article thumbnail

PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. Matt Holt Books recently published the book’s 5th edition.

Handbook 182
article thumbnail

Every company should have a crisis handbook

PR in High Definition

One part of this is having a ‘handbook’ of sorts, with clear protocols and practices laid out. The post Every company should have a crisis handbook appeared first on Firefly Communications. As such, a blueprint of how to handle a crisis should be in place for every business – big or small.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The magic recipe for success isn’t found in a PRCA handbook

Mark My Words

In today’s dynamic realm of hashtag # PR and media, the magic recipe for success isn’t found in a PRCA handbook; it’s crafted with equal parts creativity, agility, and a dash of maverick spirit. While taking risks and breaking the rules have always been important, they’ve become even more crucial in the digital age.

article thumbnail

SEO Techniques and Strategies to Consider

Ronn Torossian

In the world of online visibility, search engine optimization (SEO) acts as a trusty handbook, guiding companies towards organic traffic and digital dominance. It’s a vast landscape, and knowing the best techniques and strategies can help companies get ahead of competitors and reach their desired goals.

SEO 195
article thumbnail

?Primitive? is a handbook for navigating uncertain times using primal instincts

Muck Rack

‘Primitive’ is a handbook for navigating uncertain times using primal instincts

article thumbnail

College Grads: Do Not Follow the Resume 101 Handbook

Ishmael's Corner

The post College Grads: Do Not Follow the Resume 101 Handbook appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Regardless, the demand versus supply equation doesn’t work in the graduate’s favor. Finding that elusive first job puts a premium.more.

article thumbnail

Plain Language Usually Wins 

Sword and the Script

The other was an edit using simple language advocated by the SEC’s Plain English Handbook. The handbook, essentially a guide to better fluency, contains principles that now serve as a standard by which researchers measure readability.” Rennekamp asked people in an experiment to evaluate two versions of financial press releases.