Cision

AUGUST 12, 2015

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. That’s because most of them can’t compare brands, prices and reviews among different providers — the most important feature to many consumers. Now Boarding: Successful Apps.

Travel 120

Travel Technology Consumer Hotels 120

Cision

AUGUST 21, 2015

Since Periscope’s launch in March 2015, the video streaming app has gained over 10 million users who collectively watch 40 years of video each day. With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight.

Consumer 120

Consumer Video Customer Service Twitter 120

Mark My Words

DECEMBER 29, 2015

In 2015 we all loved authenticity, right? FleishmanHillard launched a new product to help companies drive an authenticity agenda. Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. By the end of the year the PR shambles was forgotten and the company is celebrating a 5-year profit high.

Journalism 60

Journalism Wikipedia Film Interviews 60

ImPRessions - Crenshaw Communications

MAY 7, 2020

Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. . Khadeeja has been writing for WSJ since 2013 where she covers US based retail companies, including brick-and-mortar chains and e-commerce. . Steven Barr @steven_j_barr . Dan Berthiaume @DBerthiaumeCSA.

Retail 245

Retail Twitter Real Estate Trends 245

Sword and the Script

SEPTEMBER 12, 2023

People saw how easy consumer technology was to use – the iPhone is the quintessential example – and wanted the same in technology designed for business. B2B buying will continue to be impacted by the consumer journey that buyers experience in their non-business lives.” Mobile search surpassed desktop search eight years ago – in 2015.

B2B 160

B2B Leadership Marketing Software 160

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer.

Newspapers 71

Newspapers Mobile Media Facebook 71

David PR Group

NOVEMBER 14, 2014

It involved a major liquor company and the sampling of specialty cocktails, kind of like a wine tasting but with hard stuff. Specialty drinks are a major profit center, and it makes perfect sense that the liquor company and the hotel chain want to promote them. What Bacardi is doing actually fits with my main marketing theme for 2015.

Hotels 71

Hotels Marketing Strategy Advertising 71

Shift Communications

JULY 12, 2022

Account Manager, Consumer. Much like consumers are practicing “The Pause,” so must brands. Lean into CSR & ESG: Once you’ve identified what a company stands for, it’s time to put mission into action. In most cases, people will pay more when they know the company uses its revenue compassionately. By Brittany Joyal, Sr.

Communications 78

Communications Consumer Creativity Brand 78

Critical Mention

JUNE 13, 2018

Over the past couple of years, there’ve been some serious PR blunders, leaving companies red-faced and scrambling to rebuild their image and win back the public’s trust. When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Wells Fargo.

Company 87

Company Banking Crisis Facebook 87

Shift Communications

JANUARY 5, 2015

The challenge in 2015 will be for you to build relationships first through effective engagement so that when you have something worth sharing, your preferred audiences will be receptive to you. Brands who succeed this year will be in front of only the right consumers and customers, not everyone. That SEO is dead and buried.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Prohibition

JUNE 28, 2023

Whether it’s a food contamination issue, a product recall, or a public relations nightmare, it’s imperative for food and drink companies to have a solid crisis management plan in place. Product recalls can be costly and result in a loss of consumer trust, making effective crisis management essential.

Crisis Management 62

Crisis Management Crisis Case Study Crisis Communications 62

Mindful Marketing

AUGUST 5, 2023

This past April new-owner Elon Musk formally changed the company’s l egal name to X Corp. So, companies constantly need to be making inroads with the next generation, which is about to age into the market. 2) Restore Relevance: Even consumers whose needs haven’t changed can grow tired of a brand over time.

Twitter 100

Twitter Consumer Newspapers Social Media 100

Shift Communications

APRIL 27, 2015

Facebook released its earnings report for Q1 2015, with the latest updates to the largest social network’s statistics. Facebook, on a quarter-over-quarter basis, always looks worse off in Q1 due to the high spend in Q4 for consumer retailing. The drop in Q1 2015 is steeper than normal. Let’s see what changed!

Mobile 60

Mobile Facebook YouTube Video 60

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. Why are mobile visitors less valuable?

Mobile 52

Mobile Media Newspapers Local 52

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. Year of the employee.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Newsfile

OCTOBER 10, 2023

In addition, the company paid $200 milllion to settle SEC charges that it misled investors about the 737 Max. For example, a Reuters investigation found that the company’s powder was sometimes tainted with carcinogenic asbestos and that J&J kept that information from regulators and the public. According to a U.S.

Privacy 52

Privacy Ethics Data Airlines 52

Deirdre Breakenridge

AUGUST 17, 2016

Brand awareness is just the beginning of what good PR can do for your company. But, where do you begin in a constantly changing media landscape with the highly digitized consumer? Consumers Drive Their News and Information. What makes a consumer want to engage, form a relationship and become a loyal advocate?

Brand 150

Brand Branding Consumer Travel 150

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer.

Mobile 40

Mobile Media Newspapers Local 40

Deirdre Breakenridge

OCTOBER 22, 2014

Participants will be asked to share their thoughts and advice on a number of scenarios, including: · The phone rings with a reporter from @NYTimes who shares allegations of insider training by your company executives. · You go to the company Facebook page and find an alarming number of posts expressing outrage over a recent price increase. ·

Crisis 312

Crisis Twitter Community Conference 312

Cision

OCTOBER 26, 2015

Those Snapchat and Instagram tactics look fun, but they often don’t make sense for B2B companies. Christopher Penn (@cspenn) October 21, 2015. ” Understanding consumer behavior and what emotions and processes drive action is what separates a thriving company from a struggling one. c0QczQbpPf — Greg J.

B2B 120

B2B Marketing B2C Employee 120

PR in High Definition

SEPTEMBER 28, 2023

To put it simply, the US Justice Department has accused Google of abusing its power as the most popular search engine – this was done by making deals with wireless carriers to ensure its search engine is the exclusive or dominant option on the devices of millions of consumers. Are search engines controlling how we think?

Engineering 62

Engineering SEO Wireless Google 62

Sword and the Script

AUGUST 10, 2021

Somewhere around 2014 or 2015, several colleagues and I stepped off a plane in San Francisco to attend an industry conference. It even appealed to me as a reader and consumer of news – but not to me as a customer. Many B2B software companies fall into the same trap. Disruption in B2B marketing messages.

B2B 99

B2B Marketing Software Conference 99

PRSay

MARCH 14, 2023

Americans are experiencing more problems with products and services than ever before, and their complaints to companies are becoming more belligerent and uncivil, new research from Arizona State University’s W. Carey School of Business finds. The percentage of customers seeking revenge for product or service problems has tripled since 2020.

Survey 78

Survey Leadership Social Media Study 78

PRSay

SEPTEMBER 19, 2019

In 2015, Forbes estimated that the drink rakes in around $100 million over the course of a single autumn. In addition, Google Trends data reveals that searches for “pumpkin spice latte” on Google peaked in 2015. American consumers love buying products that evoke nostalgia. Though autumn officially starts on Sept.

Instagram 114

Instagram Analytics Google Trends 114

5W PR

MARCH 12, 2020

Co-Founder and CEO, Georgne Huang set out to create a community of females honestly discussing their workplace experiences, after turning to the internet looking for company-specific experiences and insights and wasn’t able to find them. aims to redefine the relationship consumers have with their health. The Nue Co. The Nue Co.

Apparel 152

Apparel Financial Community Employee 152

Sword and the Script

FEBRUARY 22, 2022

The statistic goes like this: A 2015 Microsoft study shows that the average consumer has an attention span of eight seconds down from 12 seconds back in 2000. For most technology companies, it’s the opposite: selling software that automates repetitive tasks. That goldfish statistic just won’t die. Why is it less clear?

Biotechnology 85

Biotechnology Study Survey Radio 85

Cision

DECEMBER 8, 2017

Our safari passengers are reminded that most consumers evaluate a brand based on emotion, rather than information. Keep in mind though, that 81 percent of millennials expect companies to tout their corporate responsibility too. Larry Cardarelli is the Vice President of MultiVu, a Cision company, in Production and Creative departments.

Video 189

Video Creativity Conference Education 189

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. “I see a few things. b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 187

Marketing Content Marketing Data Social Media 187

Deirdre Breakenridge

FEBRUARY 13, 2015

On Tuesday, February 17, 2015 at 8:30 p.m. Susan is CEO of Get in Front Communications , a 15-year-old communications consulting and training company. We’re looking forward to a really informative and insightful tweet chat that will enlighten us on healthcare communications in 2015. Anneliz Hannan ( @AnnelizHannan ).

Healthcare 150

Healthcare Community Twitter Communications 150

Mindful Marketing

SEPTEMBER 19, 2020

Two years ago I wrote about Starbuck’s innovative efforts to serve deaf consumers through a specially-designed store in Washington, D.C. I first heard of Accessible Pharmacy a few weeks ago when that former student, Jason Polansky, told me he was applying to the company for a job. Furthermore, 3.22

Corporate 102

Corporate Consumer Employee Print 102

Cision

FEBRUARY 3, 2016

Emily Ann Hodges, marketing & PR lead at Kiip, knows the importance of innovation, and believes that her company, which helps brands provide in-app rewards to spread awareness, is on the cutting edge. We define moments as a period of time when the consumer has completed an action. billion in 2015. . billion in 2015. .

Pinterest 120

Pinterest Mobile Pitching Social Media 120

NewsWhip

OCTOBER 24, 2022

Condé Nast is a global media company that produces some of the world’s leading print, digital, video and social brands. Overall, each month the company’s video content generates more than 1 billion views, and globally reaches 83 million consumers in print, 402 million in digital and 474 million across social platforms.

Data 68

Data Trends Journalism Print 68

Cision

JULY 8, 2015

not fully adopting the chip-and-PIN technology used in other countries, consumers remain skeptical that the new chip-and-signature technology used in the U.S. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S. will deliver adequate fraud protection.

Retail 120

Retail Travel Mobile Technology 120

5W PR

NOVEMBER 20, 2019

The company creates a campaign and the materials for it before paying the media to share the campaign. billion by 2015. The growth is in part due to PR’s ability to participate in a more nimble and flexible way with the new methods by which people consume media, including social media. However, that’s where the similarity ends.

Advertising 88

Advertising Advertising Television Report 88

Rock the Status Quo

NOVEMBER 8, 2015

AZ Media Maven (@AZMediaMaven) November 5, 2015. Kelly Hungerford (@KDHungerford) November 5, 2015. If you are a social media user, what you learn as a consumer can directly apply to client work. As a consumer, I’ve come to realize that I expect an almost-instant response on social media. prprochat. —

Social Media 100

Social Media Media Customer Service Resources 100

Cision

JULY 2, 2015

According to Oxford’s Reuters Institute Digital News Report 2015 , 41 percent of people interviewed access news via Facebook each week. Starting May 2015, Facebook started hosting articles from publishers directly on their platform via Facebook Instant Articles. The Growth of Social Media as a News Source. Conclusion.

Journalism 120

Journalism Facebook Social Media Consumer 120