?Primitive? is a handbook for navigating uncertain times using primal instincts

Muck Rack

‘Primitive’ is a handbook for navigating uncertain times using primal instincts

College Grads: Do Not Follow the Resume 101 Handbook

Ishmael's Corner

The post College Grads: Do Not Follow the Resume 101 Handbook appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. A zillion college graduates are about to descend on civilization with shiny apples in hand. My daughter Grace is among the throng though I suspect she’ll take a pass on the apple (always the rebel).

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The No-Policy Policy

HMA Public Relations

those that are outlined in our handbook and those that we’ve created over time. Featured PR Observations and Preferences Employee Handbook Home Office Office Hours Policy Work From Home Work HoursLike most offices, HMA Public Relations has a few rules and procedures. The post The No-Policy Policy appeared first on HMA Public Relations.

9 content marketing KPIs that predict your campaign’s success

Agility PR Solutions

There is no handbook for creating the right content. What makes things worse is the fact that the world of content is ever-changing. That being said, success in the content marketing realm isn’t rare. A winning strategy is the product of trial and error, evaluation, and alterations. So, let’s take a quick look at the […]. The post 9 content marketing KPIs that predict your campaign’s success appeared first on Agility PR Solutions. Analysis Public Relations content

A slew of must-read books for writers

PR Daily

The Adweek Copywriting Handbook ” by Joseph Sugarman. “ The Sketchnote Handbook ” by Mike Rohde. “ If you’re mired in a writing rut, read. More specifically, to revive and refresh your creativity—and possibly recapture your passion for prose—it’s wise to read about writing. RELATED: Craft engaging stories that inspire audiences, build brand loyalty and more. ].

A slew of must-read books for writers

PR Daily

“ The Adweek Copywriting Handbook ” by Joseph Sugarman. “ The Sketchnote Handbook ” by Mike Rohde. Content creators and other professional communicators, comb through these tomes to learn something, get inspired and hone your storytelling. If you’re mired in a writing rut, read. More specifically, to revive and refresh your creativity—and possibly recapture your passion for prose—it’s wise to read about writing.

Job Descriptions Get No Respect (except this one)

Ishmael's Corner

Yet, most companies churn out job descriptions that sound like they came from the same HR 101 handbook. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Why don’t companies care about job descriptions? It makes no sense. Every company claims “people are our most valuable asset.” Every company is fighting competitors for talent. Every company recognizes that first impressions count.

The Best Storytelling Posts for the First Half of 2016 (Part I)

Ishmael's Corner

Since starting the blog back in 2008, I’ve strived to offer perspectives that you won’t find in the Communications 101 handbook. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’m with the seagull. As my Mom will attest, I wasn’t big on rules. This is the time of year when I reflect, calling out what I consider to be the 10 best posts.more.

Why Broetry is So Effective – And Annoying

Glean.info Blog

Broetry first proliferated on LinkedIn in 2017 when BuzzFeed says it applied the term to the style of writing, comparing it to employee handbook haikus or an e.e. Image by Lukas Bieri from Pixabay. You may have seen them before. Probably on your LinkedIn feed. Each sentence is its own paragraph. Each paragraph is one sentence. They’re filled with personal stories. People call these things broetry. This is an example of a broem.

Ethics Right at Your Fingertips

PRSay

The BEPS Handbook gives historical context to why the Code of Ethics exists and has evolved. If you are a new Chapter ethics officer the Handbook. Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.”

6 ways your organization can transcend politics and help get out the vote

PR Daily

Along with your social media policy and your employee handbook, a code of conduct comes in handy to remind folks of acceptable and unacceptable behavior. Ahead of an historic presidential election—and amid deep national division—how should your organization engage employees?

3 steps for protecting your organization from a crisis

PR Daily

No company is ever immune to a crisis, but the way in which they react to one when it strikes is perhaps the most important strategy in the business handbook. It might feel like tired advice to exhort brand managers to prepare for a PR nightmare, but with so many communicators getting it wrong, it’s time to take another look at the basics. Both Volkswagen and Enron have been on the receiving end of a public relations crisis.

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5 ways to improve, refine and streamline your business right now

PR Daily

This effort requires more than some simple updates in your employee handbook. Ongoing COVID-19 disruptions offer an opportunity to revisit areas of your company that need improvement. Focus on these crucial yet often overlooked aspects of success. The pandemic caught many of us off guard.

How ‘networked’ comms offers speed, data and authenticity

PR Daily

FREE GUIDE: Workplace EX Comms Handbook ]. Learn more about developing a modern employee experience by downloading Facebook’s “Workplace EX Comms Handbook.”. Platforms like Workplace from Facebook make it possible for everyone to participate in internal discussions, solving problems quicker and providing important company-wide insights. In the modern workplace, two-way communication isn’t enough.

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Dear College Grad, About That Resume and Cover Letter …

Ishmael's Corner

Don’t follow the Resume 101 Handbook. Do not follow the Resume 101 Handbook. It’s that time of the year. About 19.9 million college graduates are about to descend on civilization with shiny apples in hand. Unfortunately, the demand versus supply equation doesn’t work in their favor. Finding that elusive first job puts a premium on the resume and its associated cover letter.

Have a Heart: When to Choose Empathy over Accuracy

Barokas

Not every situation is the same, and there is no tragedy response handbook. Now more than ever, it seems like every day brings with it more bad news from all over the world. From politically and religiously charged acts of terrorism to racially offensive advertisements to relentless school shootings, the wide spectrum of public screw-ups and tragedies have one thing in common: someone needs to comment. This is seemingly when bad gets worse. Take it from University of Oregon.

AP Style: How relevant is it in 2019?

Communications Conversations

Now, you could say a lot of that digital media time is spent consuming traditional news media showing up in online and social channels (and you might be right), but another big piece of that is merely social content that is definitely not ruled by the AP Style Handbook. I would even throw content written by professionals on platforms like LinkedIn in here, too, as it often contains misses and mistakes as laid out in the AP Style Handbook.

Should HR Be Telling Stories?

Ishmael's Corner

It’s human nature to resist change, and from my unscientific observations, the language of HR still takes its cues from the mahogany row handbook drafted during the Reagan administration. I’m not referring to fiction or fabrication. The question relates to the role of storytelling techniques in the HR function. The question also happened to be the thrust of my talk at the Alexander Mann Solutions (AMS) conference last week in Hong Kong.

5 keys to cultivating a productive remote staff

PR Daily

Consider Gitlab’s 1,000+ page employee handbook. Yours doesn’t have to be a massive employee handbook; a simple microsite, knowledge library or even a document will suffice. Remote working has gone mainstream. Forty-three percent of employees have worked remotely at some point in the last year , though some companies are still resisting this trend. IBM , for example, recently reversed its remote working policies. Will (and should) others follow IBM’s lead?

Letter from BETT

Stephen Waddington

Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019. It’s intended as a practical handbook. Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. I spent Friday morning at the BETT Show in London with a colleague from Metia.

Why we should make a virtual workforce our ‘new normal’

PR Daily

Many companies have thick employee handbooks that specify hours of operation, attendance policies and parameters for career advancement. Remote work should be a part of PR and marketing’s future, says one comms leader, no matter how fast we recover from the COVID-19 crisis.

Infographic: Do you know your public relations ABCs?

PR Daily

Public relations is not a one-size-fits-all industry; there isn’t a handbook for success. There are, however, guidelines. RELATED: Write clear, bold prose that captivates audiences and promotes business goals ]. PR pros should know when they’re annoying journalists, rather than being thorough. Having clear-cut guidelines of what clients are expecting you to deliver—and what you’re expecting of them—will lead to success for both parties. Don’t forget your writing roots.

The Snowball Effect: How Your Company Culture Affects Your Customer Service and Informs Your Communications Strategy

Barokas

No onboarding, policies, rules or handbooks can supercede the importance of employees living the company’s values from within. . How do you define company culture? It goes beyond perks like free snacks or quarterly company outings. Company culture rests on the values every employee brings with them to the office each day. It’s how the environment fosters and promotes growth, creativity and new ideas.

How to Offer Media Training to Your Clients

Solo PR Pro

Solo PR PRO Premium members, click here to download our Media Training Handbook Template and here to download the Key Messages and Message Mapping eBook and Templates. A media training handbook can be a great addition to your arsenal. If you do any kind of media or influencer outreach for your clients, basic media training should be part of your services.

Ranking by proxy: the hidden SEO value of great online press coverage

The Resolution Blog

He is co-author of two best-selling social media books - Share This: a practical handbook to the biggest changes taking place in the media and its professions (Wiley 2012). There is a latent assumption (certainly in the PR world) that SEO is all about getting your own content to rank well in Google.

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Making a Cover Letter Count

The Hoffman Agency

To quote Lou Hoffman ; ‘ Don’t follow the Resume 101 Handbook. Do not follow the Resume 101 Handbook.’. By Chris Owen, Director, Hoffman Europe.

How PR pros can navigate remote client relationships

PR Daily

Some of our clients have taken a page out of our work-from-anywhere handbook and taken their team to an offsite retreat or introduced a new tool like Slack. As many PR agencies consider working with remote teams and clients, how can they ensure the work doesn’t suffer? Consider these insights. Unlimited PTO. Work from home. Flexible schedules. These are the demands of a younger generation entering the workforce.

13 annoying verbs

PR Daily

The new rules have been promulgated in the HR Handbook.”. No matter how you try to avoid them, annoying verbs surround us. Maybe you overhear someone use them on the train or while you’re waiting in line to buy coffee. You might have seen them in an online pop-up ad that you can’t close fast enough. Perhaps your kids use them to purposefully annoy you. Here are a few verbs that can drive corporate communicators crazy: 1. Conversate. :

Applying the deep roots of rhizomatic learning to relationship strategies in public relations

PR Conversations

Extending this further I have looked at layers of knowledge within the specialism of risk, issues and crisis communication management for a chapter in the 6 th edition of The Public Relations Handbook (edited by Alison Theaker, 2020).

How the Mall of America uses its 55425 blog to bolster awareness for the largest mall in U.S.

Communications Conversations

You also mentioned you share a “Blog Handbook” with authors before they contribute content–can you talk more about that? The blog handbook simply introduces authors to the certain types of content we write about. The 10-page handbook also includes a post template–title, subhead, how to link to stories, how to use WordPress. If you live in the Twin Cities, chances are, by now you’ve probably heard 2017 is the Mall of America’s 25th birthday.

The Top 25 B2B Marketing Experts You Need to Follow Here.

B2B PR Sense

A writing powerhouse, he has authored seemingly zillions of educational articles as well as a book titled Content Chemistry: The Illustrated Handbook for Content Marketing. B2B marketing is constantly evolving, with new innovations and strategies that used correctly can stake your success. But how do you stay on the leading edge of these innovations and ensure that your business thrives? Social media just might hold the key.

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10 ways for professional writers to hone their craft

PR Daily

I’ve been known to read a writing handbook or editing manual cover to cover, but I recommend reading one chapter or section at a time and absorbing information from online resources in similarly small doses. For casual scribes, stringing words together can be a bit of a lark. Professional communicators, though, must adhere to higher standards. Embrace these practices for ongoing improvement. Anyone can write, but it takes hard, strategic work to become a good writer.

10 tips for helpful, comforting COVID-19 communications

PR Daily

There’s no COVID-19 communications handbook; you won’t always know what you’re doing. How you engage your employees during this crisis could set the stage for your relationship with these key stakeholders for years, and control how quickly your organization can bounce back. Your employees will have long memories about how they’re treated during this crisis.

Resources for getting out of your PR rut

PR Daily

Your ultimate PR handbook. Do you ever feel that you don’t really understand PR? Even if you’ve been working in the PR and marketing industry for years, it can be easy for that world to feel muddled. After all, there’s often a great deal of differing information floating around. Have you recently asked: How do I analyze results? Which channels should our company use? What exactly is the PESO model? Has the press release had its day? How do I prove my ROI? What the heck is brand journalism?

The 25 Best Books On Digital Marketing, PR And Strategy

Doctor Spin

Contagious (Why Things Catch On) by Jonah Berger A useful and entertaining handbook on how to create communication that sticks. The Public Relations Writer’s Handbook – The Digital Age by Merry Aronson and Don Spetner We must never forget nor neglect the importance of the actual craft that is writing. We’re about to embark on a new year and what better way to do so than to stack up on some of the best books on digital marketing, PR and strategy?

Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Rock the Status Quo

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. Wondering what my favorite eBooks are? Here are a few you can download to your iPad or smartphone tonight to read as time allows. Not all of theme are recent, but I found each one of them to be valuable. Registration is required for many of them, but don’t let that stop you.

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5 signs of 'legalese'

PR Daily

It’s everywhere: in the employee handbook, in corporate policies, on website disclaimers, in contracts with clients. Fred Rodell, the former dean of Yale Law School, said, "There are two things wrong with most legal writing. One is its style. The other is its content.". No matter what industry they work in, corporate communicators have had dealings with "legalese." No matter how many times a non-attorney reads legalese, it's never entirely clear what it means.

Platinum: Celebrating the CIPR at 70

Stephen Waddington

Co-creating a story of the CIPR In The Social Leadership Handbook , Julian Stodd describes three levels of narrative: personal stories; co-created stories; and organisational stories. Platinum is the precious metal that recognises a 70th anniversary. It’s also the name of a very special CIPR community project that celebrates its foundation in 1948. Platinum has been published today by the CIPR. It’s my eighth book. I say my book but it’s not really my book at all nor is it the CIPR’s.

The Best List of 40 Social PR Courses and Certifications

Social PR Chat

Going global handbook. Picking the right Social PR courses and certifications can be overwhelming. As daunting it may seem, it’s also critical to stay relevant in today’s digital revolution. The scenario: You got the diploma, crafted the perfect resume, and are ready to take on the world – but are you actually ready for a job in modern communications? Or if you managed to land a full-time gig in your field, do you still feel confident in your abilities?

3 business areas where you can sync up storytelling

PR Daily

An HR director can use the brand story and messaging in different types of content whether it’s in a handbook, newsletter, company intranet, or other forms of employee communication. Professional communicators constantly talk about storytelling. Indeed, the first step to any strategic communications campaign involves carefully crafting and solidifying a brand’s story and messaging. For new organizations, this exercise requires starting from scratch.