8 Media Interview Mistakes To Avoid

ImPRessions - Crenshaw Communications

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well.

Know the Agenda Before Your Media Interview [INFOGRAPHIC]

PR Expanded

I’ve been media training executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. Social media conversations and past articles, blogs, comments, tweets, etc.,

3 questions that can trip up your media interview

PR Daily

In any given interview, a question may challenge your recall. Unless the interview is a challenging one or is hostile, the fact that you don’t know an answer shouldn’t provoke undue anxiety. Many interviewers will likely cease this line of questioning and move on to the next thought.

How to make sure you deliver an amazing media interview

Public Relations Sydney

Landing a media interview is an exciting opportunity to have your voice be heard and to shine in the spotlight. However, if the interview doesn’t go well, it has the potential to make a lasting impression for all the wrong reasons.

6 potent tips for nailing media interviews

PR Daily

So you’ve landed an interview with a respected reporter. The story they publish or clip they air will be amazing for your business—if you get the interview right. Here are six media relations tactics to take into your next interview.

Part I: Treat Every Meeting Like a First Interview

PR Expanded

This post is Part I of a two-part series on Treating Every Meeting Like a First Interview. When I mentor young professionals, we discuss the importance of preparing for a job interview. Do you treat every meeting like it’s your first interview? Interview Mentoring PR 2.0

Interview with Larry Kim

Critical Mention

We had the opportunity to get his insights into being a top influencer, his favorite social media platform and which aspect of marketing will stand the test of time. Q: What’s your favorite social media platform to use and why? More people use messaging apps than social media.

Interview with Ann Handley

Critical Mention

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

How revealing frustration sinks media interviews

PR Daily

One of the golden rules of a successful interview is to not show any frustration at the questions being asked. Awkward questions that a spokesperson would rather not answer will inevitably be asked in interviews. Constance : “Ah well…sorry what media outlet are you from?”.

11 top tips to nail your next media interview


If you’re a follower of our Twitter page, you will know we regularly tweet our expert advice on how to best prepare for and behave in media interviews. Speaking to the media is much like a performance and so enthusiasm is essential in order to resonate with your audience.

Best PR Tips For Media Interviews

ImPRessions - Crenshaw Communications

Nothing in public relations is quite as rewarding as securing an important interview for a client. For some, this can mean an intense media training session. For others, a simple review of the interviewer’s background and expectations are all that’s necessary.

How to Ace a Last-Minute Media Interview


There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. Be a Resource After the Interview.

Infographic: Ace Your Media Interview With This Checklist


With 75 percent of people suffering from glossophobia, the fear of public speaking, it makes sense that media interviews can be equally, if not more, nerve-wracking. You may already know how to conduct yourself during an interview, but do you know what to do once it ends? Plus, you’ll get insight from media personalities who work at major outlets like Entrepreneur, Forbes and the Today Show. Something go wrong during your interview?

How to handle media interviewers who ask for guarantees

PR Daily

We would all like to think that lessons will be learnt from crisis media management incidents, but even if improvements are made, no-one can be 100% certain that the same thing could not happen in the future. A version of this article originally appeared on the Media First blog.

Offer interviews to investigative media – on your turf

The Stalwart Blog

I had a conversation with a nonprofit that has been getting repeated questions from the investigative team of a local media outlet about their operations. The media outlet said no. Blog Crisis PR interview requests investigative media news organizations Public Relations transparency

How bridging puts your media interview back on track

PR Daily

A media interview is an important opportunity to speak directly to your audience, but don’t let the interviewer drive the conversation. The interview is going along fine when—wham!—the the interviewer asks about an issue you’d hoped to avoid.

How to Come Up With Sound Bites for an Interview


Traditionally, being interviewed is the Golden Ticket to turning that spotlight in your direction. If you’ve never been interviewed, you might be nervous. Thankfully, you don’t need to spill your or your organization’s entire life story during an interview.

3 Steps for Preparing Executives for Media Interviews

Meltwater - PR

Enterprise Executives PR & Comms Media Outreach Reputation Management

5 common media interview myths

PR Daily

Pulling off an effortless media interview is harder than it looks. Although news anchors and hosts can make broadcast appearances appear easy to do, there are several myths when it comes to media interviews. An interview is the same as giving a speech.

Infographic: Handy media interview checklist

PR Daily

You just might need a bit more practice and prep before your next interview. Study up on key subjects surrounding the chief interview topic. Try to anticipate potentially thorny questions the interviewer might throw at you. Research the interviewer.

5 ways media interviews go up in flames

PR Daily

A disastrous live interview can undo months of hard work. Here is how PR pros (and their clients) can prepare for some classic missteps in “do or die” interviews. Here are five examples of classic media interview failures, and some tips so you can avoid a similar fate: 1.

How Do You Nail a Media Interview?

HMA Public Relations

to share your story or brand with the media. Here's how you nail the interview! The post How Do You Nail a Media Interview? Featured Media Relations PRGN Interview Interview Tips Media Interview Media Interview Tips public relations global network the Fearey group

[L]earned Media: An Interview with Sam Zises

Critical Mention

Agency life can be tough, but [L]earned Media’s CEO Sam Zises has got it down to a science. In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.”

How to Prepare & Coach Executives Through Media Interviews


Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales.

When To Turn Down A Media Interview

ImPRessions - Crenshaw Communications

It goes against all the instincts of a public relations specialist to turn down a media opportunity. Instead we advocate taking a thoughtful look at all media inquiries to determine if they advance a company’s goals. When to “Just Say No” to a Media Request.

Interview with Anthony Iannarino

Critical Mention

The post Interview with Anthony Iannarino appeared first on Critical Mention - Media Monitoring. Blog Content Interviews Marketing Productivity Trends

Be Better Prepared for Your Next Interview

Ronn Torossian

Often, when people think about public relations, they think about major national media attention or scandals that throw once-trusted brands into chaos. The post Be Better Prepared for Your Next Interview appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Media Interview Tips From Top Journalists

ImPRessions - Crenshaw Communications

Because we spend time preparing clients for meetings with journalists, PR people tend to study media interviews from the perspective of the person getting questions. But during this crazy political primary season, interview-watching is a spectator sport, usually starring Donald Trump.

Why CEOs botch media interviews—and ways you can help them

PR Daily

Learning how to nail an interview or a difficult discussion starts with having the right mindset. Too many top-tier leaders feel a lack of control during interviews. Just pull the quotes from recent media coverage, and if they aren’t on message, then the CEO failed.

AirPR Interview Series: Mark Delcorps of Overstock.com


Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. Read more of the AirPR Interview Series.

Interview with Entrepreneur Evan Mendelsohn, Co-Founder of Tipsy Elves

PR Expanded

If you’re interested in the Ugly Christmas sweater, then you may enjoy my interview with Evan Mendelsohn, who is the co-founder of Tipsy Elves. I was familiar with search engine optimization (SEO) and social media. How much do you rely on social media to promote Tipsy Elves?

8 tips to help communicators ace television interviews

PR Daily

RELATED: Overcome your biggest challenges in internal comms, PR and social media ]. Here are eight TV interview tips designed to help nail your next segment: 1. The interview starts before the mic is on. Always keep your eyes on the interviewer, not the camera.

10 Fundamentals for Successful B2B Media Interviews

Sword and the Script

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it.

Media relations mentoring—6 common interview mistakes to avoid

Agility PR Solutions

The post Media relations mentoring—6 common interview mistakes to avoid appeared first on Agility PR Solutions. Analysis Public Relations media relationsWhile it is often a satisfying and rewarding career, sometimes public relations can be like river dancing through a mine field.

What’s PR’s Role In The Media Interview?

ImPRessions - Crenshaw Communications

Should a PR person participate in client media interviews? In most cases it means the PR rep helps the client prepare in advance, offers background to the journalist, and accompanies the client to the interview as a largely silent partner. The PR role in media interviews.

Interviewing for a PR job? Prepare for these 5 common questions

PR Daily

Instead, think about how to answer these interview staples—and do ample research. Now comes the dreaded interview. Here are five common questions and directives that form the foundation of most PR job interviews: 1. The post Interviewing for a PR job?

Q&A Interview with theSkimm co-founders, Carly Zakin and Danielle Weisberg

PR Expanded

Whether it’s a client meeting, interview, or family dinner, our readers are ready to jump into conversation. How are you using social media to promote your Skimm’bassadors program? Social media is how we keep a pulse on feedback from our readers and interact with them regularly.

Interview with Critical Mention’s VP of Engineering on Media Monitoring

Critical Mention

Today, we’re getting his perspective on media monitoring, the intricacies of Critical Mention’s platform and the industry’s future. Q: In your opinion, what’s the importance of media monitoring for PR professionals? . Q: Where do you see media monitoring going in the next few years?

Media interview tips: How to prepare for TV, radio and print media interviews

Public Relations Sydney

When you’re asked to be interviewed in the media , it’s important to know that each medium – radio, TV and print – have specific requirements you should understand before the interview. Media interview tips.

An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

We had the opportunity to speak to Richard and gain his insights into how he completely turned his life around, how his relationship with the media changed, and which channels he feels are most valuable for thought leaders and content creators today.