The 2020 List of Media Relations Best Practices Blog Posts | Business Wire Blog

Business Wire

Earned media is considered some of the most valuable content an organization can generate. Earned media comes with a stamp of approval that brands cannot generate on their own. media relations

Media Outlet Availability on PR Efforts | Business Wire Blog

Business Wire

One of the common refrains in the public relations industry is that PR is getting harder because there are fewer publications to pitch. Is this actually true? How would we know?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Current State of the Media – What Business Wire’s 2020 Media Survey Revealed | Business Wire Blog

Business Wire

The media industry was among the hardest hit in 2020 as journalists played a vital role in informing the public during these uncertain times. media relationsSmaller newsrooms. Layoffs and furloughs. Fake news. Soaring news consumption. A global pandemic.

Survey 265

Inside Journalism’s Social Media World – What Business Wire’s 2020 Media Survey Revealed | Business Wire Blog

Business Wire

As more people continue to consume their news via social media, journalists continue to rely on it for research, sources, ideas, story promotion, and audience outreach, feedback and growth. media relations

Survey 292

What are Earned Media Visuals and Why Should You Create Them? | Business Wire Blog

Business Wire

Creating visuals specifically for media usage is here to stay. If you truly want to get media attention, you must create a new kind of image – an earned media image. What exactly is an earned media image? public relations media relations

32 Media Relations Tips to Maximize Your Coverage Opportunities | Business Wire Blog

Business Wire

For the past 60 years, Business Wire has worked in conjunction with media outlets, large and small, around the globe. media relationsAs the world changes, so does journalism. In 2020, reporters and organizations are looking for more authentic stories to tell.

Media Relations in the Age of Coronavirus and Other Natural or Manmade Disasters | Business Wire Blog

Business Wire

When a major disaster hits, whether it’s COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media. education media relations

Tips for Promoting Your Blog Content Across Social Media Platforms

Cision

The same content may not resonate with audiences on different social media platforms. Media BlogSo what works for each one?

Blogging Tips for PR Pros

PR Expanded

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Your blog is your community.

Visual Storytelling: Why PR Pros Should Own Earned Media Creation | Business Wire Blog

Business Wire

If Public Relations teams are responsible for sharing and amplifying the company’s messaging, why are so many using marketing assets to supplement their outreach? The time has come for PR communicators to start creating their own visual content that appeals specifically to reporters and readers.

The 7 Deadly Sins of Blogging and How to Avoid Them

Cision

Have you committed one of these 7 blog killers? Media BlogBeing a serial writer is a demanding and mysterious craft.

8 Tips for Maximizing Your International Press Release | Business Wire Blog

Business Wire

Each market has different expectations for and by media, including varying requirements for news releases, local market language considerations and more. press releases media relationsThere is no doubt today that we are part of a global economy.

From Germany to the United States, A Look at Today’s Media Landscape with Journalist Jan Wagner | Business Wire Blog

Business Wire

public relations media relationsJan Wagner is a freelance financial journalist from Chicago who is based in Frankfurt, Germany.

Celebrating Success: How Canadian Online Publishing Awards Created an Innovative Virtual Event Experience | Business Wire Blog

Business Wire

COPA is organized by Masthead Magazine (under North Island Publishing) and showcases the best of the Canadian online media scope. events media relations

10 Questions to Ask Before You Publish a New Blog Post

Cision

If you don’t have these must-haves checked off your list before publishing, a new blog post may not perform as well as you’d hoped. Media BlogDon’t skip these steps!

Why is blogging important?

Axia PR

Spice up your company’s personality through blogging. Blogs: What are they? An easy description would be blogs are like public online diaries for people, organizations, and companies. online public relations inbound marketing owned media

Hispanic, Latino/a, Latinx: Celebrating a Growing Cultural Heritage | Business Wire Blog

Business Wire

education media relationsSince 1988, the United States has celebrated National Hispanic Heritage Month from September 15-October 15. During this month, we honor the countless cultural and societal contributions of more than 60 million Hispanic Americans.

Hola and Hello: When Translation Isn’t Enough to Reach the U.S. Hispanic Market | Business Wire Blog

Business Wire

15) celebrations, but it doesn’t mean your media outreach efforts must stop right there. public relations media relationsWe recently wrapped National Hispanic Heritage Month (Sept. 15 - Oct. For Latinos, Hispanic Heritage is all year round, so let’s make sure you’re not missing out.

Moving Beyond Photos – Use Multimedia to Increase the Value of Your News | Business Wire Blog

Business Wire

Media relations today is harder than ever, and so is catching reader attention. And, now, we’re seeing media becoming as valuable as the news release text itself. I am sure by now, you’ve noticed that everyone is talking about the value of including visuals with your news release.

Top 10 PR Blog Posts of 2020

Bianchi Biz Blog

And, perhaps because of the uncertain environment and need for third-party reassurance and guidance, 2020 was surprisingly another banner year for the Bianchi Biz Blog , with year-over-year increases in pageviews, visitors and new visitors.

How to Track Inbound Traffic from a Press Release | Business Wire Blog

Business Wire

One of the biggest advantages is the high visibility the news releases we distribute receive within media and search spaces. There are many advantages of using Business Wire to distribute your press release.

Make Sure Your Reputation Management Agency Doesn’t Ruin Your Reputation | Business Wire Blog

Business Wire

Consumers today talk about businesses the same way, backed by a social-media megaphone that can make or break a brand in an instant. Reputation has always mattered.

Fortune 500 Firms Embrace Blogging, “Unfriend” Social Media

Glean.info Blog

Fortune 500 companies dramatically increased blogging this year and significantly decreased social media posting. Blog usage more than tripled since its all-time-low of 21% in 2015. The steep jump in corporate blogging may seem to contradict recent digital marketing trends.

[SERIES] Part 4: Why Should You Use a Newswire to Distribute Your News Release? Innovation | Business Wire Blog

Business Wire

Our unique position between media and organizations has provided us an insider look at industry’s needs and challenges, providing an opportunity to build innovative delivery services with ease-of-use and ROI in mind.

Quality vs. Quantity: Finding the Right Balance for Your Blog

Cision

Blog quality and quantity will both impact your blog's success. Media BlogHere are some tips for finding the right balance.

If You Want Reporters to Pay Attention to Your Story, Here Are 5 Things You Must Do | Business Wire Blog

Business Wire

public relations media relationsRecently, on a Business Wire webinar, I spoke to Lydia Dishman , Contributing Editor, Fast Company; Jefferson Graham , Tech Columnist, USA Today; and Anna Medaris Miller , Senior Heath Reporter, Business Insider on how they want to be pitched.

10 essential PR blogs to read

PR Daily

However, some of the most thought-provoking commentary and helpful advice comes from PR professionals who publish their own blogs. Many of the blogs are well known and highly influential. The following is a list of favorite PR blogs, in no particular order. Leading PR blogs.

[SERIES] Part 3: Why Should You Use a Newswire to Distribute Your News Release? Visibility | Business Wire Blog

Business Wire

We maintain relationships with reporters and algorithms, always focused on providing opportunities for media and customers alike. In this blog we will discuss the role of visibility. For the past 59 years, Business Wire has played an integral part of the news distribution process.

I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt

Ishmael's Corner

The post I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Tips & Tools to Help You Find Your Next Blog Post Topic

Cision

Use these tips and tools to get an idea of what content your audience is looking for so that you can write blogs that provide value. Media Blog

Choosing Photos for Your Blog: 3 Copyright Rules to Know

Cision

How do you find the right pictures for your blog without running afoul of copyright limitations and usage rights? Media Blog

How Using Business Wire for Press Release-Based EDGAR Filings Saves IR Professionals Time and Money – A Business Wire Use Case | Business Wire Blog

Business Wire

listed public company requires you to be responsible for disclosing financial results to stock exchanges, media outlets, analysts and consumers every quarter. Overseeing investor relations for a U.S.-listed

Blogging isn’t Sexy but Done Well It Drives B2B Marketing Results [Study]

Sword and the Script

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” Effective blogs tend to publish longer posts The average blog post has been getting longer and longer.

B2B 102

Survey reveals some interesting insights into the business of blogging today

PR Warrior

Andy Crestodina (pictured) is co-founder of Orbit Media Studios. I’ve contributed a number of times and have always keen to see the results as Andy’s report provides a solid ‘pulse’ of the blogging fraternity globally. CHECK OUT THE FULL SURVEY HERE: Blogging Statistics and Trends: The… MORE. The post Survey reveals some interesting insights into the business of blogging today appeared first on PR Warrior | Trevor Young.

Survey 243

5 Ways to Get More Blog Reads With Social Media

Cision

While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. Take blogging and social media. You can write knock-’em-dead content, but without a push from other places, your blog may see little to no traffic on its own. Sprinkle in just a bit of social media magic, and suddenly you’re seeing shares of your content and more traffic on your blog.

How to build a blog

Stephen Waddington

In the second Comms School session we explored third party and owned blogs, how to build a blog and post content, and making blogging a habit. The second session of Comms School got to grips with building a blog and making blogging a habit. We kicked off by reviewing some of the blogs posted by members of the Comms School community. Rachael Gordon Thanks to everyone who has joined us on a blogging journey. blogging

Why Do You Need a Blog For Your Business Website?

PReview: A Blog by NewsVoir

Deciding to start a blog for your website can be a dilemma for you as a business owner. In this article, we are going to discuss the pros of having a blog on your website. The post Why Do You Need a Blog For Your Business Website? Content Marketing Digital Media blogging

10 Reasons Why No One Is Reading Your B2B Blog

B2B PR Sense

Despite all your efforts, does your B2B blog get about as much traffic as a back alleyway? Low traffic is a frustrating challenge for any blog owner, and it might be tempting to throw in the towel -- but hear us out first! Don’t be too hasty to put the brakes on your B2B blogging efforts. Studies show that 69% of marketers plan to increase their use of blogging this year -- because it is so effective. So.What’s Holding Your B2B Blog Back? It's A New Blog.

B2B 200

Three big lessons I’ve learned from 10 years’ blogging as PR Warrior

PR Warrior

I recently notched up 10 years blogging under the PR Warrior handle. equivalent of 7 years), then I’ve been at this social media and content marketing caper for 70 years! But seriously, blogging regularly since 2007 has allowed me to… MORE. The post Three big lessons I’ve learned from 10 years’ blogging as PR Warrior appeared first on PR Warrior | Trevor Young.

Binge Blogging: 30 Blog Posts in 30 Days

Polaris

What is binge blogging? Similar to binge watching, binge blogging is the practice of blogging more frequently than usual for a period of time. When I explained I was going to heavy up my blogging to a new acquaintance I met at a networking event, he asked if I was planning to post 3 or 4 times daily. If you’re blogging once a week, a binge could be posting 3 to 4 times a week for a month. My binge is a blog post a day for the next 30 days.