Where is the PR Industry Heading in 2015?

Ron Torossian

The post Where is the PR Industry Heading in 2015? These days, more and more business owners are realizing that attaining excellent PR services can help them take their companies to unprecedented levels of success.

5 PRedictions for 2015


Industry Insights & Trends 2015 PR predictions PR PR education PR predictions PR tips PR tools public relations With 2014 quickly rolling to a close, it’s about that time for everyone and their mother to bust out their crystal ball and make industry predictions for the coming year.

Trending Sources

7 #PR Lessons in 2015

PR Expanded

Can you believe it’s December and 2015 is coming to a close? Maybe there are relationships that have popped up in 2015 that are serving an important purpose, but, at the same time, are there those relationships that you need to let go, for all parties to move onward.

State of the Press Release in 2015

Ron Torossian

One reason press releases have changed in 2015 is that public relations and the public has changed. The post State of the Press Release in 2015 appeared first on Ronn Torossian 5W Public Relations CEO Blog.

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Get Your Free 2015 Social Journalism Study…& Infographic!


Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. The state of the media continues to shift as social media networks expand their offerings and features.

2015 Media Trends and State of Online Newsrooms

The Proactive Report

The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. How the Corporate Newsrooms Scored in 2015. DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS.

How Well Did Social Shake-Up 2015 Stir Up Social?


Social Media Today’s Social Shake-Up 2015 Conference took place from June 9-10 in Atlanta, GA. Social Shake-Up 2015 blew the PR Measurement Conference out of the water with 13,806 total messages surrounding the two-day event. — Alan Berkson (@berkson0) June 9, 2015.

3 Social Media Myths We Need to Squash in 2015


There’s a lot of social media advice floating around these days. I’m sure it would stretch to the moon and back several times, even if you wrote it all down in a teeny, tiny font. Some of it’s useful, grounded in solid marketing and business strategy. The rest of it?

What is PR? A definition for 2015

Stuart Bruce

Why in 2015 are we still asking what is PR? Let’s make 2015 the year when we fight back to make sure people understand what public relations really is. What is public relations?

10 Facebook trends of 2015 (so far)

PR Daily

But to get a better sense of where it is right now, check out the Pagemodo infographic below, with details on the “10 Facebook Trends of 2015.". Facebook has been busy.

3 Must-Do’s (Right Now) to Make 2015 Crisis-Free

Melissa Agnes

So why not lead into 2015 on a crisis-intelligent note? 3 absolute must-do’s to help make your 2015 crisis-free. If not, here’s how you can make successful issue management an accomplished goal in 2015: Your next steps. To a crisis-free 2015! Happy New Year!

Monday Roundup: PRSA Counselors Academy 2015

Waxing UnLyrical

Emergency surgery prevented me from traveling to Laguna this past week for PRSA Counselors Academy 2015 … gah! Monday Roundup: PRSA Counselors Academy 2015 is a post from: Shonali Burke Consulting, Inc. Emergencies never happen at a convenient time, do they?

It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

Godwin (@storyhungry) June 25, 2015. It’s 2015 and #PRDiversity Is Still An Issue is a post from: Shonali Burke Consulting, Inc. Twitter It’s 2015 and #PRDiversity Is Still An Issue. Ed: Did you do a double take? Yes, you get TWO guest posts this week.

My Oscar Moment: the 2015 Matrix Awards

Waxing UnLyrical

Chapter, presented me with the 2015 Matrix Award. My Oscar Moment: the 2015 Matrix Awards is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn My Oscar Moment: the 2015 Matrix Awards. This past Wednesday I received what is possibly the greatest honor of my career to date: the Association of Women in Communication, D.C. I learned of this a few months ago, and I was absolutely blown away.

State of Social Media 2Q 2015: LinkedIn Resumes Its Dominance

Shift Communications

The post State of Social Media 2Q 2015: LinkedIn Resumes Its Dominance appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

PR Trends for 2015: 7 To Watch

Waxing UnLyrical

So when PRSA asked me to author a guest post on PR trends for 2015, initially I scratched my head a bit. PR Trends for 2015. PR Trends for 2015: 7 To Watch is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn PR Trends for 2015: 7 To Watch.

Monday Roundup: 2015 Marketing and PR Trends

Waxing UnLyrical

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. 30+ Social Media Predictions for 2015. 6 Digital Marketing Trends to Watch in 2015. 9 social media trends to watch in 2015. Where Does Search Fit in Digital Marketing in 2015?

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Seven “PR Is Stranger Than Fiction” Predictions for 2015

Ishmael's Corner

After careful study, number crunching and extrapolation, I’ve concluded that 2015 will bring us several “PR moments.”. So many executives have been exposed for inflating their academic achievements in college, but 2015 turns this one inside out.

Writing Inspiration Roundup: Our Top Writing Posts of 2015


Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now.

Which 2015 Super Bowl Ads won?

Shift Communications

Which 2015 Super Bowl ads got SHARED the most? Congratulations to Budweiser, the most-shared winner of Ad Bowl 2015! See the original data here: The post Which 2015 Super Bowl Ads won?

Recap: the September 2015 #measurePR-palooza

Waxing UnLyrical

Twitter Facebook Google+ LinkedIn Recap: the September 2015 #measurePR-palooza. In September, #measurePR pulled out all the stops in honor of Measurement Month. We had 10 guests (TEN!): Pierre-Loic Assayag of Traackr. Stephen Waddington of Ketchum. Richard Bagnall of PRIME Research.

5 Tenants of PRTech + 2015 PRTech Awards Recap


Last week in New York, #TeamAirPR hosted the 2015 PRTech Awards to honor the leading minds in PR, Marketing, Technology and Media. Needless to say, the brainpower gathered in one room was staggering. You can peruse a few snaps of the mind meld here.) Everyone in attendance was there to acknowledge that our industry is at […]. Industry Insights & Trends Data Literacy marketing media PR PRTech PRTech Awards public relations technology

Finalists named for the 2015 Digital PR & Social Media Awards

PR Daily

Brownstein Group for Auto Show Dealer's Association of Greater Philadelphia, 2015 Philadelphia Auto Show. Federal Reserve Bank of Atlanta, 2015 Financial Markets Conference: Central Banking in the Shadows -- Monetary Policy and Financial Stability Postcrisis.

The Top Tech PR Stories Of 2015

ImPRessions - Crenshaw Communications

As PR agency professionals and other pundits make up their “best” and “worst” lists for 2015, technology stories and the PR behind them will be ubiquitous. The post The Top Tech PR Stories Of 2015 appeared first on Crenshaw Communications.

4 Key Elements in Viral Videos


With his viral videos for big brands being viewed over 150 million times, Voltz took the stage at Inbound 2015 to share what he believes to be the four key elements found in almost every viral video. Michelle Sedas (@MichelleSedas) September 10, 2015.

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Tech Talk With Sir Mix-A-Lot


Interviews celebrity interview convergence Direct Dial Dysfunction interview PR public relations Sir Mix-A-Lot SXSW 2015 tech technology I get a lot of email. Like, A LOT.

Keep PR Weird: SHIFT Starts 2015 With New Austin Office

Shift Communications

Let’s start 2015 with a bang! To mark our first ascent, SHIFT will kick-off our 2015 Masters of the New Marcom seminar series with an event on Tuesday, February 3 at The Driskill Hotel in Austin.

State of Social Media Q3 2015: LinkedIn Marketing Revenue Flattens

Shift Communications

Further simplification is expected to roll out broadly in November 2015. The post State of Social Media Q3 2015: LinkedIn Marketing Revenue Flattens appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

B2C Content Marketing Trends: Key Findings from the 2015 Study


The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America.

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Finding the Time in 2015 to Achieve All of Your Goals

PR Expanded

So, before starting off in 2015 with a new or expanded list of resolutions, it thought it would be a good idea to get this “time” factor in check. How are you going to find the time, and what will you do differently in 2015, so that you it can be your most productive year?

PR Tactics in 2015: What’s Changed & What We Can Improve


This is a guest post by Angie Orth, a writer, digital influencer, media consultant and adventurer who writes at AngieAway.com.

The Results Are In! 2015 Solo PR Pro Compensation Survey Insights Report

Solo PR Pro

To study these questions and more, Solo PR Pro conducted a survey in August/September 2015 and partnered with Dr. Timothy Brezina to conduct advanced statistical analysis of the data (notes on methodology follow this report).

The State of the News Media 2015


One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry.

The State of the Press Release in 2015

Shift Communications

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday.

Online Reputation Management Guide for 2015

The Proactive Report

Take advantage of this perception in 2015 and become even more connected and responsive – put the feedback loop in place and use it to innovate and improve, based on your customers’ comments.

Announcing the finalists for the 2015 Media Relations Awards

PR Daily

Next, they will study the finalists’ entries again and name the winners of the 2015 Media Relations Awards. CerconeBrownCompany, 2014 & 2015 TomTom Traffic Index. We asked to see your plans, pitches and earned media coverage.

10 PR measurement predictions for 2015

PR Daily

2015 will be a boom year for the independent public relations and social media monitoring and/or measurement companies that remain standing. Look for a GTCR-like consolidation move sometime in 2015. Look for great case studies emerging from these sectors in 2015.

State of Social Media 2Q 2015: Facebook owns 1 out of every 5 smartphone minutes

Shift Communications

Consider this: the user base of Facebook according to their 2Q 2015 earnings is 1.49 Zuckerberg made mention that Pages are sharing 40% more videos since the beginning of 2015; the News Feed algorithm was also tweaked to favor video more prominently.

Top marketing statistics of 2015

PR Daily

For that, we turn to Business2Community.com, which has compiled its list of the most important marketing stats of 2015. The communications field has no shortage of studies to tell us who’s doing what, the frequency with which they’re doing it, and how effective it is. But which statistics tell the best story of the current marketplace trends? As you’ll see, content continues to play a large role in marketing across industries.

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Finalists named in the 2015 Nonprofit PR Awards

PR Daily

In this year's Nonprofit PR Awards, we looked to showcase the hard work and creativity of nonprofit organizations, the agencies that represent them and individual PR specialists.