Book Launch: Answers for Modern Communicators

PR Expanded

I’ve been writing this book for years and it’s finally finished. My book offers students and professionals practical answers to important career and communication questions, helping them to communicate successfully in a business setting. book Mentoring PR 2.0

PR Guide to Stellar Briefing Books

ImPRessions - Crenshaw Communications

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. PR guide to stellar briefing books. The most important parts of the briefing book are the messaging and questions sections.

Book Review: A Roadmap for Teaching Social Media

PR Expanded

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Karen’s book can be described in three words … handy reference guide. book PR 2.0

Book Review: Stand Out by Dorie Clark

PR Expanded

In the spirit of learning, and reinventing yourself to find what’s next in your career and in your life, here’s a book that takes reinvention and the big idea to a whole new level. The post Book Review: Stand Out by Dorie Clark appeared first on Deirdre Breakenridge.

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Book Review: Becoming Ginger Rogers By Patrice Tanaka

PR Expanded

I mentioned in a post earlier this year, how I enjoy reading different types of books from business books to fiction and memoirs. Regardless, for me, the book was a page turner. Here’s what I appreciate about Patrice’s book. book Mentoring PR 2.0

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Book Review: Leave Your Mark by Aliza Licht

PR Expanded

I’m into my summer reading list, and my second book is another excellent read. From Aliza’s personal career steps and stories to her very helpful tips, you’ll want to put this book on your bookshelf. Here’s my book review … enjoy!

New Book, Answers for Modern Communicators

PR Expanded

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Marketing Your Book Using PR

5W PR

Here are just some of the steps that an author might need to take when they’re thinking of marketing their book with the help of a PR strategy. This personal brand will then make the author more compelling when the book officially launches.

9 cookbooks for book lovers

PR Daily

Are you looking to combine your love of books and a passion for good food? let’s take a look at cookbooks for book lovers. has recipes taken from the Austen family’s “Household Book.”. Leo Tolstoy’s family recipe book”.

Book Review: Becoming Ginger Rogers By Patrice Tanaka

PR Expanded

I mentioned in a post earlier this year, how I enjoy reading different types of books from business books to fiction and memoirs. Regardless, for me, the book was a page turner. Here’s what I appreciate about Patrice’s book. book Mentoring PR 2.0

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Check out these 9 outstanding books about branding

PR Daily

There are lots of books on branding (our office shelves are packed with them), but there are a few standouts that we’ve found especially helpful. So, to pass it on, we’ve rounded up nine of our team’s favorite books. This book is more of a quick and dirty guide than a book.

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15 Takeaways from Killing Marketing [Book Review]

Sword and the Script

Yet it’s my observation that for many business leaders, the last time they cracked open a marketing book was in college. I recommend the book, especially the audio version, which accompanied me on roughly 6 hours’ worth of hikes around the Chattahoochee River.

10 books every PR pro should read

PR Daily

Consider these 10 books on public relations, from tomes about the profession to works that can help you improve your technical skills. This book provides a set of actionable techniques for helping information spread, perfect for any PR pro hoping their story will catch on.

Book Review of How Women Rise

Karen Freberg

When one of your mentors walks up to you and hands you over a book and tells you – read this – you better jump on it! I have done this for some of my students over the years – where I have provided them with a book that would be good for them to check out.

Booking a PR tool to ride

Stephen Waddington

We organise webinars and produce e-books; we also allow our clients to promote their expertise. Entrepreneur Joanna Drabent tells the story of Prowly, an integrated campaign management and workflow tool for PR teams. By Joanna Drabent Prowly’s beginnings are typical of a tech startup.

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Self-Publishing Book Tips, Trends, and #SocialPRSecrets

Social PR Chat

Publishing a book can be a daunting thought and yet an exciting opportunity. Taking the self publishing book route can throw you right out of your comfort zone and straight to the closest bar. Publishers buy rights to manuscripts, you’re selling your book rights. Book It!

10 must-read books about public relations

Muck Rack

10 must-read books about public relations

Review: The Book of Joy

Stephen Waddington

I’m usually not a fan of self-help or spiritual books but The Book of Joy is a bit different. I’ve just finished reading The Book of Joy by His Holiness the Dalai Lamai and Archbishop Desmond Tutu. It’s not the sort of book that I’d normally read.

What’s the Deal With Book Deals?

David PR Group

The book publishing world has been in tremendous flux in recent years, but I had no idea how much so until I began researching options for my own book about how to defend your reputation online. If you wanted to publish a book, you had to go through the traditional system.

How to Make Facebook a Career Book

PR Job Coach

Career Book Employ Facebook to Get Employed Facebook as Resume The revelation that companies are asking potential employees for Facebook passwords got me thinking about how Facebook has rapidly evolved as both diary and biography.

PR Turns Over A New Leaf With These Fall Books

ImPRessions - Crenshaw Communications

Fall is an ideal time to crack open a book, and there are plenty of choices out there to stimulate a public relations professional’s appetite for ideas and inspiration. The book is The Trespasser by Irish novelist Tana French.

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Book Clubbin': 4 Ways Marketers Can Better Manage Day-to-Day Activities

PR 20/20

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book.

Top Five Books Every PR Pro Should Read

Critical Mention

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in!

A social media professor’s review of Gary Vaynerchuk’s Crushing It! Book

Karen Freberg

I wrote a book review of Gary’s #AskGaryVee book nearly two years ago, and I feel I need to write one for his latest book, Crushing It! So, what are some things I wished were in Gary’s new book, Crushing It? Here’s the link to his book on Amazon.

Master Multimedia Storytelling With a Free E-Book!

Cision

A Roadmap to Multimedia Storytelling ,” a free e-book by Martin Waxman , provides today’s communicators with tips, best practices and strategies for creating content that excels in today’s visual and textual world. Get your e-book for free! Get the free e-book now!

Pitching Talent and Celebrity Booking With Patrick Lambert

Cision

Patrick Lambert oversees celebrity, relevant human interest and news bookings as a talent executive for T.D. Jakes team, but isn’t new to talent booking. Tell me a little about yourself: How did you get your start in talent and celebrity booking? At my first internship, they needed help booking celebrity talent and I took it on as a project so that became my first real gig as a booker and I stuck with that through college into my first job out of school at Extra.

Video: My Upcoming Book

Rock the Status Quo

Wondering what my new book, Above The Noise, is about? Here is a short video where I introduce a little detail about it.

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Launching new book, meet ups, and presentations: Reflections of #AEJMC18

Karen Freberg

Official launching of my book. This was the first time I was able to see my book in print, and I felt like it was my academic baby! I had a lot of emotions when I first saw my book (my good friend and collaborator Carolyn got me into the exhibit hall early so I could see it in person!).

Book to blog: Iliyana Stareva's story

Stephen Waddington

Inbound PR is a new book about modernising marketing and public relations by Iliyana Stareva. The book describes a modern approach to public relations based on identifying and listening to publics, and developing content to engage them in a conversation.

2018 Social PR Book of the Year: Marketing New Realities

Social PR Chat

If there is one Social PR book you should read right now, it’s Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications. Read this book, and infuse yourself with a new reality for tomorrow’s marketing.

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A slew of must-read books for writers

PR Daily

Henneke from Enchanting Marketing has compiled a handy list of books about writing, which she has broken up into subsections. Her recommendations include: Best books on writing. Best books on copywriting. “ Best books on creativity. “ Best books on visual storytelling.

Should an e-book Be Part of Your Content Marketing Strategy?

Cision

Whitepapers, e-books, infographics, video, podcasts…all are fair game when it comes to reaching your audience. But today, for simplicity’s sake, let’s just cover e-books. Do We Have the Content to Support an e-book? Can the e-book Support Other Content?

7 Takeaways from Mindful Social Media Marketing [Book Review]

Sword and the Script

Janet Fouts has recently published a new book – Mindful Social Marketing: How Authenticity and Generosity are Transforming Marketing – and provided me with a copy at no cost for review. The book itself is less than 100 pages and the Kindle version runs for about $5.00 by Frank Strong.

Yes, you can get a book deal

David PR Group

Back in October, I wrote a post about my efforts to write a book, my take on the publishing industry, and my desire to get a book deal. So, if you want to get a book deal as a non-fiction author, you first need to find an agent.

Revving Up a Children’s Book with Integrated MarComm

Waxing UnLyrical

I thought, “A children’s book… seriously?” I envisioned the entire book in its complete glory – from every page spread and the cover to how I could use my skills in IMC to make this book a reality. Revving Up a Children’s Book with Integrated MarComm.

Bill Gates’ Summer Reading List: PR takeaways from this year’s recommended books

Media Bullseye

With summer in the US fast approaching, it’s time to collect a stack of good books and enjoy them in a hammock, at the park, or wherever else the sunny days take you. de Kerangal’s novel, the only fiction book on the list, chronicles a woman’s heart transplant.

When Millennials Take Over [Book Review]

Waxing UnLyrical

By all accounts, Maddie Grant and Jamie Notter’s new book, When Millennials Take Over , launched to riotous success at SxSW last week. I’m going to now add my $0.02 (and yes, book reviews are back on WUL!) – it’s awesome. About a month ago, Maddie authored an extremely comprehensive overview of the book on Social Media Today. I tend to be a bit jaded when it comes to business books, but I came away from WMTO refreshed.

The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. When I was very young, there were picture books and children’s poetry (Robert Louis Stevenson and A. Best business book: The 4-Hour Workweek by Tim Ferriss.

AP stylebook announces e-book edition

PR Daily

The Associated Press has expanded its Stylebook once again, and for the first time it’s available as an e-book. The Stylebook—a vital resource for journalists and PR pros alike—has been available via a web subscription for a few years now, but users were calling for an e-book resource.

Made by history – a book collector’s story

PR Conversations

Martin Luther King’s call to be a “transformed nonconformist” (in the book From Strength to Love written in 1963) is history, but it is a call that remains valid in our modern world. To start the week, what follows is a personal post about book collecting.

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PRstack book of tools and tips for modern PR practice

Stuart Bruce

The book and the site include both free and paid for tools, with many of them being ‘freemium’ – the basic tool is free, but you pay a (usually modest) monthly fee for enhanced features.

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5 Important Changes to the B2B PR Rule Book, and Why It Matters

B2B PR Sense

It's an exciting time to be involved in PR. Yet, the methods for B2B PR have recently changed. Have you been changing with them? Find out how the new rules of PR affect your B2B company.

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Book Review of Outside Insight book: Understanding (and navigating) Data within the Media Landscape

Karen Freberg

Just recently, I was able to read the new book by Jorn Lyseggen , who is the founder of Meltwater. The title of the book is “Outside Insight: Navigating a World Drowning in Data,” and I was amazed with how fast I was able to get through it. Buy the book on Amazon !

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