PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless


Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals.

?Primitive? is a handbook for navigating uncertain times using primal instincts

Muck Rack

‘Primitive’ is a handbook for navigating uncertain times using primal instincts


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College Grads: Do Not Follow the Resume 101 Handbook

Ishmael's Corner

The post College Grads: Do Not Follow the Resume 101 Handbook appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. A zillion college graduates are about to descend on civilization with shiny apples in hand. My daughter Grace is among the throng though I suspect she’ll take a pass on the apple (always the rebel).

The No-Policy Policy

HMA Public Relations

those that are outlined in our handbook and those that we’ve created over time. Featured PR Observations and Preferences Employee Handbook Home Office Office Hours Policy Work From Home Work HoursLike most offices, HMA Public Relations has a few rules and procedures. The post The No-Policy Policy appeared first on HMA Public Relations.

9 content marketing KPIs that predict your campaign’s success

Agility PR Solutions

There is no handbook for creating the right content. What makes things worse is the fact that the world of content is ever-changing. That being said, success in the content marketing realm isn’t rare. A winning strategy is the product of trial and error, evaluation, and alterations.

A slew of must-read books for writers

PR Daily

The Adweek Copywriting Handbook ” by Joseph Sugarman. “ The Sketchnote Handbook ” by Mike Rohde. “ If you’re mired in a writing rut, read. More specifically, to revive and refresh your creativity—and possibly recapture your passion for prose—it’s wise to read about writing. RELATED: Craft engaging stories that inspire audiences, build brand loyalty and more. ].

6 tips to help clients reignite DE&I programs

PR Daily

Review your employee handbook or recommend this step to your clients. If you started a DEI program in 2020, it’s time for a tune-up.

Executive influence—not visibility—is the key for today’s leaders

PR Daily

The old CEO handbook is no longer enough. . With multiple stakeholders now expecting a clear vision from leaders, it’s time to embrace a new handbook: identity, leadership and communication in the service of authentic executive influence.

The ESG Playbook for Achieving Profit and Purpose

Stern + Associates

Named “one of the most influential people in ESG investing” by Barron’s , he distills years of research into an accessible and readable handbook for fusing business success with positive social impact.

A slew of must-read books for writers

PR Daily

“ The Adweek Copywriting Handbook ” by Joseph Sugarman. “ The Sketchnote Handbook ” by Mike Rohde. Content creators and other professional communicators, comb through these tomes to learn something, get inspired and hone your storytelling. If you’re mired in a writing rut, read. More specifically, to revive and refresh your creativity—and possibly recapture your passion for prose—it’s wise to read about writing.

Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

The handbook guides new or experienced public information officers on best practices for communicating life-safety and other urgent information during an emergency. Looking ahead, Doug is about half-way finished with the second edition of his public information officer handbook.

What an inclusive language toolkit should cover

PR Daily

An inclusive language toolkit is necessary as part of our code of conduct, employee handbook, brand, marketing, communications, sales materials and editorial processes to set the expectations of how employees will relate to each other and foster a culture of respect.

A tough lesson in ‘off the record’ requests

PR Daily

A source can’t say something then claim it was ‘off the record,’” according to the New York University’s “Handbook for Journalism Students.”. Requesting anonymity is one thing, but don’t open your mouth until you get it. New York Rep.

Job Descriptions Get No Respect (except this one)

Ishmael's Corner

Yet, most companies churn out job descriptions that sound like they came from the same HR 101 handbook. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Why don’t companies care about job descriptions? It makes no sense. Every company claims “people are our most valuable asset.” Every company is fighting competitors for talent. Every company recognizes that first impressions count.

The Best Storytelling Posts for the First Half of 2016 (Part I)

Ishmael's Corner

Since starting the blog back in 2008, I’ve strived to offer perspectives that you won’t find in the Communications 101 handbook. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’m with the seagull. As my Mom will attest, I wasn’t big on rules. This is the time of year when I reflect, calling out what I consider to be the 10 best posts.more.

8 books every PR pro should read

PR Daily

The Complete Agency Management Handbook ” by Darryl Salerno. Here are the top reads from industry veterans on developing your PR skills and business acumen. What are the books you are reading to build you PR skills and career opportunities?

Ditch the Land Rover shots: PR advice to Prince Edward and Sophie before Caribbean tour

Mark My Words

The Guardian It seems like simple advice for the Earl and Countess of Wessex’s Caribbean tour: avoid taking references from Netflix drama The Crown, ditch anything that smacks of 1950s colonialism and instead try to create a modern monarchy handbook to swerve the PR pitfalls that befell the Duke and Duchess of Cambridge’s recent controversial visit to the region.

Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

But if I’m going to hire somebody, they’re going to have a handbook as an employee that includes everything from here’s your healthcare insurance to, a whole section on ethics.

Pinterest, others show support for paid family leave on social media

PR Daily

Publicizing employee handbook policies like paid family leave and other benefits might seem counterintuitive to building a strong reputation. TheSkimm’s #ShowUsYourLeave campaign is joined by Pinterest and others to highlight an important workplace issue.

AP Style: How relevant is it in 2019?

Communications Conversations

Now, you could say a lot of that digital media time is spent consuming traditional news media showing up in online and social channels (and you might be right), but another big piece of that is merely social content that is definitely not ruled by the AP Style Handbook. I would even throw content written by professionals on platforms like LinkedIn in here, too, as it often contains misses and mistakes as laid out in the AP Style Handbook.

How PR pros can help reduce the stigma around mental illness

PR Daily

Updating the language your company uses around mental health policies in employee handbooks is important. It matters what words we use—and what actions we take that back up all the talking.

Pharmacy chains respond to opioid lawsuit, Americans take responsibility for data security, and Home Depot announces delivery partnership with Walmart

PR Daily

And Tesla now has a comprehensive Employee Handbook (replacing the Anti-Handbook Handbook) where all of our HR policies, employee protections, and ways to report issues are published in one easy-to-find online document.

What We Learned From Adopting the Hybrid Work Model


A former university lecturer, he co-wrote the Chartered Institute of Public Relations’ social media handbook. After two-plus years of the pandemic, many companies and organizations are looking to return their workforces to the office.

MP&F Strategic Communications’ Jennifer Brantley on what’s next in 2022

PR Daily

Another book I’m reading is “The Complete Agency Management Handbook.” The managing partner for the Nashville, Tennessee agency shares about her career so far and how she is tackling new challenges in the year ahead.

Dear College Grad, About That Resume and Cover Letter …

Ishmael's Corner

Don’t follow the Resume 101 Handbook. Do not follow the Resume 101 Handbook. It’s that time of the year. About 19.9 million college graduates are about to descend on civilization with shiny apples in hand. Unfortunately, the demand versus supply equation doesn’t work in their favor. Finding that elusive first job puts a premium on the resume and its associated cover letter.

3 steps for protecting your organization from a crisis

PR Daily

No company is ever immune to a crisis, but the way in which they react to one when it strikes is perhaps the most important strategy in the business handbook. It might feel like tired advice to exhort brand managers to prepare for a PR nightmare, but with so many communicators getting it wrong, it’s time to take another look at the basics. Both Volkswagen and Enron have been on the receiving end of a public relations crisis.

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Have a Heart: When to Choose Empathy over Accuracy


Not every situation is the same, and there is no tragedy response handbook. Now more than ever, it seems like every day brings with it more bad news from all over the world. From politically and religiously charged acts of terrorism to racially offensive advertisements to relentless school shootings, the wide spectrum of public screw-ups and tragedies have one thing in common: someone needs to comment. This is seemingly when bad gets worse. Take it from University of Oregon.

Ethics Right at Your Fingertips


The BEPS Handbook gives historical context to why the Code of Ethics exists and has evolved. If you are a new Chapter ethics officer the Handbook. Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.”

Should HR Be Telling Stories?

Ishmael's Corner

It’s human nature to resist change, and from my unscientific observations, the language of HR still takes its cues from the mahogany row handbook drafted during the Reagan administration. I’m not referring to fiction or fabrication. The question relates to the role of storytelling techniques in the HR function. The question also happened to be the thrust of my talk at the Alexander Mann Solutions (AMS) conference last week in Hong Kong.

6 ways your organization can transcend politics and help get out the vote

PR Daily

Along with your social media policy and your employee handbook, a code of conduct comes in handy to remind folks of acceptable and unacceptable behavior. Ahead of an historic presidential election—and amid deep national division—how should your organization engage employees?

How to make the shift from tactician to strategic advisor

PR Daily

Rick Gould, who wrote “The Ultimate PR Agency Financial Management Handbook,” has consulted with hundreds of creative service businesses and CEOs. Check out this quiz to test your business and finance knowhow and see where you should invest more time to develop your career.

How the Mall of America uses its 55425 blog to bolster awareness for the largest mall in U.S.

Communications Conversations

You also mentioned you share a “Blog Handbook” with authors before they contribute content–can you talk more about that? The blog handbook simply introduces authors to the certain types of content we write about. The 10-page handbook also includes a post template–title, subhead, how to link to stories, how to use WordPress. If you live in the Twin Cities, chances are, by now you’ve probably heard 2017 is the Mall of America’s 25th birthday.

5 keys to cultivating a productive remote staff

PR Daily

Consider Gitlab’s 1,000+ page employee handbook. Yours doesn’t have to be a massive employee handbook; a simple microsite, knowledge library or even a document will suffice. Remote working has gone mainstream. Forty-three percent of employees have worked remotely at some point in the last year , though some companies are still resisting this trend. IBM , for example, recently reversed its remote working policies. Will (and should) others follow IBM’s lead?

5 ways to improve, refine and streamline your business right now

PR Daily

This effort requires more than some simple updates in your employee handbook. Ongoing COVID-19 disruptions offer an opportunity to revisit areas of your company that need improvement. Focus on these crucial yet often overlooked aspects of success. The pandemic caught many of us off guard.

The Five P’s of Becoming a Trusted PR Advisor

The TypeBar

Unfortunately, there isn’t a magic formula or even a handbook (at least not that I’ve found) to help you become that trusted advisor.

Why we should make a virtual workforce our ‘new normal’

PR Daily

Many companies have thick employee handbooks that specify hours of operation, attendance policies and parameters for career advancement. Remote work should be a part of PR and marketing’s future, says one comms leader, no matter how fast we recover from the COVID-19 crisis.

Letter from BETT

Stephen Waddington

Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019. It’s intended as a practical handbook. Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. I spent Friday morning at the BETT Show in London with a colleague from Metia.

Ranking by proxy: the hidden SEO value of great online press coverage

The Resolution Blog

He is co-author of two best-selling social media books - Share This: a practical handbook to the biggest changes taking place in the media and its professions (Wiley 2012). There is a latent assumption (certainly in the PR world) that SEO is all about getting your own content to rank well in Google.

SEO 146

How ‘networked’ comms offers speed, data and authenticity

PR Daily

FREE GUIDE: Workplace EX Comms Handbook ]. Learn more about developing a modern employee experience by downloading Facebook’s “Workplace EX Comms Handbook.”. Platforms like Workplace from Facebook make it possible for everyone to participate in internal discussions, solving problems quicker and providing important company-wide insights. In the modern workplace, two-way communication isn’t enough.

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How to Offer Media Training to Your Clients

Solo PR Pro

Solo PR PRO Premium members, click here to download our Media Training Handbook Template and here to download the Key Messages and Message Mapping eBook and Templates. A media training handbook can be a great addition to your arsenal. If you do any kind of media or influencer outreach for your clients, basic media training should be part of your services.