The Resolution Blog

NOVEMBER 12, 2020

The post The FuturePRoof book series & diversity in PR appeared first on PR Resolution — by CoverageBook.

Interviews 179

Interviews Publicity Communications 179

PR Expanded

JANUARY 7, 2019

One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling. Social Media for Strategic Communication by Author, Consultant and Professor Karen Freberg is a book that’s jam-packed with strategy, creative techniques and communication tactics. There are so many reasons why I like this book and would recommend it to students, professors and professionals. book PR 2.0

Social Media 225

Social Media Communications Media Storytelling 225

PR Expanded

OCTOBER 6, 2017

I’ve been writing this book for years and it’s finally finished. My book offers students and professionals practical answers to important career and communication questions, helping them to communicate successfully in a business setting. This book would not be possible without the many mentors I’ve relied on over the course of my career in PR and marketing. book Mentoring PR 2.0

Communications 186

Communications Course Video Writing 186

Stephen Waddington

JANUARY 19, 2021

It’s too early to predict the future of business and society but NYU Stern School of Business Stern Professor and serial entrepreneur Scott Galloway has made a good start in his new book Post Corona: From Crisis to Opportunity. book review

Retail 105

Retail Crisis Airlines Education 105

PR Expanded

MAY 20, 2015

In the spirit of learning, and reinventing yourself to find what’s next in your career and in your life, here’s a book that takes reinvention and the big idea to a whole new level. If you don’t want to stand idle and feel the need to propel forward, but just don’t know how to get there, then the book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, by Dorie Clark, is a great place to start. book Branding PR 2.0

Video 237

Video How To Brand Branding 237

PR Expanded

OCTOBER 10, 2016

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Karen’s book can be described in three words … handy reference guide. Professors who are looking for a framework to approach social media with their students as a community and also to participate together more strategically should read this book. book PR 2.0

Social Media 249

Social Media Media Community Reputation 249

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. The fourth book, Celebrating BAME Talent is published today in digital and print formats.

Public Affairs 115

Public Affairs Education Measurement LinkedIn 115

ImPRessions - Crenshaw Communications

JULY 18, 2018

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. The best briefing books offer a go-to reference and “study guide” so an interviewee has full background on the reporter, the outlet, and the best messaging for the opportunity. PR guide to stellar briefing books. The most important parts of the briefing book are the messaging and questions sections.

Construction 128

Construction Report Interviews Journalism 128

Stephen Waddington

JUNE 6, 2020

A book that provides a blueprint for modern reputation management. Reputation Management was published in 2019 long before the COVID-19 crisis but it is nonetheless a timely book. We contributed the final essay updating our book Brand Vandals in 2013, exploring the impact of social media on reputation. book reviewBuy it for your boss.

Reputation 116

Reputation Financial Banking Case Study 116

PR Expanded

MAY 28, 2015

I’m into my summer reading list, and my second book is another excellent read. Leave Your Mark: Land Your Dream Job, Kill it in Your Career, Rock Social Media by Aliza Licht , SVP of Global Communications at Donna Karan International , is a book that mentors and shares deep insights into how to excel in your career, even when you start in an industry where you have no experience. Here’s my book review … enjoy! book Mentoring PR 2.0

Internal 224

Internal International Industry How To 224

ImPRessions - Crenshaw Communications

APRIL 3, 2020

This shift opens up some new earned speaking opportunities since some originally booked speakers may not opt to participate in newly online events. The post How to Book Speaking Opps In The COVID Era appeared first on Crenshaw Communications. COVID-19 has crippled some industries, and it’s had an indirect effect on many others.

How To 189

How To Conference B2B Trade Shows 189

Agility PR Solutions

JANUARY 26, 2021

A newly published book, PR Women with Influence: Breaking Through the Ethical and Leadership Challenges, explores how women in PR […]. The post Trends and challenges revealed in new book about women and leadership in public relations appeared first on Agility PR Solutions.

Leadership 137

Leadership Ethics Trends Publicity 137

Karen Freberg

NOVEMBER 15, 2020

This past week was filled with one particular subject that is near and dear to my heart: books, specifically, book writing. The journey to get to this place where you not only have a book in your name, but get recognition for your contribution from your colleagues, is priceless.

Writing 71

Writing Chemicals Conference Resources 71

Stephen Waddington

JANUARY 25, 2021

Planning and Managing Public Relations Campaigns is a book to return to in daily public relations practice. The book sets out theoretical and practical models for planning. book review

Case Study 105

Case Study Publicity Study Resources 105

PR Expanded

SEPTEMBER 3, 2017

Slide

Communications 222

Communications 222

PR Daily

JANUARY 7, 2021

Wherever you are in your own journey, these books will jump start your thinking about what is possible and how to start the new year with renewed purpose and energy. this book shows you how to become the latter. What are some of the books you are reading to guide your year ahead?

Internal 100

Internal International Communications Meeting 100

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Most earned media specialists want that coveted booking for their client and every PR person is pitching. The post Book It! Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. Yet television talk and news has been surprisingly resilient. Cable news, in fact, is booming. And for many of us in PR, there’s nothing better than getting your client a nice, juicy segment on TV.

Pitching 167

Pitching Print Television Interviews 167

PR Daily

DECEMBER 23, 2018

Out of the hundreds of books professing unique knowledge of the PR industry, only a handful are truly worth exploring. Consider these 10 books on public relations, from tomes about the profession to works that can help you improve your technical skills. This book provides a set of actionable techniques for helping information spread, perfect for any PR pro hoping their story will catch on. What are your favorite books about PR?

Pinterest 131

Pinterest Ethics Tools Exercises 131

PR Daily

SEPTEMBER 17, 2018

Are you looking to combine your love of books and a passion for good food? let’s take a look at cookbooks for book lovers. has recipes taken from the Austen family’s “Household Book.”. Leo Tolstoy’s family recipe book”. This book is an invitation to the writer’s home, where hospitality was a staple law, no matter where the family lived.”. As a follow up to a previous PR Daily post on. cookbooks for writers. ,

Conference 105

Conference Writing Communications 105

PR Expanded

JULY 30, 2015

I mentioned in a post earlier this year, how I enjoy reading different types of books from business books to fiction and memoirs. Drawing from the category of memoirs, which is a new favorite of mine, here is my review of one book that tops my summer reading list: Becoming Ginger Rogers , How Ballroom Dancing Made Me a Happier Woman, Better Partner and a Smarter CEO, by Patrice Tanaka. Regardless, for me, the book was a page turner. book Mentoring PR 2.0

Agency 157

Agency Conference Marketing Industry 157

Sword and the Script

NOVEMBER 14, 2017

Yet it’s my observation that for many business leaders, the last time they cracked open a marketing book was in college. The book Killing Marketing isn’t so much about actually killing marketing, as it is about re-engineering the organization, as author Michael Hammer might have said, from the ground up, including how it fits into a business and its impact on customers. Also see these related book reviews: 8 Epic Takeaways from Joe Pulizzi’s Epic Content Marketing.

Marketing 82

Marketing Insurance Insurance B2B 82

PR Daily

SEPTEMBER 12, 2018

Consider these 10 books on public relations, from tomes about the profession to works that can help you improve your technical skills. This book provides a set of actionable techniques for helping information spread, perfect for any PR pro hoping their story will catch on. In her book, you’ll learn how to share your story more powerfully, humanize your organization, create fresh content and more. What are your favorite books about PR?

Pinterest 112

Pinterest Writing Ethics Tools 112

Prowly

MARCH 20, 2019

In our e-book we want to show you the areas that PR and marketing agencies should be interested in and present the people who are interested in addressing communication activities to this group. The post Marketing and Brand Communication Strategies in Esports [E-book] appeared first on Prowly Magazine. Academy E-books Magazine communication esports esports pr

Groups 97

Groups Strategy Agency Communications 97

Stuart Bruce

JANUARY 8, 2021

Planning and Managing Public Relations Campaigns has been one of my ‘go-to’ books ever since the first edition was published in 1996.

Publicity 85

Publicity Communications 85

PR Daily

JANUARY 10, 2019

Here are some books that everyone in a leadership role should peruse. Though you can’t learn everything there is to know about leadership from books, these stories can provide you with new ideas, encourage you to make better decisions and remind you of important fundamentals and concepts. To inspire your own reading list, here is a list of top 10 books you should read about leadership in 2019: 1.“ This book explores the ancient old question: “What makes a leader great?”

Exercises 132

Exercises Energy Groups Interviews 132

Muck Rack

AUGUST 29, 2018

10 must-read books about public relations

Publicity 102

Publicity 102

PR Daily

OCTOBER 25, 2018

There are lots of books on branding (our office shelves are packed with them), but there are a few standouts that we’ve found especially helpful. So, to pass it on, we’ve rounded up nine of our team’s favorite books. This book is more of a quick and dirty guide than a book. It’s basically the distillation of Neumeier’s decades of branding knowledge, presented in a cleverly designed book. For design geeks, this book is a fantastic resource.

Brand 131

Brand Branding Creativity Storytelling 131

Agility PR Solutions

MARCH 1, 2021

The post Books, publishing and PR: publicist Helena Brantley speaks out on the challenges facing the industry thanks to COVID—and how she’s doing things differently appeared first on Agility PR Solutions.

Industry 90

Industry Interviews Conference Marketing 90

Social PR Chat

JUNE 13, 2016

Publishing a book can be a daunting thought and yet an exciting opportunity. Taking the self publishing book route can throw you right out of your comfort zone and straight to the closest bar. We’re also unofficially certain there is a direct correlation between writing a book and increased wine consumption. Chris O’Byrne is founder of JETLAUNCH , the self-publishing services company that worked with Buyer on her successfully self-published book Social PR Secrets.

Trends 75

Trends Interviews Print Resources 75

PR Daily

DECEMBER 26, 2018

There are lots of books on branding (our office shelves are packed with them), but there are a few standouts that we’ve found especially helpful. So, to pass it on, we’ve rounded up nine of our team’s favorite books. This book is more of a quick and dirty guide than a book. It’s basically the distillation of Neumeier’s decades of branding knowledge, presented in a cleverly designed book.

Brand 116

Brand Branding Creativity Case Study 116

PR Daily

SEPTEMBER 21, 2015

The Associated Press has expanded its Stylebook once again, and for the first time it’s available as an e-book. The Stylebook—a vital resource for journalists and PR pros alike—has been available via a web subscription for a few years now, but users were calling for an e-book resource. Do you like a phone browser experience, do you like an app experience, or do you like an e-book experience?”. The e-book’s search makes it faster and easier to find a relevant style rule.

Resources 131

Resources Web Writing Publicity 131

Social PR Chat

NOVEMBER 14, 2019

In an epidemic era of digital impact on health, wellness and productivity – Lisa Buyer releases her second book, Digital Detox Secrets; as a testimony and guide towards finding balance in today’s digitally saturated world. . This book has been five years in the making,” said Buyer. Dr. Paul Savage MD, Co-Chief Medical Officer of Forum Health and Agenixs, provides his testimony on the importance of digital detoxing in the book’s forward. “As

Exercises 68

Exercises Groups Interviews Agency 68

PR Daily

AUGUST 9, 2019

The post A slew of must-read books for writers appeared first on PR Daily. Brand Journalism Content Marketing Marketing Media Relations

Journalism 88

Journalism Content Marketing Brand Branding 88

Cision

FEBRUARY 4, 2021

The FT launches Climate Capital, Jeremy Clifford to be Chief Content Officer at Archant, LRB appoints new editors. Media Blog

Media 120

Media Blogging 120

PR Daily

AUGUST 9, 2019

Henneke from Enchanting Marketing has compiled a handy list of books about writing, which she has broken up into subsections. Her recommendations include: Best books on writing. Best books on copywriting. Best books on creativity. Best books on visual storytelling. Peruse her entire list of books about writing here , and please add your recommendations in the comments. The post A slew of must-read books for writers appeared first on PR Daily.

Handbook 91

Handbook Storytelling Creativity Journalism 91

Rock the Status Quo

APRIL 30, 2015

Wondering what my new book, Above The Noise, is about? Here is a short video where I introduce a little detail about it. Related Posts You Might Like: F8 Update: Two Upcoming Facebook Changes PR Pros Should Care About Video: What You Need To Know About Using Purchased Vector Art Video: Using LinkedIn Company & Showcase Pages for PR This post appeared first on Rock The Status Quo and is written by Carrie Morgan. Above The Noise Videos

Video 109

Video LinkedIn Facebook Company 109

Stephen Waddington

FEBRUARY 24, 2020

Gay Flashman has answers in her new book. Her new book Powerful B2B Content was published earlier this month by Kogan Page. The book does propose numerous measurement approaches and is packed with brand journalism examples by Autodesk, Bloomberg, Fujitsu, Redhat and the World Economic Forum, among others. Brand journalism is seldom done well by B2B organisations. Gay Flashman suggests that B2B organisations should become publishers to engage with customers and prospects.

B2B 65

B2B Journalism Case Study Storytelling 65

Melissa Agnes

AUGUST 8, 2019

Mascot Books is one of the hundreds of thousands of companies to have recently experienced this first-hand, when a malicious attempt was made to fraud their clients into paying invoices that appeared to be sent from Mascot, but weren’t. In the following video, Naren Aryal, President and Founder of Mascot Books, shares about this experience. Learn more about Mascot’s Books and their brilliant work here. We hear about cybersecurity incidents happening all the time.

Case Study 189

Case Study Study Interviews Crisis Management 189

Cision

OCTOBER 7, 2016

Patrick Lambert oversees celebrity, relevant human interest and news bookings as a talent executive for T.D. Jakes team, but isn’t new to talent booking. Tell me a little about yourself: How did you get your start in talent and celebrity booking? At my first internship, they needed help booking celebrity talent and I took it on as a project so that became my first real gig as a booker and I stuck with that through college into my first job out of school at Extra.

Pitching 223

Pitching Television Energy LinkedIn 223

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Fall is an ideal time to crack open a book, and there are plenty of choices out there to stimulate a public relations professional’s appetite for ideas and inspiration. Take time out from catching the latest viral video (we like this one ) or binge-watching an addictive show like “Narcos” and pick up a book that will let you explore something in depth. The book is The Trespasser by Irish novelist Tana French.

Viral 154

Viral Storytelling Writing Creativity 154