Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Sword and the Script

DECEMBER 15, 2015

In 2016, a company such as Amazon , eBay or WalMart will acquire Yahoo. Joe Pulizzi has often noted there are two choices in content marketing – build and audience or buy one. In mulling it over for a week or so, it’s that line of thinking that leads me to this content marketing prediction. by Frank Strong.

Content Marketing 60

Content Marketing Marketing Retail Web 60

Sword and the Script

SEPTEMBER 20, 2016

For example, the state of California stands out because Apple is based there and that company has been flirting with astronomical sales numbers in recent years. Sure enough, in 2015, Apple’s revenue was just short of $234 billion. By contrast, Chevon finished up 2015 with about $130 billion in sales. So I consulted Yahoo!

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Sword and the Script

MAY 10, 2016

billion in ad spend waste in 2015, according to a new report.”. billion in ad spend waste in 2015, according to a new report.”. The news article is based on data in a report by software company ScribbleLive titled, “ The Eclipse of Online Ads.” Though a seasoned PR professional, I am also a serious advocate of content marketing.

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Sword and the Script

JULY 19, 2016

Marketers are reporting better results stemming from content marketing. That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. Click Here to Subscribe to Sword and the Script by Email.

Survey 60

Survey Content Marketing Marketing B2B 60

The Proactive Report

DECEMBER 9, 2014

Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). This is a clear indication of the growth in popularity of visual content. Content Marketing Mastering Social Media'

Social Media 279

Social Media Strategy Pinterest Media 279

Sword and the Script

AUGUST 18, 2015

Content marketing surveys consistently demonstrate the biggest barrier facing marketer is feeding the content monster. There is a straight forward answer to this problem: Upwards of “60-70% of content produced by B2B marketing goes unused,” according to a white paper by Kapost which cites research by SiriusDecisions.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

Sword and the Script

JANUARY 26, 2016

Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. Actor, Spokesperson, Content Marketer. households (56%) owned a TV.

Content Marketing 60

Content Marketing Marketing Television Film 60

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. The first is the tight market for talent.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

ImPRessions - Crenshaw Communications

MAY 7, 2020

It’s also a great platform for relationship-building for anyone in public relations or content marketing. Khadeeja has been writing for WSJ since 2013 where she covers US based retail companies, including brick-and-mortar chains and e-commerce. . Love it or hate it, when news breaks, Twitter is the go-to source.

Retail 245

Retail Twitter Real Estate Trends 245

Marketwired

DECEMBER 21, 2015

Today, in PR, a boilerplate is the last section of your news release where you put your company information. Learn how to leverage your owned content and get it into the hands of your influencers by downloading our tip sheet, How Influencers and Content Marketing Can Build Your Brand and Grow Your Business.

Writing 100

Writing Blogging Newspapers Travel 100

Sword and the Script

SEPTEMBER 12, 2023

Using people’s names in marketing email (i.e. In content, personalization also means providing relevancy that speaks to the needs of their company. This is why audience identification is so important to marketing. 46% said, “customers are increasingly accessing content on mobile devices.”

B2B 160

B2B Leadership Marketing Software 160

Shift Communications

JULY 31, 2015

After last quarter’s revenue stumble, which can be seen in both the overall Marketing Solutions revenue percentage change (below in green): As well as the revenue per user percentage change (below in green): LinkedIn appears to be back on solid ground. Vice President, Marketing Technology. What does this mean for us?

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Cision

OCTOBER 4, 2017

Content intelligence company, Chartbeat analyzed deep-user behavior across two billion website visits and discovered that 55 percent of internet users spend fewer than 15 seconds actively on a page. To make an impact, content needs to shine. Create more visual content. Better understand efficacy. About Seth Gilpin.

How To 282

How To Storytelling B2C Measurement 282

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. As of July 2015, on average, a typical post reaches professionals in 21 industries and nine countries. 5) Reach a different type of audience than your company blog.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Cision

OCTOBER 21, 2015

Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side. . Create Many Versions.

Storytelling 120

Storytelling Case Study Crisis Viral 120

The Proactive Report

APRIL 3, 2015

The 2015 Media Trends Affecting Online Newsrooms highlighted 9 areas where companies, both large and small, are missing opportunities. A featured story with visuals : Most company newsroom are still web 1.0. Every company has experts. SEO is no longer a mysterious skill the IT or internet marketing people have.

Analytics 100

Analytics Resources Video Google 100

Flatiron Communications

MAY 20, 2015

Hence, here’s a refresh that may again test your PR mettle: The 2015 PR Quiz. Fast Company __. Q15) What’s all the hype with “content marketing?” The post The 2015 PR Quiz appeared first on Flatiron Communications LLC. What measure has it decided to use? shanesmith30 _. nicnotned _.

Journalism 28

Journalism Radio Report Advertising 28

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. By 2050, the company aims to be carbon neutral on balance.

Automotive 95

Automotive Study Report Transportation 95

Marketwired

FEBRUARY 26, 2016

As evidence of the increasing importance of content marketing, according to the CMO Council , 90% of consumers find custom content useful, while 78% believe organizations providing content are interested in building good relationships with them. It’s about relationships, just like it’s about quality content.

Trends 105

Trends How To SEO Google 105

Cision

NOVEMBER 19, 2015

But in the first half of 2015, live streaming moved to the masses with the launch of apps and Facebook’s subsequent announcement that it would test live video capabilities among celebrities. . Identify a company spokesperson. . Go outside-the-box with your content marketing. Get our free white paper today!

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Flack's Revenge

MARCH 12, 2015

Mathew Ingram (@mathewi) March 10, 2015. And the company. Stacey Higginbotham (@gigastacey) March 10, 2015. Aren’t our clients and employers expecting the investment (which increasingly also covers social media and content marketing) to deliver business results? We tried our best, but it wasn’t enough.

B2B 120

B2B Trade Shows Enterprise Banking 120

The Proactive Report

OCTOBER 16, 2015

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. In 2013 87% of US companies were already using social media marketing.

Industry 100

Industry Digital PR Training Agency 100

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. I am the Director of Marketing at Company X.” “We billion in profit in 2015.

Advertising 120

Advertising Advertising Facebook B2C 120

Contently - Strategy

JULY 28, 2021

One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Embracing video for Hero and Hub content.

SEO 103

SEO Automotive YouTube Video 103

Cision

MARCH 30, 2015

Matt Heinz of Heinz Marketing writes that it is helpful to determine your “go-to” sources at the outset of your content curation planning: “Identify a core set of sources you can count on for both consistently good content as well as a variety of sources of similarly-themed content.

Google 120

Google Measurement Content Marketing Engineering 120

PR 20/20

OCTOBER 20, 2015

I remember a session at Content Marketing World 2014 where Buddy Scalera ( @MarketingBuddy ) was interviewing Joe Pulizzi ( @JoePulizzi ). Pulizzi was telling us how he made the decision to leave his job and start his own company. So, Pulizzi switched to listing out the specific steps to build your brand.

How To 40

How To Content Marketing Conference Interviews 40

Cision

MAY 2, 2016

. “Two significant things have already happened that we have not paid enough attention to: First, news publishers have lost control over distribution… Second, the inevitable outcome of this is the increase in power of social media companies.” Posted by Facebook Media on Tuesday, May 12, 2015.

Mobile 120

Mobile LinkedIn Facebook Google 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. An even hotter trend is content personalization , or using customer data or behavioral insights to create not just offers and promotions, but branded customized content for distribution through social or email channels. The takeaway for PRs?

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

MARCH 11, 2017

The Old “New Media” and Marketing Tools with Novel Twists [UML]. 2) Is your brand investing in the right content? One of the primary reasons I believe businesses struggle with content marketing is that they are too reliant on best practice, and not thinking enough about being different.

Tools 67

Tools Marketing Advertising Advertising 67

Sword and the Script

AUGUST 25, 2015

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. Content marketing is maturing slowly and steadily. About half of all respondents label their content marketing maturity as either “high performance engine” (12%) or “steadily paced and planned (34%).

Survey 60

Survey Content Marketing Report Corporate 60

Shift Communications

MARCH 10, 2015

The flip side of this coin is Facebook’s continued reduction in what brands and companies can do for free on their service. August 2013 : Facebook announces that it will feature more high-quality content, at the expense of content that isn’t as popular or well-liked. Vice President, Marketing Technology.

Facebook 60

Facebook Advertising Advertising Technology 60

Sword and the Script

JULY 28, 2020

Content marketing is about the audience. Ask any product manager at a software company for a new feature and these choices are liable to come up: Speed, quality but not cost. The same dynamic applies to content marketing too. In late 2015, I made the case that Walmart should have made a bid to acquire Yahoo.

Content Marketing 108

Content Marketing Marketing B2B Advertising 108

Cision

SEPTEMBER 10, 2015

Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. While the official change was on April 21, 2015, analysts like Bryson Meunier point out that this wasn’t just a one-time event but the beginning of long-term change.

Trends 120

Trends Mobile Web System 120