ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. Like some technological teddy. P.S. Cialdini brought out a follow-up book in September 2016. Sign Up Now. #1: Boy meets girl.

Writing 84

Writing Google Meeting Airlines 84

PRSay

APRIL 22, 2021

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. The PR industry is rife with arithmophobia — the fear of numbers and PR people are often more comfortable working with words than spreadsheets.

Financial 190

Financial Reddit Advertising Advertising 190

Cision

MAY 12, 2017

Smith joined the organization as an account coordinator in November 2016, and quickly advanced through her ability to craft successful campaigns and land national coverage for clients. In her new role, Smith will continue to execute results- driven campaigns, while also taking a leadership role in the organization.

Financial 180

Financial Television Leadership Travel 180

PRSay

JUNE 11, 2018

With all the talk lately about changes in how our clients communicate with audiences — disruptive technologies, innovation, shifting consumer habits — certain key aspects of the PR profession have remained constant. Changes in technology and client expectations. Technology has also lets us better track our successes.

Technology 140

Technology Retail Storytelling Crisis 140

Wadds Inc.

NOVEMBER 17, 2022

Richard Bagnall, Co-managing partner of CARMA and Chair of AMEC 2016-2022. Richard is one of my oldest friends in the industry. Richard intuitively recognises the professionalism gap in public relations and management and has spent his career as an industry educator. Last week he received the CIPR President’s Medal.

Measurement 98

Measurement Energy Conference Industry 98

Sword and the Script

MARCH 7, 2017

The survey found the median salary for PR professionals was $91,000, which is a small drop compared to the median salary reported in 2016 survey of $92,125.* Median PR Salary by Industry. While most of the benchmarks by industry were consistent with last year’s survey, it does appear technology took a big jump.

Survey 73

Survey Corporate Comparison Financial 73

ImPRessions - Crenshaw Communications

OCTOBER 10, 2017

American confidence in the defense and military industry shows a significant rise, up 15 percentage points since 1973. Certainly the public is cynical about business, particularly certain industries like pharma, banking, and the tech industry as epitomized by Silicon Valley. According to Gallup research on trust in U.S.

Corporate 159

Corporate Trends Banking Healthcare 159

Stern + Associates

DECEMBER 19, 2022

Why do organizations spend so much money trying to get things done with technology but fail so often? Parker has since harnessed the theory and frameworks for two-sided markets powered by network effects to help non-platform companies successfully convert to a platform model to better compete in their industries.

System 62

System Technology Engineering Data 62

Cision

MARCH 20, 2017

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. You can read the full release for all the details.

Technology 227

Technology Data Big Data Measurement 227

PRSay

AUGUST 8, 2016

It might be a bit of an understatement to say that 2016 has been an interesting year – and we are only a bit more than halfway through. PRSA has been very busy rolling out new services to provide value to our members – and updating the technology infrastructure to let us do even more. Diversity is a reality, not a policy.

Conference 60

Conference Leadership Meeting Internal 60

PRSay

OCTOBER 14, 2016

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. And with so many critical cross-overs between industries, technologies, consumer needs / experiences / behaviors and societal issues – the possibilities are significant.

Real Estate 60

Real Estate Leadership Conference Construction 60

PR 20/20

SEPTEMBER 8, 2021

Everything we’ve done to drive innovation over the last 15-plus years was designed to move the industry forward, create career opportunities for our team, and enhance the value we deliver to clients. We will be making new investments over the coming months in talent and technology to advance the agency. Invest in your future!

Financial 52

Financial Conference Agency Resources 52

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. Constantly on my radar and well-received by HDT’s audience is: emerging technology, alternative fuel, and autonomous advancement. Like every reporter, I’m a sincerely curious person.

Meeting 82

Meeting Automotive Media Transportation 82

Beyond PR

JULY 20, 2017

Ask anyone in the comms industry, two of the biggest earned media challenges we face are, 1: targeting the right content through the right channel to the right influencer, and 2: when all is said and done, attributing meaningful business value to said engagement. We look forward to continuing the transformation of the earned media industry.

Communications 64

Communications YouTube Instagram Analytics 64

Sword and the Script

DECEMBER 15, 2020

I look for more industries to get involved with crowd-sourced 3rd party reviews than ever before.”. 2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Ted Seward | Carrot Top Industries , Inc. Jennifer Tomlinson | Qorus Software. Marketing be nimble.

Marketing 169

Marketing Employee Content Marketing Training 169

Business Wire

JANUARY 19, 2017

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. This data serves as the solution to how Business Wire will revolutionize the industry.

Financial 164

Financial Video Consumer Data 164

PR 20/20

SEPTEMBER 29, 2020

As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry. Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

PRSay

OCTOBER 3, 2016

” Well, for those of us in the communications industry, this may be playing out right before our eyes. Mobile technology is the driving force behind what is now being referred to as the “Digital Workplace.” At its essence, Gartner suggests that mobile technology needs to play an active role in a company’s business operations.

Mobile 129

Mobile Enterprise Employee Technology 129

Sword and the Script

OCTOBER 4, 2016

To that end, his career is impressive: he’s held top executive jobs in sales, sales and marketing, and even served as CEO in a range of technology businesses. Alpharetta was named among a list of 2016 Best Cities for Tech outside California and New York, according to the Alpharetta Patch ).

Technology 104

Technology System Data Leadership 104

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 178

Survey Marketing B2B Study 178

PRSay

AUGUST 1, 2016

Many studies indicate that the industry still struggles to attract young Blacks, Asians, and Hispanics to pursue public relations as their career of choice, while there is a lack of diversity in management positions industry-wide. Nevertheless, a large number of U.S. Nevertheless, a large number of U.S. According to the U.S.

Resources 60

Resources Education Ethics Corporate 60

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Case Study 42

Case Study Storytelling Study Engineering 42

PR 20/20

JUNE 25, 2019

Today, we’re charting an exciting course for the future of our company and the industry. Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story. And it’s not just the technology we’re excited about. Here’s what it means to you.

Marketing 52

Marketing Storytelling Technology Community 52

Scott Public Relations

APRIL 2, 2020

According to a just released study by the Knight Foundation, more than 100 million Americans did not vote in the 2016 election, representing 43% of the eligible voting-age population. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Why is this important? The post Homebound?

Insurance 71

Insurance Insurance Healthcare Technology 71

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. Public relations success in today’s world requires consistently reviewing and revamping metrics, and that’s something you can see from the leaders in the industry. No longer should gut feeling or instinct be the sole determinant for strategy and progress.

Data 106

Data Meeting Measurement Guidelines 106

Cision

DECEMBER 5, 2017

Regardless of your industry and target audience, we will distribute your blog to thousands of media, trade and influencer points. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Whitepapers. That’s precisely 2.34

Infographics 235

Infographics Case Study Content Marketing Video 235

PRSay

DECEMBER 7, 2016

The fruit of this labor was the launch of the updated 2016 Examination, which is the second step in a two-part Examination process. Given advancements in technology and the ease of availability of teleconferencing tools, the need to justify “hardship” has been removed. It now is called the Panel Presentation. Teaches others.

Analysis 60

Analysis Local Data Technology 60

Scott Public Relations

AUGUST 16, 2019

The duration of power outages nearly doubled in 2017 compared to 2016, and hurricanes including Maria and Florence disabled energy grids for months. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

AUGUST 27, 2019

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 45

Insurance Insurance Healthcare Communications 45

Sword and the Script

AUGUST 22, 2017

There are a few technology companies finding that out the hard way these days. Indeed, it’s a debate right now in many more circles than just technology. 2) The 2016 PR Week salary survey indicated about one-fifth of PR pros have earned an MBA and the numbers are trending up. Want to lead in your industry and beyond?

Internal 70

Internal International Interviews Trends 70

Sword and the Script

DECEMBER 11, 2018

With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) Influencer relations will further blur the line as PR pros may be looked at to balance earning the attention of industry influencers and paying for sponsored content or promotion campaigns.

Social Media 93

Social Media Marketing Media Creativity 93

PRSay

JANUARY 18, 2017

2016 was the year of the unexpected. As marketing budgets continue to shrink and brands become more pressed for a better ROI, the industry is in for a big shift and our insight’s team is on the forefront. From a Trump presidency to Brexit, I think I speak for most us when I say that I’m excited that 2017 is finally here.

Marketing 60

Marketing B2B Technology Fashion 60

PR Conversations

FEBRUARY 28, 2018

So, let’s quickly examine some of the data from recent industry based research: 13 percent of respondents judge the professional standards of PR practitioners by levels of training and qualifications. Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). To return to the “why bother?”

Training 65

Training Ethics Data Analysis 65

Scott Public Relations

AUGUST 16, 2019

The duration of power outages nearly doubled in 2017 compared to 2016, and hurricanes including Maria and Florence disabled energy grids for months. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

MAY 13, 2019

1,637 children were killed by guns in 2016. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Here’s a bit more perspective on that truth: in 2017, 39,773 Americans were killed by gun violence.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Sword and the Script

NOVEMBER 12, 2016

When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers.

B2B 115

B2B Marketing How To Survey 115

Sword and the Script

JUNE 7, 2016

Then following a leadership shake-up, the new CMO realizes that diversified investment is getting very little penetration and moves to consolidate marketing assets once again. That’s according to a survey of 262 business technology buyers by the Arketi Group , a PR firm based in Atlanta as reported by MarketingProfs.

Survey 60

Survey Marketing B2B Infographics 60