5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

Business Wire on Artificial Intelligence and Journalism

Business Wire

As both organisations have introduced AI journalism in the last few years, we wanted to invite them along to discuss how the news industry is changing in the face of this new technology. events media relations

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7 Ways PR People Can Support Journalism

ImPRessions - Crenshaw Communications

This may seem like a good thing for the PR business, as companies and others try to go around traditional media to tell their stories through social media and branded content. What’s more alarming are indications that journalism is under siege for its role in democracy.

How brand journalism fills the void as media outlets dwindle

PR Daily

The erosion of staffing at newspapers and other media outlets presents a problem for PR pros. As newspapers have disappeared or shrunk, PR staff and agencies have fewer opportunities for media placements. Brand Journalism

Jay Baer Asks: Is Social Media And Journalism Linked?

Cision

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Jay Baer: Are social media and journalism completely linked?

How to use brand journalism to engage your community

PR Daily

The Wreaths Across America collaboration is a great example of how organizations can use brand journalism to build awareness and affinity. Effective brand journalism connects on a more personal level and conveys a brand’s personality. Over the past year, our team has harnessed the power of social media to share more than 1,100 stories, reaching 81 million people. You don’t need a large journalism team, or even social media specialists, to make an impact.

2019 GLOBAL JOURNALISM REPORT: Data Shows Worldwide Decrease in Professional Journalists, Shift Towards Independent Authors

Onclusive

The world of journalism has never been as dynamic as it is today. Thanks to the digital media revolution and the emergence of self-publishing platforms it has become easier than ever for individuals to create and distribute editorial content of all forms.

Media Moves at the Wall Street Journal & Reviewed, News & Observer Hires a State Politics Reporter

Cision

Collin Eaton joins the Wall Street Journal, Reviewed welcomes Ryan Waniata, and more. Media Blog

NYC Journalism Mourns One of its Own

Ronn Torossian

Journalism as a trade is undergoing a strange shift , both in ideals and applications. As this is happening, there’s an Old Guard who carried the torch for traditional journalism their entire lives who are dying off, leaving a legacy and an example for others to follow.

How Social Media Is Paving a New Path for Journalism

Cision

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Want more insight on how journalists view and use social media?

Journalism and News Trends for PR Pros

Cision

The revenue model for journalism is at best in flux, and at worst, in chaos. Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Serious journalism from unexpected sources. More data journalism.

Media Moves at the Los Angeles Times & Albuquerque Journal, Hospitality Design Welcomes Digital Editor

Cision

Arit John joins the LA Times, Stephen Hamway & Pilar Martinez have new beats at Albuquerque Journal, and more. Media Blog

Changes in journalism impacting PR

Prakkypedia

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. There’s a common thread to that list, of course: social media.

Media Moves at Portland Press Herald & Los Angeles Business Journal, Industry Dive Hires Several Journalists

TrendKite

Craig Anderson promoted at Portland Press Herald, Josh Schimmels rejoins the Los Angeles Business Journal, and more

Media Moves at the Associated Press & New York Law Journal, WBZ-FM Sports Radio in Boston Promotes One

Cision

Katrease Stafford, Aaron Morrison join the AP, Ryan Tarinelli new at New York Law Journal, and more. Media Blog

Radio 120

Media Moves at NBC News & Law360, The Wall Street Journal Hires Economics News Editor

Cision

Chris Wellisz joins The Journal, Sam Brock hired by NBC News, and more. Media Blog

PR and journalism—we’re in this together

Agility PR Solutions

The cry that “the media is dying” has been echoing for years now, but the latest data from the Labor Department (as recently reported by Bloomberg) is especially dire. The post PR and journalism—we’re in this together appeared first on Agility PR Solutions.

Media Moves at The Wall Street Journal & GQ, Crain's Detroit Business Announces a Reporter Beat Change.

Cision

Orla McCaffrey joins The Journal, Chris Cohen is tapped by GQ, Annalise Frank of Crain’s Detroit Business shifts beats and much more. Media Blog

Journalism ethics versus public relations ethics

Axia PR

Both the journalism and public relations industries have always struggled with negative reputations. People have been calling PR practitioners “spin doctors” for decades, and, as the era of fake news fell upon us, it changed the face of journalism. Ethics Earned media

Ethics 122

Media Moves at The Wall Street Journal & Wirecutter, Avenue Magazine Names Editor in Chief

TrendKite

Justin Redman joins Wirecutter, Jenny Strasburg promoted at The Journal in London, and more

CUNY Meetup Showcases Journalism Startups

Flack's Revenge

If you work in PR, it is good to keep an eye on the world of media innovation. Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. Empathetic Media.

What you didn’t know about the state of journalism

Agility PR Solutions

We have all observed the dramatic shift that the journalism industry has undergone over the past decade. The traditional media companies which have historically employed the majority of reporters and editorial contributors are grappling with a combination of existential threats.

Media Moves at Washington Post & The Wall Street Journal, Travel + Leisure Brings on Senior Digital Editor

Cision

Steve Kolowich joins The Post’s Style Team, Kevin Poulsen new at The Journal’s Investigations Team, and more. Media Blog

Travel 120

Cronkite Award – Recognizing Excellence in Journalism

HMA Public Relations

writes about her experience at the Cronkite School of Journalism's awards luncheon. The post Cronkite Award – Recognizing Excellence in Journalism appeared first on HMA Public Relations. Laurie Munn, from marketing & member communications at Mercy Care Plan and our guest blogger.

Media Moves at The Wall Street Journal & Parents Magazine, KCIX-FM Radio in Idaho Debuts Morning Show.

Cision

Alexa Corse, Jim Christie, Caitlin McCabe new at The Journal, Evi Helibrunn joins Parents magazine, and more. Media Blog

Radio 120

The Rise of “Gotcha!” Reporting and Fall of Journalism

Reputation Us

Reporting and Fall of Journalism appeared first on LTPR. Media Relations PR Best Practices communications Gotcha Journalism Gotcha Reporting journalism LT Public Relations LTPR media media relations PR public relations

Media Moves at the Wall Street Journal & Reviewed, News & Observer Hires a State Politics Reporter

TrendKite

Collin Eaton joins the Wall Street Journal, Reviewed welcomes Ryan Waniata, and more

How brand journalism boosts U. of Alberta’s visibility—and reputation

PR Daily

The university’s robust storytelling is reeling in a wider audience, landing more media coverage, and showcasing superstar faculty members. Mentions of the university in news media stories are closely tracked, too. What’s next for U of A’s brand journalism efforts?

The Opportunity for Communicators: Insights on Social Journalism

Cision

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. How Often do Journalists Engage on Social Media?

Media Moves at Fast Company & Real Simple, The Wall Street Journal Hires Aviation Reporter in London

Cision

Benjamin Landy heads to Fast Company, Ben Katz joins The Journal in London, and more. Media Blog

Media Moves at Bloomberg News & The Wall Street Journal, Callaway Climate Insights Debuts Website.

TrendKite

Jason Grotto joins Bloomberg News, David Callaway debuts new website, and more

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2019 GLOBAL JOURNALISM REPORT: Data Shows Worldwide Decrease in Professional Journalists, Shift Towards Independent Authors

Onclusive

The world of journalism has never been as dynamic as it is today. Thanks to the digital media revolution and the emergence of self-publishing platforms it has become easier than ever for individuals to create and distribute editorial content of all forms.

4 ways journalism changes are affecting PR

PR Daily

The rise of digital-native media companies and niche outlets have made it harder to judge who's influential to your audience and difficult—if not at times impossible—to determine what publications act in a “journalistic manner.” What does that mean for media relations?

Media Moves at the Los Angeles Times & Albuquerque Journal, Hospitality Design Welcomes Digital Editor

TrendKite

Arit John joins the LA Times, Stephen Hamway & Pilar Martinez have new beats at Albuquerque Journal, and more

Essential questions to ask about brand journalism

PR Daily

If you take the plunge into brand journalism, you’re committing to a fundamental change in the way you plan, produce and deliver content. Will brand journalism help us tear them down? How do I convince my boss that brand journalism is the right way to go?

Media Moves at The Wall Street Journal & The Washington Post, WPXI in Pittsburgh Hires a News Anchor

Cision

Kenny Wassus, Lindsay Huth join The Journal, Kelly Gilblom has a new beat at Bloomberg, and more. Media Blog

So your client wants to be in The Wall Street Journal…

Agility PR Solutions

The answer comes back, “A feature article in the Wall Street Journal” […]. The post So your client wants to be in The Wall Street Journal… appeared first on Agility PR Solutions. Analysis Public Relations media relations

4 reasons to take the plunge into brand journalism

PR Daily

No one knows for sure, though brand journalism seems likely to stand the test of time. Launching a brand journalism initiative is no simple undertaking, however. Perhaps more than anything, brand journalism requires a companywide understanding of chief objectives and expectations.

Media Moves at Reorg Research & The New York Times, Library Journal Announces New Leadership Team

Cision

Media BlogElana Dure joins Reorg Research, David Gonzales rejoins Metro at The Times, and more.

Media Moves at POLITICO & Washington Business Journal, The New York Times Announces Staff Role Changes in Beijing Bureau

Cision

Steven Lee Myers, Chris Buckley have new roles at The Times, Katishi Maake changes beats at Washington Business Journal and more. Media Blog