Book review: Reputation Management by Tony Langham

Stephen Waddington

A book that provides a blueprint for modern reputation management. Reputation Management was published in 2019 long before the COVID-19 crisis but it is nonetheless a timely book. book reviewBuy it for your boss.

Book Review: Social Media for Strategic Communication By Karen Freberg

PR Expanded

One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling. There are so many reasons why I like this book and would recommend it to students, professors and professionals.

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Book Launch: Answers for Modern Communicators

PR Expanded

I’ve been writing this book for years and it’s finally finished. My book offers students and professionals practical answers to important career and communication questions, helping them to communicate successfully in a business setting. book Mentoring PR 2.0

Book Review: Stand Out by Dorie Clark

PR Expanded

In the spirit of learning, and reinventing yourself to find what’s next in your career and in your life, here’s a book that takes reinvention and the big idea to a whole new level. The post Book Review: Stand Out by Dorie Clark appeared first on Deirdre Breakenridge.

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Book Review: A Roadmap for Teaching Social Media

PR Expanded

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Karen’s book can be described in three words … handy reference guide. book PR 2.0

Book Review: Becoming Ginger Rogers By Patrice Tanaka

PR Expanded

I mentioned in a post earlier this year, how I enjoy reading different types of books from business books to fiction and memoirs. Regardless, for me, the book was a page turner. Here’s what I appreciate about Patrice’s book. book Mentoring PR 2.0

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PR Guide to Stellar Briefing Books

ImPRessions - Crenshaw Communications

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. PR guide to stellar briefing books. The most important parts of the briefing book are the messaging and questions sections.

Book Review: Leave Your Mark by Aliza Licht

PR Expanded

I’m into my summer reading list, and my second book is another excellent read. From Aliza’s personal career steps and stories to her very helpful tips, you’ll want to put this book on your bookshelf. Here’s my book review … enjoy!

Book It! 8 PR Tips For Nailing TV Segments

ImPRessions - Crenshaw Communications

Most earned media specialists want that coveted booking for their client and every PR person is pitching. The post Book It! Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media.

New Book, Answers for Modern Communicators

PR Expanded

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10 books every PR pro should read

PR Daily

Out of the hundreds of books professing unique knowledge of the PR industry, only a handful are truly worth exploring. Consider these 10 books on public relations, from tomes about the profession to works that can help you improve your technical skills.

9 cookbooks for book lovers

PR Daily

Are you looking to combine your love of books and a passion for good food? let’s take a look at cookbooks for book lovers. has recipes taken from the Austen family’s “Household Book.”. Leo Tolstoy’s family recipe book”.

Book review: Powerful B2B Content by Gay Flashman

Stephen Waddington

Gay Flashman has answers in her new book. Her new book Powerful B2B Content was published earlier this month by Kogan Page. Brand journalism is seldom done well by B2B organisations.

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Book Review: Becoming Ginger Rogers By Patrice Tanaka

PR Expanded

I mentioned in a post earlier this year, how I enjoy reading different types of books from business books to fiction and memoirs. Regardless, for me, the book was a page turner. Here’s what I appreciate about Patrice’s book. book Mentoring PR 2.0

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Marketing and Brand Communication Strategies in Esports [E-book]

Prowly

In our e-book we want to show you the areas that PR and marketing agencies should be interested in and present the people who are interested in addressing communication activities to this group. Academy E-books Magazine communication esports esports pr

10 books every PR pro should read

PR Daily

Consider these 10 books on public relations, from tomes about the profession to works that can help you improve your technical skills. This book provides a set of actionable techniques for helping information spread, perfect for any PR pro hoping their story will catch on.

Video: My Upcoming Book

Rock the Status Quo

Wondering what my new book, Above The Noise, is about? Here is a short video where I introduce a little detail about it.

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15 Takeaways from Killing Marketing [Book Review]

Sword and the Script

Yet it’s my observation that for many business leaders, the last time they cracked open a marketing book was in college. I recommend the book, especially the audio version, which accompanied me on roughly 6 hours’ worth of hikes around the Chattahoochee River.

10 books every leader should read in 2019

PR Daily

Here are some books that everyone in a leadership role should peruse. Though you can’t learn everything there is to know about leadership from books, these stories can provide you with new ideas, encourage you to make better decisions and remind you of important fundamentals and concepts.

Booking a PR tool to ride

Stephen Waddington

We organise webinars and produce e-books; we also allow our clients to promote their expertise. Entrepreneur Joanna Drabent tells the story of Prowly, an integrated campaign management and workflow tool for PR teams. By Joanna Drabent Prowly’s beginnings are typical of a tech startup.

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Check out these 9 outstanding books about branding

PR Daily

There are lots of books on branding (our office shelves are packed with them), but there are a few standouts that we’ve found especially helpful. So, to pass it on, we’ve rounded up nine of our team’s favorite books. This book is more of a quick and dirty guide than a book.

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Lisa Buyer’s Digital Detox Secrets Book

Social PR Chat

In an epidemic era of digital impact on health, wellness and productivity – Lisa Buyer releases her second book, Digital Detox Secrets; as a testimony and guide towards finding balance in today’s digitally saturated world. . This book has been five years in the making,” said Buyer.

A slew of must-read books for writers

PR Daily

The post A slew of must-read books for writers appeared first on PR Daily. Brand Journalism Content Marketing Marketing Media Relations

Check out these 9 outstanding books about branding

PR Daily

There are lots of books on branding (our office shelves are packed with them), but there are a few standouts that we’ve found especially helpful. So, to pass it on, we’ve rounded up nine of our team’s favorite books. For design geeks, this book is a fantastic resource.

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Self-Publishing Book Tips, Trends, and #SocialPRSecrets

Social PR Chat

Publishing a book can be a daunting thought and yet an exciting opportunity. Taking the self publishing book route can throw you right out of your comfort zone and straight to the closest bar. Publishers buy rights to manuscripts, you’re selling your book rights. Book It!

A slew of must-read books for writers

PR Daily

Henneke from Enchanting Marketing has compiled a handy list of books about writing, which she has broken up into subsections. Her recommendations include: Best books on writing. Best books on copywriting. Best books on creativity. Best books on visual storytelling.

AP stylebook announces e-book edition

PR Daily

The Associated Press has expanded its Stylebook once again, and for the first time it’s available as an e-book. The Stylebook—a vital resource for journalists and PR pros alike—has been available via a web subscription for a few years now, but users were calling for an e-book resource.

Lessons from Managing a Cybersecurity Incident: A Case Study with Naren Aryal of Mascot Books

Melissa Agnes

Mascot Books is one of the hundreds of thousands of companies to have recently experienced this first-hand, when a malicious attempt was made to fraud their clients into paying invoices that appeared to be sent from Mascot, but weren’t.

6 Books Every Journalist Should Read

TrendKite

October is National Book Month. We have some nonfiction literature recommendations for journalists

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10 must-read books about public relations

Muck Rack

10 must-read books about public relations

PR Turns Over A New Leaf With These Fall Books

ImPRessions - Crenshaw Communications

Fall is an ideal time to crack open a book, and there are plenty of choices out there to stimulate a public relations professional’s appetite for ideas and inspiration. The book is The Trespasser by Irish novelist Tana French.

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Bill Gates’ Summer Reading List: PR takeaways from this year’s recommended books

Media Bullseye

With summer in the US fast approaching, it’s time to collect a stack of good books and enjoy them in a hammock, at the park, or wherever else the sunny days take you. de Kerangal’s novel, the only fiction book on the list, chronicles a woman’s heart transplant.

12 books every leader should read

PR Daily

Are you looking for a good book to give you a fresh perspective on business? Look no further than the 12 books included below. These 12 books are great additions to any reading list, especially for people seeking inspiration for creative leadership.

A slew of must-read books for writers

PR Daily

Henneke from Enchanting Marketing has compiled a handy list of books about writing, which she has broken up into subsections. Her recommendations include: Best books on writing. Best books on copywriting. “ Best books on creativity. “ Best books on visual storytelling.

How to use publicity for books to elevate your business

Agility PR Solutions

Whether hardback, paperback or digital, books can be excellent tools for marketing your business and elevating your reputation as a credible expert in your field. The post How to use publicity for books to elevate your business appeared first on Agility PR Solutions.

Marketing Your Book Using PR

5W PR

Here are just some of the steps that an author might need to take when they’re thinking of marketing their book with the help of a PR strategy. This personal brand will then make the author more compelling when the book officially launches.

7 Takeaways from Mindful Social Media Marketing [Book Review]

Sword and the Script

Janet Fouts has recently published a new book – Mindful Social Marketing: How Authenticity and Generosity are Transforming Marketing – and provided me with a copy at no cost for review. The book itself is less than 100 pages and the Kindle version runs for about $5.00 by Frank Strong.

Sales, Pods and Audiobooks: 14 Months On, How’s That UK Financial Independence Book Doing?

ZudePR

On 21 August 2018 I published the first book to translate the US financial independence movement to a UK context. (It’s With a little bit of kicking from me, and a helluva lot of support from people who’ve bought my book, the answer is yes.

Book to blog: Iliyana Stareva's story

Stephen Waddington

Inbound PR is a new book about modernising marketing and public relations by Iliyana Stareva. The book describes a modern approach to public relations based on identifying and listening to publics, and developing content to engage them in a conversation.

5 books every digital marketer should read

PR Daily

A Google search will give you good marketing books, but in this post, I’ve chosen five essential books for digital marketers: 1. There are many examples of massive profit-making in his book. The book replaces old methods with trackable, testable and scalable new tools.

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