Beyond PR

APRIL 25, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. Finance, a look at The Hill’s new Latino section, and an interview with CNN en Español’s Ismael Cala.

Public Affairs 40

Public Affairs Media Privacy Interviews 40

ImPRessions - Crenshaw Communications

JULY 5, 2017

In public relations , we often describe our approach to earned media this way; what we give up in editorial control we make up for in credibility. To compound the arrogance of the images of him en famille on an otherwise empty beach, Christie said, “I don’t apologize for it. He already enjoys a seriously low approval rating of 17%.

Sports 149

Sports Reputation Government Video 149

PR in High Definition

SEPTEMBER 27, 2021

Back then, no one had even heard of an “online reputation”, let alone the need to manage one, and conveying a message to an audience en masse and connecting with the public only happened through a handful of channels. From website copy, to social media strategies, to, more recently, virtual events. We know that mistakes can happen.

Reputation 62

Reputation Employee Crisis Crisis Management 62

Stephen Waddington

JUNE 22, 2020

Then again, people will be falling in love with these self reflections en masse. A recent discussion in Stephen’s Marketing, media and PR Facebook community raised the issue of negative mental health implications of AI apps. I say share experiences, but it’s mostly screenshots of awkward sexting. It’s unavoidable.

Meeting 93

Meeting Big Data Data Banking 93

Prohibition

JULY 5, 2019

In Q1 of 2019, working with our client CEWE UK, we were briefed to deliver a campaign that would uphold CEWE’S position as AN industry expert, maximise brand awareness in the UK, strengthen existing partnerships and forge new relationships with the media and photography influencers. In total, we reached an amazing 2.4

Print 54

Print Film Instagram Creativity 54

Shift Communications

DECEMBER 30, 2014

We hope you had a wonderful 2014 en route to an even better 2015. Amanda Grinavich. Senior Marketing Analyst. The post Best of SHIFT: Top 3 Posts from Q4 2014 appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Measurement 98

Measurement Storytelling Content Marketing Facebook 98

NewsWhip

AUGUST 18, 2020

Last Friday we hosted our first edition of The NewsWhip Pulse, our new biweekly webinar series in which we look at emerging trends, and hear from some distinguished guests in the media and PR industries. . You can watch the full talk below, but we’ve also summarized the highlights and key takeaways here. . 2020 engagement. Iffy quotient.

Web 78

Web Comparison Facebook Community 78

Solo PR Pro

SEPTEMBER 13, 2022

I diffuse Young Living's Motivation, En-R-Gee and Brain Power blends frequently. Thank goodness for Solo PR Pro. Something you might not think of: I also find aromatherapy with essential oils picks me up and keeps me going. Smelling grapefruit oil wakes me up in the mornings and I put their Citrus Fresh blend in my morning tea.

Energy 67

Energy How To Case Study Resources 67

Communications Conversations

FEBRUARY 10, 2015

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. In fact, I would argue a strong “employer brand” is more of the exception, not the rule, when it comes to the social media components. And, let’s step back for a minute.

Social Media 60

Social Media Brand Branding Media 60

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

The $2 billion worth of earned media his campaign grabbed enabled him to stand out in a crowded GOP field and go on to win his party’s nomination. He has gone after public companies, the occasional private citizen, and especially the press, both individually and en masse. No one is immune to the POETUS Twitter attack.

Twitter 120

Twitter Construction Measurement Meeting 120

HMA Public Relations

DECEMBER 16, 2020

Tell us how you came to start working in the Valley media scene? Feel free to email me at eobrien@jewishaz.com The post #MediaMonday – Ellen O’Brien appeared first on HMA PR. And how did you come to this outlet? What is the best way to reach you?

Local 52

Local Pitching Community Journalism 52

Communications Conversations

MARCH 2, 2015

Kendall Bird , former online community specialist, was recently promoted to associate social media manager at Collegis Education. lang=en&job=JREQ036722. Laura Krinke , former account executive was recently promoted to senior account executive at PadillaCRT. ” Register here: [link]. Got what it takes? Work for the Fair!

Financial 60

Financial Community Education Content Marketing 60

Communications Conversations

JANUARY 16, 2017

Take a peek at any corporate social media program and you will likely see “engagement” listed as a KPI in some way, shape or form. Media is actually ignoring engagement altogether. Because that’s what the comment sections of media sites have become: CRAP. Look no further than Twitter for just one example.

B2B 60

B2B Twitter Viral Trends 60

Stephen Waddington

JANUARY 12, 2019

I’m en route to York on LNER for lunch with my daughters today. Headlines from the Reuters Institute future of news report If you work in or around the media you must read the Reuters future of news report, or at least read the summary on my blog. Something new for 2019. Let me know what you think. I’ll let you know how we get on.

Case Study 62

Case Study B2B Healthcare Energy 62

PR in High Definition

SEPTEMBER 30, 2016

This week, the News Media Association (NMA) wrote to ministers to say that it is becoming “increasingly difficult” to fund quality journalism, and the diversion of advertising revenues is to blame. The NMA warned that the impact of media plurality and the functioning of democracy “will be profound”.

Journalism 48

Journalism Advertising Advertising Google 48

Mora Communications

NOVEMBER 28, 2017

When comes to pitching the media, the harder you sell, the quicker you’ll lose them. . Selling belongs in the advertising section of the media, not the editorial. So, then how do you convince the media that you have a compelling story to tell? There is no such thing as a one-size-fits-all media pitch.

Pitching 40

Pitching Newspapers Meeting Journalism 40

Doctor Spin

JANUARY 17, 2023

Solarpunk can be utopian, just optimistic, or concerned with the struggles en route to a better world—but never dystopian. Source: Solarpunk: A Reference Guide Solarpunk in Marketing and PR “Dear Alice” is a solarpunk-inspired Yoghurt commercial that has received social media acclaim due to its beautiful and positive outlook on our future.

Wikipedia 52

Wikipedia Energy Community Fashion 52

ZudePR

MAY 22, 2018

Two en dashes should be used mid-sentence either side of an emphatic comment from the author. Brackets can also be used at the end of sentences, in the same way en dashes are used above. Leave a space around the en dash (American English dictates an em dash with no spaces). Means commonplace. Means at the same time as.

Writing 95

Writing Google Comparison Government 95

Cision

APRIL 5, 2016

And no where else are they so reachable, en masse, at such a low cost. These companies gather information from loyalty programs and credit cards and then match it to social media user IDs. With mass media, there are only so many 30 second spots in an hour or so many placements on a page. Supposedly someone has done it.

Advertising 120

Advertising Advertising Facebook B2C 120

Shift Communications

JANUARY 2, 2017

The most cutting-edge public relations and media relations professionals will be investigating the forefront of artificial intelligence and how it can be used to generate massive amount of relevant content. Our goal is public relations professionals can no longer be to simply try to reach everyone through the media en masse.

Trends 83

Trends Publicity Analytics Software 83

Buzzstream

JUNE 25, 2020

I’m very eager to get this rollout in the hands of my media relations team!” ” Ross Hudgens, founder and CEO of Siege Media. However, you’ll often want to narrow down your list and reject or approve en masse. Ross Hudgens, Caroline Gilbert, and Vince Nero from Siege Media. Mike King from iPullRank.

Web 167

Web Tools Examples Video 167

Prohibition

JUNE 16, 2017

As with any media, building a relationship first and foremost is paramount to your brands success in being advocated by a influential blogger or Instagrammer. Related Posts Google+ event offers top tips on ‘newer’ social media platform 58 Finding it hard to keep up with social media? The do’s. We’re not surprised!

Social Media 48

Social Media Viral Exercises Video 48

Mora Communications

SEPTEMBER 9, 2015

When pitching your film to the media remember –. The media does not want to be sold, they have no interest in being sold, what they want are stories. The media is constantly in need of new stories and that’s where you come in. The media is constantly in need of new stories and that’s where you come in.

Film 45

Film Pitching Radio Newspapers 45

Solo PR Pro

NOVEMBER 27, 2018

Mise en place (everything in its place). Share your thoughts or questions in the comments below or on social media using #solopr. (Tip: If you don’t have the money now, charge expenses to your business credit card, so that you get the expense deduction this year but can pay in the new year. But be careful to not overspend!).

eBook 46

eBook Resources Tools Local 46

Shift Communications

APRIL 6, 2016

For the purpose of this blog, though, I’ve summed up the main talking points: -Several years ago, our jobs as PR professionals (especially applicable for PR professionals working with startups) was much “easier”. -Distributing press materials en masse led to coverage (mass pitches, mass email blasts). -But, times have changed.

Report 60

Report Pitching Creativity Trends 60

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Shift Communications

FEBRUARY 10, 2015

That post, along with my own experiences in the communications trenches, inspired me to create the Social Media News Release , which we’ve updated to version no. And SHIFT fortunately has a great track record of clearing the RFP hurdle en route to the pitch (95 percent, I’d say). He was right. 3 as a microsite.

Agency 60

Agency Social Media Government System 60

Waxing UnLyrical

OCTOBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Trick or Treat October 31st, 2010 Tweet Today’s Hallowe’en. But in the spirit of the day, here are seven posts for your Hallowe’en hilarity. Trick or Tweet?

Small Business 51

Small Business Tourism Measurement Social Media 51

MaccaPR

OCTOBER 7, 2014

Note how Wal-Mart flags its Spanish videos in a “Walmart en Espanol” playlist. Symptoms: A puzzled look because the “About” section of your YouTube channel provides little information on your company, and few social media links to Facebook, Twitter, Pinterest and Instagram. Condition: Hyper-Extended Videos.

YouTube 61

YouTube Video SEO Trade Shows 61

MaccaPR

MAY 12, 2016

Former Minneapolis Star Tribune business writer Neal Gendler told me the story about his attempt to reach Edina Realty CEO Ron Peltier for an interview, only to be told by staff that Peltier was in an airplane en route to a distant business meeting. Decades later, Gendler still retells that story with reverence. Be Happy for Everyone.

Reputation 48

Reputation Newspapers Meeting Blogging 48

Waxing UnLyrical

APRIL 18, 2011

This was the first time social media had been on our department’s radar during a situation like this. Generally our eyes and ears are focused on traditional media (print, radio, television). Now we do a bit of social media monitoring and have our own social media properties in play. But that was it.

Crisis Communications 66

Crisis Communications Web Print Crisis 66

PR Conversations

JULY 24, 2014

Yet the once-consolidated wisdom that if a gallery retained good artists, artworks and exhibitions the media would come clamouring became history, as conventional boundaries within the art world collapsed. Contents are available on Sotheby’s website and its social media properties, such as its YouTube channel and blogs.). 1,229-1,230.

Marketing 87

Marketing Communications Video Reputation 87

Bad Pitch Blog

JUNE 9, 2010

A round of media training and/or general messaging can help with this. It''s always risky when you bring another element into the story to draw media attention. The case above is common -- whether or not you spent $10K to get media attention. Oddly enough, I''ve also promoted an event with an Olympian as the media draw.

Case Study 52

Case Study Construction Interviews Training 52

Bad Pitch Blog

JUNE 1, 2009

Harvesting, though, is simply a no-go in the Social Media whirl. Shankman’s followers are blocking the doofus, (name deleted to protect the idiot) en masse. During his tenure at Marketwire, Brodeur worked on the release of the company’s Social Media 2.0 Amen to that. More on HARO and the rest of the PR world via [link].

Pitching 43

Pitching Social Media Twitter Corporate 43

PR Conversations

SEPTEMBER 18, 2011

She found PR could be considered as involving “emotional labour” whereby feminine traits are exploited in managing relationships with colleagues, clients and the media. Liz Yeomans has been looking at gender identity in PR by exploring the experience of those working in agencies when managing professional relationships.

Publicity 40

Publicity Ethics Course Data 40

Stephen Waddington

AUGUST 27, 2018

It sought to explore how public relations could evolve from a tactical craft that broadly focused on publicity and media relations to become a management discipline. The new media that we have today makes it more possible than ever to achieve our goals in terms of relationships with stakeholders. “The

Communications 60

Communications Analysis Web Handbook 60

Bad Pitch Blog

APRIL 6, 2006

Far too often, pitches are sent en masse to the results of a Bacon’s search. If this is your approach to media relations—your call will be dropped leaving you well outside the coverage area. tags | public relations | PR | media relations | good pitch | bad pitch | bad pitch blog | marketing | blog | Sprint | Sprint Ambassador'

Meeting 40

Meeting Construction Pitching Blogging 40