Cision

MAY 22, 2017

In Cision’s latest case study, Highly targeted press release distribution helps personal finance expert build national audience , Michelle Damico, founder of Michelle Damico Communications leveraged the power of press releases to help one of her clients receive national coverage for her new book. “Be straightforward.

Case Study 210

Case Study Study Trends Web 210

Wadds Inc.

NOVEMBER 11, 2023

The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser. Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor. It claims that their books have been used to train ChatGPT.

Report 119

Report Publicity Training Policies 119

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. They are taking the time to read and understand. It’s in a cafe in Berlin. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. We caught up to discuss some of the issues arising from his book. A comment by Marc C.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Bad Pitch Blog

APRIL 15, 2014

The book''s author, Gini Diterich, dives into this changing landscape and clearly articulates how its changed — without hyperbole, fifty cent words or, of course, spin. The book is practical, clearly written and helpful as a result. Click here for a video about the book. And our industry needs to be chanting this mantra.

Report 51

Report Fashion Trends Social Media 51

Buzzstream

JANUARY 16, 2024

Feature Highlight: The SERP overlay shows quick metrics for posts as you surf the web, making it a lot easier to uncover posts that are getting a lot of links and shares without needing to leave the SERP. The WAVE interface will quickly check your website against Web Content Accessibility Guidelines (WCAG). Pricing: Free 6.

SEO 83

SEO Web Tools Analysis 83

PRSay

NOVEMBER 23, 2020

Even highly educated European scientists read only 20 percent of the words on a web page. Save $200 when you book by Dec. So cut the long words and long sentences and dramatically increase readability. Reach readers where their eyes are. But which words are they reading? The display copy. Put your effort up top.

Writing 197

Writing Case Study Training Storytelling 197

PR for Anyone

MARCH 31, 2020

David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR." His eleven books have sold close to a million copies in 30 languages from Albanian to Vietnamese.

Real Estate 214

Real Estate Video Report Twitter 214

NewsWhip

MARCH 11, 2022

As part of that, we spotlight a specific topic that is gaining media and public interest across the web and discuss its impact. Mar 7th: Booking Airbnb’s to support Ukraine. Mar 7th: Booking Airbnb’s to support Ukraine. If you’d like to subscribe to the newsletter itself, though, you can do that here.

Government 78

Government Ethics YouTube Measurement 78

Flack's Revenge

DECEMBER 7, 2020

If you plug “secret sauce” into the Google Ngram viewer , which charts word usage in books dating back to 1900, you will see the first mentions in the early 1970s (confirming the Burger Wars theory), with rapid growth occurring around 2000 (perhaps, not coincidentally, during the dot com boom).

How To 194

How To Wikipedia Engineering Web 194

Polaris

NOVEMBER 18, 2014

More than 40 subject-matter experts, including Ann Handley , Joe Pulizzi and Mark Schaefer , each contributed a short chapter to the books, ensuring a high level of interest among attendees. Andy Crestodina of Orbit Media, a Chicago-based web design company, created a “video chain letter” to make connections at Content Marketing World.

Conference 171

Conference eBook Content Marketing Brand 171

Bianchi Biz Blog

JUNE 19, 2023

My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. During that school year, our class was regularly assigned a book report. We would walk to the school library, select a book, then write a report. One day, I selected a book and glanced at the cover.

Transportation 93

Transportation Meeting Media Newspapers 93

Sword and the Script

APRIL 2, 2024

The quality of queries changed too as the web evolved. Content picks PR consultant Michelle Garrett has a new book out: B2B PR that Gets Results. It was, and continues to be, one of the coolest announcements I’ve had the privilege to contribute to in my PR career. Meltwater Pricing – How Much Does Meltwater Cost in 2024?

Reddit 174

Reddit Software B2B Technology 174

Cision

APRIL 24, 2015

We have one-of-a-kind archival materials and special collections, all formats of audio and visual materials, books that span hundreds of years of scholarship, a broad circulating collection of popular materials, and a collection of digital images, books and subscription content that is growing every day. How can you add value to them?

Community 120

Community Mobile Blogging Publicity 120

Cision

AUGUST 21, 2015

Whether it’s comic books, video games, science fiction or fantasy, what was once the province of just a bespectacled few is now accessible to the masses; three of the top ten highest grossing films of all time are based on classic comic book properties. Even “The View” is breaking comic book industry news.

Blogging 120

Blogging Film Video Web 120

Contently - Strategy

MARCH 24, 2020

Last night, I dreamt I was being chased around New York by a “free e-book!”offer ” As more downloadable e-books, guides, webinars, and reports flood the web, it’s harder and harder to get people to convert. ”offer come to life.

How To 90

How To Exercises Course Web 90

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. Public Relations DIY Tips.

Small Business 158

Small Business Publicity Social Media Web 158

ImPRessions - Crenshaw Communications

APRIL 29, 2022

Even though it may be time-consuming and at times grueling, the best PR agencies consistently check the web to confirm email addresses, starting with the outlet’s or reporter’s website. Others are on book leave and only want to tell you once. Overreliance on software tools can result in a subpar outreach. Update and delete bouncebacks.

Agency 170

Agency Media Software Pitching 170

Inbound PR

MAY 14, 2019

Recently my wife tasked me with booking the family summer holiday. After five minutes of flicking through the various web pages, I felt overwhelmed and confused. Then for the rest of the day, I was followed around by an online advert trying to convince me to book a cruise. This is a guest post by Simon Cliffe from Branch Road.

Video 64

Video Strategy Storytelling Web 64

PR 20/20

JANUARY 19, 2023

So how can you maximize your web content to reap positive business results? According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

Communications Conversations

FEBRUARY 14, 2020

Part of the Squarespace campaign also included, you guessed it, a web site (hello call to action!). The site, welcometowinona.com , included some wonderful photography of Winona and a link to buy a book of photos of the town–with proceeds going to the American Indian College Fund. .

Tourism 78

Tourism Film Local Web 78

PR 20/20

APRIL 14, 2020

Time to hit refresh; the world of web design is changing. The CMS Hub empowers marketers to meet the new demands in web design, without pulling in a developer at every turn. This means you can extend your content even further, with the creation of event registrations, guest books, dynamic calculators, etc.,

Enterprise 115

Enterprise Web Software SEO 115

5W PR

FEBRUARY 22, 2023

You can find templates for creating press releases on the web. In the case of a digital book, you can make the first chapter available for free. For example, if you offer SEO services, you may want to team up with a web design firm. For example, always include details such as dates, locations, and contact information.

Strategy 88

Strategy Product Launch Brand Branding 88

Waxing UnLyrical

MARCH 1, 2011

Failing all that, of course, you can always write a book. Clients in many fun sizes, industries, and locations reach her through the Web. Shakirah Dawud is the writer and editor behind Deliberate Ink. You can also connect with her on Twitter.

Writing 76

Writing Comparison Web Resources 76

The Resolution Blog

MAY 18, 2018

here’s a great star wars cheat sheet Make sure you include the web address?—?sometimes sometimes only the web address is written, not the brand. For CoverageBook, some people mistype our name as Coverage Book. So we search for “Coverage Book” also You may want to add key people form the organisation?

How To 120

How To Media Tools Web 120

The Resolution Blog

AUGUST 26, 2015

Can you drop links into a web form and click go? In fact, we used it the other day to put together a book of the year's top hits for one of our clients, which looked like this: WISErg's Top National Media Placements | Create Your Own FREE Coverage Book. It is actually that simple.

Tools 120

Tools Pitching Web Enterprise 120

Contently - Strategy

OCTOBER 5, 2020

Sure enough, e-book downloads increased and webinar registrations gradually started to jump to 700-800 on average. Aren’t people supposed to be blind to the spots designated for banner ads around the web? ” The strategy made an immediate impact as Marriott’s content led directly to millions of dollars in new bookings.

Advertising 110

Advertising Advertising Real Estate Travel 110

Wadds Inc.

JANUARY 11, 2023

ChatGPT and Playground are among the first artificial intelligence (AI) applications using a text-based web interface that uses the GPT-3 language model. It’s a huge amount of data that includes books, websites, and Wikipedia. It has two main applications: generating text in response to a prompt and summarising a block of text.

Publicity 98

Publicity Wikipedia Marketing Training 98

Stephen Waddington

MAY 20, 2019

In 2010 Antony Mayfield wrote a book called Me and My Web Shadow: How to Manage Your Reputation Online. Marcel Klebba and I created Comms School to help students get to grips with their web shadow or digital footprint. Comms School is back for one last time tomorrow Tuesday 21, May. Please join us at 630pm, BST.

Web 68

Web Energy Reputation Community 68

Shift Communications

MAY 10, 2022

The platform was made for influencer marketing, with subject matters like #BookTok perfect for brands like Barnes & Nobles or Book of the Month. Like SEO for web content, backlinks and “tags” from other creators/brands can boost ranking potential. What’s working — influencer partnerships: Creators are king on TikTok.

Pinterest 78

Pinterest YouTube Social Media Trends 78

The Resolution Blog

NOVEMBER 16, 2015

In this quest we’ve recently created the 'Coverage Book Clipper' Chrome extension, enabling you to avoid the faff of constantly copying and pasting your brilliant coverage URLS ready to be imported into coveragebook.com. Here's the new plug-in in action: Download the 'Coverage Book Clipper' chrome extension here.

Pinterest 120

Pinterest Creativity Web Tools 120

Cision

FEBRUARY 22, 2016

In Robert Cialdini’s seminal book Influence: Science and Practice, he describes a simple experiment by Harvard social psychologist Ellen Langer. In his book Predictably Irrational , behavioral economist Dan Ariely describes an experiment with Lindt chocolate truffles and Hershey Kisses. Don’t Write Like a (Corporate) Robot.

Writing 144

Writing Study Viral Consumer 144

ReimaginePR

APRIL 1, 2020

It is possible for You to spend a fantastic deal less buying numerous great books and using free on-line sources. Virtually every enormous paper within the Western world today has an web version. In other little business industries, some market second-rate merchandises to costumers to generate high earnings.

Writing 120

Writing Resources Web Creativity 120

Stephen Waddington

JULY 13, 2018

Personality Insights from open source data via IBM Watson Predictive news using NewsWhip Spike Stakeholder and influencer mapping using Traackr Media reporting a nd attributing using CoverageBook CIPR projects to characterise AI in PR practice CIPR #AIinPR tool classification CIPR crowdsourced project characterising public relations tools A Global (..)

Conference 60

Conference Analysis Web Journalism 60

Sword and the Script

JUNE 23, 2020

Here are the top 10 metrics communicator say they are currently using: web traffic / web analytics 71% impressions 63% email open rates 51% number of 3rd party mentions or placements 50% estimated site traffic (i.e. The Tyranny of Metrics I’m currently on Chapter 14 of a book titled, The Tyranny of Metrics by Jerry Z.

Measurement 92

Measurement Communications Survey B2B 92

Maxim Behar

FEBRUARY 20, 2024

You may have noticed that with the advent of Web 1.0 and the rise of news sites on the World Wide Web, the “press release” got a bit of a makeover as a “news release.” The book is available on Amazon.com and BeharBooks.com. At the same time, a post on Facebook can be solved with a mouse click.

Social Media 59

Social Media Facebook Airlines Web 59

5W PR

DECEMBER 18, 2019

You can find templates for creating press releases on the web. In the case of a digital book, you can make the first chapter available for free. For example, if you offer SEO services, you may want to team up with a web design firm. For example, always include details such as dates, locations and contact information.

Strategy 133

Strategy Marketing Trade Shows Video 133