Deirdre Breakenridge

APRIL 13, 2015

Source: 2015 DS Simon Media Influencers Report) Makes sense – the shrinking media newsrooms lack the resources to produce video. Newspapers, magazines and radio stations never had those resources to start with. 22% of the Fortune 100 companies in the US include video with their news releases. Now every news website needs video.

Video 150

Video Trends Radio Newspapers 150

Bianchi Biz Blog

NOVEMBER 9, 2020

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. Consider that: The number of bona fide independent media outlets is declining – in the U.S.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Mindful Marketing

AUGUST 5, 2023

This past April new-owner Elon Musk formally changed the company’s l egal name to X Corp. So, companies constantly need to be making inroads with the next generation, which is about to age into the market. Walt Disney was fired from his job at a newspaper because he “lacked imagination and had no good ideas.”

Twitter 100

Twitter Consumer Newspapers Social Media 100

The Proactive Report

APRIL 5, 2015

The findings of the 2015 PRESSfeed & SNCR Media Trends & Online Newsroom Report about how brands are missing earned media opportunities with visual content – video in particular- were fully supported by the latest DS Simon Productions Media Influencers Report. Video is the PR opportunity of 2015. Follow me on Twitter.

Media 100

Media Video Television Radio 100

Cision

APRIL 24, 2015

Talking Points: Bargaining between the Washington-Baltimore Newspaper Guild and Washington Post owner Jeff Bezos is heating up ( Romenesko ); and Peter Schweizer has made deals with The New York Times , The Washington Post , and FOX News to pursue story lines found in his forthcoming anti-Clinton book that drops on May 5 ( NYT ).

Media 120

Media Radio Journalism Newspapers 120

Cision

MARCH 3, 2016

Motion PR turns 10 years old this month, capping off a whirlwind 2015 in which they moved into the penthouse suite of Chicago’s LaSalle-Wacker Building, grew the business significantly with high profile client wins, and hired PR industry vet Wheatley Marshall as senior vice president. Motion PR grew by 60 percent in 2015.

Newspapers 120

Newspapers Creativity Mobile Agency 120

Bianchi Biz Blog

OCTOBER 24, 2022

We continue to run a lot of stories on how constrained supply chains, record-high fuel costs, and labor shortages are impacting trucking companies. Our newspaper ended up winning an award for our reporting. I got my start in journalism in 2008, working for a weekly newspaper in Connecticut called The Middlebury Bee-Intelligencer.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Solo PR Pro

OCTOBER 5, 2021

I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. From journalist to PR pro. In 1997, when USA Today moved him from D.C.

Meeting 97

Meeting Handbook Newspapers Government 97

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. There’s a challenge because we have to put out 7 newspapers a week. Think again.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Stuart Bruce

MARCH 16, 2017

In Harry Potter newspaper pictures are alive with characters that move. Reactions – if people can use gifs to communicate their reaction to something then why can’t companies? Danny Sullivan (@dannysullivan) 27 March 2015. Animated gifs are a type of image file format that are like photographs alive with movement.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. But how can PR pros take more mundane company news and get it into a local or national news story? — Robert Udowitz (@RUdowitz) June 10, 2015.

Pitching 120

Pitching Policies Ethics Mobile 120

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. The press release has become more important than ever when promoting a company and its products or services. It is written in a journalistic style.

Engineering 128

Engineering Writing Social Media Tools 128

Stuart Bruce

JANUARY 7, 2016

That’s the shocking finding of new research by accountancy and business advisory firm BDO and independent membership organisation the Quoted Companies Alliance. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation.

Reputation 60

Reputation Company Corporate Crisis Communications 60

PR in High Definition

MARCH 8, 2019

Last year, for example, when the English men’s football team reached the semi-finals during the World Cup, we saw headlines saying that it was the first time England had reached the semi-final in 28 years, when in fact, England had come third place in 2015. The difference? Then there’s the marketing side.

Internal 59

Internal International Newspapers Course 59

Cision

JULY 2, 2015

According to Oxford’s Reuters Institute Digital News Report 2015 , 41 percent of people interviewed access news via Facebook each week. Starting May 2015, Facebook started hosting articles from publishers directly on their platform via Facebook Instant Articles. The Growth of Social Media as a News Source.

Journalism 120

Journalism Facebook Social Media Consumer 120

Mark My Words

DECEMBER 3, 2020

Depp has been the face of the aftershave since it launched in 2015 with an advertising campaign that was criticised for its racist portrayal of Native Americans. These fashion companies live in their own bubble, it’s like The Devil Wears Prada [film]. Brands hope for short-term memory loss and long-term amnesia.

Fashion 60

Fashion Film Newspapers Advertising 60

Mark My Words

NOVEMBER 2, 2020

Johnny Depp has lost his libel case against the Sun newspaper over an article that called him a “wife beater” Mr Depp, 57, sued the paper after it claimed he assaulted his ex-wife Amber Heard, which he denies. The Sun said the article was accurate.

Film 60

Film Insurance Insurance Reputation 60

Beyond PR

FEBRUARY 13, 2018

The fact is companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers. Census Bureau reported that between 2015 and 2016, the African-American population grew by 1.2 But what about African Americans? Is there a reason to specifically target this community?

Television 72

Television Education Groups Community 72

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

MARCH 14, 2016

Who are the unsung heroes at your company? Places – If the story is about someone at your company or even about someone outside of your company, go to where they work and live. In late 2015, Microsoft rolled out Skype Translator. Poor images won’t get picked-up on covers of big newspapers.”.

Storytelling 120

Storytelling Skype Energy Software 120

Bianchi Biz Blog

NOVEMBER 12, 2021

It’s on everyone’s radar now, but I’m extremely interested in the shift to EVs and the way traditional automotive companies and start-ups are adapting to it. I’ve been in professional journalism covering the auto industry since 2015, working for Automotive News and Automotive News Canada in various roles.

Automotive 52

Automotive Meeting Report Media 52

Cision

AUGUST 24, 2015

Three-quarters of consumers say that positive online reviews impact their perception of a company. What I wanted to do in this post is to remind you that online reviews are still vital instruments for word-of-mouth recommendations in 2015. The newspapers! So why care about online reviews at all? The TSA and IRS. Conclusion.

Newspapers 120

Newspapers Instagram Writing Examples 120

Beyond PR

AUGUST 30, 2016

As noted in my previous blog post, Campus Media 101 , students are still turning to campus newspapers, websites and radio stations for information because it includes one important element – it’s news for them, by them. To reach these media points and their audiences, it’s not enough to be authentic. More than 43M people in the U.S.

Radio 68

Radio Media Newspapers Technology 68

Mindful Marketing

JUNE 24, 2015

specializes in building media and investor relationships for big and small private companies in the medical technology industry. (1) Our clients, nearly all of whom are privately held emerging medtech companies, are located across the US, from Boston to San Francisco, as well as in Europe, including London, Paris and Munich.

Marketing 50

Marketing Technology Newspapers Writing 50

Mora Communications

SEPTEMBER 9, 2015

Every single day journalists are looking for stories for their magazines, newspapers, TV segments, radio shows, blogs and online publications. If you knew nothing about your company or business, what would make it interesting? Bring together a group of people you know, but who are not invested in or a part of your company.

Film 45

Film Pitching Radio Newspapers 45

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Flatiron Communications

JULY 5, 2022

Most of the fledgling companies I MC’d on the Impact Startup stage were anything but vaporware. Few could find fault with how passionate and committed these founders were to their fledgling companies. There is that group of people who just want to understand this without having to subscribe to a newspaper or listen to NPR.

Conference 36

Conference Journalism Web Comparison 36

MaccaPR

JULY 8, 2015

I illustrate this for people with my hands: If you only get your news from newspapers and TV, hold your hands six inches apart – that’s all the news you’re getting. I will discover what story interests me about the companies they represent. July 2015 issue !". I don’t like seeing sets of facts in a business story.

Interviews 48

Interviews Radio Journalism Newspapers 48

Masters in Communications

FEBRUARY 12, 2022

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. China is credited with starting the world's first newspaper.

Ethics 52

Ethics Communications Print Television 52

PR in High Definition

APRIL 28, 2016

Just before Christmas 2015, Powa briefed the media on an amazing deal that would see its PowaTag gain access to the lucrative Chinese payments market. Dan Wagner, the CEO, was understandably triumphant and when speaking to the BBC said, “Why did China UnionPay decide to partner with a little British technology company?

Media 54

Media Media Training Training Interviews 54

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. The company was founded in 2002 and I joined just over a year later.

Marketing 50

Marketing Wireless Software Journalism 50

Communications Conversations

JULY 20, 2015

I read the newspaper. People and companies trying to game the system. People and companies just looking for a click. Was this really written in 2015? I mean, I know blogging is still new to some people/companies, but c’mon now… How to Start a Successful Blog…Today! I read emails.

Social Media 60

Social Media Blogging How To Media 60

Waxing UnLyrical

SEPTEMBER 23, 2015

According to this IAMAI-KPMG report , India has over 350 million Internet users as of June 2015; this number is expected to increase over 500 million by 2017. With such a huge chunk of the audience online, it becomes increasingly important to reach them outside of the traditional ways of communicating (newspapers/magazines/TV/radio).

Google 40

Google Trends Community Twitter 40

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Petersen expects that marketers will now turn to content partners like BuzzFeed and native advertising companies such as TripleLift.com. What’s a marketer to do? “To

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Flatiron Communications

AUGUST 12, 2015

When the candidate’s PR consiglieres complained about the shoddy reporting, the newspaper-of-record corrected its mistakes…twice, while earning a very public rebuke by its own ombudsperson. July 28, 2015. Here’s how the letter opened to the New York Times’ Dean Baquet: Dean Baquet. Executive Editor. 620 Eighth Avenue.

Newspapers 28

Newspapers Report Twitter Pitching 28

Stephen Waddington

DECEMBER 30, 2019

Larry Fink, CEO, BlackRock, used his annual letters to business leaders in 2018 and 2019 to call companies to account on their societal impact. Profits are essential if a company is to effectively serve all of its stakeholders over time – not only shareholders, but also employees, customers, and communities.

Government 103

Government Education Print Ethics 103

MaccaPR

FEBRUARY 23, 2016

Corey duBrowa, SVP of Global Communications at Starbucks, says that 2015 was the year of the “ Democratization of Storytelling.” It’s one thing to voice your opinion on Twitter, but it’s another to form a strategic communications plan for a Fortune 500 company. Do you agree? I like to say, what you measure, you achieve.

Storytelling 48

Storytelling Corporate Case Study Measurement 48