Book Review: Social Media for Strategic Communication By Karen Freberg

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One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling. There are so many reasons why I like this book and would recommend it to students, professors and professionals.

Book Launch: Answers for Modern Communicators

PR Expanded

I’ve been writing this book for years and it’s finally finished. My book offers students and professionals practical answers to important career and communication questions, helping them to communicate successfully in a business setting. book Mentoring PR 2.0

Book Review: Stand Out by Dorie Clark

PR Expanded

In the spirit of learning, and reinventing yourself to find what’s next in your career and in your life, here’s a book that takes reinvention and the big idea to a whole new level. The post Book Review: Stand Out by Dorie Clark appeared first on Deirdre Breakenridge.

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Book Review: A Roadmap for Teaching Social Media

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Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Karen’s book can be described in three words … handy reference guide. book PR 2.0

Book Review: Becoming Ginger Rogers By Patrice Tanaka

PR Expanded

I mentioned in a post earlier this year, how I enjoy reading different types of books from business books to fiction and memoirs. Regardless, for me, the book was a page turner. Here’s what I appreciate about Patrice’s book. book Mentoring PR 2.0

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PR Guide to Stellar Briefing Books

ImPRessions - Crenshaw Communications

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. PR guide to stellar briefing books. The most important parts of the briefing book are the messaging and questions sections.

Book Review: Leave Your Mark by Aliza Licht

PR Expanded

I’m into my summer reading list, and my second book is another excellent read. From Aliza’s personal career steps and stories to her very helpful tips, you’ll want to put this book on your bookshelf. Here’s my book review … enjoy!

New Book, Answers for Modern Communicators

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A slew of must-read books for writers

PR Daily

The post A slew of must-read books for writers appeared first on PR Daily. Brand Journalism Content Marketing Marketing Media Relations

A slew of must-read books for writers

PR Daily

Henneke from Enchanting Marketing has compiled a handy list of books about writing, which she has broken up into subsections. Her recommendations include: Best books on writing. Best books on copywriting. Best books on creativity. Best books on visual storytelling.

10 books every PR pro should read

PR Daily

Out of the hundreds of books professing unique knowledge of the PR industry, only a handful are truly worth exploring. Consider these 10 books on public relations, from tomes about the profession to works that can help you improve your technical skills.

9 cookbooks for book lovers

PR Daily

Are you looking to combine your love of books and a passion for good food? let’s take a look at cookbooks for book lovers. has recipes taken from the Austen family’s “Household Book.”. Leo Tolstoy’s family recipe book”.

10 books every leader should read in 2019

PR Daily

Here are some books that everyone in a leadership role should peruse. Though you can’t learn everything there is to know about leadership from books, these stories can provide you with new ideas, encourage you to make better decisions and remind you of important fundamentals and concepts.

Top Must-Read Books For PR Professionals

ImPRessions - Crenshaw Communications

We’re also talking about books. According to the Pew Research Center , nearly a quarter of all Americans report not having read a book in the past year. Tur’s book is full of insights on dealing with high-stress, high-profile situations and personalities.

Book Review: Becoming Ginger Rogers By Patrice Tanaka

PR Expanded

I mentioned in a post earlier this year, how I enjoy reading different types of books from business books to fiction and memoirs. Regardless, for me, the book was a page turner. Here’s what I appreciate about Patrice’s book. book Mentoring PR 2.0

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10 books every PR pro should read

PR Daily

Consider these 10 books on public relations, from tomes about the profession to works that can help you improve your technical skills. This book provides a set of actionable techniques for helping information spread, perfect for any PR pro hoping their story will catch on.

Review: The Book of Joy

Stephen Waddington

I’m usually not a fan of self-help or spiritual books but The Book of Joy is a bit different. I’ve just finished reading The Book of Joy by His Holiness the Dalai Lamai and Archbishop Desmond Tutu. It’s not the sort of book that I’d normally read.

Booking a PR tool to ride

Stephen Waddington

We organise webinars and produce e-books; we also allow our clients to promote their expertise. Entrepreneur Joanna Drabent tells the story of Prowly, an integrated campaign management and workflow tool for PR teams. By Joanna Drabent Prowly’s beginnings are typical of a tech startup.

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Check out these 9 outstanding books about branding

PR Daily

There are lots of books on branding (our office shelves are packed with them), but there are a few standouts that we’ve found especially helpful. So, to pass it on, we’ve rounded up nine of our team’s favorite books. This book is more of a quick and dirty guide than a book.

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Lessons from Managing a Cybersecurity Incident: A Case Study with Naren Aryal of Mascot Books

Melissa Agnes

Mascot Books is one of the hundreds of thousands of companies to have recently experienced this first-hand, when a malicious attempt was made to fraud their clients into paying invoices that appeared to be sent from Mascot, but weren’t.

Check out these 9 outstanding books about branding

PR Daily

There are lots of books on branding (our office shelves are packed with them), but there are a few standouts that we’ve found especially helpful. So, to pass it on, we’ve rounded up nine of our team’s favorite books. For design geeks, this book is a fantastic resource.

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Marketing and Brand Communication Strategies in Esports [E-book]

Prowly

In our e-book we want to show you the areas that PR and marketing agencies should be interested in and present the people who are interested in addressing communication activities to this group. Academy E-books Magazine communication esports esports pr

15 Takeaways from Killing Marketing [Book Review]

Sword and the Script

Yet it’s my observation that for many business leaders, the last time they cracked open a marketing book was in college. I recommend the book, especially the audio version, which accompanied me on roughly 6 hours’ worth of hikes around the Chattahoochee River.

How to use publicity for books to elevate your business

Agility PR Solutions

Whether hardback, paperback or digital, books can be excellent tools for marketing your business and elevating your reputation as a credible expert in your field. The post How to use publicity for books to elevate your business appeared first on Agility PR Solutions.

Self-Publishing Book Tips, Trends, and #SocialPRSecrets

Social PR Chat

Publishing a book can be a daunting thought and yet an exciting opportunity. Taking the self publishing book route can throw you right out of your comfort zone and straight to the closest bar. Publishers buy rights to manuscripts, you’re selling your book rights. Book It!

AP stylebook announces e-book edition

PR Daily

The Associated Press has expanded its Stylebook once again, and for the first time it’s available as an e-book. The Stylebook—a vital resource for journalists and PR pros alike—has been available via a web subscription for a few years now, but users were calling for an e-book resource.

How to Make Facebook a Career Book

PR Job Coach

Career Book Employ Facebook to Get Employed Facebook as Resume The revelation that companies are asking potential employees for Facebook passwords got me thinking about how Facebook has rapidly evolved as both diary and biography.

10 must-read books about public relations

Muck Rack

10 must-read books about public relations

Book to blog: Iliyana Stareva's story

Stephen Waddington

Inbound PR is a new book about modernising marketing and public relations by Iliyana Stareva. The book describes a modern approach to public relations based on identifying and listening to publics, and developing content to engage them in a conversation.

What’s the Deal With Book Deals?

David PR Group

The book publishing world has been in tremendous flux in recent years, but I had no idea how much so until I began researching options for my own book about how to defend your reputation online. If you wanted to publish a book, you had to go through the traditional system.

Master Multimedia Storytelling With a Free E-Book!

Cision

A Roadmap to Multimedia Storytelling ,” a free e-book by Martin Waxman , provides today’s communicators with tips, best practices and strategies for creating content that excels in today’s visual and textual world. Get your e-book for free! Get the free e-book now!

Video: My Upcoming Book

Rock the Status Quo

Wondering what my new book, Above The Noise, is about? Here is a short video where I introduce a little detail about it.

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A slew of must-read books for writers

PR Daily

Henneke from Enchanting Marketing has compiled a handy list of books about writing, which she has broken up into subsections. Her recommendations include: Best books on writing. Best books on copywriting. “ Best books on creativity. “ Best books on visual storytelling.

Pitching Talent and Celebrity Booking With Patrick Lambert

Cision

Patrick Lambert oversees celebrity, relevant human interest and news bookings as a talent executive for T.D. Jakes team, but isn’t new to talent booking. Tell me a little about yourself: How did you get your start in talent and celebrity booking? At my first internship, they needed help booking celebrity talent and I took it on as a project so that became my first real gig as a booker and I stuck with that through college into my first job out of school at Extra.

Marketing Your Book Using PR

5W PR

Here are just some of the steps that an author might need to take when they’re thinking of marketing their book with the help of a PR strategy. This personal brand will then make the author more compelling when the book officially launches.

9 great books about storytelling and presentations

PR Daily

To take advantage of the rise in temperature, as well as my renewed desire to grow personally and professionally, I often sit outside and indulge in books that change my perspective and provide solutions for the future. This time of year, I am inspired to challenge myself.

12 books every leader should read

PR Daily

Are you looking for a good book to give you a fresh perspective on business? Look no further than the 12 books included below. These 12 books are great additions to any reading list, especially for people seeking inspiration for creative leadership.

Book Review of How Women Rise

Karen Freberg

When one of your mentors walks up to you and hands you over a book and tells you – read this – you better jump on it! I have done this for some of my students over the years – where I have provided them with a book that would be good for them to check out.

PR Turns Over A New Leaf With These Fall Books

ImPRessions - Crenshaw Communications

Fall is an ideal time to crack open a book, and there are plenty of choices out there to stimulate a public relations professional’s appetite for ideas and inspiration. The book is The Trespasser by Irish novelist Tana French.

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Top Five Books Every PR Pro Should Read

Critical Mention

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in!