Great questions can prompt great insight – What should you ask?

PR Job Coach

If you are prepared, can tell compelling stories of your career and chemically connect with the hiring managers, more than likely you have struck a resonant tone for a positive outcome.

Crisis Avoidance Strategy: Neighbour of Choice

Melissa Agnes

You may be manufacturing some chemical which, if not contained could wipe out half the countryside, or perhaps you have the word “nuclear” as part of your title. By Garth Rowan, Communications Consultant and member of the Agnes + Day Crisis Intelligence Team.

Trending Sources

Stories: Better than Cuddling?


But now it turns out that stories be better than sophisticated legal maneuvers, be the best way to help someone solve a logic problem, and flood our bodies with the same chemical we produce when cuddling with a loved one. Give readers a shot of the love drug, oxytocin.

What Sean Spicer Can Teach Us About PR

ImPRessions - Crenshaw Communications

The most memorable gaffe was when, in referring to Syria president Bashar al-Assad, he confidently asserted that even Adolf Hitler “didn’t sink to of using chemical weapons.”

Getting an Edge; Why Your Elevator Speech is Crucial to Job Search

PR Job Coach

Employing your 30-second elevator speech will give you an edge that will increase your chances of connecting emotionally and chemically with a potential boss. Landing an interview, let alone a job has never been tougher as we enter 2013.

4 Things Big Pharma Can Do About Medical Marijuana


By reclassifying marijuana, drug companies will be able to conduct research using the natural plant, deriving targeted drugs from the more than 400 chemical compounds present in a cannabis plant. Twenty-three states plus the District of Columbia have legalized the use of medical marijuana.

Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

If heavy equipment is needed to rescue men from a mine collapse; or if you have to undertake costly medical tests; or if you need to hire a bulldozer to stop leaking chemicals reaching a river; no-one will say “but there’s no provision for that in this year’s budget.” By Tony Jaques.

DuPont, Dow announce merger in jargon-laden press release

PR Daily

Chemical giants Dow and DuPont are about to come even more powerful. The $130 billion merger, which is subject to regulatory approval, would be the largest ever in the chemical industry.

Cooling our jets: anger literacy in communication

The Stalwart Blog

Stress chemicals can actually shut down our cortex, the thinking part of our brain, and activate the limbic system which is all about fight, flight, freeze or faint. You’re being rude.

How to say ‘I’m sorry’ and make it stick

PR Daily

For example, when Sean Spicer misspoke about Hitler’s use of chemical weapons in World War II, his initial statements afterward were more of a clarification than an apology. Each day seems to bring a fresh story of PR missteps in the news. Pepsi. Adidas. The White House. Don't forget the poster child of poor apologies, United. This is nothing new. Organizations can and will make mistakes.

Stop with the hocus pocus – employee communications is for muggles

PR Conversations

Likewise, when it comes to effective internal communications, we shouldn’t hope for intervention, chemical, divine or mystical magician spells or potions to attain our objectives with employees.

Top 3 Things to Resolve Before a Crisis Strikes

Beyond PR

For example, if your business requires employees to use dangerous machinery or chemicals, your risks will differ from those of a business dealing with online sales. Accidents and mistakes are part of being human.

Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

The most active category of business in digital media, social or otherwise, tends to be retailers, followed by the regulated industries which the researchers categorize as chemicals, banks, utilities and mining/oil production.

7 ways to reignite your creative spark

PR Daily

Whether it is running, swimming, biking, or simply walking, activity will provide you added physical confidence, increase your endurance, boost your brain’s chemical levels and make you smarter. Call it what you like: writer’s block, mental block or artistic rut.

Avión Tequila “Health Claim” PR Snafu Part of Bigger Problem

PR Breakfast Club

The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production. But these kinds of mistakes are only going to become more commonplace as spirits brands fight for customers and reputable organizations, like the American Chemical Society, continue to publish legitimate health studies on alcohol.

Winning better relations with the community

PR Conversations

One of the notable developments of scholarship in public relations in recent years has been an increased focus on its role in society.

The Best Business Storytelling Posts from 2014 (Part II)

Ishmael's Corner

Genius Storytelling from the American Chemical Society : How do you help the masses understand the importance of chemistry in our everyday lives? Very clever on the part of the ACS to explain the science —and specifically the chemical makeup of Sriracha sauce.

The Top 11 Social Media Crises of 2017

Norton's Notes

I had originally written 10 campaigns for this list but one caught my eye just last night, which was a picture of an Asda nappy which appeared on Facebook and has now gone viral due to a chemical reaction.

Theranos: Triumph Of PR Over Science?

ImPRessions - Crenshaw Communications

She was the sole female chemical engineering student in her class at Stanford University. The suddenly sober mood of 2016 is extending to Silicon Valley. The tech sector’s experiencing a sense of caution and maybe a renewed commitment to diligence after much recent exuberance.


Mark My Words

Where other recent stunts have at least capitalised on the real affection many have towards these chemical calorie buns the joining of the two burger giants spectacularly misses the point. The sea turns to blood. The sun scorches the earth. The seven seals open. The Whopper and the Big Mac unite. Such is the vision of cataclysmic world destruction prompted by this cynical invitation to McDonald’s to join forces with Burger King in aid of, erm, world peace day.

Beyond Zika: 3 crisis PR tips

PR Daily

It can be a natural disaster such as a tornado, a hostage-taking in the workplace or a chemical spill fro a laboratory or nearby railroad line,” she says. Zika struck shortly after the world thought it had laid Ebola to rest. Zika still has many countries on alert.

2014's top stories on Facebook vs. Twitter

PR Daily

Twitter’s top stories were a mixture of hard news and entertainment, as people shared articles about LeBron James’ return to Cleveland, Iraq’s chemical weapons, the death of Eric Garner and Shawn Mendes’ hit song.

The Anatomy of an FDA-Approved Tweet


Shortening chemical terms down to their scientifically accepted abbreviations as necessary. Read Time: 2 minutes. In case you missed it, we recently discussed the FDA Guidance on advertising via platforms like Twitter, Google Ads, and anywhere that characters are limited to make posts short and sweet. But even if you did catch our “Guidance on the Guidance,” you probably noticed the lack of step-by-step instructions.

How to write a killer lead

PR Daily

From an article about using salt instead of chemicals as a weed killer. The cursor blinked at me. Blink. Blink. Blink. White page staring back. Blank. Blank. Blank. How could I do it one more time? How could I write a compelling story about a subject matter so dry it made my lips crack.

Beginner’s Guide to Blogging 6/10: The Telephone

Shift Communications

The chemicals that give coffee its wonderful flavor degrade within a week, and become undrinkable inside of a month.

How to accelerate your online response when a crisis hits

PR Daily

Meanwhile, near my home, a massive chemical plant explosion killed two people and injured 114. To be an expert in crisis communications you have to move your organization at the speed of Twitter when "it" hits the fan.

McDonald's, Costco join antibiotic-free chicken trend

PR Daily

Over the last several years, the world’s consumers have become more socially conscious, but McDonald’s insisted on serving customers the same chemically fortified food.

Pepsi pledges to reduce sugar, fats in drinks and snacks

PR Daily

But at the same time, diet beverages have also been falling out of favor as consumers worry about chemicals in their drinks. Folks who may have needed an extra boost to get going Monday morning awoke to news that Pepsi plans to significantly reduce the amount of sugar in its beverages.

Physicians back sunscreens despite some consumer backlash

PR Daily

CTV News reported : In a statement to CTV News, Banana Boat Sun Care Canada said it takes consumers’ concerns seriously and is fully co-operating with Health Canada, adding that its product cannot cause chemical burns. “We To use sunscreen, or not to use sunscreen?

Trade association in damage control mode after NYT's nail salon articles

PR Daily

The PBA specifically responded to one part of the “Poisoned Workers” piece, which called out the use of certain chemicals in nail polish that were potentially harmful to workers. The New York Times last week published a two-part investigative series on the poor state of nail salons.

10 outstanding corporate blogs

PR Daily

Celanese is a chemical company, representing an industry not normally at the forefront of social media, so let''s give props to Celanese for being bold with its blog. There seems to be a lot of noise about the "death of the company blog.".

Winning better relations with the community

PR Conversations

One of the notable developments of scholarship in public relations in recent years has been an increased focus on its role in society.

Last-minute tactics for delivering a sterling presentation

PR Daily

Smiling before and during your talk will tell your brain to start pumping nerve-calming, feel-good chemicals, with no other action needed. I'm coaching speakers for TEDMED , the medical and science TED conference, for my sixth year.

Brands managers act quickly after BPA shows up in cans

PR Daily

The latest harmful product crisis involves cans, and a recent report revealed that 70 percent of consumers with canned food in their homes are within reach of the toxic chemical Bisphenol A. A brand manager never wants to hear that their product might be harmful to consumers.

Using visuals to hook customers

PR Daily

The graphic cites research showing that positive brand interactions activate the part of the brain associated with reward and self-identification, and even release the same chemical linked to personal trust.

4 Tips for Tomorrow’s Marketing Champions from Marketo’s 2016 #MKTGnation Summit

Beyond PR

Other team members started in roles varying from chemical engineering to customer service. What does it take to be a champion?

FDA: No scientific evidence antibacterial products beat soap and water

PR Daily

Wired’s Megan Molteni wrote that it has to do with the prevention of “superbugs”: … [T]riclosan and chemicals like it are rarely present in high enough concentrations in consumer products to kill all the bacteria on your skin.

How should communicators talk about opioid treatment?

PR Daily

Instead, these medications relieve the withdrawal symptoms and psychological cravings that cause chemical imbalances in the body.". The debate on how to fix America’s opioid problem rages on.

Give corporate communicators a break- failure starts and ends with leadership

Mark My Words

Likewise, hapless White House press secretary Sean Spicer once again inflicted needless damage on his administration by saying the Nazis never used chemical weapons. Cometh the PR crisis, cometh the troll.

The Martian Lifts Off

Flatiron Communications

I suppose it all started with Tang, that chemically concocted, orange-colored powdered drink made famous in the early sixties by Mercury astronaut John Glenn.