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Deirdre Breakenridge
OCTOBER 3, 2022
Focusing on Listening in a New Children’s Book. . Today marks a milestone and an important day, as my husband and co-author, Mark Skrobola , and I launch our third children’s book in the Whisper From Noelle Series. Book #3, “Daddy Are You Listening?
Stephen Waddington
JANUARY 12, 2023
An insightful book, packed full of pithy, punchy truths that would be a useful start to 2023 for any organisational leader. A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders.
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Deirdre Breakenridge
JANUARY 7, 2019
One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling. Social Media for Strategic Communication by Author, Consultant and Professor Karen Freberg is a book that’s jam-packed with strategy, creative techniques and communication tactics. There are so many reasons why I like this book and would recommend it to students, professors and professionals. book PR 2.0
Deirdre Breakenridge
OCTOBER 6, 2017
I’ve been writing this book for years and it’s finally finished. My book offers students and professionals practical answers to important career and communication questions, helping them to communicate successfully in a business setting. This book would not be possible without the many mentors I’ve relied on over the course of my career in PR and marketing. book Mentoring PR 2.0
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Stephen Waddington
MARCH 15, 2023
The book has a relentlessly commercial focus, which is a strength – ability to demonstrate contribution to business objectives, as Weiner argues, is critical for a public relations team in any sector. That’s ultimately how this book proves its worth.
Stephen Waddington
JANUARY 13, 2022
An exceptional book about the craft of writing. There are few books written about the craft of advertising, marketing, and public relations. Amazon’s shelves are bursting with books about management and process, but there’s few about practice. book review
Stuart Bruce
MARCH 4, 2021
It’s World Book Day so I’ve hit my bookshelves and Kindle to find 10 of my favourite books for public relations and corporate affairs.
Stephen Waddington
FEBRUARY 15, 2023
The book is split into three sections. The first two, focusing on the digital realm, make the book stand out from other crisis management manuals. People are as crucial as plans throughout this book. A review of Communicate in a Crisis by Kate Hartley.
Deirdre Breakenridge
MAY 20, 2015
In the spirit of learning, and reinventing yourself to find what’s next in your career and in your life, here’s a book that takes reinvention and the big idea to a whole new level. If you don’t want to stand idle and feel the need to propel forward, but just don’t know how to get there, then the book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, by Dorie Clark, is a great place to start. book Branding PR 2.0
Deirdre Breakenridge
JULY 30, 2015
I mentioned in a post earlier this year, how I enjoy reading different types of books from business books to fiction and memoirs. Drawing from the category of memoirs, which is a new favorite of mine, here is my review of one book that tops my summer reading list: Becoming Ginger Rogers , How Ballroom Dancing Made Me a Happier Woman, Better Partner and a Smarter CEO, by Patrice Tanaka. Regardless, for me, the book was a page turner. book Mentoring PR 2.0
Deirdre Breakenridge
OCTOBER 10, 2016
Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Karen’s book can be described in three words … handy reference guide. Professors who are looking for a framework to approach social media with their students as a community and also to participate together more strategically should read this book. book PR 2.0
The Resolution Blog
NOVEMBER 12, 2020
The post The FuturePRoof book series & diversity in PR appeared first on PR Resolution — by CoverageBook.
Stern + Associates
OCTOBER 5, 2022
Written by leading experts in their respective fields, our fall book list serves as a valuable resource to any leader seeking new ways of approaching this unpredictable world. Buy the Putin’s World e-book update on Amazon. .
ImPRessions - Crenshaw Communications
APRIL 3, 2020
This shift opens up some new earned speaking opportunities since some originally booked speakers may not opt to participate in newly online events. The post How to Book Speaking Opps In The COVID Era appeared first on Crenshaw Communications.
Deirdre Breakenridge
MAY 28, 2015
I’m into my summer reading list, and my second book is another excellent read. Leave Your Mark: Land Your Dream Job, Kill it in Your Career, Rock Social Media by Aliza Licht , SVP of Global Communications at Donna Karan International , is a book that mentors and shares deep insights into how to excel in your career, even when you start in an industry where you have no experience. Here’s my book review … enjoy! book Mentoring PR 2.0
Stephen Waddington
JUNE 6, 2020
A book that provides a blueprint for modern reputation management. Reputation Management was published in 2019 long before the COVID-19 crisis but it is nonetheless a timely book. book reviewBuy it for your boss.
PR Daily
DECEMBER 13, 2021
In thinking about the challenges of the year ahead, here are five books that are a must-read for communicators and business execs. After formally launching the MVP Business Book Club in 2016, my focus has always been on titles that inspire readers (and leaders!)
ImPRessions - Crenshaw Communications
JULY 18, 2018
The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. The best briefing books offer a go-to reference and “study guide” so an interviewee has full background on the reporter, the outlet, and the best messaging for the opportunity. PR guide to stellar briefing books. The most important parts of the briefing book are the messaging and questions sections.
wiredPRworks
SEPTEMBER 27, 2022
If you’re like 81% of Americans, someday you’d like to write a book. Thanks to NSA Carolinas for presenting “Author Buffet: All Things Book” with book publishing tips for speakers and consultants from expert authors like Stan Phelps who gave us the would-be […].
PR Daily
JANUARY 12, 2023
A “reported $30m (£25m) deal with Spotify, a TV production house with a reported $100m Netflix tie-up, and an advance from Penguin Random House for at least two books estimated at $20m” ensure that the Sussexes’ Archewell Foundation remains neither short on cash nor ammunition.
ImPRessions - Crenshaw Communications
JANUARY 24, 2020
Most earned media specialists want that coveted booking for their client and every PR person is pitching. The post Book It! Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media.
Stephen Waddington
SEPTEMBER 18, 2020
Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. The fourth book, Celebrating BAME Talent is published today in digital and print formats.
Business Wire
OCTOBER 20, 2021
The dawn of the real-time Internet brought a new kind of investor audience for companies to consider. Investors previously placed stock orders with brokers, but now they can buy and sell stocks on their own via online trading platforms such as E*TRADE and TD Ameritrade or mobile apps like Robinhood.
Prowly
MARCH 11, 2021
Let’s face it: If you’re an author self-publishing your first nonfiction book, the chances you’ll get mainstream media coverage by just having your book out on Amazon are next to nil.
Muck Rack
AUGUST 29, 2018
10 must-read books about public relations
Karen Freberg
NOVEMBER 15, 2020
This past week was filled with one particular subject that is near and dear to my heart: books, specifically, book writing. The journey to get to this place where you not only have a book in your name, but get recognition for your contribution from your colleagues, is priceless.
The Resolution Blog
SEPTEMBER 8, 2022
The post How to turn a PR coverage book into a ‘social impact report’ ? Estimated coverage views, social shares and engagements are all metrics most PR people are familiar with, but when we recently saw them alongside stats on social isolation and ‘no. of friends made’ we needed to know more!
Stephen Waddington
JANUARY 19, 2021
It’s too early to predict the future of business and society but NYU Stern School of Business Stern Professor and serial entrepreneur Scott Galloway has made a good start in his new book Post Corona: From Crisis to Opportunity. book review
PR Daily
DECEMBER 23, 2022
The book is available at thecuriouseye.org. The book offers direct links to CEF’s ophthalmologist referral service. The book’s launch was planned to coincide with National Institute of Health’s (NIH) Healthy Vision Month in May.
PR Daily
DECEMBER 23, 2018
Out of the hundreds of books professing unique knowledge of the PR industry, only a handful are truly worth exploring. Consider these 10 books on public relations, from tomes about the profession to works that can help you improve your technical skills. This book provides a set of actionable techniques for helping information spread, perfect for any PR pro hoping their story will catch on. What are your favorite books about PR?
Prowly
MARCH 20, 2019
In our e-book we want to show you the areas that PR and marketing agencies should be interested in and present the people who are interested in addressing communication activities to this group. The post Marketing and Brand Communication Strategies in Esports [E-book] appeared first on Prowly Magazine. Academy E-books Magazine communication esports esports pr
PR Daily
JANUARY 7, 2021
Wherever you are in your own journey, these books will jump start your thinking about what is possible and how to start the new year with renewed purpose and energy. this book shows you how to become the latter. What are some of the books you are reading to guide your year ahead?
Agility PR Solutions
JANUARY 26, 2021
A newly published book, PR Women with Influence: Breaking Through the Ethical and Leadership Challenges, explores how women in PR […]. The post Trends and challenges revealed in new book about women and leadership in public relations appeared first on Agility PR Solutions.
Deirdre Breakenridge
JULY 30, 2015
I mentioned in a post earlier this year, how I enjoy reading different types of books from business books to fiction and memoirs. Drawing from the category of memoirs, which is a new favorite of mine, here is my review of one book that tops my summer reading list: Becoming Ginger Rogers , How Ballroom Dancing Made Me a Happier Woman, Better Partner and a Smarter CEO, by Patrice Tanaka. Regardless, for me, the book was a page turner. book Mentoring PR 2.0
Sword and the Script
NOVEMBER 14, 2017
Yet it’s my observation that for many business leaders, the last time they cracked open a marketing book was in college. The book Killing Marketing isn’t so much about actually killing marketing, as it is about re-engineering the organization, as author Michael Hammer might have said, from the ground up, including how it fits into a business and its impact on customers. Also see these related book reviews: 8 Epic Takeaways from Joe Pulizzi’s Epic Content Marketing.
PR Daily
SEPTEMBER 12, 2018
Consider these 10 books on public relations, from tomes about the profession to works that can help you improve your technical skills. This book provides a set of actionable techniques for helping information spread, perfect for any PR pro hoping their story will catch on. In her book, you’ll learn how to share your story more powerfully, humanize your organization, create fresh content and more. What are your favorite books about PR?
PReview: A Blog by NewsVoir
SEPTEMBER 17, 2021
As a PR professional, be it an expert or a beginner; you mustn’t miss reading these books Reading books is a great source to learn and grow your knowledge and skills as an expert communicator.
PR Daily
JANUARY 10, 2019
Here are some books that everyone in a leadership role should peruse. Though you can’t learn everything there is to know about leadership from books, these stories can provide you with new ideas, encourage you to make better decisions and remind you of important fundamentals and concepts. To inspire your own reading list, here is a list of top 10 books you should read about leadership in 2019: 1.“ This book explores the ancient old question: “What makes a leader great?”
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