15 Digital Skills You Need in 2015
The Proactive Report
JANUARY 28, 2015
15 DIGITAL SKILLS YOU NEED TO SUCCEED IN 2015. 'The 15 DIGITAL SKILLS YOU NEED TO SUCCEED IN 2015. DOWNLOAD THIS INFOGRAPHIC. Content Marketing Online PR'
2015 Media Trends and State of Online Newsrooms
The Proactive Report
MARCH 31, 2015
DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. This opens the door for companies to work with the media and provide industry news and branded content to the media.
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2015 Media Trends and State of Online Newsrooms
The Proactive Report
MARCH 31, 2015
DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. This opens the door for companies to work with the media and provide industry news and branded content to the media.
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6 Pragmatic Content Marketing Predictions for 2015
Sword and the Script
DECEMBER 16, 2014
The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. 60 Content Predictions for 2015 by Content Marketing Institute from Content Marketing Institute. In B2B in 2015, we will see…Marketing ops will come of age,” writes Doug Kessler of Velocity Partners , based in the UK.
How the biggest company in America–Walmart–breaks news in 2015
Communications Conversations
FEBRUARY 25, 2015
They used a variety of tactics from owned to earned to paid media that no doubt involved many different groups and departments from within the Bentonville company. On point with what most companies would do, no question. At least, most larger companies. Let’s take a closer look. So, no big surprise here.
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SHIFT Archives: The Best of Q2 2015
Shift Communications
DECEMBER 29, 2015
Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. Here’s how.
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How Pharma Companies are Nailing It on Social Media
ISEBOX
JANUARY 12, 2017
The results revealed how the top 20 companies are creating outstanding content and boosting engagement with their communities – representing a huge departure from the super-cautious, risk-sensitive approach to social media in the past.
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Content Strategies in 2015: Make it Visual, Make it Mobile
Shift Communications
AUGUST 12, 2015
Those questions served as an interesting backdrop for the PR News Google Boot Camp in San Francisco last week, where I got the chance to speak and share the day’s agenda with multiple internal Google experts and folks from companies like Cisco and Toshiba. The four key takeaways for me were: PR is getting it re: measurement. Derek Lyons.
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The Best Execution for your Link Building Campaigns
Buzzstream
MAY 25, 2021
So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Static infographic.
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3 Social Media Tips for Capturing Audience Attention
Cision
APRIL 27, 2015
In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. During PubCon Austin 2015 , Boot Camp Digital CEO Krista Neher how to capture the attention of audiences with fleeting attention spans. What happens to an infographic you posted to Facebook even two days ago?
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Join #PRStudChat on Feb. 16th for a Discussion on #Creative #Content to Excite Your Community
Deirdre Breakenridge
FEBRUARY 1, 2016
Today, creating and distributing content goes far beyond just sharing your own messages and company news. According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016.
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150 SHIFT Archives: The Best of Q1 2016
Shift Communications
DECEMBER 27, 2016
TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. This includes the evolution of the traditional infographic. The over saturation of media with infographics has killed the effectiveness of the once widely-used supplement. Generic business terms like ‘company’ and ‘market,’ as well as ‘more’ and ‘new.’
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68 PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow
Stuart Bruce
SEPTEMBER 14, 2015
The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Companies and brands can only be truly social if they do it themselves.
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Top Skills for 2016 from LinkedIn
The Proactive Report
JUNE 15, 2016
The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required. Since LinkedIn has access to the hiring data of millions of companies and professionals across the globe, it stands to reason that we should pay attention to their insights.
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How PR and corporate communications can use animated gifs
Stuart Bruce
MARCH 16, 2017
Reactions – if people can use gifs to communicate their reaction to something then why can’t companies? Danny Sullivan (@dannysullivan) 27 March 2015. The Telegraph newspaper in the UK used an animated map gif to show the change in seats after the 2015 UK general election. pic.twitter.com/dY2RwA2F4H.
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Handling Social Media Complainers
Rock the Status Quo
NOVEMBER 8, 2015
I came across this absolutely wonderful infographic yesterday that explains different types of complainers and how best to handle them. AZ Media Maven (@AZMediaMaven) November 5, 2015. Kelly Hungerford (@KDHungerford) November 5, 2015. PRprochat — Milvian (@MilvianPrieto) November 5, 2015. used with permission).
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100 Talking Points Podcast: Real-Time Marketing “War Rooms” are Dying
Communications Conversations
FEBRUARY 6, 2015
We also talk a bit about the trend of companies pre-releasing Super Bowl commercials BEFORE the big game. SHOW NOTES – FEBRUARY 5, 2015. “USA https://www.thinkwithgoogle.com/infographics/for-football-fans-its-more-than-just-a-game.html. “The Content Strategy 2015: Marketing, Mobile, and the Enterprise“.
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Pharmaceutical Communications: Why Speed Matters
ISEBOX
FEBRUARY 26, 2016
Oktavia is a PR Exec for a large pharmaceutical company. At a lunch with her boss, Oktavia learns that in 2015, the FDA approved more than 45 new drugs. These figures seemed like just an interesting factoid until she looked closer and realized that many of the approvals came from competing companies for the same condition.
How Much Does a Multimedia News Release (MNR) Cost?
ISEBOX
MARCH 20, 2015
In 2015, distributing press releases that include multimedia content is paramount – documents, images, video, and infographics not only need to be included, but ideally should all be released together in a multimedia news release (MNR). Design customization. National Press and Wire Distribution.
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Pump and Dump: Fake Press Releases Crossing the Wire [PR Tech November]
Sword and the Script
NOVEMBER 9, 2021
Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). PR Newswire is owned by Cision, which acquired the press release distribution service in 2015 for $841 million. And it’s not just the startups anymore.
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92 PRSA LA State of the State of PR
The Proactive Report
JANUARY 30, 2015
On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals. SF: There are 15 skills I see as essential in 2015.
E-Detailing in Global Pharmaceutical Communications: Not Just for Sales Anymore
ISEBOX
DECEMBER 1, 2016
He’ll have no time to review their sample medications and accompanying brochures, which is unfortunate: Pharmaceutical Company A manufactures Drug X, which would have been ideal for Little Johnny. and DON’T Be Pharmaceutical Company A. The Moral of the Story: Keep Little Johnny away from caffeine…. Yes, that’s historically accurate.
5 New Year’s Resolutions for PR Professionals in 2016
Marketwired
JANUARY 5, 2016
For e-commerce companies for example, a micro moment might be getting people to “like” a Facebook page. Statistics from recent studies indicate that incorporating images, infographics and video in your content dramatically boosts visibility, pick-up, engagement and sharing – some studies show nearly three times as much.
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100 Behind the Headlines with Kristin Daher
Cision
APRIL 7, 2017
In late 2015, I was offered the chance to purchase the agency where I’d spent the past 5 years. A big mistake that many companies make when pursuing influencers is approaching it from a transactional mindset. You’d pay for a photo shoot or an infographic or a video production, right?
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228 PR measurement and digital communications two biggest skills gaps for PR
Stuart Bruce
MARCH 3, 2015
The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. CIPR Infographic Measurement and Evaluation PR strategy public relations Public Sector social media Training'
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60 Communication in Top Eight Digital Skills Needed
The Proactive Report
OCTOBER 19, 2015
Not only that – it’s the most used and most trusted media source (2015 Global Trust Barometer.) Project Collaboration: We’re creating material like articles, press releases, images, videos and infographics (or you should be!) We need to know: how to write for the web. how to communicate visually. Source: Deloitte.).
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Monday Roundup: the Indian Scene
Waxing UnLyrical
SEPTEMBER 28, 2015
Eight things companies want from their PR agencies. Public relations in India: Climbing up the value chain [infographic]. The traditional approach is dead,” says Amit Misra of MSLGROUP, as an introduction to this infographic. the six principles you need to consider in order to publish your brand successfully.
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How Statistics Can Improve Your Social Media Strategy
Cision
OCTOBER 19, 2015
In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” offered some social media content advice: From singer Rihanna – Cultivate platform-specific content for a multitude of social platforms.
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5 technologies that will change how you do PR
Presspage
AUGUST 15, 2017
Though today, only big tech companies like Facebook are able to serve content tailored to their users’ likes and dislikes (ads and articles), in a few years this trend will be ubiquitous in PR. Rise of social messaging tools As of 2015, monthly active users for messaging apps surpassed those of the social media users.
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115 4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER
MaccaPR
MARCH 18, 2015
Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? This was the focus of a March 2015 event co-sponsored by Maccabee Public Relations and Minnesota PRSA. March 4, 2015. March 4, 2015.
How To Transform Your Brand’s Online Newsroom Into a Media Magnet
MaccaPR
MARCH 7, 2016
According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. Exhibit A: Starbucks.
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30 Pragmatic Marketing and PR Predictions for 2020
Sword and the Script
DECEMBER 10, 2019
Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. Investing in product marketing teams (especially for smaller companies) will take priority.
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We Asked Today’s PR Influencers: What is #CreativePR?
Marketwired
FEBRUARY 16, 2016
When you can, offer high resolution photos, videos or infographics. In 2015, Garrett was named a Top 100 PR Influencer by Onalytica. A 20+ year veteran in PR and marketing, Breakenridge has counseled senior-level executives at Fortune 500 companies. Instructure is a company that builds tools for online educators.
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100 A Bright Future for Earned Media
PRSay
NOVEMBER 18, 2016
Your mission from there will be to wow them with compelling messages, often enhanced by multimedia elements such as images, videos, infographics, etc. In fact, PR Newswire conducted an analysis in 2015 that found video content increased views 280 percent, while images increased views by 140 percent.
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How to find a good social media blog to add to your reader
Communications Conversations
JULY 20, 2015
People and companies trying to game the system. People and companies just looking for a click. Was this really written in 2015? How to Get Your First 1,000 Real Facebook Fans (Infographic). I mean, I know blogging is still new to some people/companies, but c’mon now… How to Start a Successful Blog…Today!
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60 Monday Roundup: Caring Through Community
Waxing UnLyrical
APRIL 6, 2015
Why: “For personal crowdfunding campaigns, the quest/voyage story works the best as a way to pull people into your fundraising journey,” states Rob Wu in this WUL classic that takes a look at an interesting infographic from craigconnects. I know this makes two posts promoting a client/event, but it’s a really cool event.
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40 Study: Marketing Budgets Take Aim at Digital, Social and Mobile
Sword and the Script
FEBRUARY 24, 2015
The CMO Survey Highlights and Insights February 2015 from christinemoorman. B2C services companies saw the greatest shift from 5.8% Moorman told AdWeek : We observe that companies under-utilize the marketing analytics that they’ve requested and have available for decision making. Marketing Budgets to Grow Digital Spend.
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60 The Continuing Evolution of the Indian PR Landscape
Waxing UnLyrical
SEPTEMBER 23, 2015
According to this IAMAI-KPMG report , India has over 350 million Internet users as of June 2015; this number is expected to increase over 500 million by 2017. A quick crisp e-mail with images or infographic has a better chance of catching the media’s fancy than long pitch notes or press releases. million impressions on Twitter.
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40 The Transistor Radio and the Dawn of Mobile Media
Waxing UnLyrical
AUGUST 12, 2015
In 1954, phones were in homes, offices and street corners, computers were monstrous machines used by large companies, families gathered in living rooms to watch television, and tablets were medicines prescribed by doctors. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations.
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40 Searching for Marketing Inspiration? Check out these 55+ Inbound Marketing Resources [UPDATED]
PR 20/20
MAY 23, 2017
We originally published a blog in 2015 listing 40+ inbound marketing resources. The Convince & Convert blog ( @convince ): Headed up by company president, Jay Baer ( @jaybaer ), CMI ranked the Convince & Convert blog the “#1 Content Marketing Blog in the world.”. Need a mid-day break? Wired ( @WIRED ): Smart content.
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53 Ad Blockers: A Home Run (Or a Strike Out) For PR, Social and Content Marketing?
MaccaPR
OCTOBER 26, 2015
Petersen expects that marketers will now turn to content partners like BuzzFeed and native advertising companies such as TripleLift.com. billion in 2015, ad agencies and their clients are now freaking out that consumers can block those ads and render some online buys nearly worthless. What’s a marketer to do? “To billion - but the 5.7
PRoust Questionnaire: Tina McCorkindale
PR Conversations
OCTOBER 20, 2015
In terms of a specific company, I’d like to go somewhere that has a start-up culture. Several companies come immediately to mind. For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. It’s an “everyone drank the Kool-Aid feeling.”.
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40 Content Marketing Is So Last Year
Flatiron Communications
JANUARY 15, 2016
Kim Kardashian West (@KimKardashian) December 20, 2015. We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. The amount of such company-created content continues to explode. KIMOJI’S APP LAUNCHES TOMORROW!!! advertising).
What Taylor Swift Can Teach You About Social Media Marketing
MaccaPR
FEBRUARY 10, 2015
Fortune 1000 companies market as if being a thought leader means exuding Greek God-level certainty. What would happen if rather than pronouncing definitive answers from your company experts, you had the humility to invite answers from the people who may know your products and services best – your customers? January 31, 2015.
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