Business Wire

MAY 12, 2021

Media relations has always been a blend of timing and storytelling. But what happens when you have a global pandemic, a worldwide cry for humanity and a mass reduction in media outlets? With fewer media outlets than ever before, how are PR pros pivoting and changing the ways they approach media relations in 2021?

Media Relations 425

Media Relations Blogging Storytelling Media 425

Agility PR Solutions

JUNE 30, 2024

With the competition for budgets, it’s no wonder that […] The post Is media relations the new marketing? A new measurement method on the rise appeared first on Agility PR Solutions.

Media Relations 183

Media Relations Measurement Survey Marketing 183

Stern + Associates

JULY 3, 2024

That’s a good thing to do if you’re in media relations in 2024 as well. In the spirit of the holiday, here are three media relations tactics that you should leave behind. “Spray and pray” outreach : This term refers to sending out indistinguishable media pitches en masse and hoping they get interest.

Media Relations 127

Media Relations Media Product Launch Leadership 127

Landis PR

MARCH 4, 2024

By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. Here are the top 5 benefits of a great media relations program: Credibility Third party endorsement is much more valuable than an organization’s own boasts.

Media Relations 107

Media Relations Media SEO Newspapers 107

Onclusive

MARCH 11, 2020

How Livongo tracked, measured and reported on the success of their IPO-related content. And, how Livongo leveraged their successful IPO to win multiple PR and media relations awards, including being named a SABRE award finalist. Complete Form To Learn More.

Case Study 367

Case Study Study Media Relations Media 367

Axia PR

JULY 14, 2024

To improve your company's SEO, leverage media placements to build credible backlinks, anchor text, and website authority. By understanding some basics, however, you can leverage your media relations skills to help boost your brand’s SEO — driving more qualified traffic to your site and positioning you as an authority in your space.

SEO 100

SEO Media Relations How To Media 100

PRSay

AUGUST 11, 2021

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective. Newsletters gain clout.

Media Relations 195

Media Relations Trends Media Newspapers 195

HMA Public Relations

MAY 2, 2024

Learn more in the latest blog post from Mikayla Koppy, where she shares the keys to effective media relations and media training today, drawing insights from a recent episode of the PRGN Presents Podcast. Want to find out how to cut through the noise and capture journalists' attention? Take a look!

Media Training 91

Media Training Training Media Relations Media 91

Institute for Public Relations

OCTOBER 8, 2024

Download the Full Report (PDF): Navigating a Changing Media Landscape Report Download the News Release (PDF): Navigating a Changing Media Landscape Report – News Release Download Social Graphics (PDF): Social Graphics: Navigating a Changing Media Landscape New York, NY (Oct.

Media Relations 95

Media Relations Communications Media Report 95

PR Fuel

JUNE 9, 2024

Imagine your brand launching a groundbreaking product, but instead of the media buzz you anticipated, there’s silence. Read More The post 12 Key Elements of a Robust Media Relations Strategy appeared first on eReleases. This could be.

Media Relations 104

Media Relations Strategy Media Brand 104

Stern + Associates

MARCH 17, 2023

The media landscape is constantly changing – that much is a cliché at this point, even if it’s true. The question is what are the solutions to these challenges and – more ambitiously – what are the inherent opportunities of the transformed media landscape? This leads us to our top 3 media relations opportunities for 2023.

Media Relations 118

Media Relations Media Storytelling Report 118

Business Wire

AUGUST 19, 2020

For the past 60 years, Business Wire has worked in conjunction with media outlets, large and small, around the globe. As the world changes, so does journalism. In 2020, reporters and organizations are looking for more authentic stories to tell.

Media Relations 466

Media Relations Blogging Media Journalism 466

PRSay

OCTOBER 4, 2021

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. When developing media campaigns, what common mistakes do organizations make?

Media Relations 202

Media Relations Media Pitching Case Study 202

Axia PR

OCTOBER 2, 2024

Recognized as a Top Media Relations Professional in the U.S. Axia Public Relations is proud to announce the addition of David Triana as Director of Media Relations. Widely regarded as the top media relations professional in the U.S. Widely regarded as the top media relations professional in the U.S.

Media Relations 62

Media Relations Publicity Media Agency 62

Prowly

APRIL 12, 2024

This article dives deep into advancing your media relations strategies, offering next-level essential tactics specifically designed for experienced public relations professionals.

Media Relations 104

Media Relations Strategy Media Blogging 104

Prohibition

AUGUST 14, 2024

We’re constantly seeking out ways to further enhance our media relations strategies and build stronger connections with key journalists. AI For Smarter Outreach Identifying relevant journalists: It’s fair to say that one of the most time-consuming aspects of media relations is finding the right journalists to pitch to.

Media Relations 62

Media Relations Media Pitching B2C 62

Agility PR Solutions

NOVEMBER 9, 2022

The post 4 important elements of storytelling vital for media relations appeared first on Agility PR Solutions. You may be asking: what’s wrong with that? Shouldn’t companies be aiming to spread the word about their products or […].

Storytelling 168

Storytelling Media Relations Media Company 168

Prowly

JUNE 4, 2020

In a world more media […]. The post Media Relations 2020: Does Snobbery Actually Work? This marketing tactic builds a demand based on the pursuit of luxury and exclusivity, and is in sharp contrast to the bandwagon effect that sees people buying something because everyone else is. appeared first on Prowly Magazine.

Media Relations 221

Media Relations Viral Media Trends 221

Onclusive

JANUARY 13, 2020

How Livongo tracked, measured and reported on the success of their IPO-related content. The post [Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO appeared first on Onclusive. In This Webinar You’ll Learn: How to develop a narrative that lands high-impact stories and boosts influential coverage.

Media Relations 305

Media Relations Media Financial Corporate 305

Agility PR Solutions

SEPTEMBER 18, 2023

So, what does this mean for the public relations industry? What use cases can […] The post The pros and cons of using AI tools for PR and media relations appeared first on Agility PR Solutions. They’re using artificial intelligence to score leads.

Media Relations 183

Media Relations Tools Media Writing 183

Agility PR Solutions

APRIL 4, 2024

Secure artificial intelligence is revolutionizing media relations, transitioning from simply monitoring mentions to detecting nuances and protecting communication channels. As enterprises engage with the press, the integrity of their messaging is paramount.

Media Relations 102

Media Relations Enterprise Media Communications 102

Ishmael's Corner

AUGUST 12, 2020

No company in business history has played the scarcity card in media relations with the deftness of Apple. The post Playing the Scarcity Card in Media Relations appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Media Relations 187

Media Relations Media Storytelling Communications 187

Business Wire

AUGUST 7, 2020

Earned media is considered some of the most valuable content an organization can generate. Earned media comes with a stamp of approval that brands cannot generate on their own.

Blogging 396

Blogging Media Relations Media Brand 396

Onclusive

MARCH 11, 2020

How Livongo tracked, measured and reported on the success of their IPO-related content. And, how Livongo leveraged their successful IPO to win multiple PR and media relations awards, including being named a SABRE award finalist.

Media Relations 195

Media Relations Case Study Media Study 195

The Hoyt Organization

JULY 15, 2024

In today’s competitive marketplace, capturing media coverage is more crucial than ever for driving business success. Our expertise in public relations ensures that your brand not only garners the attention it deserves but also maintains a strong, credible presence in the industry. 5 Tips To Boost Media Coverage 1.

Media Relations 52

Media Relations Media Real Estate Pitching 52

Axia PR

OCTOBER 10, 2023

In this episode, Kasey Klee, Marjorie Comer, and Bob Wiltfong join On Top of PR host Jason Mudd to discuss media relations best practices. Tune in to learn more!

Media Relations 126

Media Relations Media 126

5W PR

MAY 26, 2023

In the field of public relations (PR), building strong media relations is a critical component of success. PR professionals aim to create positive relationships between their clients or organization and the media, with the goal of earning positive media coverage and managing any negative attention that may arise.

Media Relations 88

Media Relations Media Crisis Meeting 88

Steve Barrett on PR

DECEMBER 10, 2021

The honorees for PRWeek’s Hall of Fame Class of 2021 demonstrate why media relations extends way beyond smiling and dialing and remains one of the most important elements of the PR toolkit.

Media Relations 179

Media Relations Media Blogging 179

PRSay

JANUARY 23, 2020

At first it annoyed me, but after a while I realized some benefits to being a contrarian, especially in media relations. This exchange reminded me of a few of the “devil’s advocate” tactics that I’ve seen be successful in media relations. Get more media pitching knowledge from Michael Smart here.

Media Relations 198

Media Relations Media Pitching Report 198

Axia PR

NOVEMBER 9, 2021

Learn how to improve media relations with guest Ashley Billings and show host Jason Mudd. Guest: Our episode guest is Ashley Billings, Media Relations Consultant at Axia. Ashley is an award-winning ABC, CBS, Fox, and NBC-affiliate TV news reporter in California, Jacksonville, and D.C.

Media Relations 171

Media Relations Media Report How To 171

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 148

Media Relations Media Print Software 148

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 128

Journalism Media Relations Report Media 128

Stephen Waddington

MAY 16, 2022

Analysis of 400,000 email media pitches has found that brevity is the key to success. The 2022 Propel Media Barometer provides a framework for creating the perfect email pitch. It should have a short subject line, be 50 to 79 words, contain no more than three links, and be sent on a Friday.

Pitching 151

Pitching Media Relations How To Media 151

Agility PR Solutions

JULY 27, 2023

To ‌effectively communicate with your target audience, maintain a good brand reputation, and improve awareness, you need to have ongoing relationships with traditional media outlets, journalists, and influencers as part of your media relations strategy.

Social Media 78

Social Media Media Relations Strategy Media 78

Agility PR Solutions

SEPTEMBER 10, 2023

Ever since the internet age began, PR firms and practitioners have considered media relations just part of their responsibilities. And once social media became a viable business tool, that multi-tasking role became even more complex.

Media Relations 102

Media Relations Agency Media Technology 102

Axia PR

AUGUST 20, 2024

In this episode, Axia’s David Triana joins On Top of PR host Jason Mudd to discuss key strategies for nurturing mutually beneficial media relationships that make a lasting impact. Tune in to learn more!

Media Relations 83

Media Relations Media Strategy 83

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101