Ishmael's Corner

MAY 1, 2016

The post College Grads: Do Not Follow the Resume 101 Handbook appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. A zillion college graduates are about to descend on civilization with shiny apples in hand. My daughter Grace is among the throng though I suspect she’ll take a pass on the apple (always the rebel).

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Handbook Communications Publicity How To 14

Cision

JUNE 6, 2017

He is the author of six books including “KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age.” This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. .

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Handbook Automotive Television eBook 71

Doktor Spinn

DECEMBER 31, 2015

Contagious (Why Things Catch On) by Jonah Berger A useful and entertaining handbook on how to create communication that sticks. We’re about to embark on a new year and what better way to do so than to stack up on some of the best books on digital marketing, PR and strategy?

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Handbook Strategy Journalism How To 35

Rock the Status Quo

FEBRUARY 23, 2015

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. Wondering what my favorite eBooks are? Here are a few you can download to your iPad or smartphone tonight to read as time allows.

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eBook Digital PR Handbook Nonprofit 76

Cision

JUNE 6, 2016

In a page out of Twitter’s handbook , Instagram completely changed its API rules. Instagram has the highest engagement of any social network and has eclipsed all social networks (not named Facebook) in monthly active users.

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Instagram Handbook Facebook Mobile 70

Ishmael's Corner

MARCH 29, 2015

It’s human nature to resist change, and from my unscientific observations, the language of HR still takes its cues from the mahogany row handbook drafted during the Reagan administration. I’m not referring to fiction or fabrication.

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Cision

APRIL 21, 2017

After the organized chaos of 2017’s first “Earnings Season,” we are all immediately thrust into what was once called “Annual Report” season.

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Financial Handbook Analysis Report 27

PR in Your Pajamas

SEPTEMBER 21, 2015

Andy Crestodina is author of a book that hasn’t left my desk since I picked it up at Social Media Marketing World in March – Content Chemistry: The Illustrated Handbook for Content Marketing. “There are only two numbers in your marketing that matter,” says Andy Crestodina.

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Content Marketing Handbook Engineering Web 25

PR Conversations

OCTOBER 2, 2015

A global crisis situation – such as that experienced by VW currently – brings out an ugly side of public relations. A hubristic sadism, or malignant narcissism. I’m exaggerating but that’s my point.

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Handbook Crisis Management Publicity Government 33

Beyond PR

APRIL 22, 2016

The key to remember is that there’s no universal crisis handbook you can order and put on your shelf. Accidents and mistakes are part of being human.

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Chemicals Handbook Crisis Communications Crisis 33

Ishmael's Corner

JULY 13, 2016

Since starting the blog back in 2008, I’ve strived to offer perspectives that you won’t find in the Communications 101 handbook. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’m with the seagull. As my Mom will attest, I wasn’t big on rules. This is the time of year when I reflect, calling out what I consider to be the 10 best posts.more.

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ZudePR

MAY 31, 2015

He is also the author of Content Chemistry, The Illustrated Handbook for Content Marketing. . You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts.

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Communications How To eBook Handbook 62

PR Conversations

MAY 1, 2017

See: The Handbook of Salutogenesis by Mittelmark et al (2017).] The diagram below highlights a number of relevant ‘assets’, many of which I’ve come across within the career literature where the concept of resilience is also discussed.

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Crisis Handbook Leadership Training 31

David PR Group

OCTOBER 12, 2016

Most companies have an employment agreement or handbook which offers guidance on employee conduct. A social media policy should include a reminder that the guidelines in the employee handbook apply not only to traditional offline activities but online conduct as well.

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The Resolution Blog

AUGUST 11, 2015

He is co-author of two best-selling social media books - Share This: a practical handbook to the biggest changes taking place in the media and its professions (Wiley 2012).

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PR Conversations

JANUARY 29, 2015

One of the notable developments of scholarship in public relations in recent years has been an increased focus on its role in society.

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Community Chemicals Handbook Employee 37

Norton's Notes

JANUARY 6, 2016

This section provides practical examples, I covered something similar in my section of the CIPR’s Social Media Handbook “Share This Too” a couple of years ago. This is my review of a book called Managing Online Reputation: How to Protect Your Company on Social Media which is a book is written by Charlie Powell and produced by Palgrave Pocket Consultants.

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Handbook Case Study Financial Employee 13

Solo PR Pro

MARCH 10, 2015

Nobel prize-winning economist, Daniel Kahneman, has provided us with a fascinating science-based handbook – with real-world how-to’s – in the bestselling book, Thinking, Fast and Slow. The best PR pros know that persuasive communication benefits from a healthy dose of psychology.

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PR Daily

FEBRUARY 18, 2016

The Marketing Plan Handbook , ”. Editor’s note: In. “ author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan.

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PR Daily

APRIL 14, 2016

Take a page from the first lady’s handbook and use these tips relentlessly for your business. Before there were jokes about small hands and candidates who once sold steaks, there was an Illinois senator pushing change and hope.

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PR Daily

JULY 13, 2016

Your ultimate PR handbook. Do you ever feel that you don’t really understand PR? Even if you’ve been working in the PR and marketing industry for years, it can be easy for that world to feel muddled. After all, there’s often a great deal of differing information floating around.

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Waxing UnLyrical

MARCH 11, 2013

Richard very generously offered to give away a second copy of Share This , the excellent “social media handbook for PR” published by CIPR (it sold so well in Europe that Share This Too will soon be published ).

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Ishmael's Corner

MAY 16, 2016

Yet, most companies churn out job descriptions that sound like they came from the same HR 101 handbook. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Why don’t companies care about job descriptions? It makes no sense.

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Handbook Publicity Company Storytelling 5

PR Daily

JULY 21, 2016

According to data from VidYard’s Video Marketing Handbook , more and more brand managers are presenting powerful themes through visuals. In marketing, effective storytelling is essential to reaching audiences. What makes certain stories more effective than others?

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Video Handbook Viral Community 55

PR Daily

JUNE 24, 2015

An HR director can use the brand story and messaging in different types of content whether it’s in a handbook, newsletter, company intranet, or other forms of employee communication. Professional communicators constantly talk about storytelling.

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Handbook Storytelling Exercises Product Launch 40

B2B PR Sense

JANUARY 24, 2017

Take a page out of the storyteller’s handbook when you write your next press release, and approach it with a new, fresh look. Press releases have been teetering on the edge of death for years now. But is this right?

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Handbook Energy Transportation Software 16

PR Daily

NOVEMBER 7, 2016

People won't start using new messaging just because you sent them guidelines or a handbook. Messaging—or verbal branding—is as essential to bringing your brand to life as your organization's name, tagline and graphic identity.

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Handbook Guidelines Leadership Exercises 24

Melissa Agnes

JULY 26, 2016

Step 4: Draft your playbook and crisis communications handbook. I recently came across the below cyber security awareness video by Deloitte. This video is exceptionally well done.

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Crisis Management Handbook Crisis Crisis Communications 21

PR Daily

MARCH 29, 2016

Successful marketing in the digital age is dependent on keeping up with the times. Social media’s rapid growth and a steady increase in customer demands require the modern marketer to continually seek new knowledge.

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Education Resources Handbook Course 27

PR Daily

JULY 28, 2015

It’s everywhere: in the employee handbook, in corporate policies, on website disclaimers, in contracts with clients. Fred Rodell, the former dean of Yale Law School, said, "There are two things wrong with most legal writing. One is its style. The other is its content.".

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Handbook Policies Writing Corporate 20

PR Daily

AUGUST 17, 2016

Here’s how to take a page from the Olympics handbook for your own brand: Set the stage early. For two weeks every four years, we stumble into work each morning groggy after staying up late, glued to our TV screens watching the unfolding drama of the Olympics.

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PR Conversations

JULY 8, 2016

Handbook of constructionist research. An important link between academia and practice is research. A notable difference is the emphasis within such research on methodological matters.

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Interviews Ethics Handbook Skype 20

PR Daily

JUNE 12, 2015

Leaders, founders, coaches and consultants will find this work a joyful handbook, full of insights, examples and inspiring stories. Are you looking for a good book to give you a fresh perspective on business? Look no further than the 12 books included below.

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Handbook System Nonprofit Leadership 35

Waxing UnLyrical

FEBRUARY 25, 2013

Share This is billed as “the social media handbook for PR,” and it is very well-written (Richard sent me a copy). We had a terrific #measurePR chat last week. Richard Bagnall , one of the founders of Metrica, which is now part of the Gorkana Group, was our special guest.

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Handbook Analysis Local Leadership 23

Solo PR Pro

JULY 14, 2015

Solo PR PRO Premium members, click here to download our Media Training Handbook Template and here to download the Key Messages and Message Mapping eBook and Templates. A media training handbook can be a great addition to your arsenal.

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PR Conversations

JANUARY 29, 2015

One of the notable developments of scholarship in public relations in recent years has been an increased focus on its role in society.

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Community Chemicals Handbook Employee 15

Doktor Spinn

OCTOBER 30, 2015

Lead magnet: Create an ebook on everything related to Brand Journalism for professionals who would appreciate downloading an easy-to-use handbook. Helping startups is a special challenge — and a challenge very close to my heart.

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Handbook Journalism Case Study Engineering 15

Journalistics

JANUARY 27, 2016

When it comes to style, will you make your own rules, or abide by the journalist’s handbook, “ The AP Stylebook “?

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Handbook Writing Creativity Measurement 6

Stuart Bruce

MAY 23, 2015

A good reference for doing this is the Verification Handbook from the European Journalism Centre. Nataliya Popovych, co-founder and board member of the Ukraine Crisis Media Centre. Photo credit: Andras Sztaniszlav.

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PR Conversations

JULY 14, 2016

Angela Barter is a highly regarded public speaker at public relations and sustainability events, and has written numerous articles featured in a range of media, including her contribution to the Handbook of Public Relations (10 th Edition) by Skinner, Mersham & Benecke.

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