Deirdre Breakenridge

JANUARY 7, 2019

One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling. There are so many reasons why I like this book and would recommend it to students, professors and professionals.

Social Media 269

Social Media Communications Media Storytelling 269

The Resolution Blog

NOVEMBER 12, 2020

The post The FuturePRoof book series & diversity in PR appeared first on PR Resolution — by CoverageBook. As well as […].

Interviews 194

Interviews Publicity Communications 194

Agility PR Solutions

JUNE 1, 2023

Your book promotion strategy might involve book reviews, attending book signings, conducting book readings, and running contests and giveaways. However, one mention in the press can multiply your efforts, sending a community of readers your way, and earning your book a spot on the bestsellers list. Want some proof?

Writing 85

Writing Community Strategy Publicity 85

Stern + Associates

OCTOBER 5, 2022

In a variety of just released and upcoming books, our clients are taking on topics as diverse as the organizational resilience that comes out of exceptional leadership, especially in crises, a timely update about Vladimir Putin’s geopolitical influence, and insights into just how consequential the process of picking a president is.

Crisis 118

Crisis Strategy Leadership Analysis 118

ImPRessions - Crenshaw Communications

APRIL 3, 2020

This shift opens up some new earned speaking opportunities since some originally booked speakers may not opt to participate in newly online events. The post How to Book Speaking Opps In The COVID Era appeared first on Crenshaw Communications. The premium on in-person experiences may take on greater importance than ever before!

Conference 296

Conference How To Pitching B2B 296

Wadds Inc.

JANUARY 12, 2023

An insightful book, packed full of pithy, punchy truths that would be a useful start to 2023 for any organisational leader. A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. We’re in an era of huge change.

Reputation 96

Reputation Public Affairs Case Study Social Media 96

Deirdre Breakenridge

OCTOBER 6, 2017

I’ve been writing this book for years and it’s finally finished. My book offers students and professionals practical answers to important career and communication questions, helping them to communicate successfully in a business setting. I’ve learned so much from all of you.

Communications 211

Communications Writing Video Course 211

The Resolution Blog

SEPTEMBER 8, 2022

The post How to turn a PR coverage book into a ‘social impact report’ ? Estimated coverage views, social shares and engagements are all metrics most PR people are familiar with, but when we recently saw them alongside stats on social isolation and ‘no. of friends made’ we needed to know more! Who was this report for? What job does it do?

Report 156

Report How To Blogging 156

Wadds Inc.

JUNE 5, 2023

Prevention is better than cure - and if a crisis situation is often described as a car crash, this book is all about avoiding collisions. Her previous book Crisis Communication Strategies , drew on her two decades of experience.

Communications 70

Communications Strategy Crisis Communications Crisis 70

Stuart Bruce

MARCH 4, 2021

It’s World Book Day so I’ve hit my bookshelves and Kindle to find 10 of my favourite books for public relations and corporate affairs.

Publicity 99

Publicity Corporate Communications 99

Wadds Inc.

FEBRUARY 15, 2023

The book is split into three sections. The first two, focusing on the digital realm, make the book stand out from other crisis management manuals. People are as crucial as plans throughout this book. It’s manna for anyone writing a crisis comms plan.

Crisis 93

Crisis Communications Crisis Management Social Media 93

Deirdre Breakenridge

SEPTEMBER 14, 2017

“What is the hardest part about writing a book?”. Will people read the book? Most writers I have come across tell me writing a book is both extremely rewarding and at the same time one of the biggest challenges they have ever taken on. Will my ideas resonate with anyone?

Writing 0

Writing Travel Film Creativity 0

Wadds Inc.

MARCH 15, 2023

The book has a relentlessly commercial focus, which is a strength – ability to demonstrate contribution to business objectives, as Weiner argues, is critical for a public relations team in any sector. The book breaks down the everyday applications of technology, with suggestions on future trends grounded in what’s happening right now.

Technology 91

Technology Data Publicity Analysis 91

Stephen Waddington

JUNE 6, 2020

A book that provides a blueprint for modern reputation management. Reputation Management was published in 2019 long before the COVID-19 crisis but it is nonetheless a timely book. We contributed the final essay updating our book Brand Vandals in 2013, exploring the impact of social media on reputation. Buy it for your boss.

Reputation 153

Reputation Crisis Case Study Social Media 153

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Most earned media specialists want that coveted booking for their client and every PR person is pitching. The post Book It! A national TV segment typically has a large and high-quality reach in real time, it’s searchable for some time thereafter, and it can be amplified on social media. So how can one break through?

Pitching 259

Pitching Television Social Media Print 259

Medianet Australia

AUGUST 6, 2023

Since 1961, the Australian Book Review magazine has been engaging with all branches of the arts to create a forum for writers and reviewers.

Media 52

Media 52

Wadds Inc.

MAY 21, 2023

The book is still available as a re-print for around £10. It’s an excellent book that remains a standout text about the contribution of public relations to management. The book opens with an executive summary, a charter if you like, that sets out the developing role of public relations in management.

Communications 52

Communications Publicity Case Study Crisis 52

Cision

OCTOBER 7, 2016

Patrick Lambert oversees celebrity, relevant human interest and news bookings as a talent executive for T.D. Jakes team, but isn’t new to talent booking. Tell me a little about yourself: How did you get your start in talent and celebrity booking? For books it’s great to get a hard copy send to the office.

Pitching 275

Pitching Television Social Media Media 275

ImPRessions - Crenshaw Communications

JULY 18, 2018

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. The best briefing books offer a go-to reference and “study guide” so an interviewee has full background on the reporter, the outlet, and the best messaging for the opportunity.

Interviews 136

Interviews Media Relations Media Publicity 136

Karen Freberg

NOVEMBER 15, 2020

This past week was filled with one particular subject that is near and dear to my heart: books, specifically, book writing. First, I got a chance to be part of a Zoom panel this week with other authors of PR and social media books to discuss all of the ins and outs that go into book writing.

Writing 105

Writing Social Media Crisis Communications Conference 105

Melissa Agnes

AUGUST 8, 2019

Mascot Books is one of the hundreds of thousands of companies to have recently experienced this first-hand, when a malicious attempt was made to fraud their clients into paying invoices that appeared to be sent from Mascot, but weren’t. Learn more about Mascot’s Books and their brilliant work here.

Case Study 234

Case Study Study Crisis Crisis Management 234

Maxim Behar

SEPTEMBER 20, 2023

Quick, Easy and for Fun" will soon become a favorite quote from a favorite book, because that is the title of the first book ever co-written with his wife Veneta Pisarska by the leading PR expert, journalist, businessman, diplomat and writer Maxim Behar. Host: One of my colleagues from “24 Hour” will attend the premiere of your book.

Radio 64

Radio Travel Airlines Storytelling 64

Prowly

MARCH 20, 2019

In our e-book we want to show you the areas that PR and marketing agencies should be interested in and present the people who are interested in addressing communication activities to this group. The post Marketing and Brand Communication Strategies in Esports [E-book] appeared first on Prowly Magazine.

Communications 154

Communications Brand Branding Strategy 154

Agility PR Solutions

JANUARY 26, 2021

A newly published book, PR Women with Influence: Breaking Through the Ethical and Leadership Challenges, explores how women in PR […]. The post Trends and challenges revealed in new book about women and leadership in public relations appeared first on Agility PR Solutions.

Leadership 172

Leadership Publicity Trends Ethics 172

Stephen Waddington

JANUARY 19, 2021

It’s too early to predict the future of business and society but NYU Stern School of Business Stern Professor and serial entrepreneur Scott Galloway has made a good start in his new book Post Corona: From Crisis to Opportunity. But the impact of the crisis has been unequal.

Crisis 113

Crisis Airlines Facebook Google 113

Stephen Waddington

JANUARY 12, 2021

A book about response bias, search listening and gaining consumer insights from big datasets. It’s the basis of Seth Stephens-Davidowitz’s book Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are. The book is written for an American audience but it’s application and insight are global.

Big Data 96

Big Data Google Sports Data 96

Maxim Behar

JULY 4, 2023

Just a few days ago his sixth book, which is full of recipes from authentic Creole cuisine, but more importantly - personal stories from Seychelles, hit the market. And so, I thought there would be interest for this book. As I said at the book launch, "Finally I get to write an interesting book too". Maxim: It is real.

Hotels 52

Hotels Government Meeting Travel 52

Stephen Waddington

JANUARY 25, 2021

Planning and Managing Public Relations Campaigns is a book to return to in daily public relations practice. The book sets out theoretical and practical models for planning. Planning and Managing Public Relations Campaigns by Anne Gregory. There’s an obsession within the public relations industry to constantly reinvent practice.

Publicity 128

Publicity Case Study Media Study 128

Stuart Bruce

JANUARY 8, 2021

Planning and Managing Public Relations Campaigns has been one of my ‘go-to’ books ever since the first edition was published in 1996.

Publicity 148

Publicity Communications 148

Wadds Inc.

JULY 23, 2023

This book, by one of the public relations profession’s most renowned scholars Professor Dr Jim Macnamara, is an appeal to public relations leaders to put down the loudhailer and move from broadcast mode to listening mode, not just for professional effectiveness, but ultimately for the good of society.

Communications 52

Communications Publicity Government Airlines 52

PR Fuel

MAY 15, 2023

When you’re writing a book, it’s important to consider how your target audience will access the final product. Read More The post Press Releases for a Book Promotion: The Ultimate Guide appeared first on eReleases. In 2022, there were more than 300,000 press releases.

Writing 52

Writing Publicity 52

Deirdre Breakenridge

OCTOBER 10, 2016

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Karen’s book can be described in three words … handy reference guide.

Social Media 150

Social Media Media Reputation Community 150

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. Along the way she has published three books and created a vibrant community. I caught up with some of the contributors to talk about the future of our profession.

Public Affairs 145

Public Affairs Publicity Pitching LinkedIn 145

Karen Freberg

NOVEMBER 3, 2021

Is it a new book? However, it’s not just a new book I am announcing. It’s a new courseware program with a book and new simulation with Stukent on personal branding! Well, for the past few years, I have been working on my social media books and PR books. What to expect from the book.

Brand 64

Brand Branding Social Media Conference 64

Deirdre Breakenridge

MAY 20, 2015

In the spirit of learning, and reinventing yourself to find what’s next in your career and in your life, here’s a book that takes reinvention and the big idea to a whole new level. The post Book Review: Stand Out by Dorie Clark appeared first on Deirdre Breakenridge. … Read more.

Video 150

Video How To Brand Branding 150

wiredPRworks

SEPTEMBER 27, 2022

If you’re like 81% of Americans, someday you’d like to write a book. Thanks to NSA Carolinas for presenting “Author Buffet: All Things Book” with book publishing tips for speakers and consultants from expert authors like Stan Phelps who gave us the would-be […].

Writing 52

Writing Publicity Marketing 52

Deirdre Breakenridge

MAY 28, 2015

I’m into my summer reading list, and my second book is another excellent read. From Aliza’s personal career steps and stories to her very helpful tips, you’ll want to put this book on your bookshelf. Here’s my book review … enjoy! … Read more.

Social Media 150

Social Media Media Internal International 150