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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. Matt Holt Books recently published the book’s 5th edition.

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?Primitive? is a handbook for navigating uncertain times using primal instincts

Muck Rack

‘Primitive’ is a handbook for navigating uncertain times using primal instincts

Handbook 147
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Shake Up your PR with Creativity & Big Ideas

Flack's Revenge

It was about how to shake up your PR program with creativity and big ideas, featuring The Hype Handbook author Michael F. That was a question from my last post , and one we aimed to answer on the latest PR, Done and Doner podcast. Schein of MicroFame Media and Fusion Public Relations alum Joe Dans.

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It Might be the Most Important Word in PR. Can you Guess?

Flack's Revenge

Schein , author of The Hype Handbook for additional ideas. We also revisited topics from the podcast, like how AI can help, and reducing jargon and acronyms, instead relying on the 1000 most common words in the English language. As a follow-up, Ben suggested I speak with Michael F. The episode will be coming out shortly, stay tuned.

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SEO Techniques and Strategies to Consider

Ronn Torossian

In the world of online visibility, search engine optimization (SEO) acts as a trusty handbook, guiding companies towards organic traffic and digital dominance. It’s a vast landscape, and knowing the best techniques and strategies can help companies get ahead of competitors and reach their desired goals.

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Every company should have a crisis handbook

PR in High Definition

One part of this is having a ‘handbook’ of sorts, with clear protocols and practices laid out. The post Every company should have a crisis handbook appeared first on Firefly Communications. As such, a blueprint of how to handle a crisis should be in place for every business – big or small.

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College Grads: Do Not Follow the Resume 101 Handbook

Ishmael's Corner

The post College Grads: Do Not Follow the Resume 101 Handbook appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Regardless, the demand versus supply equation doesn’t work in the graduate’s favor. Finding that elusive first job puts a premium.more.