News Release Benchmarks for the Technology Industry


Onclusive & Business Wire Team Up to Identify Characteristics of a Winning News Release In a first-of-its-kind research study in 2020, we analyzed press releases across two dozen industries to better understand syndicated pick-up, social media engagement, and editorial coverage.

Technology special feature for communicators

PR Daily

One of the many lessons we’ve learned in 2020 is technology is paramount to reaching, communicating, and engaging with employees. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021.


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Technology News Releases: Can you get them noticed? Data says ‘yes.’


What makes a technology news release stand out in a sea of tech news? The team first analyzed cross-industry releases before drilling down into industry verticals. The post Technology News Releases: Can you get them noticed?

CBD Technology and Products Changing the Industry


Cannabis and CBD technology products have been on the rise in recent years, with many consumers using them daily thanks to CBD’s potential to provide medical and therapeutic benefits.

10 Top Media Trends for 2021

PR Daily

The COVID-19 pandemic and the ensuing economic crisis changed how people live and how industries operate. With the improved technology that most stations now have in place, we can expect this trend to continue.

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How employee communications technologies are enabling ‘continuous listening’

PR Daily

Two-way communication has long been the gold standard for internal communicators, but the latest employee communications technologies have made it a more tangible reality. COVID-19 and the rise of remote work has forced the rapid adoption of these workgroup-communications technologies.

5 ways technology is changing the events industry

Agility PR Solutions

The corporate communications world and the events industry are intertwined. That’s why the events industry is growing unbelievably fast all around the world. But how is this industry being impacted by technology? The post 5 ways technology is changing the events industry appeared first on Agility PR Solutions. You cannot succeed in business today without investing substantially in event planning, management, and execution.

How to approach industry awards in 2021

PR Daily

Up until 2020, one of the biggest selling points for industry awards were the corresponding ceremonies, described as opportunities to “get the industry together” and “celebrate industry excellence.” With that in mind, are industry awards still worth applying for in 2021?

How to combat ageism in the PR industry

PR Daily

Discrimination against older and experienced workers has existed for many years, but today it has become a routine practice in technology and many other industries. The post How to combat ageism in the PR industry appeared first on PR Daily.

As the ad industry changes, here’s how marketers should engage subscribers

PR Daily

In order to deliver a paid subscription business that drives results, marketers need a granular understanding of their value proposition, access to innovative technology that enables optimization, and an exceptional product that delivers a worthwhile experience.

The Impact of AI, Automation, and Technology on News Gathering

Business Wire

The use of artificial intelligence in the news industry is growing at an increasing pace. To better understand the implications of “robots reporting the news,” Business Wire convened an incredible panel of media experts at our New York newsroom to discuss how to responsibly and effectively apply this advanced technology to news reporting.

What the Cision-Trendkite Merger Means for the Communications Industry


As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. Generally, it is exciting to see continued investment in tools for the PR industry. We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years. They are paving a path for the entire industry to elevate itself through data and technology.

These were the top technology publishers in 2020


We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . We are going to begin with technology publishers. These insights are gathered using the tech industry news filter in NewsWhip Analytics. . Top technology content.

Technology Makes Us Lazy Communicators

Waxing UnLyrical

When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. I wouldn’t be writing for this website if I didn’t believe in the power of technology. To say this is a much more complicated industry than I realized when I got into it three years ago would be a vast understatement. Technology in communication is crucial. Communication Inter-State Studio matt lacasse Technology

How voice technology could transform PR and marketing

PR Daily

Alexa, will technology change the public relations industry? “It’s This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. After all, it’s the easiest form of human narrative, and now that technology has caught up with creativity, the sky’s the limit. The post How voice technology could transform PR and marketing appeared first on PR Daily.

PR Tips For A High-Impact Technology Launch

ImPRessions - Crenshaw Communications

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. If the product is truly worthy, industry experts will be delighted to create the buzz. The post PR Tips For A High-Impact Technology Launch appeared first on Crenshaw Communications. Crenshaw Communications PR Fish Bowl public relations product launch tech pr technology launch

8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology.

Adding storytelling to technology in developing ‘Innovation Relations’

PR Daily

From my own experience, I’ve observed that innovation is often linked with technology. Based on the above data I can also see why so many companies are touting that they are building “the future of x industry” but offer little proof of impact.

PR and Technology 2019 Trends

Solo PR Pro

There’s no doubt that technology continues to have an impact on the PR industry. Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. PR:tech – The Future of Technology in Communication. PR:tech – The Future of Technology in Communication. Technology also brings opportunities for PR pros. This is a trend that will continue to grow within the PR industry.

Clichés of the PR Industry

PR Expanded

They say this because they have a certain amount of experience in particular industry, or similar experience working inside a related company. Before starting Game Changer, he led North American PR for FICO and built a successful corporate PR department at data storage firm Xiotech (now called X-IO Technologies). The post Clichés of the PR Industry appeared first on Deirdre Breakenridge. A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications .

Technology and PR: What’s Changed Over the Years for the Industry


The key learning from the 2015 European Communication Monitor was that PR departments and professionals are failing to use modern technology to keep up, stay relevant, be innovative, and prove the economic results of their activities. The post Technology and PR: What’s Changed Over the Years for the Industry appeared first on Prowly Magazine. Public Relations inbound PR PR technology

How technology powers Gini Dietrich’s workday

PR Daily

Gini Dietrich, co-founder of Arment Dietrich and the author of “Spin Sucks,” relies on technology to get though her day. We recently spoke with her for our “Day in the Life” series, and her prognostication for the industry is a little apocalyptic—but her advice rings true no matter how many tasks become automated in the years to come. Trying to figure out how to generate revenue within this gigantic vision we have at Spin Sucks for the PR industry.

Critical Mention Adds Instagram Tracking to Industry-Leading Earned Media Suite

Critical Mention

The release follows a number of other significant feature adds, including a Google Analytics integration , industry-first Media Contact Database features and Podcast Monitoring.

Meet the Media: Peter Fretty, Technology Editor at IndustryWeek

Bianchi Biz Blog

I am currently the technology editor at IndustryWeek where I focus on helping readers make sense of new and evolving technologies. More recently, I am having fun covering the various electrification efforts sure to transform the automotive industry.

Hoffman Asia Pacific Named “Best Technology Agency” in the Region

Ishmael's Corner

The post Hoffman Asia Pacific Named “Best Technology Agency” in the Region appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I rarely use this real estate to talk about the Agency, much less brag about the Agency. As we coach our clients, no one likes the person who comes off as “OK, enough about me. Now let’s talk about me.”

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2021 PRedictions: A look at what’s to come for the PR industry


As better technologies make it more practical and the realities of managing communications across marketing, PR and social teams require tighter integration, companies will continue to take more PR activities in-house. Request a demo of Onclusive’s industry-leading PR analytics platform today!

How to Research Industry Trends Hassle-Free

Shift Communications

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. All of these can be used to research industry trends and current news: Google News. This provides insights into what constitutes top performing content for our direct industry competitors.

How PR pros must adapt to new technologies

PR Daily

Industry practitioners looking to advance must be fluent with the latest technology, from social media to data and analytics. When it comes to disruptive technology—and how it affects PR roles—McLaughlin takes a firm stance: Adapt, or risk being replaced. “I

Moving Target: How Technology Changed the Travel Experience


Technology has changed the world, especially how we get from Point A to Point B and back. Whether a consumer is beginning to plan a trip, or ready to check into their pre-booked accommodation, they have become more reliant on technology than ever before. By listening to thousands of English-language online conversations between November 2014 and May 2015, Cision’s Global Insights team identified key insights from those experiencing new travel technology first hand.

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Three Reasons ESG Communications Are Crucial for Automotive & Vehicle Technology Suppliers

Bianchi Biz Blog

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. When it comes to ESG, the automotive industry is falling short, according to this article.

Critical Mention Releases Industry-First Broadcast Features to Media Contact Database

Critical Mention

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released a set of industry-first features and data to its Media Contact Database.

Industry Recognition Matters

Ishmael's Corner

The post Industry Recognition Matters appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We learned earlier this month that The Holmes Report named us one of five finalists for Tech Agency of the Year in the U.S. While some pooh-pooh awards, I view the Holmes Report recognition as a big deal. Our staff works damn hard.

Meet the Media: Nick Manes, Finance and Technology Reporter at Crain’s Detroit Business

Bianchi Biz Blog

I am the finance and technology reporter at Crain’s Detroit Business , covering the startup sector in Ann Arbor and Detroit, as well as the region’s banks and lenders, such as Rocket Mortgage and UWM. That’s also true in the startup technology reporting I do.

Voice search, AI and beyond: Why marketers must embrace technology

PR Daily

Whether you’re creating a branded experience to delight consumers, increasing loyalty and brand awareness by boosting online engagement, or crafting compelling content, you must have a handle on current social media and technology tools to stand out against the competition and reach your marketing goals. Even marketers who feel they have a handle on technology can always learn and add new tricks. Experiment with social media and technology tools across your marketing efforts.

Marketing and PR trends that are impacting the Fintech industry

Agility PR Solutions

To succeed in the harsh world of digital advertising, you need to focus on more than the industry in which you operate. Marketing strategies constantly require makeovers based on the latest trends, technology development, new analytics, and, more importantly, customer needs.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

How can we truly move our industries forward with thought-provoking content and discussions? In fact, everyone has caught up to technologies that are now familiar, which means you and your competitors are selling the same benefits, over and over again.

AI gets visual: Computer vision has potential to radically transform industries

Agility PR Solutions

New research from technology business firm Insight aims to better understand the awareness, adoption and perceptions of computer vision (CV), a type […]. The post AI gets visual: Computer vision has potential to radically transform industries appeared first on Agility PR Solutions.

PR and technology—how can you improve your work performance?

Agility PR Solutions

Technology is rapidly changing how everything in the world operates. For example, industries like manufacturing and marketing, which are some of the biggest beneficiaries of tech advances, have seen automation become a central part of their operations.

PR and the Marketing Technology Skills Gap

Shift Communications

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT? We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months.

Unicorns, Upscaling and the State of Massachusetts Technology

Shift Communications

There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. Although we see a heavy number of Silicon Valley representatives on the unicorn list (as expected), there are many technology unicorns here on the east coast (MongoDB, AppNexus, Actifio, MediaMath) along with rumored candidates like Rapid7, Dataminr and DataGravity. Massachusetts has the second highest average technology salary nation-wide. (2).