Stephen Waddington

DECEMBER 30, 2019

Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? The web and the internet have enabled communities to form around an organisation, topic or issue. The web has overhauled organisational communication and marketing.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : Lindy and I have talked to thousands of association executives who have voiced their frustrations about the social web. better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.). There are a ton of books being published on community and how social media plays into that.

Community 82

Community Publicity Web Social Media 82

Sword and the Script

MAY 5, 2015

One of the first questions I remember Delta’s website asked me when booking travel was my daughter’s age. Delta isn’t the only airline that will book a young child or a toddler several rows away from a parent or guardian. It is High Time to Regulate Airline Customer Service. Airline customer must be regulated.

Airlines 60

Airlines Travel Customer Service Crisis 60

PR 20/20

AUGUST 22, 2017

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Some of us willingly share more with strangers on the web than we would at the holiday dinner table. Once again, executive level–who might not be as accustomed to responding to criticism as, say, customer service–are likely to be thrown by negativity.

Marketing 87

Marketing Resources Technology Internal 87

wiredPRworks

JUNE 8, 2016

You can grow your business by integrating LinkedIn into sales, customer service or marketing efforts for immediate and long-term impact throughout your business and community. With more than 400 million members, LinkedIn offers a high-performance personal branding platform that you activate, design and manage. About MDRT via MDRT.org.

Insurance 40

Insurance Insurance Financial LinkedIn 40

PR 20/20

SEPTEMBER 17, 2019

This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” Session topics include digital strategy, web experience management, mobile marketing and retargeting, user acquisition, and more. Dreamforce.

Conference 97

Conference Marketing Case Study Content Marketing 97

Beyond PR

AUGUST 31, 2016

This year’s Content Marketing World kicks off on September 6 in Cleveland, Ohio, The main conference takes place Wednesday, September 7 and Thursday, September 8, book-ended on Tuesday and Friday with workshops and industry labs. How to Use Customer Service and Community to Create Killer Content. – 11:15 a.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? When it struck me that that might not be very fair.

Social Media 61

Social Media Media Crisis Energy 61

PR 20/20

SEPTEMBER 19, 2017

Plus, click into individual contacts to view all recent engagements (latest web page viewed, emails and calls, etc) and make a more informed sales pitch. The CRM also features a customized sales dashboard that you can update as opportunities move through the pipeline. And, the beautiful part, it’s free. Talk to Us About HubSpot.

Marketing 40

Marketing Tools Data Report 40

MaccaPR

OCTOBER 14, 2015

First and foremost, follow the ‘ write-for-web ’ guidelines as you would for a traditional blog post. Top topics included hiring , customer service and professional development tips. This can be done by linking to previous blog posts, e-books or Slideshare presentations. 4) Format posts for social visibility.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

PR Fuel

NOVEMBER 27, 2018

Zappos is more well-known for their great customer service, going out of their way to make their kings feel like part of the team. These stories weren’t pushed out by the companies themselves (though Zappos CEO Tony Hsieh includes it in his speeches on customer service); they spread organically throughout the web via word of mouth.

Survey 45

Survey Company Customer Service Small Business 45

Buzzstream

JANUARY 5, 2024

Luckily, several free tools on the web help with email address verification. NeverBounce can verify 10 for free before booking a demo. Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website. MailerCheck offers 200 free verifications for signing up for a free account.

How To 83

How To LinkedIn Tools Google 83

Sword and the Script

JULY 11, 2017

For many executives, the last time they cracked open a marketing book was in college. Aside from customer service, few people experience other business functions the way they experience marketing…and most of it isn’t positive. What Does It Take to Implement Content Marketing Effectively in B2B?

Marketing 66

Marketing Leadership B2B Survey 66

Stuart Bruce

SEPTEMBER 14, 2015

Web design and build is a huge growth area for PR agencies as service is increasingly combined with PR. There’s no doubt you can learn a lot from the multitude of free sources on the internet, as well as the wealth of PR social media books you can buy. Both offerings appear to have become less of a standalone requirement.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

MARCH 15, 2022

The company does not field its own web crawler, so it gets all its content through partnerships. They are working through some of the paywall challenges – hoping to balance customer needs and cost. Broadcast and podcast monitoring is white labeled from TVEyes , which is in my book, the industry standard.

Tools 158

Tools Media Software Analysis 158

Cision

APRIL 18, 2016

Many of the sessions at F8 emphasized design for the mobile web (differentiating from mobile apps) and emphasized optimization for international users (specifically the minuscule load times of the Instant Articles product). What could be more customer service-y than an unsolicited autoresponse? Instant Articles Open to All.

Facebook 0

Facebook Mobile Analytics Advertising 0

PRSay

JUNE 26, 2016

Of course, using social media data along with web analytics, customer service, and sales and marketing data helps to paint a much clearer picture of your customers and how they feel about your business.

Social Media 113

Social Media Media Infographics Community 113

PR Fuel

OCTOBER 30, 2018

But here at eReleases, email remains our primary means of communication, and likely the most important in “converting” prospective customers into new customers. I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. Everyone likes free stuff.

Communications 40

Communications Pitching Writing Social Media 40

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Stephen Waddington

MAY 9, 2020

The best responses are rooted in listening, engaging and providing support to customers. The crisis has led to a massive shift to digital communications as organisations pile into email, social and web. It’s a theme at the heart of Douglas Rushkoff’s new book Team Human. Its tone has shifted to conversational and supportive.

Brand 157

Brand Branding Travel Crisis 157

Stephen Waddington

FEBRUARY 12, 2019

It’s a book that I return to every couple of years. The social web is often described as the largest market research exercise that no one ever commissioned. There are exceptions where an organisation provides public service information as in the case of emergency services or local councils or uses the internet for customer service.

Publicity 79

Publicity Community Pinterest Reputation 79

Cision

MAY 21, 2015

Each episode uncovers actionable strategies for landing page optimization, web design, conversion rate optimization, email marketing, passive income, lead gen, marketing and sales funnels, social media, and advanced digital marketing conversion. 13) Mike Stelzner. Social Media Marketing Podcast. Smart Time Online. 38) Ed Gandia.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

FEBRUARY 10, 2015

And, back in 2012, Swift pre-released her ‘Red’ single, “We Are Never Ever Getting Back Together” via a Google+ hangout with fans and a live Web chat, which launched a full two months before the CD dropped at retail. Lesson #6 - Transform Your Customers into A Community. Taylor Swift’s fan base?

Social Media 48

Social Media Marketing Media YouTube 48

Stuart Bruce

OCTOBER 30, 2014

I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. We can tap into the wisdom of the web and discover what people really think, rather than what opinion formers and influencers tell us.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148