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Media Relations Trends and Predictions for 2024 | Business Wire Blog

Business Wire

Staying ahead of the media relations curve is strategic and necessary for effective communication. Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made an impact on the media relations world.

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10 Media Relations Predictions to Watch in 2023 | Business Wire

Business Wire

The Business Wire Global Media Relations Team shares ten trends that will impact journalists and PR professionals in 2023 and beyond. Throughout 2022, the topics of COVID-19, economic uncertainty, work conditions, benefits, and technology continued.

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32 International Media Relations Best Practices | Business Wire

Business Wire

News and the power of media transcend borders, enabling organizations to reach audiences around the globe. Whether you're an entrepreneur, a public relations professional, or an aspiring influencer, understanding the nuances of global media pitching can significantly enhance your chances of securing valuable coverage.

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Is media relations the new marketing? A new measurement method on the rise

Agility PR Solutions

With the competition for budgets, it’s no wonder that […] The post Is media relations the new marketing? A new measurement method on the rise appeared first on Agility PR Solutions.

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5 tips for setting media relations KPIs to support brand campaigns

Agility PR Solutions

Media relations can play a pivotal role in shaping perceptions and driving engagement. Creating an effective media relations program requires not only strategic planning but also meticulous measurement to ensure its alignment with broader campaign goals.

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Media and Media Relations in 2022: Predictions and Trends | Business Wire Blog

Business Wire

The news and public relations industries have faced many challenges this year including extended discussions around COVID-19, vaccination, and masking requirements; remote working; virtual events; shortage of labor; and the Great Resignation.

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This Independence Day, Declare Independence From These Media Relations Tactics

Stern + Associates

That’s a good thing to do if you’re in media relations in 2024 as well. In the spirit of the holiday, here are three media relations tactics that you should leave behind. “Spray and pray” outreach : This term refers to sending out indistinguishable media pitches en masse and hoping they get interest.