Stuart Bruce

MARCH 16, 2017

As public relations and corporate communications needs to become increasingly more visual gifs are one of the easiest and most effective ways to do it. Seven ways PR and corporate communications can use GIFs. Reactions – if people can use gifs to communicate their reaction to something then why can’t companies?

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Sword and the Script

OCTOBER 6, 2020

SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. The story being monitored could be yours – or someone else’s – the company said in a separate blog post : “The alert operates within a set of search terms defined by you and your analyst, depending on the topic of interest.

Software 175

Software SEO Company Tools 175

Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. When a company apologizes and then has to apologize again, albeit with a little more sincerity – and then apologizes again, again, and again – the business missed its shot at its first apologetic impression. Why does this happen?

Corporate 78

Corporate Airlines How To Crisis 78

Agility PR Solutions

JUNE 15, 2021

Back in March, the supervisory board for the corporation reviewed all of the findings regarding the “dieselgate” scandal from 2015. Back in 2015, the company was uncovered to have been using illegal software […].

Crisis 85

Crisis Brand Branding Software 85

Communications Conversations

DECEMBER 3, 2015

SHOW NOTES – December 3, 2015. . The 2015 Fortune 500 and Social Media: Instagram Gains, Blogs Lose”. Is It Time to Ditch Your Company Blog’s Comments Section?”. Should you remove the comments section from your corporate blog?”. SPOTLIGHT: “Holiday Inn Express Delivers First BREAKFA-moji Keyboard”. link]. . “Is

Corporate 60

Corporate Blogging Conference Instagram 60

MaccaPR

OCTOBER 3, 2016

I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. GNP Company (a client). What is a Corporate Sustainability Report? Yes, corporate sustainability reports are a valuable communications tool. Corporate Sustainability Reports Rise in Popularity.

Corporate 71

Corporate Report Survey Government 71

Mark My Words

DECEMBER 29, 2015

In 2015 we all loved authenticity, right? FleishmanHillard launched a new product to help companies drive an authenticity agenda. Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. By the end of the year the PR shambles was forgotten and the company is celebrating a 5-year profit high.

Journalism 60

Journalism Wikipedia Film Interviews 60

Waxing UnLyrical

DECEMBER 12, 2014

Nothing has changed our industry the way technology has, so it’s actually pretty appropriate that this new site focuses on showcasing the companies and individuals driving the emerging PRTech ecosystem. What’s PR En Route to in 2015? Twitter Facebook Google+ LinkedIn What’s PR En Route to in 2015?

Technology 88

Technology Resources Tools Data 88

ImPRessions - Crenshaw Communications

MAY 7, 2020

Khadeeja has been writing for WSJ since 2013 where she covers US based retail companies, including brick-and-mortar chains and e-commerce. . Phil covers consumer goods, retail, and restaurants for Fortune, focusing on how large companies like Walmart and JCPenney are changing to stay relevant in the industry. . Phil Wahba @philwahba.

Retail 245

Retail Twitter Real Estate Trends 245

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. asks Argenti, who authored “ Corporate Responsibility ” (SAGE Publications, 2015).

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Shift Communications

FEBRUARY 5, 2016

Mobile user growth also stumbled in Q4: Our last growth statistic: the total number of LinkedIn corporate customers continues to grow. This is good news if you’re a job seeker; the more corporate customers use LinkedIn’s talent management software, the more valuable your profile. Christopher S.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

Agility PR Solutions

JUNE 16, 2019

The number of headlines denoting a company crisis has nearly doubled when comparing this decade to last, according to McKinsey & Company. Those numbers show that in 2015, corporations paid $59 billion in fines, a more than five-fold increase over the $11 billion paid […]. There’s only one way to say this.

Crisis 84

Crisis Corporate Company Analysis 84

Communications Conversations

DECEMBER 1, 2015

Part of my presentation caused a bit of a stir: My prediction that more people (and I would also argue, companies) will remove comments from their corporate blogs in the year ahead. If your corporate blog is like many, it gets few thoughtful comments. To be clear, I’m not saying all corporate blogs should remove comments.

Corporate 60

Corporate Blogging LinkedIn Conference 60

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Coach and prepare corporate spokespeople. Corporate Communication as a Discipline. Managing the narrative: Investor relations officers and corporate disclosure✰.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Newsfile

OCTOBER 10, 2023

In addition, the company paid $200 milllion to settle SEC charges that it misled investors about the 737 Max. Boeing learned the importance of acknowledging mistakes, cooperating with regulators, and prioritizing safety over corporate interests. Companies should prioritize consumer safety and address concerns promptly.

Privacy 52

Privacy Ethics Data Airlines 52

Communications Conversations

JANUARY 5, 2015

However, it does play into what I see to be a more plausible trend in 2015 (and subsequent years): Burnout for early adopter social media marketers. I’ve heard many friends and colleagues say things like the following relatively recently: * I need a change–and not just a change in companies. *

Social Media 60

Social Media Marketing Media Trends 60

Stuart Bruce

JANUARY 7, 2016

That’s the shocking finding of new research by accountancy and business advisory firm BDO and independent membership organisation the Quoted Companies Alliance. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation.

Reputation 60

Reputation Company Corporate Crisis Communications 60

Deirdre Breakenridge

FEBRUARY 13, 2015

On Tuesday, February 17, 2015 at 8:30 p.m. Susan is CEO of Get in Front Communications , a 15-year-old communications consulting and training company. Anneliz Hannan is a corporate communications professional with strong advocacy qualities and analytic acumen. She is the editor of Ragan’s Health Care Communication News.

Healthcare 150

Healthcare Community Twitter Communications 150

Practical Law Construction

FEBRUARY 2, 2022

The issue of whether a parent company guarantee (PCG) creates a secondary liability (as opposed to a primary obligation) has been taxing the courts again. Work started in 2015 but the project quickly ran into delay and disputes arose about who was at fault.

Company 52

Company Construction Government Blogging 52

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. By the end of 2015, the automaker had introduced popular new products and finally seemed to have recovered customer and market trust.

Ethics 223

Ethics Automotive Technology Conference 223

Waxing UnLyrical

JULY 30, 2015

I then asked how our guests felt internal communications and PR should work together: A5 Employees are key source of intel for a company, so #internal #comms should be feeding rest of comms team. Connect with people that work at the companies you want to work with via social media. Need something to measure improvement against.

Internal 40

Internal International Communications Measurement 40

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video. When customers get this rare glimpse, they tend to feel more connected to the company.".

Corporate 48

Corporate Examples Storytelling Brand 48

PRSay

MARCH 14, 2023

Americans are experiencing more problems with products and services than ever before, and their complaints to companies are becoming more belligerent and uncivil, new research from Arizona State University’s W. Carey School of Business finds. The percentage of customers seeking revenge for product or service problems has tripled since 2020.

Survey 78

Survey Leadership Social Media Study 78

Melissa Agnes

MAY 20, 2015

This impacts trust in your organization and for an organization such as an energy company, trust can result in the loss of a social license to operate – which inevitably impacts their bottom line. — ABC7 Eyewitness News (@ABC7) May 20, 2015. — SavageNation (@SavageNation) May 20, 2015. Share price drop.

Crisis 154

Crisis Crisis Communications Crisis Management Twitter 154

Cision

DECEMBER 8, 2017

Keep in mind though, that 81 percent of millennials expect companies to tout their corporate responsibility too. Larry Cardarelli is the Vice President of MultiVu, a Cision company, in Production and Creative departments. Larry Cardarelli is the Vice President of MultiVu, a Cision company, in Production and Creative departments.

Video 189

Video Creativity Conference Education 189

Deirdre Breakenridge

APRIL 13, 2015

Source: 2015 DS Simon Media Influencers Report) Makes sense – the shrinking media newsrooms lack the resources to produce video. The 2015 PRESSfeed Media Trends and Online Newsroom Study shows that only 30% of the Fortune 100, 10% of the Fortune 500 and a scant 5% of the Inc. And they expect to use “much more” in the next year.

Video 150

Video Trends Radio Newspapers 150

Mindful Marketing

AUGUST 5, 2023

This past April new-owner Elon Musk formally changed the company’s l egal name to X Corp. ” – Digiday “It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. In reality, the curious move was several months, if not years in the making.

Twitter 100

Twitter Consumer Newspapers Social Media 100

Waxing UnLyrical

MAY 15, 2015

Chapter, presented me with the 2015 Matrix Award. So I share below the gist of what I said yesterday – in the company of many amazing area professionals, each a superstar in their own right – because you are a large part of my success. My Oscar Moment: the 2015 Matrix Awards is a post from: Shonali Burke Consulting, Inc.

Measurement 40

Measurement Fashion Social Media Community 40

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. By 2010, more than half of all Fortune 500 companies reported on their CSR activities. Prepare in advance for crisis.

Media Relations 120

Media Relations Trends Media Corporate 120

PRSay

OCTOBER 5, 2016

It’s true that Indiana sustained some bruises in the boxing ring of public opinion in 2015 when passage of the Religious Freedom Restoration Act prompted a backlash from companies, which threatened to pull business and events from Indiana. That’s irony,” he wrote.

Conference 104

Conference Nonprofit Hotels Internal 104

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. Year of the employee.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

APRIL 10, 2018

As the face of the corporation, many CEOs are naturally charismatic. A good apology can actually be turned into an advantage for a company. A study of video corporate apologies conducted by researchers Leanne ten Brinke and Gabrielle S. Scandal: 2015: E. It may also be due to those who are delivering the mea culpa.

Interviews 170

Interviews Media Training Training Video 170

Deirdre Breakenridge

JANUARY 27, 2020

It was the summer of 2015, and filming of this very important impact documentary was going as planned. We made this film for communities pursuing gender equality movements of their own, companies looking to better their inclusive culture, and schools who want their students to be aware of what’s ahead for them. What’s Next?

Film 252

Film Marketing Nonprofit Education 252

Communications Conversations

JULY 30, 2015

corporate blogging and the trend of more companies insourcing their marketing efforts. SHOW NOTES – July 30, 2015. Being an Effective Communicator in 2015”. https://www.linkedin.com/pulse/being-effective-communicator-2015-lionel-menchaca. We talk about emojis (yes–emojis!!!!), Heather Rist.

Small Business 60

Small Business Social Media Corporate Trends 60

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100