7 takeaways from a study on B2B thought leadership; why it works or doesn’t
Sword and the Script
MARCH 26, 2024
Thought leadership brings pricing power The survey found 60% of decision-makers “say that good thought leadership makes them willing to pay a premium to work with that organization.” In other words, companies that develop genuine thought leadership have more pricing power. Salesforce and HubSpot are two good examples.
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