College Grads: Do Not Follow the Resume 101 Handbook

Ishmael's Corner

The post College Grads: Do Not Follow the Resume 101 Handbook appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. A zillion college graduates are about to descend on civilization with shiny apples in hand. My daughter Grace is among the throng though I suspect she’ll take a pass on the apple (always the rebel).

How the Mall of America uses its 55425 blog to bolster awareness for the largest mall in U.S.

Communications Conversations

You also mentioned you share a “Blog Handbook” with authors before they contribute content–can you talk more about that? The blog handbook simply introduces authors to the certain types of content we write about.

Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Rock the Status Quo

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. Wondering what my favorite eBooks are? Here are a few you can download to your iPad or smartphone tonight to read as time allows.

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The 25 Best Books On Digital Marketing, PR And Strategy

Doktor Spinn

Contagious (Why Things Catch On) by Jonah Berger A useful and entertaining handbook on how to create communication that sticks. We’re about to embark on a new year and what better way to do so than to stack up on some of the best books on digital marketing, PR and strategy?

5 New Instagram Features You Need To Know About


In a page out of Twitter’s handbook , Instagram completely changed its API rules. Instagram has the highest engagement of any social network and has eclipsed all social networks (not named Facebook) in monthly active users.

Should HR Be Telling Stories?

Ishmael's Corner

It’s human nature to resist change, and from my unscientific observations, the language of HR still takes its cues from the mahogany row handbook drafted during the Reagan administration. I’m not referring to fiction or fabrication.

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers


He is the author of six books including “KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age.” This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. .

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Angela Barter is a highly regarded public speaker at public relations and sustainability events, and has written numerous articles featured in a range of media, including her contribution to the Handbook of Public Relations (10 th Edition) by Skinner, Mersham & Benecke.

The Best Storytelling Posts for the First Half of 2016 (Part I)

Ishmael's Corner

Since starting the blog back in 2008, I’ve strived to offer perspectives that you won’t find in the Communications 101 handbook. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’m with the seagull. As my Mom will attest, I wasn’t big on rules. This is the time of year when I reflect, calling out what I consider to be the 10 best posts.more.

7 Tips to Optimize Traffic and Conversion: Lessons Learned from Andy Crestodina

PR in Your Pajamas

Andy Crestodina is author of a book that hasn’t left my desk since I picked it up at Social Media Marketing World in March – Content Chemistry: The Illustrated Handbook for Content Marketing. “There are only two numbers in your marketing that matter,” says Andy Crestodina.

The joy of pain – VW, schadenfreude and public relations

PR Conversations

A global crisis situation – such as that experienced by VW currently – brings out an ugly side of public relations. A hubristic sadism, or malignant narcissism. I’m exaggerating but that’s my point.

Your profession needs you

Stephen Waddington

I highly recommend his Social Leadership Handbook and 100-day workbook. This is a summary of a speech I gave at the CIPR 2017 Graduation Ceremony. It’s more important than ever to put the public at the heart of your work. Welcome to Ketchum and thank you for the invitation to host the 2017 CIPR Graduation Ceremony. I’m delighted to be here to witness the award of your professional CIPR qualification. I also wanted to say a few words that I hope are appropriate to your event.

How to Get On in New Communications: Be Nice


He is also the author of Content Chemistry, The Illustrated Handbook for Content Marketing. . You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts.

Job Descriptions Get No Respect (except this one)

Ishmael's Corner

Yet, most companies churn out job descriptions that sound like they came from the same HR 101 handbook. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Why don’t companies care about job descriptions? It makes no sense.

The Top 25 B2B Marketing Experts You Need to Follow Here.

B2B PR Sense

A writing powerhouse, he has authored seemingly zillions of educational articles as well as a book titled Content Chemistry: The Illustrated Handbook for Content Marketing. B2B marketing is constantly evolving, with new innovations and strategies that used correctly can stake your success. But how do you stay on the leading edge of these innovations and ensure that your business thrives? Social media just might hold the key.

Winning better relations with the community

PR Conversations

One of the notable developments of scholarship in public relations in recent years has been an increased focus on its role in society.

Your 10-K is Coveted (and Comprehensive) Content


After the organized chaos of 2017’s first “Earnings Season,” we are all immediately thrust into what was once called “Annual Report” season.

Ranking by proxy: the hidden SEO value of great online press coverage

The Resolution Blog

He is co-author of two best-selling social media books - Share This: a practical handbook to the biggest changes taking place in the media and its professions (Wiley 2012).

9 ways marketers can stick to their strategies

PR Daily

The Marketing Plan Handbook , ”. Editor’s note: In. “ author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan.

6 social media lessons from Michelle Obama

PR Daily

Take a page from the first lady’s handbook and use these tips relentlessly for your business. Before there were jokes about small hands and candidates who once sold steaks, there was an Illinois senator pushing change and hope.

Persuasive Communication – PR, Psychology and the Brain

Solo PR Pro

Nobel prize-winning economist, Daniel Kahneman, has provided us with a fascinating science-based handbook – with real-world how-to’s – in the bestselling book, Thinking, Fast and Slow. The best PR pros know that persuasive communication benefits from a healthy dose of psychology.

Resources for getting out of your PR rut

PR Daily

Your ultimate PR handbook. Do you ever feel that you don’t really understand PR? Even if you’ve been working in the PR and marketing industry for years, it can be easy for that world to feel muddled. After all, there’s often a great deal of differing information floating around.

A Social Media Policy Can Prevent Online #Fails

David PR Group

Most companies have an employment agreement or handbook which offers guidance on employee conduct. A social media policy should include a reminder that the guidelines in the employee handbook apply not only to traditional offline activities but online conduct as well.

Maximising resilience of health and well-being assets in crisis situations

PR Conversations

See: The Handbook of Salutogenesis by Mittelmark et al (2017).] The diagram below highlights a number of relevant ‘assets’, many of which I’ve come across within the career literature where the concept of resilience is also discussed.

Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)

Waxing UnLyrical

Richard very generously offered to give away a second copy of Share This , the excellent “social media handbook for PR” published by CIPR (it sold so well in Europe that Share This Too will soon be published ).

Top 3 Things to Resolve Before a Crisis Strikes

Beyond PR

The key to remember is that there’s no universal crisis handbook you can order and put on your shelf. Accidents and mistakes are part of being human.

3 business areas where you can sync up storytelling

PR Daily

An HR director can use the brand story and messaging in different types of content whether it’s in a handbook, newsletter, company intranet, or other forms of employee communication. Professional communicators constantly talk about storytelling.

The Best List of 40 Social PR Courses and Certifications

Social PR Chat

Going global handbook. Picking the right Social PR courses and certifications can be overwhelming. As daunting it may seem, it’s also critical to stay relevant in today’s digital revolution.

A guide to better video marketing

PR Daily

According to data from VidYard’s Video Marketing Handbook , more and more brand managers are presenting powerful themes through visuals. In marketing, effective storytelling is essential to reaching audiences. What makes certain stories more effective than others?

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12 books every leader should read

PR Daily

Leaders, founders, coaches and consultants will find this work a joyful handbook, full of insights, examples and inspiring stories. Are you looking for a good book to give you a fresh perspective on business? Look no further than the 12 books included below.

12 educational resources every marketer should know

PR Daily

Successful marketing in the digital age is dependent on keeping up with the times. Social media’s rapid growth and a steady increase in customer demands require the modern marketer to continually seek new knowledge.

Managing an Online Reputation – A practical book for dealing with a social media crisis

Norton's Notes

This section provides practical examples, I covered something similar in my section of the CIPR’s Social Media Handbook “Share This Too” a couple of years ago. This is my review of a book called Managing Online Reputation: How to Protect Your Company on Social Media which is a book is written by Charlie Powell and produced by Palgrave Pocket Consultants.

Why and how you should integrate messaging into branding

PR Daily

People won't start using new messaging just because you sent them guidelines or a handbook. Messaging—or verbal branding—is as essential to bringing your brand to life as your organization's name, tagline and graphic identity.

5 signs of 'legalese'

PR Daily

It’s everywhere: in the employee handbook, in corporate policies, on website disclaimers, in contracts with clients. Fred Rodell, the former dean of Yale Law School, said, "There are two things wrong with most legal writing. One is its style. The other is its content.".

How to Improve Your Press Release Best Practices with Storytelling

B2B PR Sense

Take a page out of the storyteller’s handbook when you write your next press release, and approach it with a new, fresh look. Press releases have been teetering on the edge of death for years now. But is this right?

Going for gold: How to execute a medal-worthy PR campaign

PR Daily

Here’s how to take a page from the Olympics handbook for your own brand: Set the stage early. For two weeks every four years, we stumble into work each morning groggy after staying up late, glued to our TV screens watching the unfolding drama of the Olympics.

Conducting historical interviews in a transparent age

PR Conversations

Handbook of constructionist research. An important link between academia and practice is research. A notable difference is the emphasis within such research on methodological matters.

The Top 11 Social Media Crises of 2017

Norton's Notes

A few years ago, I helped write Share This Too which became the CIPR’s social media handbook and the area I covered was social media crises.

5 Steps to Developping a Cyber Security Crisis Management Plan

Melissa Agnes

Step 4: Draft your playbook and crisis communications handbook. I recently came across the below cyber security awareness video by Deloitte. This video is exceptionally well done.

Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)

Waxing UnLyrical

Share This is billed as “the social media handbook for PR,” and it is very well-written (Richard sent me a copy). We had a terrific #measurePR chat last week. Richard Bagnall , one of the founders of Metrica, which is now part of the Gorkana Group, was our special guest.