7 PR Lessons From 'The Big Bang Theory'

Flack Me

Category: Flack Me Summary: Though some took to social media to rejoice over the series shutting down, no matter which side you fall on, there are several takeaways from the show’s cast of nerds

5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

5 Social Media Ideas for Non-Profits

Flack Me

Category: Flack Me Summary: Even small not-for-profit organizations can effectively promote their message through social media

8 Keys to Reaching Gen Z on Social Media

Flack Me

Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age

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7 social media tips from top CEOs

PR Daily

Just how public should a major CEO’s social media presence be? Here are tips organizations and business professionals can take from these leaders to develop their own social media presence. The only verified presence of Tim Cook on any form of social media is on Twitter.

A Comprehensive Guide to Social Media Analysis

Brand24

Social media analysis will help you get the most out of your social media strategy! Social Listening social media analytics Social Media Marketing social media analysis social media analytics tools

PR and Social Media: How to Adapt Your PR Strategy

B2B PR Sense

Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled. After all, social media was initially created to connect family and friends, not brands.

How to Measure Social Media ROI?

Brand24

Do you struggle with measuring your social media ROI? This post will help you evaluate your social media marketing performance. Business Social Listening Social Media Marketing measure social media ROI social media ROI

Tailoring Your Social Media Voice

Ronn Torossian

Not all social media sites are created equal. The post Tailoring Your Social Media Voice appeared first on. Though we tend to lump them together in our marketing strategies, each serves a fundamentally different purpose.

How Transamerica rebuilt its social media presence

PR Daily

Do you know what your audience wants on social media? To understand what they were dealing with and how they could make the most of these social media assets, the team decided to do an in-depth audit of all Transamerica online channels. “We

11 Social Media KPIs That Will Help You Succeed

Brand24

Choose the right social media KPIs to achieve your business goals quickly and effectively. Social Media social media analytics Social Media Marketing KPI social media social media KPIs social media marketing

Book Review: Social Media for Strategic Communication By Karen Freberg

PR Expanded

Social Media for Strategic Communication by Author, Consultant and Professor Karen Freberg is a book that’s jam-packed with strategy, creative techniques and communication tactics.

Every generation uses social media daily

PR Daily

Either way, social media is a potent tool. According to a study from the Manifest, social media use is big in every age group. FREE GUIDE: 6 steps to crafting an internal social media plan ]. Are you looking to target older consumers?

Infographic: Your social media video cheat sheet

PR Daily

What does your audience want from video content on each of the major social media platforms? Some audiences are more likely to use one platform than another—which means each social media site has a unique user base with specific wants.

How Social Media Lurkers Can Boost Your Business

Garrett Public Relations

Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. While much has been written about tracking its value, I’m going to make another argument – maybe the most significant benefit of social […].

Next Steps in Social Media Marketing

Flack's Revenge

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Defending your Social Influence.

4 social media pitfalls for communicators

PR Daily

However, there are plenty of reasons to be skeptical about the role social media plays in all our lives. RELATED: Join us at Microsoft HQ for our 11th annual Employee Communications, PR and Social Media Summit. ]. Social Media Writing & Editing

Infographic: Your social media marketing checklist

PR Daily

Not every social media task has to be done every day—but regular upkeep can be the difference between success and wasting your money. It’s imperative for social media marketers and brand managers to stay organized and keep track of their social media output.

Infographic: Do’s and don’ts for social media marketers

PR Daily

With social media, that risk is compounded exponentially. For any team looking to engage a social media audience, there are some basic rules of the road: Be polite; avoid politics; respond quickly; be human. Social media is a two-way street.

Infographic: Why your social media team must invest in video

PR Daily

RELATED: Boost your employee communications, PR and social media prowess at Microsoft HQ ]. This infographic from Infographic Design Team shares statistics that prove the power of video on social media and offers best practices for achieving success.

Infographic: The 5 P’s of social media marketing

PR Daily

Social media platforms can help your organization reach new audiences and engage current consumers on a daily basis. Is your social media strategy getting the job done? RELATED: We're recognizing the brightest minds in digital marketing and social media. ].

Good Social Media Strategies to Improve SEO

Critical Mention

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO.

SEO 78

Book Review: A Roadmap for Teaching Social Media

PR Expanded

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville.

When Traditional Media is Inspired by Social Media

Business Wire

One factor responsible for accelerating this new way of “information making” is – to no body’s surprise – social networks. marketing public relations media relations

15 courses to improve your social media knowledge

PR Daily

Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . Social media training from Hootsuite Academy. Sprout Social’s webinars.

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Infographic: Trends that are shaping the social media landscape

PR Daily

To thrive in the social media ecosystem, you must stay ahead of the tactics that are dominating the digital realm. RELATED: We're recognizing the brightest minds in digital marketing and social media. ]. Use social listening tools to generate more leads.

Infographic: Social media stats to inform your next move

PR Daily

Social media is an ever more important tool for PR pros and marketers. Key insights include: On average, a person spends 135 minutes on social media a day. To learn more about how social media can deliver your message to a diverse audience, read the full infographic.

3 Essential Ways to Use Social Media for PR

Prowly

The post 3 Essential Ways to Use Social Media for PR appeared first on Prowly Magazine. Magazine Public Relations PR social mediaPublic relations is a game where the goal is to make the right impression. It’s all about creating and maintaining a favorable public image.

7 social media trends to watch out for before 2020 hits

PR Daily

Social media is seeing fast-paced shifts and updates throughout key platforms. Here are seven social media trends to watch for as the new year approaches: 1. Podcasting enables marketers to create self-owned media outside social algorithms and change their media offerings.

Winning Strategies for Social Media PR

Ronn Torossian

Those who have been in the public relations business for a while can tell you: social media is a moving target. The post Winning Strategies for Social Media PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Infographic: Why social media marketing is essential

PR Daily

If social media isn’t a core part of your strategy, you’ll be left to play catch up. Social media also helps brands stand out on the crowded digital landscape. Social media is perfect for this. Marketing Social Media

Small social media followings have high engagement rates

PR Daily

The post Small social media followings have high engagement rates appeared first on PR Daily. Marketing Research Social Media Visual & Video Communications

Infographic: How much time we spend on social media

PR Daily

How much time do you spend on social media? This infographic from Famemass offers insights into how users use their social media apps and what topics keep them engaged. To see more about how consumers use social media platforms, consult the full infographic.

How to Influence People Effectively With Social Media

Cision

We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Bridging social capital – ties between relatively heterogeneous groups.

10 spellbinding examples of social media storytelling

PR Daily

Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media first hit the scene, many companies viewed it as just another advertising outlet. However, its social media accounts are more about people.

How PR pros should account for social media ‘lurkers’

PR Daily

These valuable social media users might be avoiding your best efforts to measure campaigns. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. Why should we care about social media lurkers?

Infographic: Common mistakes to avoid in your social media strategy

PR Daily

Social media is becoming a bigger part of most marketers’ lives as they try to reach new customers and develop consumer trust. With whopping user figures and new, powerful messaging tools introduced all the time, social media offers exciting opportunities for any organization.

Infographic: Social media marketers say Facebook offers best ROI

PR Daily

How are you investing in social media for the coming year? Many communicators are putting together their annual budgets, and some teams are pushing for more spending on social media content and promotions. Social Media

3 ‘boring’ brands that have made a social media splash

PR Daily

Someone will point out that the highlighted case studies and creative social media ploys are all well and good for the Red Bulls and Nikes of the world. I say no category is too boring for social media. Appliances aren’t something most people go nuts about on social media.

How Successful Journalists Use Social Media

Cision

The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. Hopefully, this gives you a sense of how journalists are using social media with increased frequency as a publishing platform.