Targeting Teens for E-Cigarettes

Mindful Marketing

In fact, certain high schools, like Plainedge High School in New York, have installed special chemical detectors in bathrooms to sense changes in the air and notify administrators when students are “vaping.” However, e-liquids still contain “ at least 60 chemical compounds.”

Wood upgrades to a comprehensive social newsroom

Presspage

Wood provides performance-driven solutions throughout the asset life cycle in the oil & gas, chemicals, environment and infrastructure, power & process, clean energy, mining, nuclear and general industrial sectors.

Amid lawsuit, LaCroix defends its ‘natural’ labeling

PR Daily

These chemicals include limonene, which can cause kidney toxicity and tumors; linalool propionate, which is used to treat cancer; and linalool, which is used in cockroach insecticide.". It comes down to parsing the word “natural.”.

Platinum

Greenbanana PR

Platinum has been called “white gold”; its name derives from the Spanish platino, meaning “little silver” Platinum is special – in chemical properties, colour and symbolism. What is platinum? Platinum is the name of a new book – more on that below. The alchemical symbol for Platinum connects those of silver (moon) and gold (sun). … Continue reading Platinum.

How hapless Wool got blanketed by Peta’s shock publicity

Mark My Words

He used Fleatown, Ohio, to launch a chemical which could eradicate animal mites. The Guardian. Animal rights campaigners follow a long tradition in PR of capitalising on a quirky place names. Veteran PR Mark Borkowski said publicists have a “heroic heritage” of generating coverage by hijacking a city or town with a quirky name. This was first deployed by the arch-publicist Jim Moran back in the 50s. Hell in Michigan was the test bed for a quit smoking campaign.

Physicians back sunscreens despite some consumer backlash

PR Daily

CTV News reported : In a statement to CTV News, Banana Boat Sun Care Canada said it takes consumers’ concerns seriously and is fully co-operating with Health Canada, adding that its product cannot cause chemical burns. “We To use sunscreen, or not to use sunscreen?

Monsanto: ‘The jury got it wrong’ in cancer lawsuit

PR Daily

The chemical is a major part of Monsanto’s business portfolio and extends far beyond consumer weedkiller products. Roundup, introduced in 1974 and based on a chemical called glyphosate, has long been controversial.

Great questions can prompt great insight – What should you ask?

PR Job Coach

If you are prepared, can tell compelling stories of your career and chemically connect with the hiring managers, more than likely you have struck a resonant tone for a positive outcome.

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The Anatomy of an FDA-Approved Tweet

ISEBOX

Shortening chemical terms down to their scientifically accepted abbreviations as necessary. Read Time: 2 minutes. In case you missed it, we recently discussed the FDA Guidance on advertising via platforms like Twitter, Google Ads, and anywhere that characters are limited to make posts short and sweet. But even if you did catch our “Guidance on the Guidance,” you probably noticed the lack of step-by-step instructions.

The Best Business Storytelling Posts from 2014 (Part II)

Ishmael's Corner

Genius Storytelling from the American Chemical Society : How do you help the masses understand the importance of chemistry in our everyday lives? Very clever on the part of the ACS to explain the science —and specifically the chemical makeup of Sriracha sauce.

Using visuals to hook customers

PR Daily

The graphic cites research showing that positive brand interactions activate the part of the brain associated with reward and self-identification, and even release the same chemical linked to personal trust.

McDonald's, Costco join antibiotic-free chicken trend

PR Daily

Over the last several years, the world’s consumers have become more socially conscious, but McDonald’s insisted on serving customers the same chemically fortified food.

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What Sean Spicer Can Teach Us About PR

ImPRessions - Crenshaw Communications

The most memorable gaffe was when, in referring to Syria president Bashar al-Assad, he confidently asserted that even Adolf Hitler “didn’t sink to of using chemical weapons.”

Spotify Playlists to Help You Focus

Critical Mention

According to Peter Quily, an adult ADHD coach, listening to music boosts dopamine levels, a brain chemical that helps people focus. This concludes that our brains naturally emit these chemicals when we listen to our favorite playlist.

Crisis Avoidance Strategy: Neighbour of Choice

Melissa Agnes

You may be manufacturing some chemical which, if not contained could wipe out half the countryside, or perhaps you have the word “nuclear” as part of your title. By Garth Rowan, Communications Consultant and member of the Agnes + Day Crisis Intelligence Team.

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Is Fortnite Addiction for Real?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Alcohol, gambling, opioids: Out-of-control consumption of such things has upended the lives of many. Now some are arguing for an unlikely addition to the list of harmful obsessions—Fortnite.

Rev up your headlines and attract readers with these 10 tips

PR Daily

Chemical update. Puns, labels, gerunds and overall vagueness will have your potential audience staying away in droves. Instead, follow this guidance to increase clicks and retention. A great headline can mean the difference between a story that gets read and one that gets passed over.

DuPont, Dow announce merger in jargon-laden press release

PR Daily

Chemical giants Dow and DuPont are about to come even more powerful. The $130 billion merger, which is subject to regulatory approval, would be the largest ever in the chemical industry.

Getting an Edge; Why Your Elevator Speech is Crucial to Job Search

PR Job Coach

Employing your 30-second elevator speech will give you an edge that will increase your chances of connecting emotionally and chemically with a potential boss. Landing an interview, let alone a job has never been tougher as we enter 2013.

Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

If heavy equipment is needed to rescue men from a mine collapse; or if you have to undertake costly medical tests; or if you need to hire a bulldozer to stop leaking chemicals reaching a river; no-one will say “but there’s no provision for that in this year’s budget.” By Tony Jaques.

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Common words that came from the Vikings

PR Daily

litmus —from the Old Norse words “litr” (dye) and “mosi” (moss), used as a chemical test for acidity and alkalinity. ‘Give,’ ‘take,’ ‘get’ and ‘both’ all come from the ‘Danish Tongue.’ Check out this list of old Norse words.

Dictionary.com names ‘misinformation’ word of the year

PR Daily

Common words that accompany toxic: Concrete nouns like "chemical," "waste" and "algae" as well as more abstract ideas like "masculinity," "relationship" and "culture.". Dictionary.com is doing its part to stop the spread of fake news with its top word of 2018.

4 crisis lessons from Sean Spicer’s major misstep

PR Daily

During Tuesday’s White House press briefing, Spicer referenced Adolf Hitler and the Holocaust while discussing the use of chemical weapons by Syrian president Bashar al-Assad. You know, you had someone as despicable as Hitler who didn’t even sink to using chemical weapons,” Spicer said.

Theranos tries to sidestep founder’s fraud charges

PR Daily

A chemistry is performed so that a chemical reaction occurs and generates a signal from the chemical interaction with the sample, which is translated into a result, which is then reviewed by certified laboratory personnel,” Holmes had explained, cryptically to Ken Auletta.

Stories: Better than Cuddling?

PRSay

But now it turns out that stories be better than sophisticated legal maneuvers, be the best way to help someone solve a logic problem, and flood our bodies with the same chemical we produce when cuddling with a loved one. Give readers a shot of the love drug, oxytocin.

Marketers respond to #WorldRecordEgg with humor and pleas for attention

PR Daily

Nicotine is an addictive chemical. As the viral Instagram post made waves online, many organizations hoped to capture a fraction of that attention. Some were more successful than others.

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Common words that came from the Vikings

PR Daily

litmus —from the Old Norse words “litr” (dye) and “mosi” (moss), used as a chemical test for acidity and alkalinity. Probably you’ve never studied Conversational Viking, let alone claimed to speak it.

4 Things Big Pharma Can Do About Medical Marijuana

Cision

By reclassifying marijuana, drug companies will be able to conduct research using the natural plant, deriving targeted drugs from the more than 400 chemical compounds present in a cannabis plant. Twenty-three states plus the District of Columbia have legalized the use of medical marijuana.

2014's top stories on Facebook vs. Twitter

PR Daily

Twitter’s top stories were a mixture of hard news and entertainment, as people shared articles about LeBron James’ return to Cleveland, Iraq’s chemical weapons, the death of Eric Garner and Shawn Mendes’ hit song.

Cooling our jets: anger literacy in communication

The Stalwart Blog

Stress chemicals can actually shut down our cortex, the thinking part of our brain, and activate the limbic system which is all about fight, flight, freeze or faint. You’re being rude.

Crisis Communications & Social Media When “It” Hits the Fan

PRSay

Meanwhile, near my home, a massive chemical plant explosion killed two and injured 114. It’s time to face the music. To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. shroomy0021 was riding down the highway when he noticed flames from a natural gas explosion in California. Within minutes he posted a video to the web. In short order, it was followed a barrage of requests from media asking to use the footage.

McFlop

Mark My Words

Where other recent stunts have at least capitalised on the real affection many have towards these chemical calorie buns the joining of the two burger giants spectacularly misses the point. The sea turns to blood. The sun scorches the earth. The seven seals open. The Whopper and the Big Mac unite. Such is the vision of cataclysmic world destruction prompted by this cynical invitation to McDonald’s to join forces with Burger King in aid of, erm, world peace day.

Beyond Zika: 3 crisis PR tips

PR Daily

It can be a natural disaster such as a tornado, a hostage-taking in the workplace or a chemical spill fro a laboratory or nearby railroad line,” she says. Zika struck shortly after the world thought it had laid Ebola to rest. Zika still has many countries on alert.

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Give corporate communicators a break- failure starts and ends with leadership

Mark My Words

Likewise, hapless White House press secretary Sean Spicer once again inflicted needless damage on his administration by saying the Nazis never used chemical weapons. Cometh the PR crisis, cometh the troll.

Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

If heavy equipment is needed to rescue men from a mine collapse; or if you have to undertake costly medical tests; or if you need to hire a bulldozer to stop leaking chemicals reaching a river; no-one will say “but there’s no provision for that in this year’s budget.” By Tony Jaques.

Crisis 238

Communicators rush to combat ‘TidePodChallenge’ phenomenon

PR Daily

ABC News reported : Laundry detergent pods contain numerous chemicals that are potentially harmful if they are swallowed or otherwise ingested. Chief among these concerns is a chemical known as 1,4 Dioxane.

McDonald’s apologizes after serving cleaning fluid in a latte

PR Daily

I opened up the lid of the coffee and out pours this pungent smell of chemical. When does a local story become a national crisis? Some mistakes are so boneheaded—or inspire enough fear in consumers—that the story will spread far beyond its local origins.

Bayer to axe Monsanto brand name

PR Daily

And over decades, that company expanded from the sweetness business into agri-chemicals, where it began to dominate the industry. Monsanto’s name will soon be gone, and Bayer hopes that the move will be a firewall between it and the controversial brand.

9 dreadful opening line errors that will doom your pitch

PR Daily

I hope you must have gone through the Table of Contents and Sample Report documents for the ‘Global Flame Retardant Chemicals Market Analysis’ report that were shared in the mail below. The press release started with: “Hey – what’s up?”.

General Mills, Quaker Oats push back on reports of Roundup in their products

PR Daily

Debate continues about whether the chemicals found in Roundup are dangerous for human consumption. Just how much poison can safely exist in the food we eat?