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Book review: ‘How To Sell Value – Demystified’ by Crispin Manners

Wadds Inc.

Crispin Manners’ new book How To Sell Value – Demystified aims to change that and to move agencies away from a time-based billing model. It’s a subject that Crispin Manners tackles head-on in his new book How To Sell Value – Demystified. Manners opens the book with a list of the eight-deadly sins of time-based pricing.

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How to Write a Book Press Release (Examples and Templates)

Prowly

A book launch press release follows similar rules to other press releases, with a few caveats. Let us walk you through exactly how to write a book press release and gain media attention by distributing it. The post How to Write a Book Press Release (Examples and Templates) appeared first on Prowly Magazine.

Writing 104
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Must-Read Books | September 2023 

Stern + Associates

Whether it’s recalibrating perceptions on failure, assessing the significance of recognition, or evaluating partnerships in a globalized world, these five books deliver insights that can help reset your individual and organizational approaches to work and home life alike.

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Book Publicity Secrets: How to Get Media Coverage for Your Nonfiction Book

Prowly

Let’s face it: If you’re an author self-publishing your first nonfiction book, the chances you’ll get mainstream media coverage by just having your book out on Amazon are next to nil. The post Book Publicity Secrets: How to Get Media Coverage for Your Nonfiction Book appeared first on Prowly Magazine.

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Discover the Actionable Habits of the World’s Best Strategic Communicators

Download this free e-book today. Cision’s 4 Data-Driven Habits of Top Comms Teams details the habits of the world's best communicators. Uncover actionable habits that will give you the power to influence and amplify your story better.

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Book Review: Copywriting is… by Andrew Boulton

Stephen Waddington

An exceptional book about the craft of writing. There are few books written about the craft of advertising, marketing, and public relations. Amazon’s shelves are bursting with books about management and process, but there’s few about practice. This makes Andrew Boulton’s book Copywriting is… unusual. There’s more.

Writing 147
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Book Review: A Century of Spin

Wadds Inc.

The book is aimed at a general audience, in what Miller and Dinan say, “is our attempt to try to explain how the insidious and mysterious power of public relations works to undermine democracy.” But to do so may make you a “public relations apologist,” a term used throughout this book.

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