Book review: ‘How To Sell Value – Demystified’ by Crispin Manners
Wadds Inc.
SEPTEMBER 15, 2023
Crispin Manners’ new book How To Sell Value – Demystified aims to change that and to move agencies away from a time-based billing model. It’s a subject that Crispin Manners tackles head-on in his new book How To Sell Value – Demystified. Manners opens the book with a list of the eight-deadly sins of time-based pricing.
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