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The Rise and Fall of the Pumpkin Spice Latte

Cision

In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. Plan your content in advance; prepare a creative post the month before you plan to use it. Instead, take a moment, book a demo to learn about Cision’s software and begin benchmarking trends important to your industry.

Analysis 318
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Status report: artificial intelligence (AI) in public relations

Wadds Inc.

The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser. Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor. It claims that their books have been used to train ChatGPT.

Report 119
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8 Writing Tips I’m Thankful for This Year

PRSay

Even highly educated European scientists read only 20 percent of the words on a web page. Reach more readers — and sell more products, services, programs and ideas — with storytelling, metaphor and other creative elements. Save $200 when you book by Dec. Reach readers where their eyes are. But which words are they reading?

Writing 198
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Meeting Marc C. Whitt

Wadds Inc.

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. We caught up to discuss some of the issues arising from his book. A comment by Marc C.

Meeting 98
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Small Business Public Relations

5W PR

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. Defining a Target Audience and Goals. Public Relations DIY Tips.

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2022 Social Media Trends Pt. 3: YouTube, Pinterest and TikTok Marketing Strategy

Shift Communications

Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. Hesitancy to add TikTok to the marketing mix is understandable, whether because of a lack of creative resources or general strategic approach. By Lisa Zanchi, Director, Digital Marketing.

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Inside Innovation: StoryWorks, Ketchum

The Resolution Blog

Our core unit involves a researcher, an account planner, a strategist, a digital comms expert and people who can create content; be it a copy writer/creative director/designer/video producer. An idea can come from anywhere and we like to think that inspiration can spark on a trending news item or piece of content from anywhere across the web.

Reddit 120