How (and When) To Follow Up Your Media Pitch

Flack Me

Category: Flack Me Summary: A timely subject might require a prompt inquiry, but PR pros must beware becoming a nuisance. Here are some guidelines to inform your efforts

Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

Ishmael's Corner

For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?” The Art Of Storytelling In Business Communications And Public Relations.

3 tips for focusing your media pitch

PR Daily

A vague and meandering press pitch won’t knock any reporters’ socks off. If you want your PR efforts to be effective, you must approach media relations as an ongoing process. Every day you should be making connections and furthering relationships with key media contacts.

4 tips for pitching magazines

PR Daily

We sat down with three experts to learn more about the art of pitching magazines. Familiarizing yourself with the nitty-gritty of magazines is essential before even thinking about sending a pitch. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ].

How to use video in your media pitch

PR Daily

Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? Craft a video pitch.

Why Social Shares Are Key to Pitching Media

Cision

” Social media is becoming a dictating force in all aspects of marketing and PR. It’s no longer just getting covered in a media outlet — it’s how far can that story be carried with social media. The line between traditional and social media is blurring.

Tips on pitching the media

HMA Public Relations

In addition to working in public relations, Alison writes for about two dozen media outlets across Arizona. Here are pitching tips she has for PR pros, directly from a member of the media. The post Tips on pitching the media appeared first on HMA Public Relations.

Tips on pitching the media, part two

HMA Public Relations

After sharing tips she learned as both a PR pro and member of the media, Alison is back sharing more tips she has picked up on how to pitch the media. The post Tips on pitching the media, part two appeared first on HMA Public Relations.

Fighting Back Against Passive PR Pitches

Onclusive

One of the downsides to be a content creating machine is that, inevitably, you will be added to every media database on the planet. Subsequently, you will be pitched everything from Smucker’s new line of technologically-enhanced jams to book releases from a no-name author living in town you’ve never heard of either. Musings PR Education bad pitches how to pitch journalists media database Pitching Pitching Tips PR advice PR education public relations

6 Simple Rules for Email Pitches

Cision

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. Additionally, mass-emailed pitches aren’t even very effective.

3 nuances you must consider when pitching US Hispanic media

PR Daily

As Hispanic media carries more and more influence, it is essential for PR pros to master the art of pitching these important outlets. This trend will undoubtedly shape the PR industry, especially how PR pros target the media the public consumes. Translating a pitch is not enough.

How the buzzwords media outlets use can inform your pitch

PR Daily

Trying to figure out how best to pitch a major publication? Sometimes it can seem like the same verbiage and even nearly identical articles will appear across media platforms, Salmon says. Tone can be revealing for those angling a media pitch.

Don’t Hang Up! PR Phone Pitching Isn’t Dead

ImPRessions - Crenshaw Communications

According to most people who work at PR agencies , especially tech firms, using the phone for media conversations is outdated. Hardly anyone thinks it’s useful to follow up, or worse, actually pitch a story by phone. Mind you, it’s the same email pitch I already sent.

The #PRStudChat Community Discusses Mysteries of Media Pitching on September 20th

PR Expanded

ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. Is email the best way to pitch media?

PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR.

6 Simple Ways to Create Better PR Pitches

Cision

Brands can improve their PR pitching with a variety of tools and changes in approach. The perfect media pitch emphasizes a personalized approach that connects with a media contact in a meaningful way. Follow them on social media.

How powerful are your media pitches?

PR Daily

Share the pitches that earned you major media attention. Enter PR Daily’s 2019 Media Relations Awards by the final deadline on April 3. The post How powerful are your media pitches? appeared first on PR Daily.

10 crucial metrics to measure your pitching efforts

PR Daily

Media relations professionals know that the competition for media attention is fiercer than ever before. There are about five PR pros for every journalist , a ratio that can be discouraging for those struggling to earn a media placement for their client. Pitch volume.

5 Tips to a Successful PR Pitch

Cision

You won’t get there unless you learn how to pitch journalists with your story. And believe me: you’re far from the only business that has clamored for media coverage, so you’ve got some stiff competition when it comes to getting a journalist’s attention.

5 tips for pitching for radio

PR Daily

These experts offer advice on developing a unique media pitch. fields a variety of pitches in his role as News Producer for 1010 WINS and has worked in radio for 11 years. One of the biggest differences between radio and other broadcast media is on-air time allotment.

Radio 141

How machine learning can perfect your pitching

PR Daily

Here’s how to use technology—much of it free and user-friendly—to elevate your media relations and improve your journalist outreach. Meltwater , Cision or any other media monitoring platform can provide similar data.

PR pros, make sure your pitch passes the 5-second test

PR Daily

Your pitch has to land immediately. Location is just as important in PR pitches. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. Let’s look at the most valuable parcels of real estate in your email pitch: 1.

Tips for targeting trade publications with your pitch

PR Daily

For many campaigns, getting covered by media outlets that speak to other industry insiders can offer big dividends. B2B trade magazines—both print and digital—are an oft-overlooked part of the media landscape. RELATED: We're celebrating the maestros of media relations. ].

PR 101: How to Pitch Fashion Bloggers

Cision

Fashion bloggers generate not only visual and social buzz for a brand but often drive more traffic and attention to what you are promoting than traditional media, due to the organic and personalized voice of a blogger. So how do you capture the attention of a fashion blogger with your pitch?

5 Tips to Pitching Success – When PR Stands for “Personal” Relations

PR Expanded

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities.

5 secrets for tailoring your PR pitch for TV

PR Daily

How should PR pros adjust their pitches when approaching TV producers? For a PR professional, there’s no better feeling than landing your company or client a well-earned media placement. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ].

How to time your holiday media pitches

PR Daily

PR pros know that the timing of sending your pitch could mean the difference between a story’s getting written and published—and its going straight to the trash. If a story is pitched too late to be published when it’s still relevant, a journalist won’t even pass it along for approval.

3 tips to help your pitch cut through the clutter

PR Daily

With the deck stacked against PR pros trying to reach inundated reporters, a PR pitch should help journalists do their job more effectively. PR pros must fight to get their pitch noticed—much less considered. Naturally, they want you to deliver top media placements.

What to Include in Your Email Pitch to Reporters

Cision

There’s no doubt that social media is shaking up the way journalists approach their work. According to Cision’s 2015 Social Journalism Study , 67 percent of journalists spend up to two hours on their social media accounts each day, up from 38 percent just three years ago.

15 ways to doom your pitch and tick off journalists

PR Daily

Dissecting PR pitches is one of the duties editors least enjoy. PR people are typically pleasant to deal with—and many are excellent at what they do—but a lousy few make the story pitching experience, er, let’s say suboptimal. One nitpick that editors notice in pitches is font choice.

Incorporating the Media Business Model into Pitches

Shift Communications

Over the past few weeks, I’ve been looking at outbound media pitches and reconsidering the way we should be approaching media. We’re given a piece of news from a client and, based upon our knowledge of the media, we shape up a pitch.

Infographic: What editors want in a guest post pitch

PR Daily

Sick of sending out hundreds of pitches that don’t get any bites? This guide offers reporters’ insights for PR pros hoping to land coverage from top media outlets. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ].

When and how to follow up your PR pitch

PR Daily

It’s an age-old PR debate: Should you follow up your media pitch? Then there’s another complicating layer: If too many journalists think you fall on the latter end and mark you as spam, you could be blocked from reaching any media pros at all. Media Relations PR pitching tips

Should you pitch a journalist via social media? These 3 journalists say no

Muck Rack

Should you pitch a journalist via social media? These 3 journalists say no

Does Your Pitch Pass the 5-Second Skim Test?

PRSay

Location is just as important in PR pitches. Overall, it takes about 5 seconds to skim a pitch. Let’s look at the most valuable slices of real estate in your email pitch: Your subject line should grab attention in a crowded and boring inbox.

How to Pitch Media Exclusives In Tech PR

ImPRessions - Crenshaw Communications

Tech PR and media relations are sometimes a bit like dating. ” If a PR pro fails to consider offering a story to media as an exclusive, he may forfeit a great opportunity. The story can then be released to other media after the exclusive runs. The $ pitches are no-brainers.

Media relations mentoring—6 strong pitching practices for B2B companies

Agility PR Solutions

The post Media relations mentoring—6 strong pitching practices for B2B companies appeared first on Agility PR Solutions. Public Relations media relationsReporters today are under more pressure than ever.

Phone Pitching 101

Shift Communications

However, it’s CRUNCH time and you need media feedback as soon as possible to make sure the campaign is a success. Phone pitching is a great way to ensure you’re working with the right target and that you gather instant feedback. Plan your pitch in advance.

Anatomy Of A Pitch: Winning Tech PR Tips

ImPRessions - Crenshaw Communications

Now, let’s take a look at the anatomy of an effective tech media pitch. She chooses a pitch based on the game situation, the skill of the other team, and weather conditions. A media pitch is not very different. The Wind-Up begins the pitch with a tantalizing start.

5 Questions Your Pitch Should Answer to Make a Journalist’s Life Easier

Cision

Here’s what journalists want to know that you need to include in your pitch. Why’d You Pitch Me and Not Another Journalist? Don’t be shy about mentioning an article you liked, or one that ties in to your own pitch. Best Practices Featured media pitching pitching tips