PR in High Definition

APRIL 30, 2024

The term ‘FemTech’ was coined by Ida Tin in 2016 (Co-Founder of Clue), just eight years ago. But, like every different flavour of technology, it did not just spawn out of thin air and its roots go back a long way. But today, we’re in the midst of a revolution – albeit a quiet one – of technology catered solely to women.

Privacy 62

Privacy Energy Technology Financial 62

PRSay

OCTOBER 24, 2018

Then, on April 20, 2016, Mitsubishi President Tetsuro Aikawa resigned suddenly after admitting that his company had falsified its fuel-efficiency reporting. But then the 2016 scandal forced Nissan to suspend selling those models. By 2004, Mitsubishi was forced to leave the DaimlerChrysler alliance. to $3.97) per share.

Ethics 264

Ethics Automotive Technology Conference 264

Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. The tech industry’s accelerating at a pace that’s difficult to fathom. In the end, technology is at the heart of most organizations. Embrace the Technological Future.

Technology 60

Technology Crisis Communications Pitching Software 60

Deirdre Breakenridge

OCTOBER 5, 2016

With the 2016 Presidential Election Campaign being coined “The Twitter Election” there is no question that Twitter is topical. On Tuesday, October 11, 2016, at 8:30 p.m. John cares about putting humanity first, and our stories about technology second. BC born and raised, Vancouver’s been home for the last 35 years.

Twitter 293

Twitter Community Ethics Radio 293

The Resolution Blog

DECEMBER 16, 2015

But, it is fair to say that while pockets of innovation exist [ ING Bank communications team for example ] the industry isn’t adapting to the changing environment as rapidly or as deeply as it could/should. They argued that in architecture, it’s common for practitioners to scrutinise the work of other consultants in the industry.

Case Study 120

Case Study Agency Creativity Study 120

Wadds Inc.

NOVEMBER 12, 2023

It is the longest-running research project in the public relations industry that explores the relationship between management and public relations practice. since 2016, [have] kept a very high position in our discussions," said Tench. It's a call for the industry to respond to change and lead it proactively.

Communications 105

Communications Big Data Leadership Data 105

Bianchi Biz Blog

FEBRUARY 12, 2024

Before that, I covered the auto industry for Business Insider. I cover the future of the auto industry, which in my biased opinion is one of the most important tech stories of our time. A summer internship at Forbes in 2016 introduced me to actual, fact-based journalism. I’m a Senior Reporter at InsideEVs.

Meeting 86

Meeting Report Transportation Automotive 86

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. and beyond. AdAge Marketer’s Brief.

Marketing 306

Marketing Advertising Advertising Industry 306

Shift Communications

DECEMBER 11, 2015

2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.” That’s the good news: most likely you won’t be in a tear down, reboot mode in 2016. Here’s to an exciting 2016. What do all of these trends have in common? Derek Lyons.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Beyond PR

AUGUST 4, 2017

This year, the Cision Communications Cloud ™ was named a finalist in two CODiE aw ard categories : “ Best Business Information Solution” and “Best News Media Monitoring Solution” after its launch in October 2016 ; ultimately taking home the award for “Best Business Information Solution.”

Industry 64

Industry Communications Software Hotels 64

Reputation Us

JANUARY 11, 2016

Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. With mobile technology comes engagement. However, the 2016 consumer will want to engage more with docs, not just apps.

Communications 60

Communications Insurance Insurance Privacy 60

Shift Communications

FEBRUARY 6, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. Facebook is the premier mobile marketing platform for any industry, any sector, from government to healthcare to consumer goods. Vice President, Marketing Technology. User Growth.

Facebook 60

Facebook Mobile Retail B2C 60

Practical Law Construction

DECEMBER 1, 2020

As the use of technology in the construction design context continues to rapidly advance, parties will need to ensure that ownership of and rights to use intellectual property (in particular, copyright and design rights) in such technology is regulated, and correctly catered for in underlying contracts and licences. Final thoughts.

Construction 52

Construction Technology Course Blogging 52

Sword and the Script

MARCH 8, 2016

Across the industry and experience levels, the median PR salary rose to $92, 125 in the last 12 months. The PR professional “every reason to be increasingly confident,” according to the 2016 PRWeek Salary Survey , from which that median salary figure stems. Median PR salary by industry. Industrial and manufacturing: $135,000.

Survey 60

Survey Tourism Airlines Financial 60

PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. I didn’t think that was very sexy at the time, but with hindsight it makes a lot of sense.

Technology 48

Technology Automotive Retail Banking 48

MaccaPR

MAY 23, 2016

Whether it's education around Lyme Disease, trying to sell a state-of-the-art knee implant, or informing the public of a new test to detect lymphedema, I've witnessed the effect that a lack of – or ineffective – communications can have on the health industry. patients) and industry trends (e.g. What does that mean? a decline in X).

Conference 80

Conference Healthcare Marketing Crisis 80

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through.

Print 60

Print Media Travel Wireless 60

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. and beyond. AdAge Marketer’s Brief.

Marketing 204

Marketing Advertising Advertising Industry 204

PRSay

JUNE 11, 2018

With all the talk lately about changes in how our clients communicate with audiences — disruptive technologies, innovation, shifting consumer habits — certain key aspects of the PR profession have remained constant. Changes in technology and client expectations. Technology has also lets us better track our successes.

Technology 142

Technology Retail Storytelling Crisis 142

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. The Device Mesh.

Hotels 198

Hotels Mobile Travel Automotive 198

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 259

Google Digital PR Mobile SEO 259

Stern + Associates

DECEMBER 19, 2022

Why do organizations spend so much money trying to get things done with technology but fail so often? Parker has since harnessed the theory and frameworks for two-sided markets powered by network effects to help non-platform companies successfully convert to a platform model to better compete in their industries.

System 62

System Technology Engineering Data 62

Stephen Waddington

JULY 28, 2020

There is a long-standing joke in the PR industry that the most popular tool is Excel. Excel isn’t used to track the value that the PR industry creates but instead as a crude relationship management tool. The PR industry tool market emerged from Cision , Kantar Media formerly Precise, and Meltwater. It isn’t very funny.

Tools 135

Tools Software Enterprise Measurement 135

Communications Conversations

OCTOBER 27, 2016

Do you really think big companies are going to magically adopt technologies like augmented reality and virtual reality within the next 5-10 years and staff them appropriately? The marketing departments of 2016 (for the most part) are still built around creating things: Ads, billboards, trade show booths, web sites.

Industry 60

Industry Marketing Web Trade Shows 60

PR 20/20

SEPTEMBER 8, 2021

Everything we’ve done to drive innovation over the last 15-plus years was designed to move the industry forward, create career opportunities for our team, and enhance the value we deliver to clients. We will be making new investments over the coming months in talent and technology to advance the agency. Invest in your future!

Financial 98

Financial Conference Agency Resources 98

Presspage

SEPTEMBER 10, 2020

“When it comes to images in newsrooms, it all boils down to technology," says Bart Verhulst, co-founder and chief executive of PressPage. Many journalists also report live from industry events, such as a technology conference or product launch.” This article was orininally published on PR Daily on February 3, 2016.

How To 78

How To Product Launch Conference Newspapers 78

Presspage

SEPTEMBER 10, 2020

“When it comes to images in newsrooms, it all boils down to technology," says Bart Verhulst, co-founder and chief executive of PressPage. Many journalists also report live from industry events, such as a technology conference or product launch.” This article was orininally published on PR Daily on February 3, 2016.

How To 78

How To Product Launch Conference Newspapers 78

Cision

MARCH 1, 2016

Before you even begin creating a communication strategy, you need to have a clear grasp on your industry and your brand’s role in it. In this interview, he discusses the pervasiveness of technology in PR, the necessity of collaboration with others and how to best communicate with customers. Technology is ubiquitous.

Technology 120

Technology Industry Storytelling Strategy 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR and content will become more automated and scaleable.

B2B 120

B2B Customer Service Software Technology 120

ImPRessions - Crenshaw Communications

JULY 17, 2017

Particularly on mobile devices, consumers are still using technology to block intrusive and irrelevant ads, placing pressure on digital marketers to deliver better ad messages. The gaming industry generated $100 billion in global revenue in 2016, with nearly half coming from Asia. Revenue will follow.

Trends 159

Trends Mobile Advertising Advertising 159

Bianchi Biz Blog

DECEMBER 16, 2020

To help automotive and mobility PR professionals get a better handle on specific reporters’ needs, interests and beats … and to bridge the gap between these PR pros and the media who cover the most fascinating industry in the world – automotive/mobility – we launched our Meet the Media blog series in early 2016. Happy reading!

Meeting 98

Meeting Automotive Mobile Media 98

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. A look at the year in review offers some clues as to what 2017 year has in store. Video goes vertical. Content will be automated.

Trends 120

Trends Mobile Video Film 120

Wadds Inc.

NOVEMBER 17, 2022

Richard Bagnall, Co-managing partner of CARMA and Chair of AMEC 2016-2022. Richard is one of my oldest friends in the industry. Richard intuitively recognises the professionalism gap in public relations and management and has spent his career as an industry educator. Last week he received the CIPR President’s Medal.

Measurement 98

Measurement Energy Conference Industry 98

5W PR

JANUARY 15, 2020

Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. Of course you have: the game took the world by storm in 2016, and opened the eyes of marketers everywhere to the potential of this technology. Ever heard of Pokemon GO?

Technology 78

Technology Storytelling Consumer Brand 78

Sword and the Script

MARCH 7, 2017

The survey found the median salary for PR professionals was $91,000, which is a small drop compared to the median salary reported in 2016 survey of $92,125.* Median PR Salary by Industry. While most of the benchmarks by industry were consistent with last year’s survey, it does appear technology took a big jump.

Survey 73

Survey Corporate Comparison Financial 73

ImPRessions - Crenshaw Communications

APRIL 6, 2018

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. Another dilemma for the platforms is that both human intervention and technology algorithms have disadvantages, so in a way, they ‘re in a trial-and-error phase. The tech giants. Facebook & Twitter.

Government 149

Government YouTube Wikipedia Google 149

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. Sometimes these acquisitions work out and sometimes they don’t: “Our research shows that total acquisition spend during the current round of industry consolidation adds up to several billion dollars, but the level of M&A investment varies dramatically by company.

Analytics 68

Analytics Report Technology Pitching 68