Muck Rack

MAY 19, 2020

‘Primitive’ is a handbook for navigating uncertain times using primal instincts

Handbook 80

Handbook 80

Ishmael's Corner

MAY 1, 2016

The post College Grads: Do Not Follow the Resume 101 Handbook appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. A zillion college graduates are about to descend on civilization with shiny apples in hand. My daughter Grace is among the throng though I suspect she’ll take a pass on the apple (always the rebel).

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Handbook How To Communications Writing 66

HMA Public Relations

MAY 23, 2018

those that are outlined in our handbook and those that we’ve created over time. Featured PR Observations and Preferences Employee Handbook Home Office Office Hours Policy Work From Home Work HoursLike most offices, HMA Public Relations has a few rules and procedures.

Policies 88

Policies Handbook Publicity Employee 88

Agility PR Solutions

APRIL 19, 2020

There is no handbook for creating the right content. What makes things worse is the fact that the world of content is ever-changing. That being said, success in the content marketing realm isn’t rare. A winning strategy is the product of trial and error, evaluation, and alterations.

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Handbook Content Marketing Strategy Marketing 97

PR Daily

AUGUST 1, 2018

The Adweek Copywriting Handbook ” by Joseph Sugarman. “ The Sketchnote Handbook ” by Mike Rohde. “ If you’re mired in a writing rut, read. More specifically, to revive and refresh your creativity—and possibly recapture your passion for prose—it’s wise to read about writing.

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Handbook Writing Creativity Storytelling 123

PR Daily

AUGUST 9, 2019

“ The Adweek Copywriting Handbook ” by Joseph Sugarman. “ The Sketchnote Handbook ” by Mike Rohde. Content creators and other professional communicators, comb through these tomes to learn something, get inspired and hone your storytelling.

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Handbook Storytelling Creativity Journalism 119

Ishmael's Corner

MAY 16, 2016

Yet, most companies churn out job descriptions that sound like they came from the same HR 101 handbook. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Why don’t companies care about job descriptions? It makes no sense.

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Handbook Company Examples Storytelling 86

PR Daily

SEPTEMBER 3, 2019

No company is ever immune to a crisis, but the way in which they react to one when it strikes is perhaps the most important strategy in the business handbook.

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Crisis Handbook Exercises Meeting 168

PRSay

SEPTEMBER 12, 2019

The BEPS Handbook gives historical context to why the Code of Ethics exists and has evolved. If you are a new Chapter ethics officer the Handbook. Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS).

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Ethics Handbook Case Study Resources 95

Ishmael's Corner

JULY 13, 2016

Since starting the blog back in 2008, I’ve strived to offer perspectives that you won’t find in the Communications 101 handbook. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’m with the seagull. As my Mom will attest, I wasn’t big on rules. This is the time of year when I reflect, calling out what I consider to be the 10 best posts.more.

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Handbook Storytelling Examples Blogging 63

Communications Conversations

AUGUST 27, 2019

Now, you could say a lot of that digital media time is spent consuming traditional news media showing up in online and social channels (and you might be right), but another big piece of that is merely social content that is definitely not ruled by the AP Style Handbook.

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Handbook Guidelines Print LinkedIn 139

Barokas

MAY 30, 2018

Not every situation is the same, and there is no tragedy response handbook. Now more than ever, it seems like every day brings with it more bad news from all over the world.

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Handbook Crisis Course Advertising 102

Ishmael's Corner

MAY 27, 2015

Don’t follow the Resume 101 Handbook. Do not follow the Resume 101 Handbook. It’s that time of the year. About 19.9 million college graduates are about to descend on civilization with shiny apples in hand. Unfortunately, the demand versus supply equation doesn’t work in their favor.

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Handbook How To Creativity Company 128

PR Daily

JUNE 3, 2020

Many companies have thick employee handbooks that specify hours of operation, attendance policies and parameters for career advancement. Remote work should be a part of PR and marketing’s future, says one comms leader, no matter how fast we recover from the COVID-19 crisis.

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Handbook Employee Meeting Policies 156

Stephen Waddington

JANUARY 27, 2019

Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019. It’s intended as a practical handbook. Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. I spent Friday morning at the BETT Show in London with a colleague from Metia.

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Handbook Instagram Government Retail 60

Ishmael's Corner

MARCH 29, 2015

It’s human nature to resist change, and from my unscientific observations, the language of HR still takes its cues from the mahogany row handbook drafted during the Reagan administration. I’m not referring to fiction or fabrication.

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Handbook Conference Engineering Course 147

PR Daily

NOVEMBER 1, 2018

Consider Gitlab’s 1,000+ page employee handbook. Yours doesn’t have to be a massive employee handbook; a simple microsite, knowledge library or even a document will suffice. Remote working has gone mainstream.

Handbook 101

Handbook Skype Policies Employee 101

Barokas

AUGUST 22, 2019

No onboarding, policies, rules or handbooks can supercede the importance of employees living the company’s values from within. . How do you define company culture? It goes beyond perks like free snacks or quarterly company outings.

Customer Service 98

Customer Service Company Handbook Strategy 98

Solo PR Pro

JULY 14, 2015

Solo PR PRO Premium members, click here to download our Media Training Handbook Template and here to download the Key Messages and Message Mapping eBook and Templates. A media training handbook can be a great addition to your arsenal.

Media Training 80

Media Training Training Handbook eBook 80

Stephen Waddington

OCTOBER 16, 2018

Co-creating a story of the CIPR In The Social Leadership Handbook , Julian Stodd describes three levels of narrative: personal stories; co-created stories; and organisational stories. Platinum is the precious metal that recognises a 70th anniversary.

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Handbook Community Print Writing 124

The Resolution Blog

AUGUST 11, 2015

He is co-author of two best-selling social media books - Share This: a practical handbook to the biggest changes taking place in the media and its professions (Wiley 2012).

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SEO Handbook Comparison Google 190

PR Daily

JULY 26, 2018

Public relations is not a one-size-fits-all industry; there isn’t a handbook for success. There are, however, guidelines. RELATED: Write clear, bold prose that captivates audiences and promotes business goals ]. PR pros should know when they’re annoying journalists, rather than being thorough.

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Infographics Handbook Publicity Guidelines 171

PR Daily

JUNE 10, 2019

Some of our clients have taken a page out of our work-from-anywhere handbook and taken their team to an offsite retreat or introduced a new tool like Slack. As many PR agencies consider working with remote teams and clients, how can they ensure the work doesn’t suffer? Consider these insights.

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Handbook Agency Training Meeting 136

PR Daily

APRIL 7, 2020

There’s no COVID-19 communications handbook; you won’t always know what you’re doing. How you engage your employees during this crisis could set the stage for your relationship with these key stakeholders for years, and control how quickly your organization can bounce back.

Communications 157

Communications Handbook Exercises Employee 157

Communications Conversations

AUGUST 28, 2017

You also mentioned you share a “Blog Handbook” with authors before they contribute content–can you talk more about that? The blog handbook simply introduces authors to the certain types of content we write about.

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Handbook Blogging Case Study Sports 101

PR Daily

MARCH 20, 2019

I’ve been known to read a writing handbook or editing manual cover to cover, but I recommend reading one chapter or section at a time and absorbing information from online resources in similarly small doses. For casual scribes, stringing words together can be a bit of a lark.

Handbook 127

Handbook Exercises Newspapers Groups 127

PR Daily

JULY 13, 2016

Your ultimate PR handbook. Do you ever feel that you don’t really understand PR? Even if you’ve been working in the PR and marketing industry for years, it can be easy for that world to feel muddled. After all, there’s often a great deal of differing information floating around.

Resources 124

Resources Handbook SEO B2B 124

Doctor Spin

DECEMBER 31, 2015

Contagious (Why Things Catch On) by Jonah Berger A useful and entertaining handbook on how to create communication that sticks. We’re about to embark on a new year and what better way to do so than to stack up on some of the best books on digital marketing, PR and strategy?

Handbook 83

Handbook Strategy Journalism Education 83

PR Daily

SEPTEMBER 13, 2017

The new rules have been promulgated in the HR Handbook.”. No matter how you try to avoid them, annoying verbs surround us. Maybe you overhear someone use them on the train or while you’re waiting in line to buy coffee. You might have seen them in an online pop-up ad that you can’t close fast enough. Perhaps your kids use them to purposefully annoy you. Here are a few verbs that can drive corporate communicators crazy: 1. Conversate. :

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Handbook Software YouTube Meeting 96

Rock the Status Quo

FEBRUARY 23, 2015

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. Wondering what my favorite eBooks are? Here are a few you can download to your iPad or smartphone tonight to read as time allows.

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eBook Digital PR Handbook Nonprofit 249

PR Daily

JULY 28, 2015

It’s everywhere: in the employee handbook, in corporate policies, on website disclaimers, in contracts with clients. Fred Rodell, the former dean of Yale Law School, said, "There are two things wrong with most legal writing. One is its style. The other is its content.".

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Handbook Policies Writing Corporate 124

B2B PR Sense

JANUARY 24, 2018

A writing powerhouse, he has authored seemingly zillions of educational articles as well as a book titled Content Chemistry: The Illustrated Handbook for Content Marketing. B2B marketing is constantly evolving, with new innovations and strategies that used correctly can stake your success. But how do you stay on the leading edge of these innovations and ensure that your business thrives? Social media just might hold the key.

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B2B Marketing LinkedIn SMB 264

Social PR Chat

SEPTEMBER 27, 2017

Going global handbook. Picking the right Social PR courses and certifications can be overwhelming. As daunting it may seem, it’s also critical to stay relevant in today’s digital revolution.

Course 127

Course Pinterest Handbook Training 127

PR Daily

JUNE 24, 2015

An HR director can use the brand story and messaging in different types of content whether it’s in a handbook, newsletter, company intranet, or other forms of employee communication. Professional communicators constantly talk about storytelling.

Storytelling 171

Storytelling Handbook Exercises Product Launch 171

Stuart Bruce

MAY 23, 2015

A good reference for doing this is the Verification Handbook from the European Journalism Centre. Nataliya Popovych, co-founder and board member of the Ukraine Crisis Media Centre. Photo credit: Andras Sztaniszlav.

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Handbook Government Internal International 113

PR Daily

OCTOBER 17, 2017

Grammarly Handbook. PR pros often field questions about grammar and punctuation. Simple questions about spelling can be answered on websites such as Dictionary.com , Merriam-Webster.com or their related apps.

Resources 78

Resources Handbook Guidelines Print 78

PR Daily

SEPTEMBER 11, 2019

Pull out a page from your crisis response handbooks to ensure that employees are in the loop from the beginning and that your messages are transparent, both internally and externally.

Consumer 99

Consumer Airlines Handbook Ethics 99

Melissa Agnes

MARCH 6, 2018

Your crisis communication handbooks, which hold your scenario-specific crisis communication strategies and pre-drafted messaging. Becoming crisis ready is a process. It’s not something that just happens overnight.

Crisis 192

Crisis Handbook Crisis Management Viral 192

PR in High Definition

JANUARY 23, 2020

To join you in developing a crisis communication handbook should a crisis arise – show them their role in the process. Calling all comms directors! The business case for improving and protecting a reputation cuts across an entire organisation. HR takes an interest as it’s important to be seen as a good employer, whilst it is IT’s job to safeguard the organisation’s assets, including, in some part, its reputation.

Reputation 48

Reputation Handbook Exercises Software 48

Cision

JUNE 6, 2017

He is the author of six books including “KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age.” This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. .

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Handbook Automotive Marketing Television 258