Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. They are taking the time to read and understand. It’s in a cafe in Berlin. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Cision

MAY 6, 2015

After all, there are plenty of books and posts and miscellaneous expositions claiming the same. Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. Want to implement a PR measurement program today?

Engineering 120

Engineering How To Measurement Analytics 120

PRSay

JULY 6, 2020

PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom. Encouraging your employees to help — while also respecting appropriate safety measures — will raise their morale and foster goodwill. Virtual meetings also help people working from home feel more engaged.

Employee 189

Employee Skype Meeting Nonprofit 189

Waxing UnLyrical

MAY 29, 2015

Maddie is a culture change consultant and digital strategist who is recognized for her authority on productive workplaces and communities, and co-author of the new book, When Millennials Take Over. Rich is CEO of Menlo Innovation (featured in Maddie’s book) that is re-inventing the workplace, as well as author of Joy, Inc.

Measurement 40

Measurement Nonprofit Community Twitter 40

PR 20/20

JANUARY 19, 2023

So how can you maximize your web content to reap positive business results? According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

Waxing UnLyrical

JULY 26, 2011

And everyone’s ekually krazy about social media measurement. And definitely save the date for next week, when Marshall Sponder – a web metrics guru! His book, Social Media Analytics , will be shipping soon, so this is a great chance for you to get a sneak preview, as it were. Here’s a sample of the chat: 1.

Social Media 77

Social Media Measurement Media Analytics 77

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. It’s pretty good.

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

Measurement 77

Measurement Publicity Web Analytics 77

The Resolution Blog

NOVEMBER 1, 2015

An idea can come from anywhere and we like to think that inspiration can spark on a trending news item or piece of content from anywhere across the web. "Our own work room for brainstorming and writing on post-its how it will work in double quick time" What book inspires you and your team?

Reddit 120

Reddit Creativity Trends Web 120

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” Result: Web traffic increased time coincident with this campaign and they received more than 1600 downloads of the Guide. And they paid $500 a month for strategy and measurement.

Small Business 213

Small Business Fashion Groups Local 213

Konnect Agency

FEBRUARY 26, 2021

In fact, all businesses that advertise on mobile apps, as well as those that optimize, target and report on web conversion events from any of Facebook’s business tools will be affected. Create Campaigns Utilizing Your Site: As part of your holistic strategy, run web visit campaigns using your website’s internal tracking.

Advertising 52

Advertising Advertising Web Privacy 52

ImPRessions - Crenshaw Communications

JULY 11, 2018

Don’t laugh; in a busy agency, it’s easy to double-book the same line for two calls!) PR measures up. Clearly it’s best to have metrics established in advance as well as access to data like a client’s web analytics. It’s important to ride the wave of media momentum as far as it can possibly go.

Report 136

Report Interviews Pitching Construction 136

Cision

JANUARY 6, 2017

This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz. Congratulations on publishing your first book: Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand! Adrienne Weiss: We are thrilled to have our book “Brand Buzz” launch. How do you measure that success?

Retail 225

Retail Consumer Brand Branding 225

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. Other readers liked these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. 1) Write short sentences.

Writing 60

Writing Blogging Content Marketing Web 60

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Cision

SEPTEMBER 12, 2016

In a recent survey, The Next Web reports that as little as 35% of hashtagged posts on Twitter may have been originated by non-automated users. In his book Contagious, Why Things Catch On, Wharton marketing professor Jonah Berger discusses the reasons that we share content. Measurement. The other 65%? Bots and retweet farms.

How To 120

How To LinkedIn Instagram Twitter 120

Sword and the Script

JANUARY 20, 2018

They used AR to communicate their complex design, measurement and visualization technologies in their annual report to investors. Take a further look inside the book with the free Supersaurs app… watch the magic happen pic.twitter.com/wBf3aJQPXl. While she has three examples in her story, two are from children’s books.

Case Study 98

Case Study B2B Study Marketing 98

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Data collection can be easier when you’re holding online events or interacting with communities on your web channels. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie. Make certain you’re optimizing your approach to collecting this data.

Community 91

Community How To Marketing Data 91

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. Toth, among others.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : Lindy and I have talked to thousands of association executives who have voiced their frustrations about the social web. There are a ton of books being published on community and how social media plays into that. If you want to learn even more about Open Community, check out this very cool Prezi on the book.

Community 82

Community Publicity Web Social Media 82

Sword and the Script

APRIL 6, 2021

Although it’s been a while since I read it, I seem to recall Rand Fishkin , who founded Moz, crediting SEMrush with topping Moz in his book Lost and Founder. This allows users to review “Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions.”.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

JUNE 10, 2017

It’s easy to identify a trend in hindsight – the web is littered with post-trend analysis breaking down why or how something happened – but the question remains: how do you get ahead? That Amazon chose to sell books first was a matter simply math and pragmatism to work out kinks in a supply chain. Her slidedeck is embedded nearby.

Trends 85

Trends Marketing Mobile Web 85

Sword and the Script

SEPTEMBER 10, 2016

It’s hard to measure but there’s negative consequences for not doing it.”. ” Certainly, the digital fingerprints of the web provided better mechanisms to measure indicators in these areas. There are, it seems, two ideological camps: “can’t measure” and “measure everything.”

Marketing 60

Marketing Measurement B2B Content Marketing 60

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.

Social Media 78

Social Media Web Media Measurement 78

Maxim Behar

OCTOBER 15, 2023

Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. It was also ranked at the top of the charts by an independent organization that evaluates the popularity of these types of books. And that's why I decided to write this book because I saw these huge changes happening in our business.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

OCTOBER 3, 2017

For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI. 38% they need an easier way to measure ROI. 21% said it was too time consuming to measure ROI. Measuring ROI is hard. Measuring ROI takes time.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Polaris

JULY 31, 2014

The experience of connecting to people online, learning from them, helping them and even developing offline relationships is something no blog post or book can fully convey. Google Alerts will track mentions of your product on the web and on blogs. Or maybe your sales force is having a problem closing deals.

Social Media 103

Social Media Marketing Media Twitter 103

ImPRessions - Crenshaw Communications

MAY 3, 2017

As there are advances in digital media, public relations measurement and other key areas, staying current can mean the difference between an average campaign and one that really ignites. A good friend and media colleague, Paula Rizzo, has written an entire book on the subject. Is it time for that web analytics session?

Writing 149

Writing Education Pinterest Creativity 149

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. Lloyd of Chicago wrote the definitive book of jury selection in Illinois.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Mark My Words

JULY 10, 2015

After this haunting spectre of aerial gas chambers a logo and web address appear. Outdoor advertising -the oldest medium in the book- brings an aura of the real to a campaign’s digital afterlife. The ire and delight of social media were predictably roused in equal measures by this crude hijacking of the Calais refugee crisis.

Advertising 60

Advertising Advertising Sports Ethics 60

Waxing UnLyrical

OCTOBER 19, 2010

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. To capitalize on this effect, each web page should have an attractive meta-description tag, and landing pages should be "sticky" with both content and user-interface.

Google 101

Google Nonprofit Engineering SEO 101

PR Conversations

OCTOBER 27, 2023

I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. Page conference three weeks ago, a panel on the new media suggested that Google should be the home page for an organization rather than its own web page.

Reputation 52

Reputation Social Media Internal International 52

Waxing UnLyrical

FEBRUARY 22, 2011

What are some of the most basic mistakes PR pros make when it comes to using web analytics? What are some ways to measure engagement? b) Measure KPI’s that help you meet goals. What, in your opinion, is the best way to measure influence? c) Treating social media as a broadcast channel. Jim said, “It depends.&#

Analytics 79

Analytics Publicity Print Measurement 79

Stephen Waddington

JANUARY 17, 2019

Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Measure and benchmark the results of your campaign based on your goal. Its simplicity is compelling. Test and learn.

Media 103

Media How To Advertising Advertising 103

Sword and the Script

NOVEMBER 1, 2016

My ideas are sometimes syndicated or shared in a variety of places around the web. However, when the social web exploded, many traditional PR pros were frozen in a lethargic traditionalist mentality and were slow to recognize how influence was shifting. My ideas are often syndicated in a variety of news and blog outlets.

Marketing 60

Marketing Study Survey Content Marketing 60

Waxing UnLyrical

JUNE 13, 2016

PR Measurement and Evaluation – an interview with Richard Bagnall. Why: “Our mission is to educate about measurement best practice. To make sure no one thinks of PR measurement as a ‘nice to have’ rather than a critical business activity,” says the incredible Barry Leggetter , CEO of AMEC. Here you go. ” 2.

Education 40

Education Measurement Government Interviews 40