College Grads: Do Not Follow the Resume 101 Handbook

Ishmael's Corner

The post College Grads: Do Not Follow the Resume 101 Handbook appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. A zillion college graduates are about to descend on civilization with shiny apples in hand. My daughter Grace is among the throng though I suspect she’ll take a pass on the apple (always the rebel).

The No-Policy Policy

HMA Public Relations

those that are outlined in our handbook and those that we’ve created over time. Featured PR Observations and Preferences Employee Handbook Home Office Office Hours Policy Work From Home Work HoursLike most offices, HMA Public Relations has a few rules and procedures.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

A slew of must-read books for writers

PR Daily

“ The Adweek Copywriting Handbook ” by Joseph Sugarman. “ The Sketchnote Handbook ” by Mike Rohde. Content creators and other professional communicators, comb through these tomes to learn something, get inspired and hone your storytelling.

A slew of must-read books for writers

PR Daily

The Adweek Copywriting Handbook ” by Joseph Sugarman. “ The Sketchnote Handbook ” by Mike Rohde. “ If you’re mired in a writing rut, read. More specifically, to revive and refresh your creativity—and possibly recapture your passion for prose—it’s wise to read about writing.

Job Descriptions Get No Respect (except this one)

Ishmael's Corner

Yet, most companies churn out job descriptions that sound like they came from the same HR 101 handbook. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Why don’t companies care about job descriptions? It makes no sense.

Ethics Right at Your Fingertips


The BEPS Handbook gives historical context to why the Code of Ethics exists and has evolved. If you are a new Chapter ethics officer the Handbook. Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS).

Ethics 116

AP Style: How relevant is it in 2019?

Communications Conversations

Now, you could say a lot of that digital media time is spent consuming traditional news media showing up in online and social channels (and you might be right), but another big piece of that is merely social content that is definitely not ruled by the AP Style Handbook.

The Best Storytelling Posts for the First Half of 2016 (Part I)

Ishmael's Corner

Since starting the blog back in 2008, I’ve strived to offer perspectives that you won’t find in the Communications 101 handbook. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’m with the seagull. As my Mom will attest, I wasn’t big on rules. This is the time of year when I reflect, calling out what I consider to be the 10 best posts.more.

Have a Heart: When to Choose Empathy over Accuracy


Not every situation is the same, and there is no tragedy response handbook. Now more than ever, it seems like every day brings with it more bad news from all over the world.

Dear College Grad, About That Resume and Cover Letter …

Ishmael's Corner

Don’t follow the Resume 101 Handbook. Do not follow the Resume 101 Handbook. It’s that time of the year. About 19.9 million college graduates are about to descend on civilization with shiny apples in hand. Unfortunately, the demand versus supply equation doesn’t work in their favor.

Letter from BETT

Stephen Waddington

Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019. It’s intended as a practical handbook. Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. I spent Friday morning at the BETT Show in London with a colleague from Metia.

Should HR Be Telling Stories?

Ishmael's Corner

It’s human nature to resist change, and from my unscientific observations, the language of HR still takes its cues from the mahogany row handbook drafted during the Reagan administration. I’m not referring to fiction or fabrication.

5 keys to cultivating a productive remote staff

PR Daily

Consider Gitlab’s 1,000+ page employee handbook. Yours doesn’t have to be a massive employee handbook; a simple microsite, knowledge library or even a document will suffice. Remote working has gone mainstream.

The Snowball Effect: How Your Company Culture Affects Your Customer Service and Informs Your Communications Strategy


No onboarding, policies, rules or handbooks can supercede the importance of employees living the company’s values from within. . How do you define company culture? It goes beyond perks like free snacks or quarterly company outings.

How PR pros can navigate remote client relationships

PR Daily

Some of our clients have taken a page out of our work-from-anywhere handbook and taken their team to an offsite retreat or introduced a new tool like Slack. As many PR agencies consider working with remote teams and clients, how can they ensure the work doesn’t suffer? Consider these insights.

Platinum: Celebrating the CIPR at 70

Stephen Waddington

Co-creating a story of the CIPR In The Social Leadership Handbook , Julian Stodd describes three levels of narrative: personal stories; co-created stories; and organisational stories. Platinum is the precious metal that recognises a 70th anniversary.

How to Offer Media Training to Your Clients

Solo PR Pro

Solo PR PRO Premium members, click here to download our Media Training Handbook Template and here to download the Key Messages and Message Mapping eBook and Templates. A media training handbook can be a great addition to your arsenal.

Ranking by proxy: the hidden SEO value of great online press coverage

The Resolution Blog

He is co-author of two best-selling social media books - Share This: a practical handbook to the biggest changes taking place in the media and its professions (Wiley 2012).

SEO 190

Infographic: Do you know your public relations ABCs?

PR Daily

Public relations is not a one-size-fits-all industry; there isn’t a handbook for success. There are, however, guidelines. RELATED: Write clear, bold prose that captivates audiences and promotes business goals ]. PR pros should know when they’re annoying journalists, rather than being thorough.

10 ways for professional writers to hone their craft

PR Daily

I’ve been known to read a writing handbook or editing manual cover to cover, but I recommend reading one chapter or section at a time and absorbing information from online resources in similarly small doses. For casual scribes, stringing words together can be a bit of a lark.

How the Mall of America uses its 55425 blog to bolster awareness for the largest mall in U.S.

Communications Conversations

You also mentioned you share a “Blog Handbook” with authors before they contribute content–can you talk more about that? The blog handbook simply introduces authors to the certain types of content we write about.

Resources for getting out of your PR rut

PR Daily

Your ultimate PR handbook. Do you ever feel that you don’t really understand PR? Even if you’ve been working in the PR and marketing industry for years, it can be easy for that world to feel muddled. After all, there’s often a great deal of differing information floating around.

The 25 Best Books On Digital Marketing, PR And Strategy

Doctor Spin

Contagious (Why Things Catch On) by Jonah Berger A useful and entertaining handbook on how to create communication that sticks. We’re about to embark on a new year and what better way to do so than to stack up on some of the best books on digital marketing, PR and strategy?

13 annoying verbs

PR Daily

The new rules have been promulgated in the HR Handbook.”. No matter how you try to avoid them, annoying verbs surround us. Maybe you overhear someone use them on the train or while you’re waiting in line to buy coffee. You might have seen them in an online pop-up ad that you can’t close fast enough. Perhaps your kids use them to purposefully annoy you. Here are a few verbs that can drive corporate communicators crazy: 1. Conversate. :

Consumers question PR pros’ integrity, United courts Gen Z with discounts, and KFC offers a ‘date’ with the Colonel

PR Daily

Pull out a page from your crisis response handbooks to ensure that employees are in the loop from the beginning and that your messages are transparent, both internally and externally.

Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Rock the Status Quo

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. Wondering what my favorite eBooks are? Here are a few you can download to your iPad or smartphone tonight to read as time allows.

eBook 249

Guarding your organisation’s reputation is your responsibility – but how do you play a key role in shaping it?

PR in High Definition

To join you in developing a crisis communication handbook should a crisis arise – show them their role in the process. Calling all comms directors! The business case for improving and protecting a reputation cuts across an entire organisation. HR takes an interest as it’s important to be seen as a good employer, whilst it is IT’s job to safeguard the organisation’s assets, including, in some part, its reputation.

The Top 25 B2B Marketing Experts You Need to Follow Here.

B2B PR Sense

A writing powerhouse, he has authored seemingly zillions of educational articles as well as a book titled Content Chemistry: The Illustrated Handbook for Content Marketing. B2B marketing is constantly evolving, with new innovations and strategies that used correctly can stake your success. But how do you stay on the leading edge of these innovations and ensure that your business thrives? Social media just might hold the key.

B2B 264

5 signs of 'legalese'

PR Daily

It’s everywhere: in the employee handbook, in corporate policies, on website disclaimers, in contracts with clients. Fred Rodell, the former dean of Yale Law School, said, "There are two things wrong with most legal writing. One is its style. The other is its content.".

The Best List of 40 Social PR Courses and Certifications

Social PR Chat

Going global handbook. Picking the right Social PR courses and certifications can be overwhelming. As daunting it may seem, it’s also critical to stay relevant in today’s digital revolution.

Course 128

5 grammar and style resources for PR pros

PR Daily

Grammarly Handbook. PR pros often field questions about grammar and punctuation. Simple questions about spelling can be answered on websites such as , or their related apps.

3 business areas where you can sync up storytelling

PR Daily

An HR director can use the brand story and messaging in different types of content whether it’s in a handbook, newsletter, company intranet, or other forms of employee communication. Professional communicators constantly talk about storytelling.

PR and propaganda in Ukraine

Stuart Bruce

A good reference for doing this is the Verification Handbook from the European Journalism Centre. Nataliya Popovych, co-founder and board member of the Ukraine Crisis Media Centre. Photo credit: Andras Sztaniszlav.

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers


He is the author of six books including “KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age.” This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. .

Why and how you should integrate messaging into branding

PR Daily

People won't start using new messaging just because you sent them guidelines or a handbook. Messaging—or verbal branding—is as essential to bringing your brand to life as your organization's name, tagline and graphic identity.

How to Improve Your Press Release Best Practices with Storytelling

B2B PR Sense

Take a page out of the storyteller’s handbook when you write your next press release, and approach it with a new, fresh look. Press releases have been teetering on the edge of death for years now. But is this right?

5 New Instagram Features You Need To Know About


In a page out of Twitter’s handbook , Instagram completely changed its API rules. Instagram has the highest engagement of any social network and has eclipsed all social networks (not named Facebook) in monthly active users.

Solar Panel Maintenance and Cleaning: What You Need to Know

Axia PR

Before you start, check the manufacturer’s handbook for any special cleaning recommendations. Investing in solar panels is a.

A Social Media Policy Can Prevent Online #Fails

David PR Group

Most companies have an employment agreement or handbook which offers guidance on employee conduct. A social media policy should include a reminder that the guidelines in the employee handbook apply not only to traditional offline activities but online conduct as well.

Going for gold: How to execute a medal-worthy PR campaign

PR Daily

Here’s how to take a page from the Olympics handbook for your own brand: Set the stage early. For two weeks every four years, we stumble into work each morning groggy after staying up late, glued to our TV screens watching the unfolding drama of the Olympics.