10 Top Media Trends for 2021

PR Daily

For those looking to offer earned media coverage in the coming year, here are some developments you must follow. Media and media relations was no exception. Here are 10 developments all media relations pros should track: 1. Social media influencers’ growing influence.

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The Human Side of New Media Communication

Ronn Torossian

New media has opened a plethora of communication opportunities that allow marketers to craft, target, distribute, and track messages and the results of those messages like never before. The post The Human Side of New Media Communication appeared first on.

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Are You The Next Intern for Crenshaw Communications?

ImPRessions - Crenshaw Communications

Crenshaw Communications is seeking a paid intern to join our dynamic B2B technology PR team and to assist with our pro bono work for a leading marketing association. Strong written and verbal communication skills are required for this position. .

PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. Marketing and corporate communications will overlap.

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How crisis communications has changed

PR Daily

After a year of disruption and chaos, what about the practice of crisis communications is new and what’s the same as it ever was? After months of a global pandemic, racial justice protests and heaps of economic uncertainty, crisis communications has taken on new meaning.

Maxim Behar for Eurocom TV: "Only artificial intelligence can defeat trolls on social media"

Maxim Behar

02.2021 Maxim Behar, Founder and CEO of the leading PR company M3 Communications Group, Inc., spoke to Eurocom TV with Slav Mehandzhiyski on trolling, bots and how to recognize

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Book Review: Social Media for Strategic Communication By Karen Freberg

PR Expanded

Social Media for Strategic Communication by Author, Consultant and Professor Karen Freberg is a book that’s jam-packed with strategy, creative techniques and communication tactics. Once again, you’ve published a resource that will guide many in their communication in 2019 and beyond! Social media Strategic Communications Creative Strategies Karen Freberg public relations Sage Publishing Social Media For Strategic Communication

Technology special feature for communicators

PR Daily

Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021.

3 Steps for Effective Crisis Communications Management

Onclusive

A communications crisis can be one of the most difficult situations in your career. Here are three steps for effective crisis communications management: 1. a PR manager or social media manager) identifies a potential crisis, it is important to know the next steps to take.

Crenshaw Communications Welcomes Lila Harihar!

ImPRessions - Crenshaw Communications

Mom and Dad are settling in with Lila as she will quickly learn how to draft a press release and pitch media. The post Crenshaw Communications Welcomes Lila Harihar! appeared first on Crenshaw Communications. Crenshaw Communications News leadership public relations

Marketing Communications

Onclusive

Ever since Regis McKenna published The Regis Touch , high-tech marketing executives have known that their earned media (PR, for those of us antiquated enough to use that term) has far more credibility and impact than advertising, especially in B2B markets where purchase decisions are reviewed by multiple parties before a transaction is approved. The post Marketing Communications appeared first on Onclusive. (Credibility + Impact) versus (Reach + Frequency).

Which personality tendency makes the best communicator?

PR Daily

Communicators—and all humans—can learn a lot, can reduce conflict and misunderstandings, and can get better at their work with just a small amount of insight and empathy, says Gretchen Rubin, the author of the 2017 New York Times best-seller “The Four Tendencies.”.

Why the future of communications is integrated

PR Daily

For communicators who are out to prove their impact on the bottom line, being able to work in concert across multiple channels is a crucial ability. When the advertising team plans a campaign, they might come to the communications team for messaging support, but not every time.

Top 2021 internal communication trends

PR Daily

And yet the prospect of a new year—even with a frightening pandemic still very much in high gear—offers a bit of hope for communicators around the world. But what do we have to show for all the social media solidarity and bold corporate statements? Over to you, communicators.

How communicators can elicit more candid feedback

PR Daily

Communicators who can capture this sort of candid feedback are truly indispensable. RELATED: Ragan's Media Relations Awards will recognize the best campaigns and initiatives. I know from long history and ample feedback I tend to come across strong in my communications.

2021 resolutions for internal communicators

PR Daily

RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Internal communication is ultimately about building genuine relationships and understanding. These questions should be at the forefront of communicators’ minds in 2021.

Navigating the aftermath: Top 10 communication trends for 2021

PR Daily

It’s an opportunity for communicators to step up as never before and advocate for truth, transparency and empathy. RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ]. Social media beyond LinkedIn.

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What CEOs Should Know About PR and Communications

Ronn Torossian

Many PR teams and agencies tend to urge high-ranking members of a company to build their own social media profiles and share content on those platforms, however, there are certain times during a company’s lifetime when the CEO should actually become the spokesperson for the public.

A unique way communicators can measure impact

PR Daily

Measuring impact and demonstrating ROI continues to top the list as one of the biggest challenges faced by communication professionals. Learn from Progressive’s 2020 hiring initiative project to improve your communication and measurement.

Are we over-communicating COVID-19?

PR Daily

My own time doing hundreds of focus groups and surveys reveals this simple truth: For all the employees who say please stop, you’re communicating too much, there are others who say they’re in the dark and complain they don’t know what’s going on. The post Are we over-communicating COVID-19?

Post-pandemic, communicators must integrate the online and offline experiences

PR Daily

In a report from G&S Business Communications, the digital transformation of the past year shows up in all kinds of ways, from trade shows to customer service. It’s this hopeful backdrop that underpins a dire warning in G&S Business Communications’ report “The Future is Loading.”

Three Tips for Communicating in Uncertain Times

PR Expanded

Your customers, employees, partners, the media and other important constituents are looking to you for helpful information. Unfortunately, a lot of the communication shared in uncertain times ends up confusing and frustrating these groups even more. We are in uncertain times.

8 rules for better communications during COVID-19

PR Daily

Based on limited experience in recent days, stories that are legitimately insightful are okay if you are judicious in how you frame the narrative and approach the media. Consider vertical trade media. Everyone, media included, is especially sensitive right now.

3 communications lessons from viral ‘Gorilla Glue’ videos

PR Daily

A TikTok user recently captured headlines and dominated social media conversation for an unfortunate incident with the adhesive product. million views on Instagram within a week—with additional reposts and videos from social media users and news media outlets garnering even more views.

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The current crisis demands more external communication

PR Daily

Often it is the difficult and brave decisions which come with the biggest reward—which means that external communication is a necessity during the COVID-19 crisis. These are great timely examples and case studies, which should be shared via owned and earned media channels.

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5 communication lessons from Dr. Anthony Fauci

PR Daily

The nation’s leading expert on infectious disease has also been a deft and effective communicator, bridging the partisan nature of American society to deliver his messages. With multiple interviews and daily press briefings, Fauci has proven himself to be quite an effective communicator.

Addressing diversity through mentorship and better communication

PR Daily

Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs. There have been countless messages of support, solidarity and concern on social media and digital platforms.

Arctic winds offer a Texas-sized lesson in crisis communications

PR Daily

Following the recent winter snowstorm that gripped Texas, many companies are using the experience to prioritize communications and crisis preparedness. A good communicator knows that social media drives news and news drives social media – it’s a crisis whirlpool.

Top 7 Communication Resources

Critical Mention

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving.

How to communicate during civil unrest

PR Daily

Communicators, you are essential personnel. That puts communicators in a precarious position, weighing several options: Do you email a generic “solidarity and equality” message internally? Should you post your company’s current events commentary on social media?

4 social media pitfalls for communicators

PR Daily

However, there are plenty of reasons to be skeptical about the role social media plays in all our lives. It is, however, a call for communicators to be more intentional, thoughtful and circumspect about the weight and mental freight these platforms put on our heads. RELATED: Join us at Microsoft HQ for our 11th annual Employee Communications, PR and Social Media Summit. ]. Social media is forever , and the condemnation for a tasteless gag can be swift and ruthless.

Modern Communicators Need to FEEL + THINK Before They Communicate

PR Expanded

Modern Communicators need to FEEL and THINK before they communicate. Make 2019 the year that you step back and really challenge yourself to FEEL as the first step toward better communication. Public Relations Social media Advocacy Anxiety Depression Millennials Modern Communicator public relations Relationship Building

Why can’t employee communications be exciting?

PR Daily

We were keeping an eye on things and then it quickly escalated, becoming top-of-mind every day, and it continues to be,” recalls Cetera, who is vice president of communications for PepsiCo’s Frito-Lay and Quaker units, PepsiCo Foods North America.

Are Emoji Appropriate in Employee Communications?

Glean.info Blog

Already ubiquitous in online forums, emoji have spread into employee communications this year. While employee communications became more important, management, HR and internal communications teams found it difficult to keep tabs on employees’ well-being.

Here’s Where Communicators are Hoping to Invest More Resources

PR News

The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog. Communications Crisis Management Digital PR General Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management audience development KPIs measurement social mediaMoney can’t buy you love and it can’t buy you passionate employees, but it surely can buy you more resources.

20 Great Communications Quotes

Critical Mention

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. With that in mind, here are some of our favorite communications quotes: Share Tweet Share. Social media is here.

How to move from communications firefighting to futuring

PR Daily

For me, it was the moment I transformed from being a “communications firefighter” to a “communications futurist”—and never looked back. The Great Recession was upon us, and being in communications in the auto industry was not for the faint of heart.

Social media is the top channel in external communications, Ragan survey reveals

PR Daily

Seventy-eight percent of survey respondents tout social media as the most important external channel, while press releases win the loyalty of 54%. Here’s a look at how you should be using social media in these uncertain times. Why are you on social media,” Laney says.

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How communicators can push for change on racial inequality

PR Daily

Communicators may not be the most visible members of an organization, but deft hands can elicit extraordinary change. These are very different times,” says Danielle Veira, director of communications and engagement at A Better Chicago and executive director for ColorComm’s Chicago chapter.

How transparent communication can bolster communal trust and credibility

PR Daily

An interesting article in The New York Times shows how communication missteps can undermine trust and credibility – with major implications for future campaigns like getting people on board with an eventual coronavirus vaccine.