5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

Business Wire on Artificial Intelligence and Journalism

Business Wire

As both organisations have introduced AI journalism in the last few years, we wanted to invite them along to discuss how the news industry is changing in the face of this new technology. events media relations

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How brand journalism fills the void as media outlets dwindle

PR Daily

The erosion of staffing at newspapers and other media outlets presents a problem for PR pros. As newspapers have disappeared or shrunk, PR staff and agencies have fewer opportunities for media placements. Brand Journalism

7 Ways PR People Can Support Journalism

ImPRessions - Crenshaw Communications

This may seem like a good thing for the PR business, as companies and others try to go around traditional media to tell their stories through social media and branded content. What’s more alarming are indications that journalism is under siege for its role in democracy.

Jay Baer Asks: Is Social Media And Journalism Linked?

Cision

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Jay Baer: Are social media and journalism completely linked?

2019 GLOBAL JOURNALISM REPORT: Data Shows Worldwide Decrease in Professional Journalists, Shift Towards Independent Authors

Onclusive

The world of journalism has never been as dynamic as it is today. Thanks to the digital media revolution and the emergence of self-publishing platforms it has become easier than ever for individuals to create and distribute editorial content of all forms.

How Social Media Is Paving a New Path for Journalism

Cision

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Want more insight on how journalists view and use social media?

Media Moves at Washington Post & The Wall Street Journal, Travel + Leisure Brings on Senior Digital Editor

Cision

Steve Kolowich joins The Post’s Style Team, Kevin Poulsen new at The Journal’s Investigations Team, and more. Media Blog

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Changes in journalism impacting PR

Prakkypedia

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. There’s a common thread to that list, of course: social media.

Journalism and News Trends for PR Pros

Cision

The revenue model for journalism is at best in flux, and at worst, in chaos. Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Serious journalism from unexpected sources. More data journalism.

Media Moves at NBC News & Law360, The Wall Street Journal Hires Economics News Editor

Cision

Chris Wellisz joins The Journal, Sam Brock hired by NBC News, and more. Media Blog

PR and journalism—we’re in this together

Agility PR Solutions

The cry that “the media is dying” has been echoing for years now, but the latest data from the Labor Department (as recently reported by Bloomberg) is especially dire. The post PR and journalism—we’re in this together appeared first on Agility PR Solutions.

What you didn’t know about the state of journalism

Agility PR Solutions

We have all observed the dramatic shift that the journalism industry has undergone over the past decade. The traditional media companies which have historically employed the majority of reporters and editorial contributors are grappling with a combination of existential threats.

Journalism ethics versus public relations ethics

Axia PR

Both the journalism and public relations industries have always struggled with negative reputations. People have been calling PR practitioners “spin doctors” for decades, and, as the era of fake news fell upon us, it changed the face of journalism. Ethics Earned media

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Media Moves at Fast Company & Real Simple, The Wall Street Journal Hires Aviation Reporter in London

Cision

Benjamin Landy heads to Fast Company, Ben Katz joins The Journal in London, and more. Media Blog

CUNY Meetup Showcases Journalism Startups

Flack's Revenge

If you work in PR, it is good to keep an eye on the world of media innovation. Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. Empathetic Media.

Media Moves at The Wall Street Journal & The Washington Post, WPXI in Pittsburgh Hires a News Anchor

Cision

Kenny Wassus, Lindsay Huth join The Journal, Kelly Gilblom has a new beat at Bloomberg, and more. Media Blog

How brand journalism boosts U. of Alberta’s visibility—and reputation

PR Daily

The university’s robust storytelling is reeling in a wider audience, landing more media coverage, and showcasing superstar faculty members. Mentions of the university in news media stories are closely tracked, too. What’s next for U of A’s brand journalism efforts?

The Rise of “Gotcha!” Reporting and Fall of Journalism

Reputation Us

Reporting and Fall of Journalism appeared first on LTPR. Media Relations PR Best Practices communications Gotcha Journalism Gotcha Reporting journalism LT Public Relations LTPR media media relations PR public relations

Cronkite Award – Recognizing Excellence in Journalism

HMA Public Relations

writes about her experience at the Cronkite School of Journalism's awards luncheon. The post Cronkite Award – Recognizing Excellence in Journalism appeared first on HMA Public Relations. Laurie Munn, from marketing & member communications at Mercy Care Plan and our guest blogger.

The Opportunity for Communicators: Insights on Social Journalism

Cision

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. How Often do Journalists Engage on Social Media?

2019 GLOBAL JOURNALISM REPORT: Data Shows Worldwide Decrease in Professional Journalists, Shift Towards Independent Authors

Onclusive

The world of journalism has never been as dynamic as it is today. Thanks to the digital media revolution and the emergence of self-publishing platforms it has become easier than ever for individuals to create and distribute editorial content of all forms.

Media Moves at POLITICO & Washington Business Journal, The New York Times Announces Staff Role Changes in Beijing Bureau

Cision

Steven Lee Myers, Chris Buckley have new roles at The Times, Katishi Maake changes beats at Washington Business Journal and more. Media Blog

Media Moves at Washington Post & The Wall Street Journal, Travel + Leisure Brings on Senior Digital Editor

TrendKite

Steve Kolowich joins The Post’s Style Team, Kevin Poulsen new at The Journal’s Investigations Team, and more

4 ways journalism changes are affecting PR

PR Daily

The rise of digital-native media companies and niche outlets have made it harder to judge who's influential to your audience and difficult—if not at times impossible—to determine what publications act in a “journalistic manner.” What does that mean for media relations?

So your client wants to be in The Wall Street Journal…

Agility PR Solutions

The answer comes back, “A feature article in the Wall Street Journal” […]. The post So your client wants to be in The Wall Street Journal… appeared first on Agility PR Solutions. Analysis Public Relations media relations

Essential questions to ask about brand journalism

PR Daily

If you take the plunge into brand journalism, you’re committing to a fundamental change in the way you plan, produce and deliver content. Will brand journalism help us tear them down? How do I convince my boss that brand journalism is the right way to go?

4 reasons to take the plunge into brand journalism

PR Daily

No one knows for sure, though brand journalism seems likely to stand the test of time. Launching a brand journalism initiative is no simple undertaking, however. Perhaps more than anything, brand journalism requires a companywide understanding of chief objectives and expectations.

Media Moves at PAPER Magazine & Memphis Business Journal, POLITICO Founder Announces New Digital Launch

Cision

Media BlogKat Gillespie promoted at PAPER, Robert Allbritton to launch Protocol in early 2020, and more.

Media Moves at Quartz & The Wall Street Journal, Business Insider Welcomes Back Correspondent

Cision

Media BlogOliver Staley’s new role at Quartz, Eugene Kim returns to Business Inside, and more.

Media Moves at NBC News & Law360, The Wall Street Journal Hires Economics News Editor

TrendKite

Chris Wellisz joins The Journal, Sam Brock hired by NBC News, and more

3 Things You Need to Know About Brand Journalism

Cision

But don’t fret, there’s a way to break through, gain back their attention and make your brand be heard: brand journalism. Here are three aspects of brand journalism all PR and communication professionals should understand before deciding to include it into a marketing strategy: Approach.

The Top Challenges in Journalism According to a Survey of Journalists and the Cliff Notes to 3 Studies by PR Tech Vendors [UML]

Sword and the Script

Is the process of media relations getting harder? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. 1) The top challenges in journalism. Full report: 2018 Global Media Report by Onclusive.

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Zuckerberg defends Facebook with 1,000-word Wall Street Journal op-ed

PR Daily

Top execs at the social media company have been trying to navigate it out of a PR crisis morass that has engulfed it since the beginning of last year, when reports revealed the company afforded Cambridge Analytica improper access to user data.

Gawker Media resignations highlight struggle between journalism and PR

PR Daily

Gawker Media is facing scrutiny as it reels from the recent departure of Executive Editor Tommy Craggs, and Editor-in-chief Max Read. The line between journalism and PR is becoming thinner as native advertising and brand journalism continue to grow.

2016 Global Social Journalism Study: How to Reach More Journalists on Social Media

Cision

Connecting with journalists via social media should be a no-brainer for any PR pro. According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. journalists say they would be unable to carry out their work without social media.

Media Moves at Fast Company & Real Simple, The Wall Street Journal Hires Aviation Reporter in London

TrendKite

Benjamin Landy heads to Fast Company, Ben Katz joins The Journal in London, and more

Airport’s brand journalism news service takes flight

PR Daily

From a reputational viewpoint, it might seem risky for Pittsburgh International Airport’s Blue Sky brand journalism news service to newsjack other organizations’ crises. Eleven media outlets—among them the prestigious CAPA/Centre for Aviation —have run Blue Sky pieces.

7 ways to sell your leaders on brand journalism

PR Daily

to determine where to deploy crews and equipment, Duke Energy reported on its brand journalism site. This enables organizations—rather than news media outlets—to frame their own story. That’s why so many organizations have gone all in on brand journalism.

4 ways to measure brand journalism results

PR Daily

Brand journalism , in which businesses discover and create their own news content, can help an organization achieve its PR objectives. Here are four options to consider when assessing results from your brand journalism content: 1. Owned media traffic. Social media reach.