Sword and the Script

NOVEMBER 25, 2014

It’s a question as old as the web – should you gate your content? The same study points out there’s some content – infographics for example – is rarely gated. The most practical of arguments – one Joe Pulizzi makes in his book Epic Content Marketing – centers on the natural friction a gate brings to web content.

Viral 116

Viral Infographics Web Content Marketing 116

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins.

Real Estate 57

Real Estate How To Web Case Study 57

MaccaPR

NOVEMBER 20, 2018

The good news is: at its best, your newsroom can serve as a content hub for your video, social media content, e-books, blog posts, recent media coverage, images of your CEO and logos – the kind of content that helps boost your company’s ranking in search and makes it more likely that media coverage will be accurate.

Mobile 91

Mobile Corporate Survey Web 91

Cision

MAY 9, 2016

which I can do with public domain and CC-BY or CC-BY-SA (sharealike) licenses (a great infographic describing how different CC licenses can be used can be found here ). Logo Design Web – A small repository of high-resolution CC0 images. Old Book Illustrations – A collection of old book illustrations from the public domain.

Engineering 120

Engineering Creativity Google Community 120

Buzzstream

FEBRUARY 15, 2024

Could you see this content in a printed magazine, encyclopedia, or book? Maps, “re-imagined as” concepts, and traditional infographics all fall under that shareable graphic bucket. Is the heading or title descriptive and helpful without being clickbait? Would you bookmark or share this content? So, take them as such.

How To 71

How To SEO Google Examples 71

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The Social Media Strategy Wheel. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Landing Page - Maximize the web visibility of your content with a dedicated landing page. Here's an example of our client NTC's e-book landing page. You're done!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

AUGUST 20, 2014

Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property. Encourage more prospects to download content such as a white paper, e-book or infographic. Encourage more social shares to amplify your content among new audiences.

Social Media 97

Social Media Media YouTube Facebook 97

Stuart Bruce

SEPTEMBER 14, 2015

Web design and build is a huge growth area for PR agencies as service is increasingly combined with PR. There’s no doubt you can learn a lot from the multitude of free sources on the internet, as well as the wealth of PR social media books you can buy. Huge expectation that digital budgets will grow over the next 12 months.

Digital PR 60

Digital PR Training Report Social Media 60

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. ROI can be measured through metrics such as blog comments, visibility, social engagement, social followers and web traffic to your brand’s digital assets.

Consumer 48

Consumer Infographics SEO Blogging 48

Stern + Associates

AUGUST 13, 2014

Develop a supporting video or other multimedia tool, such as a chart or infographic, that helps further explain the ideas and/or provides extra, valued-added information. Customize certain assets with statistics or other knowledge points specific to a particular market or industry subset. but be sure to qualify the data.

Leadership 81

Leadership Reputation Measurement Video 81

Waxing UnLyrical

AUGUST 19, 2011

Adam Toporek created this infographic on the state of small business in the US (click the image to see it larger and on IntenseFence’s site, please). Do you read that cache of business books and ebooks you’ve accumulated? Clients in many fun sizes, industries, and locations reach her through the Web. postlink%%.

Small Business 82

Small Business eBook Infographics SEO 82

Shift Communications

JANUARY 16, 2018

Facebook isn’t even the web. When was the last time you published an e-book? When was the last time that you created an infographic? And of course, that includes news organizations, corporate Facebook pages, pre-recorded videos, things like that. [00:01:02] 00:01:02] So what’s a marketer to do?

Facebook 116

Facebook Video Brand Branding 116

Communications Conversations

JULY 20, 2015

How to Get Your First 1,000 Real Facebook Fans (Infographic). One of the few who really writes a lot anymore across the social web. Are they an author trying to sell a book (automatic skip for me–in most cases)? For example, how many times do we have to see a post with this kind of headline before our heads explode?

Social Media 60

Social Media Blogging How To Media 60

Shift Communications

JULY 20, 2015

My hands touch all sorts of projects ranging from the development of infographics, web banners and print collateral to social content and animated Powerpoint presentations. What are your main focuses as SHIFT’s Art Director? How do your day-to-day responsibilities play into this? Anything creative! What are some of the challenges?

Agency 60

Agency Creativity Infographics eBook 60

MaccaPR

JANUARY 6, 2015

Is it website or Web site? From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Top 10 MaccaPR Blog Posts of 2014. #1. If you haven''t already, this is a great post to bookmark.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

DECEMBER 10, 2019

What was once the bastion of public relations, for example, is now the DIY news release, the book writer, the broadcast news reporter, the social media engagement specialist. Related predictions posts from around the web: 7 Tech CEOs Share Marketing Trends And Predictions For 2020 (Forbes / Kimberly Whitler ). The list goes on.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Waxing UnLyrical

OCTOBER 19, 2015

Why: “Whether it’s a movie, a book, a Vine, or a 30-second commercial, a great story pays off in a satisfying way by hitting straight to your audience’s hearts and minds,” says Michelle Manafy as she explores ways to “elevate your content marketing from textbook to must-read.” ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

ReimaginePR

AUGUST 29, 2016

For example, if you run a charity that provides text books to elementary school students, choose a picture from a recent event that shows your volunteers handing out books to happy children. Everyone wants to produce viral content that gets shared all over the web. Link your social media account to an optimized landing page.

Social Media 149

Social Media Marketing Media Facebook 149

Frederik Vincx

DECEMBER 11, 2015

In the fifties, Toyota wrote the book on production systems and continuous improvement. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. Just as work needs to be broken down into manageable chunks, so must workflow improvement. Assemble a diverse project team.

How To 60

How To Software System Employee 60

MaccaPR

JULY 23, 2014

Moritz recommends creating and sharing mini-infographics, screengrabs with text, and photos with overlayed text like quotes, stats and facts. From e-books to infographics and PDF one-pagers to presentation decks, SlideShare is a powerhouse for sharing visual business information and education. Be snackable.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

MaccaPR

FEBRUARY 10, 2015

And, back in 2012, Swift pre-released her ‘Red’ single, “We Are Never Ever Getting Back Together” via a Google+ hangout with fans and a live Web chat, which launched a full two months before the CD dropped at retail. Be like Taylor (or Alfred Hitchcock) and layer your launch for suspense. Lesson #6 - Transform Your Customers into A Community.

Social Media 48

Social Media Marketing Media YouTube 48

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. The findings are consistent with data published by Nick Davies in his book Flat Earth News. These tools are the modern equivalent of the little black book.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 29, 2016

The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. Today, are many more options both on the television – and on the web.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

MaccaPR

OCTOBER 26, 2015

A former Edelman PR executive published a 300-page book. But not so fast : The reason that so much of the Web is overflowing with free content is because it’s ad-supported. Its title: “Trust Me, PR Is Dead.”. But, as that great marketing communicator Bob Dylan sang, “things have changed.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48