Sword and the Script

JULY 7, 2020

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

Technology 122

Technology Publicity Software Print 122

Deirdre Breakenridge

DECEMBER 24, 2014

Technology is always changing and you will always have to be learning new skills to continue to be a top performer. The more information you know about your space and the people who dominate that space, the quicker you’ll be able to advance your career. Interview Mentoring PR 2.0

Interviews 410

Interviews LinkedIn Groups Meeting 410

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take. How is public relations defined?

Interviews 98

Interviews Publicity Technology Social Media 98

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Start planning today!

Mobile 75

Mobile Technology Automotive Trade Shows 75

Critical Mention

MAY 15, 2019

The specific technologies and applications will, of course, change. But marketing will always include some level of individual exchange of information from one business or person to another. The post Interview with Larry Kim appeared first on Critical Mention - Media Monitoring. SCHEDULE A DEMO.

Interviews 123

Interviews Facebook Software Social Media 123

Onclusive

AUGUST 10, 2021

If you don’t know, it is important to understand what information is missing and where you can find it. One of the sources of this information is media monitoring and social listening technology. Do you have experts and spokespeople who can provide information or opinions no one else can?

Strategy 418

Strategy Survey Automotive Data 418

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 72

Automotive Mobile Technology Trade Shows 72

PRSay

APRIL 9, 2024

In an interview with PRSA Publications Director John Elsasser, Day pointed out that falsehoods are nothing new. Spreading lies, spreading false information, either intentionally or unintentionally, has been happening for as long as people have been communicating.” Human behavior contributes to misinformation,” he said.

Education 94

Education Interviews Resources Study 94

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 87

Mobile Technology Automotive Meeting 87

Sword and the Script

MARCH 19, 2024

His comments came in a Big Think interview on YouTube (embedded below) titled, “ Unlearn junk marketing, build a dynasty ”. One survey of B2B technology buyers published recently found 71% of B2B marketing prospects are disappointed in the content for which they’ve traded their contact information. Why does this happen?

B2B 137

B2B Marketing eBook YouTube 137

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. If not, contact the Consumer Technology Association (CTA) to get your spot. 5-8, 2022, with Media Days Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast.

Technology 86

Technology Automotive Trade Shows Hotels 86

ImPRessions - Crenshaw Communications

MAY 2, 2023

Instant text-to-video Posting information and materials online is easy but generating interest and engagement is often a lot more difficult. Input text-to-video technology – artificial intelligence that creates videos automatically from written or typed text. Best of all, they’re quick and tailored to the occasion.

Retail 156

Retail Video Pitching Technology 156

ImPRessions - Crenshaw Communications

MAY 25, 2023

There are other, similar platforms, but Substack is probably the most suitable for B2B topics and technology issues. The platform features a wide range of topics, including technology, parenting, finance, self-improvement, culture, and more. PR teams should subscribe to individual Substack newsletters to stay informed, of course.

Analysis 156

Analysis B2B Interviews SEO 156

Onclusive

APRIL 12, 2018

We started down a path to renew our brand work over two years ago, which has been instrumental in changing the way we go to market by providing information on services we offer to satisfy a set of customer needs vs. telling customers what we do. It specifically helps bring to the forefront our brand promise.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ImPRessions - Crenshaw Communications

JULY 10, 2020

While our main goal in PR is staying informed about various industries, from ad tech to zythology , we also need to be plugged into comms and PR. Topics of discussion have been focused on the use of video news releases, net neutrality, censorship, continuous cable news coverage and how technology is impacting the media landscape.

Sports 332

Sports Radio Retail Interviews 332

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 52

Mobile Technology Automotive Meeting 52

5W PR

MARCH 26, 2024

Understanding their needs Tech pros are flooded with information daily. Frame the communication around the solid benefits the technology contributes, emphasizing features that address their challenges and boost their ROI. Undertake market research to pinpoint their pain points and craft the communication to tackle these issues head-on.

B2B 78

B2B Strategy Communications Case Study 78

Barokas

MAY 22, 2017

Technology has changed the way we view and experience the world, and perhaps equally as important, the way we interact with and learn about each other. According to my colleague Julia, the team had done a fair amount of stalking, errr, research, in advance of my first interview with BPR. Additional points for background research?

Interviews 68

Interviews Instagram Meeting LinkedIn 68

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. It was hard to use. Everything required extra clicks.

B2B 160

B2B Leadership Marketing Software 160

5W PR

MARCH 23, 2018

I graduated from Penn State Wilkes-Barre with a Bachelors in Information Science & Technology. Growing up, I was very curious about website development and always saw myself doing something in the technology field. I moved to Astoria last summer and have been quickly adjusting to the fast-paced city life ever since.

Interviews 84

Interviews Agency SEO Google 84

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.

Transportation 99

Transportation Meeting Newspapers Media 99

Bianchi Biz Blog

MARCH 22, 2021

I am the finance and technology reporter at Crain’s Detroit Business , covering the startup sector in Ann Arbor and Detroit, as well as the region’s banks and lenders, such as Rocket Mortgage and UWM. That’s also true in the startup technology reporting I do. What story or stories are you most proud of?

Technology 76

Technology Report Meeting Financial 76

PRSay

APRIL 2, 2020

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. If you’re offering an interview, then be prepared to use whichever platform the journalist prefers. And always be ready with a backup plan if the technology fails.

Skype 206

Skype How To Crisis Pitching 206

Stern + Associates

MAY 3, 2023

A serial AI entrepreneur who is also the Emeritus Professor of Psychology and Neural Science at NYU, Marcus’ latest interview with The New York Times , “ How Do We Ensure an A.I. Future That Allows for Human Thriving? ” is a must-read for business leaders and policymakers interested in experimenting with AI tools in a measured way.

Technology 83

Technology Nonprofit Measurement Tools 83

Bianchi Biz Blog

NOVEMBER 20, 2023

For the 30 years I have been publishing Green Car Journal , the mission has always been to assess what’s ‘real’ and what is not, whether talking high efficiency/advanced technology vehicles or alternative fuels like hydrogen, ethanol, natural gas, electricity, or other fuels du jour. Then I share it on the pages of my magazine or website.

Journalism 114

Journalism Automotive Interviews Writing 114

Bianchi Biz Blog

AUGUST 31, 2023

These podcasts range widely in length and topic focus, but together, they can keep supplier executives informed on the latest industry news, technologies and trends. Fuller Speed Ahead: FreightWaves CEO Craig Fuller’s deep dive interview show features top thought leaders in trucking, freight, supply chain and technology.

Transportation 87

Transportation Automotive Government Interviews 87

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. Be discreet when arranging interviews with publications that compete with one another to avoid awkward moments.

Media 207

Media Meeting Interviews Film 207

Sword and the Script

JANUARY 2, 2024

41] Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online.” An “Interview” with ChatGPT: What is Public Relations? An “Interview” with ChatGPT: What is Public Relations? How has PR Changed?

Blogging 113

Blogging Software B2B Survey 113

PRSay

MAY 25, 2022

To that end, “we must do a better job of helping young people understand the value of news and information in a democracy.”. During the event, its host John Elsasser, editor-in-chief of Strategies & Tactics , extended his interview with Hardin that was published in the May issue. Serving the greater good.

Publicity 146

Publicity Journalism Media Education 146

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. Give the producer any relevant information to make them understand the who, what, and why of a potential segment. Make it relevant. Use the newsdesk.

Local 323

Local Pitching Print Interviews 323

Flack's Revenge

OCTOBER 21, 2021

The podcast was conceived to equip tech PR and marketing with the info needed to get the best possible results, in an informative and easily digestible format. (As We publish once a month, and so far, have covered: Episode 1 : I interviewed Robin Schaffer , an industry analyst relations expert. How to stand apart?

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

The podcast was conceived to equip tech PR and marketing with the info needed to get the best possible results, in an informative and easily digestible format. (As We publish once a month, and so far, have covered: Episode 1 : I interviewed Robin Schaffer , an industry analyst relations expert. How to stand apart?

SEO 156

SEO YouTube Interviews B2B 156

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The right advertising generates reach and frequency of message to inform specific audiences. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages. For one thing, good PR campaigns are increasingly informed by data. You basically can’t have one without the other.

Marketing 310

Marketing Product Launch Corporate Viral 310

PR for Anyone

FEBRUARY 21, 2024

Tips for Managing Stress Information overload and the current state of the world is causing increased stress and anxiety. With the overwhelming influx of news and its impact on stress levels, it’s more important than ever to be mindful of how we consume information. Another useful tool in combating loneliness can be technology.

Exercises 130

Exercises Social Media Television Comparison 130

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Platforms like Cision or Muck Rack are great tools for collecting emails and researching new journalists, but in the current media landscape, information may not be updated as quickly in these databases. Over the years, PR people have learned that not every pitch will generate immediate interview opportunities. Feedback on pitches.

Agency 310

Agency B2B B2C Pitching 310

5W PR

FEBRUARY 19, 2024

It involves informed decisions about nutrition, exercise, treatment, and preventive care, while also considering product safety and quality. It’s also ideal to cater to different needs and budgets with a diverse range of consumer health products , services, and information. Focus on education, not just promotion.

Consumer 78

Consumer Industry Brand Branding 78

Stern + Associates

DECEMBER 13, 2023

Organizational leaders have depended on Azeem Azhar’s expertise on emerging technologies for years. A technology investor himself, Azeem shares his secrets for making the right investments in an exponentially evolving tech landscape. Which new tech should you watch closely , and which ones can you ignore?

Strategy 62

Strategy Technology Groups Interviews 62