Marketing Communications

Onclusive

Over the past decade or so, with the rise of digital media and social media, this distinction has become blurred, and both strategies are more than a little shopworn. The post Marketing Communications appeared first on Onclusive. (Credibility + Impact) versus (Reach + Frequency).

Book Review: Social Media for Strategic Communication By Karen Freberg

PR Expanded

Social Media for Strategic Communication by Author, Consultant and Professor Karen Freberg is a book that’s jam-packed with strategy, creative techniques and communication tactics.

4 social media pitfalls for communicators

PR Daily

However, there are plenty of reasons to be skeptical about the role social media plays in all our lives. It is, however, a call for communicators to be more intentional, thoughtful and circumspect about the weight and mental freight these platforms put on our heads.

Welcome to the Future of Earned Media Communications

Cision

It wouldn’t quite be accurate for me to write that “earned media is back,” because to many communicators, it never actually left. In fact, 81 percent of marketers view earned media as more than or equally effective as paid media.

Modern Communicators Need to FEEL + THINK Before They Communicate

PR Expanded

Modern Communicators need to FEEL and THINK before they communicate. Make 2019 the year that you step back and really challenge yourself to FEEL as the first step toward better communication.

6 Social Media “Musts” for Crisis Communication

Cision

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. You must remember communication basics.

Launching the FEEL First Before You Communicate MODEL [INFOGRAPHIC]

PR Expanded

Communication is at the heart of your business and every relationship you build. Modern communicators have a responsibility to use communication as a way to build bridges between people and groups; sharing communication to help, uplift and ignite passion and positive momentum.

On Thursday, July 19th, #PRStudChat Discusses Social Media & Strategic Communications

PR Expanded

It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. ET to discuss social media and getting into the strategic communications mindset. Give us your best definition of strategic communications?

Crisis Communications in the Social Media Age

HMA Public Relations

Abbie gives her expert insight on how to handle crisis communications in the social media age. The post Crisis Communications in the Social Media Age appeared first on HMA Public Relations. Crisis Communications Featured PR and HMA PR Social Media Abbie S.

7 Tips For Handling Crisis Communications on Social Media

Ronn Torossian

Social media is everywhere, giving companies a new way to connect with their target audience. Of course, as valuable as social media can be in the right circumstances, it also adds a certain level of uncertainty to a crisis communication strategy.

PR 2.0 for Communicating Research

PR Expanded

A Guest Post By Kevin Anselmo, Founder of Experiential Communications. That said, Team Fact could reverse the trend by stepping up its game on the communications front. But all too often, no effort is put into communicating research.

Take the “FEEL” Test First, Before You Communicate

PR Expanded

Here’s a simple test for you to take, and it all comes down to a series of questions about how you FEEL before you communicate. When you FEEL this means you’re able to Face Fears , communicate with Empathy , use Ethics and good judgment and discover how much you Love your mission.

Here’s Where Communicators are Hoping to Invest More Resources

PR News

The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog. Communications Crisis Management Digital PR General Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management audience development KPIs measurement social mediaMoney can’t buy you love and it can’t buy you passionate employees, but it surely can buy you more resources.

The Modern Communicator Builds Relationships that Last

PR Expanded

Modern Communications is about building lasting relationships. The modern communicator knows that to build a lasting relationship with anyone, you need to learn as much as possible about the people you’re trying to connect with. After all, social media is about connecting.

Book Launch: Answers for Modern Communicators

PR Expanded

Answers for Modern Communicators, A Guide to Effective Business Communication was published by Routledge and is available online in hard copy, soft cover and digital versions.

Downing Street’s communications revolutionary

Stephen Waddington

Dominic Cummings’ blog provides first hand insight into one of the smartest thinkers in modern communications. I’ve become obsessed in the last few weeks with deconstructing the communications around the EU Referendum in 2016. It was a highly effective communications strategy.

Four social media channels most communicators overlook

Communications Conversations

These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. However, a slew of other more niche social networks exist that may help your social media marketing efforts. Facebook.

How Dynamic Signal Uses Power of Voice™ to Optimize Communications

Onclusive

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. That’s why Onclusive invented Power of Voice – the leading content quality metric for PR and communications.

Infographic: Your social media video cheat sheet

PR Daily

What does your audience want from video content on each of the major social media platforms? Some audiences are more likely to use one platform than another—which means each social media site has a unique user base with specific wants.

8 Media Interview Mistakes To Avoid

ImPRessions - Crenshaw Communications

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well.

Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). Media Relations is Hard and Getting Harder.

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Free Tip Sheet! Resolve Crises With Social Media Communication

Cision

Social media is a powerful tool for both advocates and opponents of your brand. Use social media and other communication tools to take control of the crisis and guide consumers toward a positive perception of your brand. Preparation is the key to any crisis communication plan.

If You’re a Modern Communicator, Then You THINK AHEAD

PR Expanded

But, here’s a little profile test to see if you’re a modern communicator who shares stories that resonate and create impact with your audiences. In addition, your approach to storytelling is flexible and you easily adapt to a global communications landscape.

Are you a health care communications expert?

PR Daily

The post Are you a health care communications expert? Crisis Communications Health Care Marketing Media Relations PR PR Daily Awards Social Media health care marketing awards health care PR awardsEnter Ragan’s 2019 Health Care PR & Marketing Awards.

Are you a health care communications expert?

PR Daily

The post Are you a health care communications expert? Crisis Communications Health Care Marketing Media Relations PR Ragan Awards Social Media health care marketing awards health care PR awardsWe want to know about the work you’re most proud of.

How to communicate your brand story through micro-content

PR Warrior

When it comes to social media, let’s face it, it’s really easy to do stuff. The post How to communicate your brand story through micro-content appeared first on PR Warrior | Trevor Young. Content marketing Social media

The ultimate resource for senior communications leaders

PR Daily

The Communications Leadership Council is senior communications leaders’ ticket to exclusive networking, best-practice sharing and team training. Being a communications leader is tough, but it doesn’t have to be lonely at the top.

On October 19th #PRStudChat Discusses Answers for Modern Communicators

PR Expanded

With technology advancing rapidly, new media channels proliferating daily and consumer behavior changing, modern communicators need answers to practical PR, marketing and social media questions. In one tweet, please tell us what is “Answers for Modern Communicators?”

Marketing Science for PR & Communications

Onclusive

A few months ago, after considerable vetting and research, I joined AirPR, the data science company for PR and Communications, as their CEO. I believe superior communications make all other commercially facing functions more successful.

95 helpful tools and resources for communicators

PR Daily

It’s a wonderful time to be a communicator. Sanguine professional prospects aside , communication pros have at their fingertips a splendid array of tools and technology that can make their work more efficient, robust, compelling and insightful. Media relations workflow platforms.

Trust: A Communicator’s Lifeline

Cision

On social media during last year’s PRSA conference, trust happened to be one of the most popular topics of conversation. This year’s Edelman Trust Barometer found only 51 percent of the general public trusts the business community, the same group trusts the media and government even less.

Crisis Communications: 10 Steps for Building an Effective Plan

Onclusive

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates.

Crowdsource Your Team’s Creativity for More Influential Communication

Ronn Torossian

Done properly, narratives are bolstered by a regular stream of positive and connective messages communicated through a variety of media, with input from a variety of sources in your organization. Messaging isn’t a one-time deal.

Why Earned Media Is Still Relevant In PR

ImPRessions - Crenshaw Communications

As the influence of digital and social media has soared, PR agencies who focus primarily on earned media (once known as publicity) are often warned that they’re falling behind. There are regular calls for PR services to include paid media and other offerings.

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5 Tips To Build Stronger Media Relationships In 2019

ImPRessions - Crenshaw Communications

So, let’s face it — media relationships matter. Unfortunately, building credible media relationships is harder than ever. And media are naturally skeptical about thirsty PR and comms people. So how can tech brands build lasting bonds with media today?

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How to build your social media content calendar

PR Daily

How often should you post content to your social media channels, and what should that content look like? PR pros agree that social media is vital to their work. It starts with a social media editorial calendar. Gone are the days of free social media successes.

What is your health care organization’s communications strategy?

PR Daily

The post What is your health care organization’s communications strategy? Crisis Communications Health Care Marketing Media Relations PR Daily Awards Social Media Writing & EditingShare your best work with PR Daily’s 2019 Health Care PR & Marketing Awards.

Are you an ACE communicator?

PR Daily

You’ve probably heard of Ragan and PR Daily’s 2018 ACE Awards , but do you know what constitutes an ACE communicator? An ACE communicator is constantly inspiring those around them with innovative and original ideas. The post Are you an ACE communicator?

The “Smart Communications” Revolution: How to Optimize Earned Media Programs

Cision

Your public relations and communications programs should be the most vital part of your company’s media strategy. Because consumers trust earned media more than any other marketing form.

Report: Consumers want to be entertained on social media

PR Daily

How invested is your organization in social media strategy? Most communicators interact on social media as part of their ongoing PR and marketing efforts, but a new study from Sprout Social suggests most organizations have room to grow.