College Grads: Do Not Follow the Resume 101 Handbook

Ishmael's Corner

The post College Grads: Do Not Follow the Resume 101 Handbook appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. A zillion college graduates are about to descend on civilization with shiny apples in hand. My daughter Grace is among the throng though I suspect she’ll take a pass on the apple (always the rebel).

The No-Policy Policy

HMA Public Relations

those that are outlined in our handbook and those that we’ve created over time. Featured PR Observations and Preferences Employee Handbook Home Office Office Hours Policy Work From Home Work HoursLike most offices, HMA Public Relations has a few rules and procedures.

A slew of must-read books for writers

PR Daily

The Adweek Copywriting Handbook ” by Joseph Sugarman. “ The Sketchnote Handbook ” by Mike Rohde. “ If you’re mired in a writing rut, read. More specifically, to revive and refresh your creativity—and possibly recapture your passion for prose—it’s wise to read about writing.

Infographic: Do you know your public relations ABCs?

PR Daily

Public relations is not a one-size-fits-all industry; there isn’t a handbook for success. There are, however, guidelines. RELATED: Write clear, bold prose that captivates audiences and promotes business goals ]. PR pros should know when they’re annoying journalists, rather than being thorough.

Job Descriptions Get No Respect (except this one)

Ishmael's Corner

Yet, most companies churn out job descriptions that sound like they came from the same HR 101 handbook. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Why don’t companies care about job descriptions? It makes no sense.

Have a Heart: When to Choose Empathy over Accuracy


Not every situation is the same, and there is no tragedy response handbook. Now more than ever, it seems like every day brings with it more bad news from all over the world.

The Best Storytelling Posts for the First Half of 2016 (Part I)

Ishmael's Corner

Since starting the blog back in 2008, I’ve strived to offer perspectives that you won’t find in the Communications 101 handbook. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’m with the seagull. As my Mom will attest, I wasn’t big on rules. This is the time of year when I reflect, calling out what I consider to be the 10 best posts.more.

Dear College Grad, About That Resume and Cover Letter …

Ishmael's Corner

Don’t follow the Resume 101 Handbook. Do not follow the Resume 101 Handbook. It’s that time of the year. About 19.9 million college graduates are about to descend on civilization with shiny apples in hand. Unfortunately, the demand versus supply equation doesn’t work in their favor.

Platinum: Celebrating the CIPR at 70

Stephen Waddington

Co-creating a story of the CIPR In The Social Leadership Handbook , Julian Stodd describes three levels of narrative: personal stories; co-created stories; and organisational stories. Platinum is the precious metal that recognises a 70th anniversary.

Should HR Be Telling Stories?

Ishmael's Corner

It’s human nature to resist change, and from my unscientific observations, the language of HR still takes its cues from the mahogany row handbook drafted during the Reagan administration. I’m not referring to fiction or fabrication.

How the Mall of America uses its 55425 blog to bolster awareness for the largest mall in U.S.

Communications Conversations

You also mentioned you share a “Blog Handbook” with authors before they contribute content–can you talk more about that? The blog handbook simply introduces authors to the certain types of content we write about.

How to Improve Your Press Release Best Practices with Storytelling

B2B PR Sense

Take a page out of the storyteller’s handbook when you write your next press release, and approach it with a new, fresh look. Press releases have been teetering on the edge of death for years now. But is this right?

How to Offer Media Training to Your Clients

Solo PR Pro

Solo PR PRO Premium members, click here to download our Media Training Handbook Template and here to download the Key Messages and Message Mapping eBook and Templates. A media training handbook can be a great addition to your arsenal.

Three FTC Social Media Disclosures You Should Know


Employers can ensure employees are properly using social media by including posting guidelines within their employee handbooks and periodically reminding employees of the policy. By: Kelsea, Social Media Director.

Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Rock the Status Quo

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. Wondering what my favorite eBooks are? Here are a few you can download to your iPad or smartphone tonight to read as time allows.

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The Best List of 40 Social PR Courses and Certifications

Social PR Chat

Going global handbook. Picking the right Social PR courses and certifications can be overwhelming. As daunting it may seem, it’s also critical to stay relevant in today’s digital revolution.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers


He is the author of six books including “KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age.” This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. .

A Social Media Policy Can Prevent Online #Fails

David PR Group

Most companies have an employment agreement or handbook which offers guidance on employee conduct. A social media policy should include a reminder that the guidelines in the employee handbook apply not only to traditional offline activities but online conduct as well.

The 25 Best Books On Digital Marketing, PR And Strategy

Doktor Spinn

Contagious (Why Things Catch On) by Jonah Berger A useful and entertaining handbook on how to create communication that sticks. We’re about to embark on a new year and what better way to do so than to stack up on some of the best books on digital marketing, PR and strategy?

The Top 25 B2B Marketing Experts You Need to Follow Here.

B2B PR Sense

A writing powerhouse, he has authored seemingly zillions of educational articles as well as a book titled Content Chemistry: The Illustrated Handbook for Content Marketing. B2B marketing is constantly evolving, with new innovations and strategies that used correctly can stake your success. But how do you stay on the leading edge of these innovations and ensure that your business thrives? Social media just might hold the key.

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5 New Instagram Features You Need To Know About


In a page out of Twitter’s handbook , Instagram completely changed its API rules. Instagram has the highest engagement of any social network and has eclipsed all social networks (not named Facebook) in monthly active users.

Ranking by proxy: the hidden SEO value of great online press coverage

The Resolution Blog

He is co-author of two best-selling social media books - Share This: a practical handbook to the biggest changes taking place in the media and its professions (Wiley 2012).

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5 Steps to Developping a Cyber Security Crisis Management Plan

Melissa Agnes

Step 4: Draft your playbook and crisis communications handbook. I recently came across the below cyber security awareness video by Deloitte. This video is exceptionally well done.

The 5 Phases of Becoming Crisis Ready

Melissa Agnes

Your crisis communication handbooks, which hold your scenario-specific crisis communication strategies and pre-drafted messaging. Becoming crisis ready is a process. It’s not something that just happens overnight.

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Your 10-K is Coveted (and Comprehensive) Content


After the organized chaos of 2017’s first “Earnings Season,” we are all immediately thrust into what was once called “Annual Report” season.

Solar Panel Maintenance and Cleaning: What You Need to Know

Axia PR

Before you start, check the manufacturer’s handbook for any special cleaning recommendations. Investing in solar panels is a.

PR and propaganda in Ukraine

Stuart Bruce

A good reference for doing this is the Verification Handbook from the European Journalism Centre. Nataliya Popovych, co-founder and board member of the Ukraine Crisis Media Centre. Photo credit: Andras Sztaniszlav.

13 annoying verbs

PR Daily

The new rules have been promulgated in the HR Handbook.”. No matter how you try to avoid them, annoying verbs surround us. Maybe you overhear someone use them on the train or while you’re waiting in line to buy coffee. You might have seen them in an online pop-up ad that you can’t close fast enough. Perhaps your kids use them to purposefully annoy you. Here are a few verbs that can drive corporate communicators crazy: 1. Conversate. :

Resources for getting out of your PR rut

PR Daily

Your ultimate PR handbook. Do you ever feel that you don’t really understand PR? Even if you’ve been working in the PR and marketing industry for years, it can be easy for that world to feel muddled. After all, there’s often a great deal of differing information floating around.

Amazon case study: Should rank-and-file employees be speaking on behalf of brands?

Communications Conversations

Some employee handbooks strictly prohibit employees from speaking their mind about company issues online. Last Saturday, you may have read the scathing New York Times piece on Amazon’s culture. Huge story. Huge media buzz. Huge legs on social media.

5 signs of 'legalese'

PR Daily

It’s everywhere: in the employee handbook, in corporate policies, on website disclaimers, in contracts with clients. Fred Rodell, the former dean of Yale Law School, said, "There are two things wrong with most legal writing. One is its style. The other is its content.".

Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)

Waxing UnLyrical

Richard very generously offered to give away a second copy of Share This , the excellent “social media handbook for PR” published by CIPR (it sold so well in Europe that Share This Too will soon be published ).

5 grammar and style resources for PR pros

PR Daily

Grammarly Handbook. PR pros often field questions about grammar and punctuation. Simple questions about spelling can be answered on websites such as , or their related apps.

Your profession needs you

Stephen Waddington

I highly recommend his Social Leadership Handbook and 100-day workbook. This is a summary of a speech I gave at the CIPR 2017 Graduation Ceremony. It’s more important than ever to put the public at the heart of your work. Welcome to Ketchum and thank you for the invitation to host the 2017 CIPR Graduation Ceremony. I’m delighted to be here to witness the award of your professional CIPR qualification. I also wanted to say a few words that I hope are appropriate to your event.

Top 3 Things to Resolve Before a Crisis Strikes

Beyond PR

The key to remember is that there’s no universal crisis handbook you can order and put on your shelf. Accidents and mistakes are part of being human.

How to Build a Personal Brand

Doktor Spinn

It’s a small handbook on style in English writing. There’s a spotlight out there for all of us. With the internet, we all have the tools we need to build our personal brands at our fingertips.

3 business areas where you can sync up storytelling

PR Daily

An HR director can use the brand story and messaging in different types of content whether it’s in a handbook, newsletter, company intranet, or other forms of employee communication. Professional communicators constantly talk about storytelling.

The joy of pain – VW, schadenfreude and public relations

PR Conversations

A global crisis situation – such as that experienced by VW currently – brings out an ugly side of public relations. A hubristic sadism, or malignant narcissism. I’m exaggerating but that’s my point.

Why and how you should integrate messaging into branding

PR Daily

People won't start using new messaging just because you sent them guidelines or a handbook. Messaging—or verbal branding—is as essential to bringing your brand to life as your organization's name, tagline and graphic identity.

Persuasive Communication – PR, Psychology and the Brain

Solo PR Pro

Nobel prize-winning economist, Daniel Kahneman, has provided us with a fascinating science-based handbook – with real-world how-to’s – in the bestselling book, Thinking, Fast and Slow. The best PR pros know that persuasive communication benefits from a healthy dose of psychology.

Going for gold: How to execute a medal-worthy PR campaign

PR Daily

Here’s how to take a page from the Olympics handbook for your own brand: Set the stage early. For two weeks every four years, we stumble into work each morning groggy after staying up late, glued to our TV screens watching the unfolding drama of the Olympics.

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Shirley Leitch and David Neilson challenge the rigid nature of the Excellence Theory in a chapter written for the Handbook of Public Relations[vii]. Excellence Theory is a much debated model of public relations practice.

Minding our Ps and Qs: Civility in the Digital Age

Waxing UnLyrical

So while I wouldn’t call this a reputation management handbook, there are some very practical tips to do so. I don’t do a lot of book reviews here at WUL. For one thing, most business books are dreary reads (yes, I said it), and dreary reads are, for me, slow ones.