Book Review: Social Media for Strategic Communication By Karen Freberg

PR Expanded

One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling. There are so many reasons why I like this book and would recommend it to students, professors and professionals.

Book Launch: Answers for Modern Communicators

PR Expanded

I’ve been writing this book for years and it’s finally finished. My book offers students and professionals practical answers to important career and communication questions, helping them to communicate successfully in a business setting. book Mentoring PR 2.0

Book Review: Stand Out by Dorie Clark

PR Expanded

In the spirit of learning, and reinventing yourself to find what’s next in your career and in your life, here’s a book that takes reinvention and the big idea to a whole new level. The post Book Review: Stand Out by Dorie Clark appeared first on Deirdre Breakenridge.

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Book Review: A Roadmap for Teaching Social Media

PR Expanded

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Karen’s book can be described in three words … handy reference guide. book PR 2.0

Book Review: Becoming Ginger Rogers By Patrice Tanaka

PR Expanded

I mentioned in a post earlier this year, how I enjoy reading different types of books from business books to fiction and memoirs. Regardless, for me, the book was a page turner. Here’s what I appreciate about Patrice’s book. book Mentoring PR 2.0

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PR Guide to Stellar Briefing Books

ImPRessions - Crenshaw Communications

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. PR guide to stellar briefing books. The most important parts of the briefing book are the messaging and questions sections.

Book Review: Leave Your Mark by Aliza Licht

PR Expanded

I’m into my summer reading list, and my second book is another excellent read. From Aliza’s personal career steps and stories to her very helpful tips, you’ll want to put this book on your bookshelf. Here’s my book review … enjoy!

6 Books Every Journalist Should Read

TrendKite

October is National Book Month. We have some nonfiction literature recommendations for journalists

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New Book, Answers for Modern Communicators

PR Expanded

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9 cookbooks for book lovers

PR Daily

Are you looking to combine your love of books and a passion for good food? let’s take a look at cookbooks for book lovers. has recipes taken from the Austen family’s “Household Book.”. Leo Tolstoy’s family recipe book”.

10 books every PR pro should read

PR Daily

Out of the hundreds of books professing unique knowledge of the PR industry, only a handful are truly worth exploring. Consider these 10 books on public relations, from tomes about the profession to works that can help you improve your technical skills.

A slew of must-read books for writers

PR Daily

The post A slew of must-read books for writers appeared first on PR Daily. Brand Journalism Content Marketing Marketing Media Relations

Top Must-Read Books For PR Professionals

ImPRessions - Crenshaw Communications

We’re also talking about books. According to the Pew Research Center , nearly a quarter of all Americans report not having read a book in the past year. Tur’s book is full of insights on dealing with high-stress, high-profile situations and personalities.

10 books every PR pro should read

PR Daily

Consider these 10 books on public relations, from tomes about the profession to works that can help you improve your technical skills. This book provides a set of actionable techniques for helping information spread, perfect for any PR pro hoping their story will catch on.

Book Review: Becoming Ginger Rogers By Patrice Tanaka

PR Expanded

I mentioned in a post earlier this year, how I enjoy reading different types of books from business books to fiction and memoirs. Regardless, for me, the book was a page turner. Here’s what I appreciate about Patrice’s book. book Mentoring PR 2.0

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10 books every leader should read in 2019

PR Daily

Here are some books that everyone in a leadership role should peruse. Though you can’t learn everything there is to know about leadership from books, these stories can provide you with new ideas, encourage you to make better decisions and remind you of important fundamentals and concepts.

A slew of must-read books for writers

PR Daily

Henneke from Enchanting Marketing has compiled a handy list of books about writing, which she has broken up into subsections. Her recommendations include: Best books on writing. Best books on copywriting. Best books on creativity. Best books on visual storytelling.

Video: My Upcoming Book

Rock the Status Quo

Wondering what my new book, Above The Noise, is about? Here is a short video where I introduce a little detail about it.

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Check out these 9 outstanding books about branding

PR Daily

There are lots of books on branding (our office shelves are packed with them), but there are a few standouts that we’ve found especially helpful. So, to pass it on, we’ve rounded up nine of our team’s favorite books. This book is more of a quick and dirty guide than a book.

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Check out these 9 outstanding books about branding

PR Daily

There are lots of books on branding (our office shelves are packed with them), but there are a few standouts that we’ve found especially helpful. So, to pass it on, we’ve rounded up nine of our team’s favorite books. For design geeks, this book is a fantastic resource.

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15 Takeaways from Killing Marketing [Book Review]

Sword and the Script

Yet it’s my observation that for many business leaders, the last time they cracked open a marketing book was in college. I recommend the book, especially the audio version, which accompanied me on roughly 6 hours’ worth of hikes around the Chattahoochee River.

The ‘Gram Goes the “Book” Route

HMA Public Relations

The post The ‘Gram Goes the “Book” Route appeared first on HMA Public Relations. At long last, Instagram is allowing users to schedule posts, as Facebook has been doing for years. The announcement was made last week, and is (for now) limited to business pages. Featured Social Media Tip for Tuesday Alison Bailin Instagram scheduled post

Marketing and Brand Communication Strategies in Esports [E-book]

Prowly

In our e-book we want to show you the areas that PR and marketing agencies should be interested in and present the people who are interested in addressing communication activities to this group. Academy E-books Magazine communication esports esports pr

Self-Publishing Book Tips, Trends, and #SocialPRSecrets

Social PR Chat

Publishing a book can be a daunting thought and yet an exciting opportunity. Taking the self publishing book route can throw you right out of your comfort zone and straight to the closest bar. Publishers buy rights to manuscripts, you’re selling your book rights. Book It!

Instagram heads off privacy concerns, most employees report burnout, and Woodward’s book interview debacle

PR Daily

Woodward interview on #MeToo book derails. Veteran journalist Bob Woodward was invited to interview the authors of the new book “She Said,” written by journalists who helped break the Harvey Weinstein story, which led to the #MeToo movement.

AP stylebook announces e-book edition

PR Daily

The Associated Press has expanded its Stylebook once again, and for the first time it’s available as an e-book. The Stylebook—a vital resource for journalists and PR pros alike—has been available via a web subscription for a few years now, but users were calling for an e-book resource.

Critical Mention Announces Ten Straight Months of Record Bookings

Critical Mention

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. The post Critical Mention Announces Ten Straight Months of Record Bookings appeared first on Critical Mention - Media Monitoring.

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10 must-read books about public relations

Muck Rack

10 must-read books about public relations

Lessons from Managing a Cybersecurity Incident: A Case Study with Naren Aryal of Mascot Books

Melissa Agnes

Mascot Books is one of the hundreds of thousands of companies to have recently experienced this first-hand, when a malicious attempt was made to fraud their clients into paying invoices that appeared to be sent from Mascot, but weren’t.

How to use publicity for books to elevate your business

Agility PR Solutions

Whether hardback, paperback or digital, books can be excellent tools for marketing your business and elevating your reputation as a credible expert in your field. The post How to use publicity for books to elevate your business appeared first on Agility PR Solutions.

Master Multimedia Storytelling With a Free E-Book!

Cision

A Roadmap to Multimedia Storytelling ,” a free e-book by Martin Waxman , provides today’s communicators with tips, best practices and strategies for creating content that excels in today’s visual and textual world. Get your e-book for free! Get the free e-book now!

Review: The Book of Joy

Stephen Waddington

I’m usually not a fan of self-help or spiritual books but The Book of Joy is a bit different. I’ve just finished reading The Book of Joy by His Holiness the Dalai Lamai and Archbishop Desmond Tutu. It’s not the sort of book that I’d normally read.

Pitching Talent and Celebrity Booking With Patrick Lambert

Cision

Patrick Lambert oversees celebrity, relevant human interest and news bookings as a talent executive for T.D. Jakes team, but isn’t new to talent booking. Tell me a little about yourself: How did you get your start in talent and celebrity booking? At my first internship, they needed help booking celebrity talent and I took it on as a project so that became my first real gig as a booker and I stuck with that through college into my first job out of school at Extra.

A slew of must-read books for writers

PR Daily

Henneke from Enchanting Marketing has compiled a handy list of books about writing, which she has broken up into subsections. Her recommendations include: Best books on writing. Best books on copywriting. “ Best books on creativity. “ Best books on visual storytelling.

Bill Gates’ Summer Reading List: PR takeaways from this year’s recommended books

Media Bullseye

With summer in the US fast approaching, it’s time to collect a stack of good books and enjoy them in a hammock, at the park, or wherever else the sunny days take you. de Kerangal’s novel, the only fiction book on the list, chronicles a woman’s heart transplant.

Marketing Your Book Using PR

5W PR

Here are just some of the steps that an author might need to take when they’re thinking of marketing their book with the help of a PR strategy. This personal brand will then make the author more compelling when the book officially launches.

Booking a PR tool to ride

Stephen Waddington

We organise webinars and produce e-books; we also allow our clients to promote their expertise. Entrepreneur Joanna Drabent tells the story of Prowly, an integrated campaign management and workflow tool for PR teams. By Joanna Drabent Prowly’s beginnings are typical of a tech startup.

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9 great books about storytelling and presentations

PR Daily

To take advantage of the rise in temperature, as well as my renewed desire to grow personally and professionally, I often sit outside and indulge in books that change my perspective and provide solutions for the future. This time of year, I am inspired to challenge myself.

12 books every leader should read

PR Daily

Are you looking for a good book to give you a fresh perspective on business? Look no further than the 12 books included below. These 12 books are great additions to any reading list, especially for people seeking inspiration for creative leadership.

PR Turns Over A New Leaf With These Fall Books

ImPRessions - Crenshaw Communications

Fall is an ideal time to crack open a book, and there are plenty of choices out there to stimulate a public relations professional’s appetite for ideas and inspiration. The book is The Trespasser by Irish novelist Tana French.

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