Prohibition

JUNE 28, 2023

Whether it’s a food contamination issue, a product recall, or a public relations nightmare, it’s imperative for food and drink companies to have a solid crisis management plan in place. Effective crisis management allows companies to address the issue promptly, transparently, and with empathy towards affected consumers.

Crisis Management 62

Crisis Management Crisis Case Study Crisis Communications 62

Sword and the Script

JANUARY 28, 2020

Few in PR had ever heard or Notified or its parent company. So, it wasn’t surprising that few paid attention when a US-based company acquired Notified last April. Yet if the name rings a bell, the company has been working on its awareness. 3) Connect: beyond a media contact database.

Software 115

Software Tools Publicity System 115

Cision

APRIL 10, 2015

While national journalists are frequently inundated with pitches and story ideas, local media contacts often crowdsource or turn to social media to find what is trending in their neighborhoods. To build a community of advocates, it helps to know how your company fits in with local interests. Familiarity.

Community 120

Community Local Pitching Social Media 120

Flatiron Communications

MAY 20, 2015

Hence, here’s a refresh that may again test your PR mettle: The 2015 PR Quiz. Fast Company __. A18) Include the news release and other supporting assets in your initial contact with the reporter. The post The 2015 PR Quiz appeared first on Flatiron Communications LLC. What measure has it decided to use? Re/code __.

Journalism 28

Journalism Radio Report Advertising 28

ImPRessions - Crenshaw Communications

JULY 18, 2018

On the more nefarious front, in 2015 Columbia Journalism Review uncovered a company called NewsBios that sold reporter dossiers to PR pros. On the other side of the table, the PR contact will often supply the reporter with background on the spokesperson if they’re not acquainted.

Interviews 136

Interviews Construction Report Journalism 136

Cision

MARCH 29, 2016

CFO (2015) reports that ambiguity in financial PR often correlates to poor performance. Leslie Nicol of CIN and Maine Desk (2015) offers a pretty innovative way to do this: with your subscriber list. Tom Gable of Gable PR (2015) points out an overlooked aspect of press releases: the boilerplate. ” 4. Boilerplate.

Retail 120

Retail Pitching Print Writing 120

Communications Conversations

DECEMBER 3, 2015

SHOW NOTES – December 3, 2015. . The 2015 Fortune 500 and Social Media: Instagram Gains, Blogs Lose”. Is It Time to Ditch Your Company Blog’s Comments Section?”. Contact me if you need custom WordPress plugins or website design. SPOTLIGHT: “Holiday Inn Express Delivers First BREAKFA-moji Keyboard”. link]. . “Is

Corporate 60

Corporate Blogging Conference Instagram 60

Solo PR Pro

OCTOBER 6, 2015

To study these questions and more, Solo PR Pro conducted a survey in August/September 2015 and partnered with Dr. Timothy Brezina to conduct advanced statistical analysis of the data (notes on methodology follow this report). The majority of respondents see income trending upward (year-to-year, 2013 to 2015). Client Size.

Survey 40

Survey Report Local Data 40

Sword and the Script

SEPTEMBER 20, 2016

For example, the state of California stands out because Apple is based there and that company has been flirting with astronomical sales numbers in recent years. Sure enough, in 2015, Apple’s revenue was just short of $234 billion. By contrast, Chevon finished up 2015 with about $130 billion in sales. So I consulted Yahoo!

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Doctor Spin

NOVEMBER 29, 2023

“Thought leadership, including PR, is a key strategy for building trust in global markets, leading to new products, market expansion, and company profits.” For questions or PR support, contact me via jerry@spinfactory.com. Source: Journal of Public Relations Research 1 Bourne, C. ANNOTATIONS [ + ] ANNOTATIONS 1 Bourne, C.

Leadership 52

Leadership Strategy Wikipedia eBook 52

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. But how can PR pros take more mundane company news and get it into a local or national news story? — Robert Udowitz (@RUdowitz) June 10, 2015.

Pitching 120

Pitching Policies Ethics Mobile 120

Presspage

MARCH 27, 2018

had, one month before, gotten its newsroom up and running when tropical storm Irma battered northeast Georgia, where the company is based. During a major ice storm in 2015, the news site had 31,981 views. The company’s PressPage newsroom, however, could have been managed elsewhere. Jackson Electric Membership Corp.

Crisis 74

Crisis Travel Web Local 74

Sword and the Script

APRIL 30, 2019

AirPR has changed its name to Onclusive, which is “derived from the words ‘conclusive’ and ‘inclusive’”, according to a company press release. The company currently has 47 reviews on G2 Crowd. The company has raised $37 million in venture capital, in four rounds of funding since 2009, according to Crunchbase. all 210 U.S. .”

Industry 86

Industry Media Technology Employee 86

The Proactive Report

MAY 12, 2016

For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. 60% of marketers plan to invest in video this year – up 20% from 2015. Social media has become a melting pot of white noise. BE ORIGINAL. Follow us on Twitter.

Real Estate 100

Real Estate Brand Branding Survey 100

Sword and the Script

APRIL 6, 2021

However, the company did raise $140 million in cash, minus expenses, according to Seeking Alpha. Either way, every PR pro should want to know when their company or client earns a new backlink. Last year the company added a media database and podcast monitoring. million of revenues, improving on 2019’s $10.2 million in sales.”.

Media 106

Media SEO Analytics Analysis 106

Mark My Words

DECEMBER 3, 2020

Depp has been the face of the aftershave since it launched in 2015 with an advertising campaign that was criticised for its racist portrayal of Native Americans. These fashion companies live in their own bubble, it’s like The Devil Wears Prada [film]. The Guardian has contacted Dior for comment.

Fashion 60

Fashion Film Newspapers Advertising 60

Shift Communications

FEBRUARY 6, 2018

Check the reporter’s profile on Cision before you dial because some reporters don’t want to be contacted by phone. Therefore, be prepared to follow up via email to either thank him/her for the time or provide more information re: the company/news announcement. Timing is key. Paige Kenny. Senior Account Executive.

Pitching 84

Pitching Report Writing Twitter 84

Communications Conversations

MARCH 8, 2016

Last week, social analytics company, Locowise, released an interesting report on Instagram analytics. 2015 to just 0.95 Contact me if you need custom WordPress plugins or website design. The most interesting piece of data: Post engagement rates had dropped from 12 percent in Dec. percent in January 2016.

Instagram 60

Instagram Advertising Advertising Analytics 60

Doctor Spin

APRIL 17, 2023

When the Ritz-Carlton found Joshie in the laundry and contacted the father, he shared his story and asked if they could take a photo of Joshie by the pool. The company also offers a no-questions-asked return policy, even if the product has been opened and partially used. … Continue reading Trader Joe’s.

Strategy 52

Strategy Customer Service Airlines Hotels 52

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

Part of that is something Fast Company calls the “ Theranos effect.” Time magazine named her one of the 100 Most Influential People of 2015. Holmes responded to the challenges, but skepticism persists, and the company still hadn’t opened its scientific methodology to outside scrutiny.

Healthcare 120

Healthcare Chemicals Technology Policies 120

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. This way, you can adjust which tools and strategies you are using and provide optimal results all year long. Casey Egan.

Marketing 60

Marketing Technology B2C Data 60

PR 20/20

NOVEMBER 22, 2016

In fact, a company search on Yext , a digital presence management software, found 46 location data errors across the directories and social sites in its database. Searchers should be able to find your contact information, easily. If they can’t, you risk them doing business elsewhere with a company they can find.

Local 40

Local Software Engineering Web 40

Sword and the Script

NOVEMBER 4, 2014

” Twitter exploded and some quick thinker doing the Twitter for Chevy simply embraced it with this tweet which read in part, “Truck yeah the 2015 #ChevyColorado has awesome #TechnologyAndStuff!” The company is getting accolades from other reputable marketers. The company sent out its press release about the settlement at 1 p.m.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Cision

JULY 10, 2017

And we’re at an all-time high with those complaints: in the UK, complaints about businesses on social media went up 800% between January 2014 and May 2015. You might never have considered creating an ebook as part of your content marketing strategy , but then you like the idea when you see another company in your industry offering one.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Shift Communications

SEPTEMBER 14, 2015

Some prepackaged tools from companies like ForeSee can do this exhaustively, but it’s just as simple to put up a simple popup on site asking people if they found what they were looking for, or if they came for a specific reason. Look at the free form responses in your contact forms. Christopher S.

Analytics 60

Analytics Google Measurement How To 60

wiredPRworks

OCTOBER 9, 2015

This time, I'm honored to be on a panel with Adrienne Weismann, Chief Marketing and Revenue Officer at G2Crowd, a company we recommend for user based software reviews like this one about best online press release distribution tools. Monday October 12th, 2015. Tuesday October 13th, 2015. Tuesday October 13th, 2015.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Shift Communications

MARCH 10, 2015

The flip side of this coin is Facebook’s continued reduction in what brands and companies can do for free on their service. January 2015 : Facebook reduces post visibility for Pages with overly promotional content and for Page posts that are flagged as misleading or deceitful. Let’s look backwards for a bit of context.

Facebook 60

Facebook Advertising Advertising Technology 60

Doctor Spin

FEBRUARY 22, 2024

link] In many industries, organisations sell products and services to other companies. For questions or PR support, contact me via jerry@spinfactory.com. “Effective crisis communication strategies, timing, and situational factors can guide managers in achieving desired outcomes and enhancing corporate reputation during crises.”

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Communications Conversations

JANUARY 3, 2017

I’m talking all kinds of companies working more closely with these video experts to create content that resonates with their audiences. million viewers for 2015 Christmas Double-Header on the four-letter network (source: ESPN ). Contact me if you need custom WordPress plugins or website design.

YouTube 60

YouTube Media Video Trends 60

Communications Conversations

OCTOBER 21, 2015

Now, let’s jump ahead to 2015 and the content marketing landscape. Show your customers what it’s like to work at your company in a “behind the scenes”-kinda way in your Instagram feed. Contact me if you need custom WordPress plugins or website design. Sure, they showed skin. But, not a ton of skin.

YouTube 60

YouTube Content Marketing Instagram Video 60

Cision

SEPTEMBER 10, 2015

While the official change was on April 21, 2015, analysts like Bryson Meunier point out that this wasn’t just a one-time event but the beginning of long-term change. Still, on August 27, 2015, Facebook reported that 1 billion users logged in that day , the equivalent of 1 in 7 people on the planet. Of the approximately 3.2

Trends 120

Trends Mobile Web System 120

Beyond PR

MAY 26, 2016

When a company sends their press release to PR Newswire, the Customer Content Services team prepares it for distribution. In addition to reviewing the text’s essential elements such as headline, dateline city, and media contact information, we look for any last minute mistakes we can correct prior to sending it out. Dateline dates.

Training 0

Training Writing Brand Branding 0

Sword and the Script

JANUARY 27, 2015

Most of the ads I see on social are broad brush blitz campaigns by consumer gadget companies — not B2B service firms like Shift. Many landing pages pitch free content in exchange for contact details. Believe it or not, owned media is where most companies fall down hardest on earned media. Content Marketing *is* PR.

Pitching 60

Pitching eBook Advertising Advertising 60

Communications Conversations

SEPTEMBER 2, 2015

What that means, essentially, is developing a brand that will help retain and recruit the best and brightest talent for the company. This is 2015. If you work for a company that “produces” something (computers, phones, furniture, etc.), But, they work for your company. It’s interesting work.

Employee 60

Employee Social Media Brand Branding 60

Cision

AUGUST 21, 2015

The PR companies know of the importance of blogs and social media, and they are tapping into that. I’ve been in contact with a lot of PR teams out there,” he said. — Nerd Reactor (@NerdReactor) August 17, 2015. “The relationship between PR and bloggers has been great,” Nguyen said.

Blogging 120

Blogging Film Video Web 120

Mark My Words

DECEMBER 15, 2020

The record for an advertising Instagram post was $500,000, paid to Kim Kardashian in 2015, but Mr Borkowski said Oprah’s social media video was ‘a million buck post in free publicity’ at least. He said: ‘Having Oprah Winfrey endorse your product is the golden ticket in global advertising for any company.

Instagram 60

Instagram Brand Branding Publicity 60

Communications Conversations

NOVEMBER 4, 2016

That’s the cost of 30 seconds of commercial time in prime time in 2015. Academic experts – 64%, People like me – 63% (up from 57% in 2015). I was ready to take this one apart from this perspective: Brand advertising allows companies to control the message. Let me throw a few numbers at you.

Writing 60

Writing Marketing YouTube Creativity 60