NewsWhip

OCTOBER 24, 2022

Social media has become a huge part of digital journalism — something which Condé Nast’s Roberta Cianetti knows all too well. Condé Nast is a global media company that produces some of the world’s leading print, digital, video and social brands. Trend spotting in journalism. The challenges facing digital media.

Data 68

Data Trends Journalism Print 68

Doctor Spin

FEBRUARY 22, 2024

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L., Journal of Accounting and Economics. Source: International Journal of Business Communication 9 Mishra, K., Journal of Marketing, 80, 122 – 145.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. His subtitle said it all: The tech press moves like clockwork, fitting company narratives into a predictable arc. Where does your tech and company fit in the category story arc? Here’s how pros deal with it.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Deirdre Breakenridge

APRIL 13, 2015

Source: 2015 DS Simon Media Influencers Report) Makes sense – the shrinking media newsrooms lack the resources to produce video. The 2015 PRESSfeed Media Trends and Online Newsroom Study shows that only 30% of the Fortune 100, 10% of the Fortune 500 and a scant 5% of the Inc. And they expect to use “much more” in the next year.

Video 150

Video Trends Radio Newspapers 150

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. His subtitle said it all: The tech press moves like clockwork, fitting company narratives into a predictable arc. Where does your tech and company fit in the category story arc? Here’s how pros deal with it.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Cision

APRIL 24, 2015

New Launches: Neil deGrasse Tyson premiered Star Talk , a late-night science and pop-culture show based on his radio show of the same name ( Space.com ); and new site Weedhorn launched on April 20 (probably not a coincidence) with the aim to make marijuana consumption more mainstream ( Fast Company ).

Media 120

Media Radio Journalism Newspapers 120

Doctor Spin

NOVEMBER 29, 2023

“Thought leadership, including PR, is a key strategy for building trust in global markets, leading to new products, market expansion, and company profits.” Source: Journal of Public Relations Research 1 Bourne, C. Journal of Public Relations Research, 27, 322 – 336. ANNOTATIONS [ + ] ANNOTATIONS 1 Bourne, C. 2023, November 27).

Leadership 52

Leadership Strategy Wikipedia eBook 52

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). How big is “significant”?

Mobile 52

Mobile Media Newspapers Local 52

Cision

OCTOBER 4, 2017

Content intelligence company, Chartbeat analyzed deep-user behavior across two billion website visits and discovered that 55 percent of internet users spend fewer than 15 seconds actively on a page. Multimedia is a crucial component to impactful modern-day journalism. So, our attention spans are extremely short and very diluted.

How To 282

How To Storytelling B2C Measurement 282

Waxing UnLyrical

JULY 30, 2015

And I was delighted that three extremely experienced practitioners – you might even call them legendary (or on their way) made the time to join us: Shel Holtz of Holtz Communication, Dr. Julie O’Neil of the TCU School of Journalism, and Dr. Barbara Gibson of Syracuse University London. measurepr. Wow them with what you might do.

Internal 40

Internal International Communications Measurement 40

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). How big is “significant”?

Mobile 40

Mobile Media Newspapers Local 40

Cision

JULY 2, 2015

According to Oxford’s Reuters Institute Digital News Report 2015 , 41 percent of people interviewed access news via Facebook each week. Starting May 2015, Facebook started hosting articles from publishers directly on their platform via Facebook Instant Articles. Want to see how journalism is changing? Conclusion.

Journalism 120

Journalism Facebook Social Media Consumer 120

Flatiron Communications

MAY 20, 2015

Hence, here’s a refresh that may again test your PR mettle: The 2015 PR Quiz. Fast Company __. Q11) Are these the best of times or worst of times for journalists and journalism? Q14) In journalism, what does TLDR stand for? The post The 2015 PR Quiz appeared first on Flatiron Communications LLC. nicnotned _.

Journalism 28

Journalism Radio Report Advertising 28

Cision

MARCH 29, 2016

CFO (2015) reports that ambiguity in financial PR often correlates to poor performance. Leslie Nicol of CIN and Maine Desk (2015) offers a pretty innovative way to do this: with your subscriber list. Tom Gable of Gable PR (2015) points out an overlooked aspect of press releases: the boilerplate. ” 4. Boilerplate.

Retail 120

Retail Pitching Print Writing 120

Cision

OCTOBER 21, 2015

Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Liz Sabatiuk (@mobilia5) August 27, 2015. At that point, school districts, mommy bloggers and health companies were already involved in the discussion. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Sword and the Script

APRIL 6, 2021

However, the company did raise $140 million in cash, minus expenses, according to Seeking Alpha. Either way, every PR pro should want to know when their company or client earns a new backlink. Last year the company added a media database and podcast monitoring. million of revenues, improving on 2019’s $10.2 million in sales.”.

Media 105

Media SEO Analytics Analysis 105

Bianchi Biz Blog

OCTOBER 24, 2022

We continue to run a lot of stories on how constrained supply chains, record-high fuel costs, and labor shortages are impacting trucking companies. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data.

Meeting 59

Meeting Automotive Transportation Newspapers 59

PRSay

SEPTEMBER 1, 2017

wrote in the Journal of Public Relations Research in 2012 that to be an “excellent leader in public relations, one must know the organization’s business and its environment, understand the decision makers and decision-making process in the organization, and be proactive in that decision-making process.”. 2009; Ragas, Uysal & Culp, 2015).

Ethics 138

Ethics Public Affairs Journalism Leadership 138

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. Growth of independent journalism. “We

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

JULY 18, 2018

On the more nefarious front, in 2015 Columbia Journalism Review uncovered a company called NewsBios that sold reporter dossiers to PR pros. But it goes without saying that you shouldn’t put anything in a medium briefing book that you wouldn’t want the reporter to see. (On

Interviews 136

Interviews Construction Report Journalism 136

Bianchi Biz Blog

NOVEMBER 9, 2020

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. Consider that: The number of bona fide independent media outlets is declining – in the U.S.

Media Relations 101

Media Relations Automotive Media Newspapers 101

NewsWhip

FEBRUARY 1, 2024

Businesses are expected to at least participate in, if not lead, this conversation, with 62% of people expecting CEOs to manage changes happening in society at large, not just in their own company. Source: Trust Barometer, p.35 Source: Edelman Trust Barometer, p.54

Government 88

Government Survey Technology Ethics 88

Bianchi Biz Blog

APRIL 19, 2021

I’ve been a business reporter at USA TODAY since 2015, based in the Washington, D.C. I don’t cover the economy as much as I do companies and issues affecting business. How long have you been in journalism and how did you get started? So I guess that means I’ve been in journalism for about 20 years now!

Report 84

Report Meeting Automotive Media 84

Solo PR Pro

OCTOBER 5, 2021

After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C. Doug decided it was time for a change and struck out on his own to return to that passion, forming Doug Levy Communications at the tail end of 2015. From journalist to PR pro. In 1997, when USA Today moved him from D.C.

Meeting 97

Meeting Handbook Newspapers Government 97

PR Fuel

SEPTEMBER 8, 2020

PR has grown from a de facto job to bridge the gap between business and journalism. It might be for a company, organization, institution, or prominent individual. While the purpose of journalism is to report news and events as objectively as possible, PR aims to persuade people and shape public opinion. Company History.

Journalism 52

Journalism Corporate Software Analytics 52

Cision

SEPTEMBER 28, 2015

Influencers as an “ecosystem” “The ‘influencer ecosystem’ in business marketing is a specialized group of people for each company, an industry-specific and well-connected few who can reach the purchase decision makers.” ” – Journal of Advertising Research 3. Interaction.”

Marketing 120

Marketing Groups Journalism Social Media 120

Onclusive

MAY 10, 2017

In 2015, the median annual income for a PR specialist was $56,770. Companies such as Iris PR and Vidyard are giving PR professionals and communications experts data sets and analytics tools that help them understand which messages are resonating with customers and prospects. The median annual income across all U.S.

Trends 150

Trends Publicity Data-Driven PR Government 150

ImPRessions - Crenshaw Communications

NOVEMBER 10, 2016

Every so often it’s important to see how PR and journalism are portrayed in popular media and what we can take away from these portrayals. There’s often a bit of nail-biting as we wonder how a company spokesperson will deliver “key messages” in a three-minute chat, or how far a host will veer from agreed-upon questions.

Film 236

Film Interviews Ethics Journalism 236

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. But how can PR pros take more mundane company news and get it into a local or national news story? — Robert Udowitz (@RUdowitz) June 10, 2015.

Pitching 120

Pitching Policies Ethics Mobile 120

Presspage

FEBRUARY 6, 2018

The Fort Worth based hospital’s brand journalism strategy has direct bottom line impact as its stories made one Detroit family decide to fly cross country for surgery after reading an impactful story on Checkupnewsroom.com. .”

Examples 87

Examples Strategy Communications System 87

Cision

FEBRUARY 11, 2016

The streaming media company first announced its extensive parental leave policy last summer. However, it’s Fast Company ’s article on Patty McCord, former chief talent officer, that highlights how earning media coverage around company culture takes time…and for Netflix, a 124-page document about how to make it happen.

How To 120

How To Media Employee Policies 120

Cision

FEBRUARY 3, 2016

Emily Ann Hodges, marketing & PR lead at Kiip, knows the importance of innovation, and believes that her company, which helps brands provide in-app rewards to spread awareness, is on the cutting edge. I studied journalism with a few PR courses sprinkled in between at St. billion in 2015. . billion in 2015. .

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. We’ll see more companies hire copywriters to ensure narratives remain consistent.”. “I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Flack's Revenge

MARCH 12, 2015

Mathew Ingram (@mathewi) March 10, 2015. And the company. Stacey Higginbotham (@gigastacey) March 10, 2015. Colleagues and coworkers compared notes and shared info – my good friend Judy Gombita sent this exit interview of Matthew Ingram, from Columbia Journalism Review. We tried our best, but it wasn’t enough.

B2B 120

B2B Trade Shows Enterprise Banking 120

Cision

DECEMBER 29, 2015

Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Learn how to build a brand journalism program with Cision’s free white paper! Here’s another 2015 trend on the list. The answer is simple!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

FEBRUARY 17, 2016

In last year’s webinar, I talked about Instructure, the online education software company that offered a college course about The Walking Dead, then sat back and watched the media mentions stream in. more than most other companies trying to get my attention. Instructure just had a successful IPO on the NYSE in November.

Pitching 120

Pitching Journalism Report Study 120