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7 #PR Lessons in 2015

Deirdre Breakenridge

Can you believe it’s December and 2015 is coming to a close? Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. In 2015, I’ve met amazing professionals who have surfaced in my career and life. I accomplished my 2015 show goals.

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Join #PRStudChat on Feb. 16th for a Discussion on #Creative #Content to Excite Your Community

Deirdre Breakenridge

Today, creating and distributing content goes far beyond just sharing your own messages and company news. According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. Raising levels of engagement with interactive content in different communities.

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3 Reasons to Build a Niche Community

Cision

Many PR pros who aim to get coverage in high-visibility media outlets and at a national level often overlook great opportunities available in their own communities. We’ve got three reasons why you should build up your niche community: 1. To build a community of advocates, it helps to know how your company fits in with local interests.

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Join the #PRStudChat Community for a State of Healthcare Communications Twitter Chat on February 17th

Deirdre Breakenridge

On Tuesday, February 17, 2015 at 8:30 p.m. ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT.

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5 social media marketing predictions for 2015 that are flat-out wrong

Communications Conversations

Yes, those 2015 trends/prediction posts are just starting to roll out. Between the all-too-tired and predictable (2015 is the year of mobile!) to the ridiculously far-fetched (augmented reality will TRANSFORM PR in 2015!), Still really think mobile will “take over” in 2015? It’s that time of year.

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How Well Did Social Shake-Up 2015 Stir Up Social?

Cision

Social Media Today’s Social Shake-Up 2015 Conference took place from June 9-10 in Atlanta, GA. Social Shake-Up 2015 blew the PR Measurement Conference out of the water with 13,806 total messages surrounding the two-day event. — Alan Berkson (@berkson0) June 9, 2015. — Brian Fanzo (@iSocialFanz) June 9, 2015.

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6 Pragmatic Content Marketing Predictions for 2015

Sword and the Script

The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. 60 Content Predictions for 2015 by Content Marketing Institute from Content Marketing Institute. In B2B in 2015, we will see…Marketing ops will come of age,” writes Doug Kessler of Velocity Partners , based in the UK.