There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. When I was very young, there were picture books and children’s poetry (Robert Louis Stevenson and A. Best business book: The 4-Hour Workweek by Tim Ferriss. MORE

Whitepapers, e-books, infographics, video, podcasts…all are fair game when it comes to reaching your audience. But today, for simplicity’s sake, let’s just cover e-books. Do We Have the Content to Support an e-book? Can the e-book Support Other Content? MORE

The post You Need to Read These Four Business Books this Summer appeared first on Stern Strategy Group. Thought Leadership business books professional growth summer readingSummer is finally in full swing and vacation countdowns have begun. While we look forward to getting away from the office, it’s also prime time to catch up on reading. MORE

The Associated Press has expanded its Stylebook once again, and for the first time it’s available as an e-book. The Stylebook—a vital resource for journalists and PR pros alike—has been available via a web subscription for a few years now, but users were calling for an e-book resource. MORE

A truly educational book is one you can pop open to any page at any time and, even though you’ve pored over the book many times, still find something to learn. There aren’t that many books out there like that. This book, by Chris Brogan and Julien Smith, will show you how. MORE

It might surprise you to learn that when I tell people I published a business book, the first question I’m most frequently asked is not “What is the book about?” If you have resolved or dreamed of writing a book, then we should definitely talk. Do you want to write a book? MORE

You’ve written a business book to sell your ideas. Now you need book marketing ideas to promote it - and your thought leadership. The post 3 Book Marketing Ideas to Sell Copies and Your Thought Leadership appeared first on Stern Strategy Group. Media Relations Thought Leadership book launches Direct Engagement media relations MORE

This is my review of a book called Managing Online Reputation: How to Protect Your Company on Social Media which is a book is written by Charlie Powell and produced by Palgrave Pocket Consultants. How is the book structured? The book is broken into 16 chapters, plus an epilogue, all of which make up three different parts. Books Crisis Management Reviews Book Reviews Charlie Pownall crisis management online crisis management MORE

What's better than taking something you love and combining it with something else you love? It usually creates something even better than the two on their own. Kind of like "You got chocolate in my peanut butter" and "You got peanut butter in my chocolate" (that’s from a Reese’s Peanut Butter Cup commercial for those that don’t know that reference). Is there anything better? MORE

Publishing a book can be a daunting thought and yet an exciting opportunity. Taking the self publishing book route can throw you right out of your comfort zone and straight to the closest bar. Publishers buy rights to manuscripts, you’re selling your book rights. Book It! MORE

If the cold weather and limited daylight hours have you searching for communications inspiration, check out some of these brilliant books for fresh ideas and insight: 1. This book explains the fundamentals of data visualization, as well as how to communicate with data effectively. MORE

I mentioned in a post earlier this year, how I enjoy reading different types of books from business books to fiction and memoirs. Regardless, for me, the book was a page turner. Here’s what I appreciate about Patrice’s book. book Mentoring PR 2.0 MORE

Most PR pros don’t have the time to shop for—or even download—a new book. Books are an important resource for expanding what you know about your practice. If the last time you read a PR book was before Twitter, then his work is essential. MORE

I know it is tough to find time to pick up a book, or more likely download an eBook to your tablet, but it is important to take the time to expand what you know about the practice of PR. MORE

Martin Luther King’s call to be a “transformed nonconformist” (in the book From Strength to Love written in 1963) is history, but it is a call that remains valid in our modern world. To start the week, what follows is a personal post about book collecting. MORE

A Google search will give you good marketing books, but in this post, I’ve chosen five essential books for digital marketers: 1. There are many examples of massive profit-making in his book. The book replaces old methods with trackable, testable and scalable new tools. MORE

I read at least 52 books each year and I blog about it. Make it cheesecake by focusing on books that you love. I love books that get me so engaged I feel as though I'm watching a movie, or better, as though I'm a fly on the wall in someone else's really interesting life. MORE

Janet Fouts has recently published a new book – Mindful Social Marketing: How Authenticity and Generosity are Transforming Marketing – and provided me with a copy at no cost for review. The book itself is less than 100 pages and the Kindle version runs for about $5.00 by Frank Strong. MORE

In the spirit of learning, and reinventing yourself to find what’s next in your career and in your life, here’s a book that takes reinvention and the big idea to a whole new level. The post Book Review: Stand Out by Dorie Clark appeared first on Deirdre Breakenridge. MORE

Most PR pros don’t have the time to shop for—or even download—a new book. Books are an important resource for expanding what you know about your practice. If the last time you read a PR book was before Twitter, then his work is essential. MORE

Wondering what my new book, Above The Noise, is about? Here is a short video where I introduce a little detail about it. MORE

By all accounts, Maddie Grant and Jamie Notter’s new book, When Millennials Take Over , launched to riotous success at SxSW last week. I’m going to now add my $0.02 (and yes, book reviews are back on WUL!) – it’s awesome. About a month ago, Maddie authored an extremely comprehensive overview of the book on Social Media Today. I tend to be a bit jaded when it comes to business books, but I came away from WMTO refreshed. MORE

We’re about to embark on a new year and what better way to do so than to stack up on some of the best books on digital marketing, PR and strategy? I love to read books — and lots of them! — Enter To Win 25 Books! Giveaway: The 25 Best Books 1. Enter To Win 25 Books! MORE

The book publishing world has been in tremendous flux in recent years, but I had no idea how much so until I began researching options for my own book about how to defend your reputation online. If you wanted to publish a book, you had to go through the traditional system. MORE

Career Book Employ Facebook to Get Employed Facebook as Resume The revelation that companies are asking potential employees for Facebook passwords got me thinking about how Facebook has rapidly evolved as both diary and biography. MORE

Back in October, I wrote a post about my efforts to write a book, my take on the publishing industry, and my desire to get a book deal. So, if you want to get a book deal as a non-fiction author, you first need to find an agent. MORE

If the cold weather and limited daylight hours have you searching for communications inspiration, check out some of these brilliant books for fresh ideas and insight: 1. This book explains the fundamentals of data visualization, as well as how to communicate with data effectively. MORE

In this piece for Business Insider , Nicholas Carlson takes readers through nine "productivity hacks" that helped him to write a book about Yahoo CEO Marissa Mayer in only six weeks. People ask how I managed to write sixteen books. MORE

Content marketing Owned media Crimson Guitars Farrow & Ball Mark Masters Marketing Homebrew podcast The Chromologist The Content Revolution book The ID Group MORE

Many of these findings support and add to what you reported in your book, “ Social Media and Public Relations: Eight Practices for the PR Professional. book Interview PR 2.0 For years, I’ve been discussing the changing roles of PR professionals as a result of social media. MORE

The book and the site include both free and paid for tools, with many of them being ‘freemium’ – the basic tool is free, but you pay a (usually modest) monthly fee for enhanced features. MORE

One of the greatest gems in her book is the recommendation to make your online copy look like a children’s book. Here’s an example from Wiebe’s book demonstrating the use of short sentences and paragraphs: 2: Don’t write out numbers. MORE

A Roadmap to Multimedia Storytelling ,” a free e-book by Martin Waxman , provides today’s communicators with tips, best practices and strategies for creating content that excels in today’s visual and textual world. Get your e-book for free! Get the free e-book now! MORE

It’s clearer, easier to follow, and more persuasive thanks to the new book, Why Your Writing Sucks , by Marcia Ross, a Toronto author, business writer and workshop leader. Ross’ upbeat and unconventional book isn’t just for lawyers. MORE

In his latest book, Visibility Marketing , Avrin pulls no punches after years of consulting with companies about messaging and marketing. According to Avrin, whose book launches this week, the marketplace is populated with great companies that are smart, strong, lean and good at what they do. MORE

Book Club Featured Networking and Professional Development Abbie Fink Abbie S. PRSA Phoenix brought Elise Mitchell, APR, Fellow PRSA and author of Leading Through the Turn, to town to speak about leadership. Abbie shares her takeaways. Click below for more]. MORE

Are you looking for a good book to give you a fresh perspective on business? Look no further than the 12 books included below. These 12 books are great additions to any reading list, especially for people seeking inspiration for creative leadership. MORE

We’ve just published our second book and it has got 30 new chapters each providing a detailed how-to guide on using digital tools to improve PR practice. My chapter in the second book looks at how you can use IFTTT and Zapier to automate lots of repetitive PR tasks. MORE

I mentioned in a post earlier this year, how I enjoy reading different types of books from business books to fiction and memoirs. Regardless, for me, the book was a page turner. Here’s what I appreciate about Patrice’s book. book Mentoring PR 2.0 MORE

With summer in the US fast approaching, it’s time to collect a stack of good books and enjoy them in a hammock, at the park, or wherever else the sunny days take you. de Kerangal’s novel, the only fiction book on the list, chronicles a woman’s heart transplant. MORE

I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read. ” And that’s just in the author’s note at the end of the book! MORE

I’m into my summer reading list, and my second book is another excellent read. From Aliza’s personal career steps and stories to her very helpful tips, you’ll want to put this book on your bookshelf. Here’s my book review … enjoy! MORE

To take advantage of the rise in temperature, as well as my renewed desire to grow personally and professionally, I often sit outside and indulge in books that change my perspective and provide solutions for the future. This time of year, I am inspired to challenge myself. MORE