Cision

AUGUST 21, 2015

Since Periscope’s launch in March 2015, the video streaming app has gained over 10 million users who collectively watch 40 years of video each day. With Twitter as its parent company, Periscope has an advantage over Meerkat and similar competitors. Promotion Made Easy. Want more video streaming best practices?

Consumer 120

Consumer Video Customer Service Twitter 120

Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. It could help Facebook collect data, eavesdrop on customer service and collect consumer information normally proprietary to the brand based on customer interactions.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Cision

FEBRUARY 2, 2016

More consumers are using social than ever and Fortune 500 companies have taken note. In fact, as of 2015, almost every (98 percent) brand now relies on a variety of social platforms to target their audiences. But having a social presence doesn’t equate automatic reach or success in driving leads.

Strategy 120

Strategy Social Media Customer Service Software 120

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

coli contamination of 2015. More often than not, a threat to a company’s reputation originates inside the organization. A hack or security breach can have a huge PR ripple effect, undermining relations with customers and tarnishing a brand image for years. The good news is that “viral” customer service works both ways.

Reputation 130

Reputation Viral Employee Customer Service 130

Cision

OCTOBER 30, 2015

As of January 2015, more than 2 billion people spend a little over two hours on their social media accounts each day. Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying.

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Rock the Status Quo

JANUARY 22, 2015

According to the new 2015 Edelman Trust Barometer Study posted just six days ago, we are more jaded than ever about news – trusting what we hear about on social media far more than from media sources. 2015 Edelman Trust Barometer – Global Results from Edelman Insights What led to this happening? Why is this important?

Agency 100

Agency Survey Customer Service Engineering 100

Cision

MAY 6, 2015

The focus has shifted from amassing huge numbers of fans and followers to focusing on providing highly relevant content, quality experiences and exemplary customer service. In my company, we take clips of my speaking engagements, for example, and splice down into 30- to 120-second clips for sharing across Facebook primarily.

Real Estate 120

Real Estate Social Media Video Facebook 120

Cision

FEBRUARY 20, 2016

Tech companies have mastered the art of a disarming us when sites crash or pages fail to load. The best will make you laugh out load and the worst will lead to mini customer services crises. During Canada’s 2015 Election, campaign 404 pages were used by prime ministerial candidates to attack their opponents.

Marketing 120

Marketing Video Creativity Fashion 120

Waxing UnLyrical

JANUARY 12, 2015

Finding the Time in 2015 to Achieve All of Your Goals. Deirdre Breakenridge shares how a change in your perception and management of time can help you achieve your 2015 goals. Never Underestimate the Power of Consistent Customer Service. Around the Web Shonali Burke content strategy customer service new beginning'

Customer Service 40

Customer Service Web Community LinkedIn 40

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. We’ll see more companies hire copywriters to ensure narratives remain consistent.”. “I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. Related: AI in Customer Service: The Race to the Bottom? I asked several friends in marketing and communications what their companies are doing.

Communications 40

Communications Marketing Technology Data 40

wiredPRworks

OCTOBER 9, 2015

This time, I'm honored to be on a panel with Adrienne Weismann, Chief Marketing and Revenue Officer at G2Crowd, a company we recommend for user based software reviews like this one about best online press release distribution tools. Monday October 12th, 2015. Tuesday October 13th, 2015. Tuesday October 13th, 2015.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Cision

NOVEMBER 20, 2015

Social Media Week 2015 concluded just as it started – with tons of great information and ideas. Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement.

Media 120

Media Social Media Community Measurement 120

Cision

JUNE 15, 2015

” – Adrienne LaFrance, The Atlantic , April 29, 2015. Social care (customer service). Most companies wouldn’t benchmark their business against the Fortune 50, sense the sales of those 50 companies, add some padding for good measure and claim that to be the value of their customers.

Viral 120

Viral Facebook Measurement Advertising 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. But PR itself is gaining influence, and rapidly. Though it’s an evolution and not a revolution, that’s the real change for our industry.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. 3) Emotional connection with customers. “B2B 3) Emotional connection with customers. “I

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

MAY 5, 2015

#CSR #customer. Frank Strong (@Frank_Strong) April 19, 2015. In my recent history, US Air pulled the same page from the airline customer service playbook, albeit my daughter was even younger then. It is High Time to Regulate Airline Customer Service. Airline customer must be regulated.

Airlines 60

Airlines Travel Customer Service Crisis 60

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. About MDRT via MDRT.org.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Communications Conversations

MAY 1, 2015

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. Jack receives regular counsel from me and others at the company, too, especially related to the content he shares. And, how has it impacted his success from a company POV?

Social Media 60

Social Media Media Twitter Insurance 60

MaccaPR

OCTOBER 2, 2014

The good news : Most of these moribund YouTube channels could be easily transformed from dusty video archives into healthy sales lead generators, vigorous customer engagement machines, lively web traffic referral drivers, and, more than anything, SEO magnets to heighten visibility for a company in search.

YouTube 54

YouTube Video Web SEO 54

PR 20/20

SEPTEMBER 6, 2016

Since we first presented the concept at INBOUND 2015 , we’ve helped corporations, agencies and nonprofits achieve results faster by conducting hackathons. The half- and full-day workshops can be customized to fit your organization’s size, goals and budget. PR 20/20) Conduct preliminary research on company, industry and existing assets.

Strategy 40

Strategy Marketing Internal International 40

Mindful Marketing

JULY 15, 2015

As Fast Company recently wrote in regards to its spokesperson being investigated for child pornography, “I’m pretty sure Subway never thought this was going to happen. Customer service has to work to ensure that public messages and brand promises are ones they can uphold and adhere to, and let PR know if they cannot.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Stephen Waddington

DECEMBER 30, 2019

Larry Fink, CEO, BlackRock, used his annual letters to business leaders in 2018 and 2019 to call companies to account on their societal impact. Profits are essential if a company is to effectively serve all of its stakeholders over time – not only shareholders, but also employees, customers, and communities.

Government 103

Government Education Print Ethics 103

PR Conversations

NOVEMBER 5, 2014

I didn’t stick around for the inevitable sessions on “Crystal healing and better customer service” or “Revolutionise your internal communications with telephones.” Perhaps Melcrum or the IABC could bring back medieval penalties for those purveyors of snake oil in the internal realm at their 2015 conferences.

Employee 103

Employee Communications Internal International 103

Critical Mention

APRIL 26, 2017

In 2015 the university was slapped with one of the toughest punishments college sports has ever seen due to a decade’s worth of improprieties within the athletic department. It’s all about customer service. Ask the right questions.listen.and engage your customers. How well do you think the university treated the scandal?

Sports 60

Sports Internal International Enterprise 60

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. The Convince & Convert blog ( @convince ): Headed up by company president, Jay Baer ( @jaybaer ), CMI ranked the Convince & Convert blog the “#1 Content Marketing Blog in the world.”. August focuses on the power of teamwork and adaptable learning.

Resources 53

Resources Marketing SEO Engineering 53

MaccaPR

OCTOBER 14, 2015

As of July 2015, on average, a typical post reaches professionals in 21 industries and nine countries. LinkedIn Pulse takes your ability to promote your company’s content to a new level by sharing your knowledge in highly targeted way s. 5) Reach a different type of audience than your company blog. Tips for LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Waxing UnLyrical

FEBRUARY 9, 2015

What impresses me about Adam is not just his kindness and work ethic, but how committed he is to sterling customer service. That has a huge impact on PR, so if you don’t already know him, check out his blog and podcast at Customers That Stick. Kristie Aylett, APR (@KristK) February 3, 2015. Answer: Boss.

Social Media 40

Social Media Media Community Web 40

PR Conversations

OCTOBER 20, 2015

In terms of a specific company, I’d like to go somewhere that has a start-up culture. Several companies come immediately to mind. For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. It’s an “everyone drank the Kool-Aid feeling.”.

Conference 40

Conference Meeting Case Study Film 40

Journalistics

MARCH 24, 2015

This is a hard question to answer in 2015. For B2C companies, this might be entertaining content that makes fans want to engage more and share their experiences with you. For B2B companies, this may be information related to the criteria they are using to decide whether to go with you or a competitor. Content marketing?

Strategy 72

Strategy How To Measurement Analytics 72

PR 20/20

JUNE 7, 2018

You'll need to risk slaying some sacred cows, both in your company and in the market. And we're not saying companies want to eliminate this job function. And if there is a vastly superior way to do a job, companies will eventually do it that way. You are a client and customer service rockstar. Very much so.

Marketing 41

Marketing System Technology Google 41

MaccaPR

FEBRUARY 10, 2015

Fortune 1000 companies market as if being a thought leader means exuding Greek God-level certainty. What would happen if rather than pronouncing definitive answers from your company experts, you had the humility to invite answers from the people who may know your products and services best – your customers? Source: E! ).

Social Media 48

Social Media Marketing Media YouTube 48

Contently - Strategy

NOVEMBER 14, 2018

His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” The response was so overwhelming that it crashed the company website) The company’s annual revenue rose millions year after year. In 2010, Michael Dubin used to work at Time Inc.,

Leadership 93

Leadership Brand Branding How To 93