, I’ve strived to offer perspectives that you won’t find in the Communications 101 handbook. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’m with the seagull. As my Mom will attest, I wasn’t big on rules. This is the time of year when I reflect, calling out what I consider to be the 10 best posts.more.

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Handbook Storytelling Examples Blogging 63

PR Daily

SEPTEMBER 3, 2019

No company is ever immune to a crisis, but the way in which they react to one when it strikes is perhaps the most important strategy in the business handbook. It might feel like tired advice to exhort brand managers to prepare for a PR nightmare, but with so many communicators getting it wrong, it’s time to take another look at the basics. Both Volkswagen and Enron have been on the receiving end of a public relations crisis.

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Crisis Handbook Exercises Meeting 129

Stephen Waddington

JANUARY 27, 2019

Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019. It’s intended as a practical handbook. Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. I spent Friday morning at the BETT Show in London with a colleague from Metia.

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Handbook Instagram Government Retail 60

Communications Conversations

AUGUST 27, 2019

Now, you could say a lot of that digital media time is spent consuming traditional news media showing up in online and social channels (and you might be right), but another big piece of that is merely social content that is definitely not ruled by the AP Style Handbook. I would even throw content written by professionals on platforms like LinkedIn in here, too, as it often contains misses and mistakes as laid out in the AP Style Handbook.

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Handbook Guidelines Print LinkedIn 107

PRSay

SEPTEMBER 12, 2019

The BEPS Handbook gives historical context to why the Code of Ethics exists and has evolved. If you are a new Chapter ethics officer the Handbook. Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.”

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Ethics Handbook Case Study Resources 69

Barokas

MAY 30, 2018

Not every situation is the same, and there is no tragedy response handbook. Now more than ever, it seems like every day brings with it more bad news from all over the world. From politically and religiously charged acts of terrorism to racially offensive advertisements to relentless school shootings, the wide spectrum of public screw-ups and tragedies have one thing in common: someone needs to comment. This is seemingly when bad gets worse. Take it from University of Oregon.

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Handbook Crisis Course Advertising 78

Ishmael's Corner

MAY 27, 2015

Don’t follow the Resume 101 Handbook. Do not follow the Resume 101 Handbook. It’s that time of the year. About 19.9 million college graduates are about to descend on civilization with shiny apples in hand. Unfortunately, the demand versus supply equation doesn’t work in their favor. Finding that elusive first job puts a premium on the resume and its associated cover letter.

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Handbook How To Creativity Company 99

PR Daily

JULY 29, 2020

This effort requires more than some simple updates in your employee handbook. Ongoing COVID-19 disruptions offer an opportunity to revisit areas of your company that need improvement. Focus on these crucial yet often overlooked aspects of success. The pandemic caught many of us off guard. Most organizations have navigated the immediate challenges, but what about long-term planning? We will not return to working how we did before. The “next normal” is here to stay.

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Handbook Policies Employee Technology 101

PR Daily

NOVEMBER 1, 2018

Consider Gitlab’s 1,000+ page employee handbook. Yours doesn’t have to be a massive employee handbook; a simple microsite, knowledge library or even a document will suffice. Remote working has gone mainstream.

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Handbook Skype Policies Knowledge Base 102

Ishmael's Corner

MARCH 29, 2015

It’s human nature to resist change, and from my unscientific observations, the language of HR still takes its cues from the mahogany row handbook drafted during the Reagan administration. I’m not referring to fiction or fabrication. The question relates to the role of storytelling techniques in the HR function. The question also happened to be the thrust of my talk at the Alexander Mann Solutions (AMS) conference last week in Hong Kong.

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Handbook Conference Engineering Course 114

The Hoffman Agency

SEPTEMBER 2, 2020

To quote Lou Hoffman ; ‘ Don’t follow the Resume 101 Handbook. Do not follow the Resume 101 Handbook.’. By Chris Owen, Director, Hoffman Europe.

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Handbook B2B Agency Energy 36

Stephen Waddington

OCTOBER 16, 2018

Co-creating a story of the CIPR In The Social Leadership Handbook , Julian Stodd describes three levels of narrative: personal stories; co-created stories; and organisational stories. Platinum is the precious metal that recognises a 70th anniversary.

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Handbook Community Print Writing 124

PR Daily

JUNE 3, 2020

Many companies have thick employee handbooks that specify hours of operation, attendance policies and parameters for career advancement. Remote work should be a part of PR and marketing’s future, says one comms leader, no matter how fast we recover from the COVID-19 crisis.

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Handbook Employee Meeting Policies 121

PR Daily

JULY 26, 2018

Public relations is not a one-size-fits-all industry; there isn’t a handbook for success. There are, however, guidelines. RELATED: Write clear, bold prose that captivates audiences and promotes business goals ]. PR pros should know when they’re annoying journalists, rather than being thorough.

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Infographics Handbook Publicity Guidelines 171

PR Daily

APRIL 7, 2020

There’s no COVID-19 communications handbook; you won’t always know what you’re doing. How you engage your employees during this crisis could set the stage for your relationship with these key stakeholders for years, and control how quickly your organization can bounce back.

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Communications Handbook Exercises Employee 158

Barokas

AUGUST 22, 2019

No onboarding, policies, rules or handbooks can supercede the importance of employees living the company’s values from within. . How do you define company culture? It goes beyond perks like free snacks or quarterly company outings. Company culture rests on the values every employee brings with them to the office each day. It’s how the environment fosters and promotes growth, creativity and new ideas.

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Customer Service Handbook Company Employee 76

Solo PR Pro

JULY 14, 2015

Solo PR PRO Premium members, click here to download our Media Training Handbook Template and here to download the Key Messages and Message Mapping eBook and Templates. A media training handbook can be a great addition to your arsenal. If you do any kind of media or influencer outreach for your clients, basic media training should be part of your services.

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Media Training Training Handbook eBook 61

The Resolution Blog

AUGUST 11, 2015

He is co-author of two best-selling social media books - Share This: a practical handbook to the biggest changes taking place in the media and its professions (Wiley 2012). There is a latent assumption (certainly in the PR world) that SEO is all about getting your own content to rank well in Google.

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SEO Handbook Comparison Google 146

PR Daily

JUNE 10, 2019

Some of our clients have taken a page out of our work-from-anywhere handbook and taken their team to an offsite retreat or introduced a new tool like Slack. As many PR agencies consider working with remote teams and clients, how can they ensure the work doesn’t suffer? Consider these insights. Unlimited PTO. Work from home. Flexible schedules. These are the demands of a younger generation entering the workforce.

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Handbook Agency Training Meeting 105

PR Daily

SEPTEMBER 13, 2017

The new rules have been promulgated in the HR Handbook.”. No matter how you try to avoid them, annoying verbs surround us. Maybe you overhear someone use them on the train or while you’re waiting in line to buy coffee. You might have seen them in an online pop-up ad that you can’t close fast enough. Perhaps your kids use them to purposefully annoy you. Here are a few verbs that can drive corporate communicators crazy: 1. Conversate. :

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Handbook Software YouTube Meeting 96

Communications Conversations

AUGUST 28, 2017

You also mentioned you share a “Blog Handbook” with authors before they contribute content–can you talk more about that? The blog handbook simply introduces authors to the certain types of content we write about. The 10-page handbook also includes a post template–title, subhead, how to link to stories, how to use WordPress. If you live in the Twin Cities, chances are, by now you’ve probably heard 2017 is the Mall of America’s 25th birthday.

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Handbook Blogging Case Study Sports 78

B2B PR Sense

JANUARY 24, 2018

A writing powerhouse, he has authored seemingly zillions of educational articles as well as a book titled Content Chemistry: The Illustrated Handbook for Content Marketing. B2B marketing is constantly evolving, with new innovations and strategies that used correctly can stake your success. But how do you stay on the leading edge of these innovations and ensure that your business thrives? Social media just might hold the key.

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B2B Marketing LinkedIn SMB 264

PR Daily

MARCH 20, 2019

I’ve been known to read a writing handbook or editing manual cover to cover, but I recommend reading one chapter or section at a time and absorbing information from online resources in similarly small doses. For casual scribes, stringing words together can be a bit of a lark. Professional communicators, though, must adhere to higher standards. Embrace these practices for ongoing improvement. Anyone can write, but it takes hard, strategic work to become a good writer.

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Handbook Exercises Newspapers Groups 98

PR Daily

JULY 13, 2016

Your ultimate PR handbook. Do you ever feel that you don’t really understand PR? Even if you’ve been working in the PR and marketing industry for years, it can be easy for that world to feel muddled. After all, there’s often a great deal of differing information floating around. Have you recently asked: How do I analyze results? Which channels should our company use? What exactly is the PESO model? Has the press release had its day? How do I prove my ROI? What the heck is brand journalism?

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Resources Handbook SEO B2B 95

Doctor Spin

DECEMBER 31, 2015

Contagious (Why Things Catch On) by Jonah Berger A useful and entertaining handbook on how to create communication that sticks. The Public Relations Writer’s Handbook – The Digital Age by Merry Aronson and Don Spetner We must never forget nor neglect the importance of the actual craft that is writing. We’re about to embark on a new year and what better way to do so than to stack up on some of the best books on digital marketing, PR and strategy?

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Handbook Strategy Journalism How To 64

Rock the Status Quo

FEBRUARY 23, 2015

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. Wondering what my favorite eBooks are? Here are a few you can download to your iPad or smartphone tonight to read as time allows. Not all of theme are recent, but I found each one of them to be valuable. Registration is required for many of them, but don’t let that stop you.

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eBook Digital PR Handbook Nonprofit 192

PR Daily

JULY 28, 2015

It’s everywhere: in the employee handbook, in corporate policies, on website disclaimers, in contracts with clients. Fred Rodell, the former dean of Yale Law School, said, "There are two things wrong with most legal writing. One is its style. The other is its content.". No matter what industry they work in, corporate communicators have had dealings with "legalese." No matter how many times a non-attorney reads legalese, it's never entirely clear what it means.

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Handbook Writing Policies Corporate 95

Social PR Chat

SEPTEMBER 27, 2017

Going global handbook. Picking the right Social PR courses and certifications can be overwhelming. As daunting it may seem, it’s also critical to stay relevant in today’s digital revolution. The scenario: You got the diploma, crafted the perfect resume, and are ready to take on the world – but are you actually ready for a job in modern communications? Or if you managed to land a full-time gig in your field, do you still feel confident in your abilities?

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Course Pinterest Handbook Training 98

PR Daily

JUNE 24, 2015

An HR director can use the brand story and messaging in different types of content whether it’s in a handbook, newsletter, company intranet, or other forms of employee communication. Professional communicators constantly talk about storytelling. Indeed, the first step to any strategic communications campaign involves carefully crafting and solidifying a brand’s story and messaging. For new organizations, this exercise requires starting from scratch.

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Storytelling Handbook Exercises Product Launch 131

Stuart Bruce

MAY 23, 2015

A good reference for doing this is the Verification Handbook from the European Journalism Centre. Nataliya Popovych, co-founder and board member of the Ukraine Crisis Media Centre. Photo credit: Andras Sztaniszlav. Public relations in the minds of many people is equated with publicity and spin or even with propaganda, but PR professionals know that it’s none of these things.

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Handbook Government Internal International 87

PR Daily

OCTOBER 17, 2017

Grammarly Handbook. PR pros often field questions about grammar and punctuation. Simple questions about spelling can be answered on websites such as Dictionary.com , Merriam-Webster.com or their related apps. I’ve even used the speech function on the Merriam-Webster app to sound out a word and get the correct spelling. However, those sites aren’t always helpful for answering questions such as, “Should I use a comma or semicolon here?” or, “Do you ‘home in on’ or ‘hone in on’ something?”.

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Resources Handbook Guidelines Print 60

Melissa Agnes

MARCH 6, 2018

Your crisis communication handbooks, which hold your scenario-specific crisis communication strategies and pre-drafted messaging. Becoming crisis ready is a process. It’s not something that just happens overnight. Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready.

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Crisis Handbook Crisis Management Viral 148

Cision

JUNE 6, 2017

He is the author of six books including “KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age.” This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition.

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Handbook Automotive Television eBook 199