Agility PR Solutions

JANUARY 15, 2025

One way to explain public relations to a childwrite a childrens book! Was it easy to explain PR and your role, and was your explanation understood, or did it leave the child wondering what PR is and […] The post What is PR, Uncle Curtis?: first appeared on Agility PR Solutions.

Publicity 117

Publicity Writing 117

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Most earned media specialists want that coveted booking for their client and every PR person is pitching. The post Book It! A national TV segment typically has a large and high-quality reach in real time, it’s searchable for some time thereafter, and it can be amplified on social media. So how can one break through?

Print 245

Print Television Pitching Newspapers 245

Melissa Agnes

AUGUST 8, 2019

Mascot Books is one of the hundreds of thousands of companies to have recently experienced this first-hand, when a malicious attempt was made to fraud their clients into paying invoices that appeared to be sent from Mascot, but weren’t. Learn more about Mascot’s Books and their brilliant work here.

Case Study 234

Case Study Study Crisis Management Crisis 234

5W PR

OCTOBER 22, 2024

A 360-degree marketing strategy from a hospitality marketing agency , encompassing a wide range of channels and tactics, is essential to reach the target audience effectively and drive bookings. Customer journey mapping means visualizing the steps that the customers are taking from initial research to booking and post-stay experiences.

Travel 78

Travel Marketing Engineering Advertising 78

Wadds Inc.

NOVEMBER 21, 2024

In her new book Strategic Reputation Management , crisis communications expert Amanda Coleman argues that reputation is earned and not managed. She argues that in this era of technological change, low trust and post-COVID ramifications require a fresh look at what makes a reputation and its management.

Reputation 52

Reputation Crisis Communications Crisis Measurement 52

Business Wire

OCTOBER 20, 2021

The dawn of the real-time Internet brought a new kind of investor audience for companies to consider. Investors previously placed stock orders with brokers, but now they can buy and sell stocks on their own via online trading platforms such as E*TRADE and TD Ameritrade or mobile apps like Robinhood.

Financial 295

Financial Blogging Mobile Analysis 295

Deirdre Breakenridge

MARCH 9, 2022

When I wrote Answers for Ethical Marketers , the book’s mission was to help business professionals communicate with honesty, transparency, respect and objectivity, knowing that ethics and values were always leading the way. ” Among the top suggestions included were: .

Ethics 433

Ethics Leadership Video Social Media 433

Flack's Revenge

MARCH 11, 2025

It is just one of the cornerstones of clear and simple communications, the topic of Ben’s book. The book offers excellent tips on how to be salient and hone the other attributes mentioned above. Fall short, and your news and campaigns go unheeded. It is a great read, and I highly recommend it.

Real Estate 156

Real Estate Handbook YouTube Pitching 156

Flack's Revenge

JUNE 9, 2025

We discussed her books, including the latest, Brand Up 2.0 ; and the changes that are rocking the PR world. It was great having Stacey Ross Cohen , Founder and CEO of NY and CT -based Co-C0mmunicatons , on our podcast. Stacey and I compared notes and offered advice for agency and internal comms teams.

International 156

International Internal Measurement Agency 156

PR for Anyone

MAY 20, 2025

Zibby Owens is a bestselling author, award-winning podcaster, bookstore owner, and founder of Zibby Books—a boutique publishing house built to support and celebrate authors. In this episode, Zibby sits down with Christina to share the incredible journey of building her literary empire while raising four kids.

Writing 130

Writing Wikipedia Instagram YouTube 130

Wadds Inc.

MARCH 29, 2024

Rachel Miller's new book Internal Communication Strategy offers a practical, step-by-step guide to organisational communication by developing a robust internal communication strategy. It’s not every book about internal communications that offers a revolution. The book is published on 3 April in the UK and 30 April elsewhere.

International 116

International Internal Strategy Communications 116

Sword and the Script

FEBRUARY 25, 2025

penned a book called The Cluetrain Manifesto. The message I took from that book was that all markets are conversations. Scott Stratten wrote a book years ago called UnMarketing. The message I took from that book was that marketers should engage authentically. Joe Pulizzi penned a book called Epic Content Marketing.

B2B 158

B2B Marketing Content Marketing Web 158

Wadds Inc.

NOVEMBER 21, 2023

The creative duo Ryan Wallman and Giles Edwards have produced a hilarious and thought-provoking sequel to their book Delusions of Brandeur. Creative duo Ryan Wallman and Giles Edwards are back in time for Christmas with a new book called How Brands Blow. How Brands Blow Ryan Wallman and Giles Edwards Gasp Books £15.99

Comparison 119

Comparison Creativity Training Industry 119

Wadds Inc.

SEPTEMBER 27, 2023

The interlinked relationship between inclusivity and internal communications is distilled into best practice in this field-leading book from two of the industry’s most successful practitioners, Priya Bates and Advita Patel.

International 122

International Internal Case Study Financial 122

The Resolution Blog

SEPTEMBER 8, 2022

The post How to turn a PR coverage book into a ‘social impact report’ ? Estimated coverage views, social shares and engagements are all metrics most PR people are familiar with, but when we recently saw them alongside stats on social isolation and ‘no. of friends made’ we needed to know more! Who was this report for? What job does it do?

Report 156

Report How To Blogging 156

Agility PR Solutions

NOVEMBER 20, 2023

Shady sellers have been quick to take advantage of consumers’ trust in reviews, […] The post Consumers trust online reviews most, but new research finds a third of Amazon book reviews are fake appeared first on Agility PR Solutions.

Consumer 172

Consumer Branding Brand Publicity 172

Stern + Associates

AUGUST 20, 2024

As we look ahead to autumn 2024, our global experts are preparing to launch some of the most anticipated books of the year. In this book filled with real-world case studies, Harvard professor Cass Sunstein offers a nuanced, easily accessible guide for this often-complicated topic.

Handbook 127

Handbook Case Study Technology Policies 127

Flack's Revenge

APRIL 30, 2025

She was an entertainment journalist before launching and growing book publicity and digital marketing agency ⁠Pacific and Court⁠. It was great having Kourtney Jason on the podcast. Kourtney offered advice on how to improve media relations and results. We discussed top tips, such as: How to succeed in a changing media landscape.

Media Relations 156

Media Relations Media Pitching Agency 156

PR for Anyone

FEBRUARY 18, 2025

She discusses her books, Rethinking Possible and Morning Fuel, and how she continues to inspire others through her wisdom, optimism, and refusal to be defined by life’s challenges. Despite overwhelming hardships, Becky found purpose through writing, launching a successful career as a columnist and author.

Instagram 162

Instagram LinkedIn YouTube Facebook 162

Flack's Revenge

FEBRUARY 26, 2025

We talked about Neal’s new book, Digital Threads , and the importance of a digital-first approach in marketing. In this PR, Done & Doner episode , digital marketing consultant Neal Schaffer joined to discuss setting the social media agenda. It was great to have this long-time collaborator and friend on the podcast.

Marketing 156

Marketing SEO Social Media Media 156

Sword and the Script

JANUARY 21, 2025

I do carve out a little time to read books at night. Its fascinating because it reads like one of Jared Diamond’s books but about civilizations or steel. Thats been true for me because I listen during in-between time, such as when driving, working out, or while doing chores ( Ive done book reviews this way too ).

Google 166

Google Course Survey YouTube 166

Deirdre Breakenridge

JANUARY 6, 2020

” In the spirit of students and professionals being PR Tech Testers , we thought it would be a much more interesting assignment for students to create videos based on what they learned in class.

Video 352

Video Journalism Education Resources 352

Wadds Inc.

JUNE 6, 2025

Kristin Saling’s book, Data-Driven Talent Management: Using Analytics to Improve Employee Experience , sets out to demystify this challenge and show how data can drive more motivated, inclusive, and high-performing individuals and teams. Make no mistake: this is a detailed and thoughtful book that benefits from multiple readings.

Data 52

Data Analytics Employee International 52

PR for Anyone

FEBRUARY 26, 2025

Rachelle has written three books: Women from the Ankle Down: The Story of Shoes and How They Define Us, Brilliance and Fire: A Biography of Diamonds, and The Genius of Judy: How Judy Blume Rewrote Childhood for All of Us. She has been featured in The New York Times, The New York Post, NPR, and The Washington Post.

Fashion 130

Fashion Instagram LinkedIn YouTube 130

Stern + Associates

OCTOBER 3, 2024

A book launch should be treated the same way: not an end but a beginning to keeping a book and its ideas in orbit long enough to make an impact. But many books have a successful launch only to fizzle out; they don’t make it to space, or they don’t stay there long. Here’s how to plan for a “long-tail” strategy.

Strategy 104

Strategy Communications Conference Leadership 104

Business Wire

JUNE 23, 2020

There is plenty of evidence of this in her current column at LowestRates.ca , as well as in her multiple published books. Roseman is also a renowned journalist who has been a strong advocate for Canadian consumer rights for the past 35 years.

Report 67

Report Creativity Blogging Consumer 67

Flack's Revenge

NOVEMBER 11, 2024

I was speaking with Ben Guttmann , author of the book Simply Put for an upcoming PR, Done & Doner podcast episode. Read Ben’s book for starters. He mentioned a recent article in AdWeek : Press Releases are Way too Hyperbolic , by Paul Hiebert. I read the story. The article seemed well-researched and accurate, which pained me.

Writing 156

Writing Blogging Pitching Marketing 156

PRSay

OCTOBER 16, 2024

Remember that you are the one telling the story, and “make sure it’s something you want to live with the rest of your life,” said Etheridge, reminding the audience to be honest and authentic, as McPherson referenced passages from her book “Talking to My Angels.” Etheridge spoke about growing up in Leavenworth, Kan.,

Crisis Communications 166

Crisis Communications Interviews Crisis Community 166

Deirdre Breakenridge

JANUARY 13, 2020

” By way of contest background, After reading my latest book, “ Answers for Modern Communicators ,” Professor Jennie Donohue tasked her Introduction to Public Relations class with creating a short educational video sharing tips and insights based on one of three communication practices.

Video 339

Video Sports Journalism Education 339

Stephen Waddington

DECEMBER 17, 2020

We’ve published the fifth edition of the book this week. The new book has been written by an international communication of 35 authors over the past three years. We made a start at reflecting this by adding new material in the past few months as the book went to print. It is fundamentally impacting the communications industry.

Case Study 205

Case Study Conference Exercises Print 205

Agility PR Solutions

FEBRUARY 25, 2025

From luxury hotels and boutique chains to smaller bed-and-breakfasts and online booking platforms, the hospitality industry has embraced technology to enhance the guest experience and capture the attention of travelers. Digital marketing has revolutionized the way hospitality brands engage with consumers.

Hotels 101

Hotels Marketing Travel Technology 101

Agility PR Solutions

APRIL 2, 2025

A few months ago, I wrote about the idea of explaining public relations to a child and how writing a childrens book helped me do just that. Since then, the world has offered no shortage of reminders that understanding PR and communication isnt just importantits essential.

Writing 101

Writing Communications Publicity 101

Deirdre Breakenridge

FEBRUARY 7, 2022

As I mentioned in my book, Answers For Ethical Marketers ,” early in my career, I thought my ethics and values were naturally baked into the professionals around me. However, it’s important to see eye-to-eye with the people who are in your inner circle and who are your trusted advisors.

Ethics 367

Ethics Course Video Agency 367

PR for Anyone

MARCH 18, 2025

She also explains the importance of having a financial planner as a “financial GPS” to ensure long-term stability. Tune in to learn how to take control of your financial future and avoid running out of money in retirement.

Financial 130

Financial LinkedIn YouTube Instagram 130

Contently - Strategy

OCTOBER 23, 2024

Detailed e-books E-books can be a great way to nurture mid-funnel leads. Its persuasive, data-heavy (and free) e-books are embedded in blog posts and easily accessible via the company’s website. White papers and research A white paper typically looks like a longform fact sheet or an e-book on statistical steroids.

B2B 98

B2B How To Case Study Content Marketing 98

Deirdre Breakenridge

NOVEMBER 27, 2018

The good news is that there are so many leadership experts out there whom we can follow, so many great leadership books, so many leadership blogs we can follow so many leadership webinars and classes we can take to make sure we’re bringing out best as leaders! Am I choosing perceptions that work? Am I truly a servant leader?

Leadership 380

Leadership Energy Training LinkedIn 380