Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you use the data to make changes in your business and marketing that are meaningful in 2015?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Prakkypedia

DECEMBER 27, 2015

It has struck me that this standard message is regurgitated by a lot of organisations in their marketing and advertising material and it’s a wasted opportunity. (I The team from THIS COMPANY wishes all its customers a very Merry Christmas and a happy and safe New Year”. Thank you for a great 2015! If so, you’re not alone!

Advertising 60

Advertising Advertising Television Retail 60

Sword and the Script

MAY 10, 2016

billion in ad spend waste in 2015, according to a new report.”. billion in ad spend waste in 2015, according to a new report.”. The news article is based on data in a report by software company ScribbleLive titled, “ The Eclipse of Online Ads.” Pay-per-click advertising? But even I have to ask, is it really that simple?

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Shift Communications

JANUARY 5, 2015

The challenge in 2015 will be for you to build relationships first through effective engagement so that when you have something worth sharing, your preferred audiences will be receptive to you. For brands with some advertising budget, the paid media world offers more choices and power than ever before. That SEO is dead and buried.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Mark My Words

DECEMBER 29, 2015

In 2015 we all loved authenticity, right? FleishmanHillard launched a new product to help companies drive an authenticity agenda. Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. By the end of the year the PR shambles was forgotten and the company is celebrating a 5-year profit high.

Journalism 60

Journalism Wikipedia Film Interviews 60

Shift Communications

OCTOBER 28, 2015

The 140 character social network released its Q3 2015 earnings. The more effective Twitter is at advertising, the more ad revenue it collects. The more effective Twitter is at advertising, the more marketers can rely on the service to ensure that marketing messages are reaching audiences. Christopher S.

Twitter 60

Twitter Analytics Comparison Mobile 60

David PR Group

NOVEMBER 14, 2014

It involved a major liquor company and the sampling of specialty cocktails, kind of like a wine tasting but with hard stuff. Specialty drinks are a major profit center, and it makes perfect sense that the liquor company and the hotel chain want to promote them. What Bacardi is doing actually fits with my main marketing theme for 2015.

Hotels 71

Hotels Marketing Strategy Advertising 71

Shift Communications

OCTOBER 30, 2015

This is aligned with CEO Jeff Weiner’s previous comments about significant revenue challenges from PPC advertising and the real-time buying ad market. Further simplification is expected to roll out broadly in November 2015. Expect to leverage these improvements for 1:1 outreach and communication with other members on LinkedIn.

LinkedIn 60

LinkedIn Social Media Marketing Mobile 60

Shift Communications

JULY 31, 2015

Whenever a company runs into revenue troubles, the first option always taken is to grow more revenue as quickly as possible, which tends to change the focus of products, messaging, and service towards revenue driving. Looking Ahead: What Does This Mean For You? What should you be doing on LinkedIn? Christopher S.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. Year of the employee.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

AUGUST 12, 2015

Those questions served as an interesting backdrop for the PR News Google Boot Camp in San Francisco last week, where I got the chance to speak and share the day’s agenda with multiple internal Google experts and folks from companies like Cisco and Toshiba. The four key takeaways for me were: PR is getting it re: measurement. Derek Lyons.

Mobile 60

Mobile Strategy SEO YouTube 60

Shift Communications

APRIL 27, 2015

Facebook released its earnings report for Q1 2015, with the latest updates to the largest social network’s statistics. The drop in Q1 2015 is steeper than normal. When was the last time you searched for your company? Let’s see what changed! billion people. When was the last time you did a generic search in Facebook?

Mobile 60

Mobile Facebook YouTube Video 60

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

Mindful Marketing

JUNE 22, 2015

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth. Last week PR Newser wrote an interesting article on the value of media relations. Content is great.

Media Relations 50

Media Relations Measurement Report Media 50

Newsfile

OCTOBER 10, 2023

In addition, the company paid $200 milllion to settle SEC charges that it misled investors about the 737 Max. For example, a Reuters investigation found that the company’s powder was sometimes tainted with carcinogenic asbestos and that J&J kept that information from regulators and the public. According to a U.S.

Privacy 52

Privacy Ethics Data Airlines 52

Shift Communications

FEBRUARY 5, 2016

In his prepared remarks, he said the company will be introducing conversion tracking and enhanced targeting to Sponsored Updates. Standard display advertising continues to take a backseat priority at LinkedIn. Weiner indicated in his remarks that LinkedIn will increase its focus on Sponsored Updates. Christopher S.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Vuelio acquired Cision UK (2015), ResponseSource (2018) and Pulsar (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014.

Tools 135

Tools Software Enterprise Measurement 135

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign. As companies in the U.S. African American, 2.6%

Agency 100

Agency How To Survey Employee 100

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Companies and brands can only be truly social if they do it themselves.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

JULY 28, 2020

Ask any product manager at a software company for a new feature and these choices are liable to come up: Speed, quality but not cost. In late 2015, I made the case that Walmart should have made a bid to acquire Yahoo. How much does your company spend to acquire an email address? Speed, quality, or cost – pick two.

Content Marketing 108

Content Marketing Marketing B2B Advertising 108

Reputation Antistress by Sergii Bidenko

DECEMBER 21, 2023

The brands must be careful about massive advertising campaigns during the highly sensitive Christmas and New Year holidays. Geopolitical colours Marks & Spencer launched its latest Christmas advertising campaign back in November 2023. The video caused the company's shares to fall by 9%.

Reputation 52

Reputation Advertising Advertising Crisis 52

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Content intelligence company, Chartbeat analyzed deep-user behavior across two billion website visits and discovered that 55 percent of internet users spend fewer than 15 seconds actively on a page.

How To 282

How To Storytelling B2C Measurement 282

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Why are mobile visitors less valuable?

Mobile 52

Mobile Media Newspapers Local 52

Mindful Marketing

AUGUST 5, 2023

This past April new-owner Elon Musk formally changed the company’s l egal name to X Corp. So, companies constantly need to be making inroads with the next generation, which is about to age into the market. ” Steve Jobs was kicked out of Apple, the company he co-founded.

Twitter 100

Twitter Consumer Newspapers Social Media 100

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Why are mobile visitors less valuable?

Mobile 40

Mobile Media Newspapers Local 40

Flatiron Communications

MAY 20, 2015

Hence, here’s a refresh that may again test your PR mettle: The 2015 PR Quiz. Q1) The Financial Times recently announced that it would not charge its advertisers by the number of reader views or clicks. Fast Company __. Q6) What’s the difference between sponsored content and native advertising? nicnotned _.

Journalism 28

Journalism Radio Report Advertising 28

The Proactive Report

OCTOBER 16, 2015

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. In 2013 87% of US companies were already using social media marketing.

Industry 100

Industry Digital PR Training Agency 100

Cision

APRIL 24, 2015

New Launches: Neil deGrasse Tyson premiered Star Talk , a late-night science and pop-culture show based on his radio show of the same name ( Space.com ); and new site Weedhorn launched on April 20 (probably not a coincidence) with the aim to make marijuana consumption more mainstream ( Fast Company ). Don’t miss the latest media news.

Media 120

Media Radio Journalism Newspapers 120

Cision

MARCH 3, 2016

Motion PR turns 10 years old this month, capping off a whirlwind 2015 in which they moved into the penthouse suite of Chicago’s LaSalle-Wacker Building, grew the business significantly with high profile client wins, and hired PR industry vet Wheatley Marshall as senior vice president. Motion PR grew by 60 percent in 2015.

Newspapers 120

Newspapers Creativity Mobile Agency 120

Deirdre Breakenridge

FEBRUARY 25, 2016

Thank you Meredith Fineman for keeping me relevant), I have pulled together everything a PR person may have done in 2015 that they don’t need to do anymore, while giving y’all some guidance for 2016. Brands are shifting focus to “Association” rather than “Advertising”. This is a spank-worthy practice. It is so so so important.

Wireless 150

Wireless Analytics Data Trends 150

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. Emily Ann Hodges, marketing & PR lead at Kiip, knows the importance of innovation, and believes that her company, which helps brands provide in-app rewards to spread awareness, is on the cutting edge. billion in 2015. . billion in 2015. .

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Shift Communications

SEPTEMBER 13, 2017

Many Silicon Valley and New York based startups like Venmo or Betterment have filled service gaps that were either traditionally owned by financial services companies or abandoned due to lack of vision or profits—with great success. Consider in-app advertising to fintech/finserv related sites. Amit Seru, Working Paper 23288, [link].

Banking 79

Banking Financial Advertising Advertising 79

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Shift Communications

DECEMBER 16, 2014

Here are the fast facts before we dive in: The new homepage was announced last week but won’t roll out to users until early 2015. But businesses need to start thinking beyond merely advertising to users – they must think about how to join in those conversations. Get the most publicly recognized people at your company posting!

LinkedIn 151

LinkedIn Marketing Advertising Advertising 151

Mark My Words

MAY 30, 2022

These fashion companies live in their own bubble, it’s like The Devil Wears Prada. After losing a libel case against The Sun in 2020 after the tabloid called him a “wife beater” in a published article, he was fired from the highly anticipated movie, Fantastic Beasts: The Secrets of Dumbledore.

Film 60

Film Fashion Advertising Advertising 60

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. Cannes used to be called the “Festival of Advertising.”

Agency 120

Agency Creativity Advertising Advertising 120

Cision

FEBRUARY 1, 2016

By the end of 2015, she was able to leave her day job. Snapchat provides brands and advertisers with one of the most engaged social platforms as an outlet for advertising opportunities. Snapchat star CyreneQ started using the app in late 2014 to have fun with co-workers as a web designer for Verizon.

Brand 120

Brand Branding Case Study Advertising 120