Critical Mention

JUNE 13, 2018

Over the past couple of years, there’ve been some serious PR blunders, leaving companies red-faced and scrambling to rebuild their image and win back the public’s trust. When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Wells Fargo.

Company 87

Company Banking Crisis Facebook 87

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Conversely, those companies who show respect to their people – both in working conditions and pay – will continue to thrive and receive the positive accolades and media coverage which comes with supporting all those on their payroll.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Remote PR Jobs

SEPTEMBER 25, 2023

The Holmes Report published in 2015 found that while women make up 70% of those employed in the U.S. A lack of inclusion can sometimes be seen in employee surveys. cities, found that 87% of white employees felt they had a clear path for advancement, while 53% of nonwhite respondents indicated they did not. .-

Agency 100

Agency How To Survey Employee 100

Newsfile

OCTOBER 10, 2023

In addition, the company paid $200 milllion to settle SEC charges that it misled investors about the 737 Max. For example, a Reuters investigation found that the company’s powder was sometimes tainted with carcinogenic asbestos and that J&J kept that information from regulators and the public. According to a U.S.

Privacy 52

Privacy Ethics Data Airlines 52

ImPRessions - Crenshaw Communications

MAY 7, 2020

Her focus is reporting on stories about how labor issues affect retail employees. . Khadeeja has been writing for WSJ since 2013 where she covers US based retail companies, including brick-and-mortar chains and e-commerce. . Since 2015, Adrianne has been covering marketing strategies for retailers for AdAge.

Retail 245

Retail Twitter Real Estate Trends 245

Communications Conversations

SEPTEMBER 2, 2015

What that means, essentially, is developing a brand that will help retain and recruit the best and brightest talent for the company. It combines two loves of mine: employee communications and social media. And one big part of that kind of work is figuring out how to engage and incent existing employees to advocate for the brand online.

Employee 60

Employee Social Media Brand Branding 60

PR Conversations

NOVEMBER 5, 2014

I’ve sat through convention and forum talks where various oracles pronounced that: employees just want to be loved. Just look at the many different ways Elisabeth Kubler-Ross’s work on death and dying , and her change curve turns up in jolly presentations about employee motivation. Do I practise a dark art ?

Employee 103

Employee Communications Internal International 103

Beyond PR

JUNE 7, 2018

Supreme Court in 2015, and former President Barack Obama designated the first-ever LGBTQ national monument in 2016 at the site of the Stonewall Riots — the birth of the modern LGBTQ Rights movement. Cision PULSE , our LGBTQ+ employee resource group, started from the ground up. In 30 of the 50 U.S. Giving All People a Voice.

Employee 40

Employee Community Resources Education 40

Shift Communications

JULY 31, 2015

Whenever a company runs into revenue troubles, the first option always taken is to grow more revenue as quickly as possible, which tends to change the focus of products, messaging, and service towards revenue driving. Christopher S. Vice President, Marketing Technology.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Communications Conversations

FEBRUARY 25, 2015

They used a variety of tactics from owned to earned to paid media that no doubt involved many different groups and departments from within the Bentonville company. On point with what most companies would do, no question. At least, most larger companies. Let’s take a closer look. So, no big surprise here.

Company 60

Company Case Study Infographics Study 60

Shift Communications

FEBRUARY 5, 2016

In his prepared remarks, he said the company will be introducing conversion tracking and enhanced targeting to Sponsored Updates. Use employee advocacy software such as Dynamic Signal to activate your employees on LinkedIn and encourage them to share. Christopher S. Vice President, Marketing Technology.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. By the end of 2015, the automaker had introduced popular new products and finally seemed to have recovered customer and market trust.

Ethics 223

Ethics Automotive Technology Conference 223

Cision

OCTOBER 26, 2015

Those Snapchat and Instagram tactics look fun, but they often don’t make sense for B2B companies. Christopher Penn (@cspenn) October 21, 2015. ” Understanding consumer behavior and what emotions and processes drive action is what separates a thriving company from a struggling one. c0QczQbpPf — Greg J.

B2B 120

B2B Marketing B2C Employee 120

Waxing UnLyrical

JULY 30, 2015

As did Martin Waxman : A2-This may be jumping ahead but I think it’s important for internal comms to take an employee-first approach #measurepr. A5 Agree with @shelholtz PR also needs to work with HR to foster employee connectivity, empowerment, and engagement #measurepr. ’ #internalcomms #measurepr. See you all there!

Internal 40

Internal International Communications Measurement 40

Waxing UnLyrical

AUGUST 26, 2015

That, my friends, is why employee communication measurement is in the state it is in. The powers that be, however, increasingly are demanding to know why employee communication matters. At one company, we discovered that most of our content was U.S.-centric 3 Ways to Measure Employee Communication.

Employee 40

Employee Measurement Communications Internal 40

5W PR

MARCH 12, 2020

5WPR is celebrating Women’s History Month internally, by thanking our female employees for everything they do, and externally, by highlighting female founded startups that are making an impact. Ruby Love is an apparel company rooted in the belief that periods should never stop women from doing, being and going. Fairygodboss.

Apparel 152

Apparel Financial Community Employee 152

Communications Conversations

DECEMBER 4, 2020

Since it’s 2020 and everything sucks, allow me to take you back to 2015. But, companies still had to communicate important updates with many different external audiences. Companies were called out in an attempt to drive change across corporate America. Instagram was the hot social media network. Facebook was purring along.

Corporate 139

Corporate Blogging Banking Measurement 139

Reputation Us

OCTOBER 27, 2021

This may be linked to a company’s actions, performance or communications. Reputational damage generally results from a gap between what a company says—and what it is perceived to have done, or not done. If a company jumped from a one-star to a three-star rating, they could experience an increase in revenue of 18 percent.

Reputation 88

Reputation Financial Telecommunications Employee 88

Sword and the Script

DECEMBER 15, 2020

Many companies turned off their marketing in March when the pandemic hit our shores. I think we are going to see these companies emerge with a desire to start telling their story again, but it’s going to take some time. Every employee needs media training. Creative employee communications. Back to basics. “We

Marketing 167

Marketing Employee Content Marketing Training 167

Cision

FEBRUARY 11, 2016

In fact, if you don’t give customers, clients and potential employees a peak at what truly drives your organization, you are losing loyalty, sales and your business’s future thought leaders and valuable role players. The streaming media company first announced its extensive parental leave policy last summer. How can you stand out?

How To 120

How To Media Employee Policies 120

Reputation Us

OCTOBER 27, 2021

This may be linked to a company’s actions, performance or communications. Reputational damage generally results from a gap between what a company says—and what it is perceived to have done, or not done. If a company jumped from a one-star to a three-star rating, they could experience an increase in revenue of 18 percent.

Reputation 78

Reputation Financial Telecommunications Employee 78

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Companies and brands can only be truly social if they do it themselves.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. We’ll see more companies hire copywriters to ensure narratives remain consistent.”. “I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Innodata, the parent company of the soon-to-be-formed Agility PR Solutions swooped in an bought the publication in bankruptcy. Side note: I don’t think “Agility” existed as it does today until 2015. Case in point?

SEO 130

SEO Content Marketing Marketing Software 130

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Or a crisis can strike closer to home; it can be a rogue employee action or supplier lapse in a single region that affects an entire brand, like the Chipotle E. coli contamination of 2015. More often than not, a threat to a company’s reputation originates inside the organization. Most crisis events are a long time in the making.

Reputation 130

Reputation Viral Employee Customer Service 130

Cision

MAY 20, 2016

Rather than making a comparison to the company under fire, KitKat highlighted how it differs from the rest. TheSalvationArmySA (@SalvationArmySA) March 6, 2015. When Ellen DeGeneres had Adele play a prank on Jamba Juice employees, the hilarity that ensued immediately made an impact across media sites and social media channels.

Brand 159

Brand Branding Comparison Viral 159

ImPRessions - Crenshaw Communications

JULY 18, 2018

In 2016, Gizmodo got ahold of a stray email thread from a Microsoft employee that included some highly detailed “dossiers” about journalists. On the more nefarious front, in 2015 Columbia Journalism Review uncovered a company called NewsBios that sold reporter dossiers to PR pros.

Interviews 136

Interviews Construction Report Journalism 136

The Proactive Report

JULY 27, 2015

The 2015 State of Digital Marketing report by Smart Insights says that to succeed in this field you need three pillars: Digital Strategy: According to this report 50% of companies have no digital marketing strategy at all. So invest in getting your employees and/or outside resources up to speed on their digital skills.

Marketing 100

Marketing Strategy Resources Employee 100

Cision

APRIL 27, 2015

In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. During PubCon Austin 2015 , Boot Camp Digital CEO Krista Neher how to capture the attention of audiences with fleeting attention spans. “Your brain processes an image 60,000 times faster than text,” Krista says.

Social Media 120

Social Media Pinterest Media Infographics 120

ImPRessions - Crenshaw Communications

APRIL 19, 2017

When used well, social media blends direct communication with customers and employees, thought leadership, and brand-building. A 2015 Weber Shandwick study found that executives who are active on social media or create content for digital channels are seen as good communicators and are among the most well-regarded business leaders.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Communications Conversations

OCTOBER 31, 2019

Not even American Family’s Jack Salzwedel (although he is great– I wrote about him first in 2015 ). And sure, one is the CEO of a huge company and has 1.2M That’s what connects with employees and prospective employees. Because, for a lot of companies, that gap is pretty damn big. Want proof?

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Doctor Spin

FEBRUARY 22, 2024

Learn more: Lobbying Internal Communications (IC) “Strengthening internal communication through various methods, including face-to-face communication, can improve employee engagement and build trust between management and employees.” Driving Employee Engagement. link] Most organisations have employees. link] 9 Mishra, K.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Mindful Marketing

SEPTEMBER 19, 2020

Among its unique attributes, the store featured an open layout, low-glare surfaces, and employees who knew American Sign Language (ASL). I first heard of Accessible Pharmacy a few weeks ago when that former student, Jason Polansky, told me he was applying to the company for a job. Furthermore, 3.22 Accessible Pharmacy is different.

Corporate 102

Corporate Consumer Employee Print 102

Stern + Associates

JUNE 22, 2023

Having consulted for and run training programs for hundreds of companies including General Electric, ING, Mitsui, Novartis and Goldman Sachs, Argenti is a pioneer in developing robust communication strategies, frameworks and courses. asks Argenti, who authored “ Corporate Responsibility ” (SAGE Publications, 2015).

Strategy 62

Strategy Communications Crisis Communications Corporate 62

PRSay

OCTOBER 5, 2016

It’s true that Indiana sustained some bruises in the boxing ring of public opinion in 2015 when passage of the Religious Freedom Restoration Act prompted a backlash from companies, which threatened to pull business and events from Indiana. That’s irony,” he wrote.

Conference 104

Conference Nonprofit Hotels Internal 104

Solo PR Pro

OCTOBER 6, 2015

To study these questions and more, Solo PR Pro conducted a survey in August/September 2015 and partnered with Dr. Timothy Brezina to conduct advanced statistical analysis of the data (notes on methodology follow this report). The majority of respondents see income trending upward (year-to-year, 2013 to 2015). Client Size.

Survey 40

Survey Report Local Data 40

PRSay

SEPTEMBER 1, 2017

2009; Ragas, Uysal & Culp, 2015). A division president working for an energy company once told me about how his company requires public affairs staff to actually spend time with their front-line employees. There are several ways we can improve our business and industry expertise: Take advantage of free PRSA webinars.

Ethics 138

Ethics Public Affairs Journalism Leadership 138