Book Review: Social Media for Strategic Communication By Karen Freberg

PR Expanded

Social Media for Strategic Communication by Author, Consultant and Professor Karen Freberg is a book that’s jam-packed with strategy, creative techniques and communication tactics.

Marketing Communications

Onclusive

Over the past decade or so, with the rise of digital media and social media, this distinction has become blurred, and both strategies are more than a little shopworn. The post Marketing Communications appeared first on Onclusive. (Credibility + Impact) versus (Reach + Frequency).

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Addressing diversity through mentorship and better communication

PR Daily

Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs. There have been countless messages of support, solidarity and concern on social media and digital platforms.

Take our survey: The State of Communication Summer 2020

PR Daily

Tell us how your job as a communicator has changed, including what’s working for you in this short survey. We all know our lives have been disrupted for myriad reasons—and continue to be—which affects your job as a communicator.

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8 rules for better communications during COVID-19

PR Daily

Based on limited experience in recent days, stories that are legitimately insightful are okay if you are judicious in how you frame the narrative and approach the media. Consider vertical trade media. Everyone, media included, is especially sensitive right now.

The current crisis demands more external communication

PR Daily

Often it is the difficult and brave decisions which come with the biggest reward—which means that external communication is a necessity during the COVID-19 crisis. These are great timely examples and case studies, which should be shared via owned and earned media channels.

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5 communication lessons from Dr. Anthony Fauci

PR Daily

The nation’s leading expert on infectious disease has also been a deft and effective communicator, bridging the partisan nature of American society to deliver his messages. With multiple interviews and daily press briefings, Fauci has proven himself to be quite an effective communicator.

Are we over-communicating COVID-19?

PR Daily

My own time doing hundreds of focus groups and surveys reveals this simple truth: For all the employees who say please stop, you’re communicating too much, there are others who say they’re in the dark and complain they don’t know what’s going on. The post Are we over-communicating COVID-19?

Three Tips for Communicating in Uncertain Times

PR Expanded

Your customers, employees, partners, the media and other important constituents are looking to you for helpful information. Unfortunately, a lot of the communication shared in uncertain times ends up confusing and frustrating these groups even more. We are in uncertain times.

How to communicate during civil unrest

PR Daily

Communicators, you are essential personnel. That puts communicators in a precarious position, weighing several options: Do you email a generic “solidarity and equality” message internally? Should you post your company’s current events commentary on social media?

4 social media pitfalls for communicators

PR Daily

However, there are plenty of reasons to be skeptical about the role social media plays in all our lives. It is, however, a call for communicators to be more intentional, thoughtful and circumspect about the weight and mental freight these platforms put on our heads.

Modern Communicators Need to FEEL + THINK Before They Communicate

PR Expanded

Modern Communicators need to FEEL and THINK before they communicate. Make 2019 the year that you step back and really challenge yourself to FEEL as the first step toward better communication.

Social media is the top channel in external communications, Ragan survey reveals

PR Daily

Seventy-eight percent of survey respondents tout social media as the most important external channel, while press releases win the loyalty of 54%. Here’s a look at how you should be using social media in these uncertain times. Why are you on social media,” Laney says.

Survey 133

How comms services providers see the future of communications

PR Daily

What’s next for communications after COVID-19? Here’s where they think we are headed: Ellen Feaheny, AppFusions: “ Demand and require more tools to communicate, learn and share not just with their internal network, but also their coveted external network.

EKA: How Media Monitoring Aligns with Strategic Communications

Critical Mention

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. Having access to real-time media monitoring allows EKA to provide clients with instant news.

20 Great Communications Quotes

Critical Mention

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. With that in mind, here are some of our favorite communications quotes: Share Tweet Share. Social media is here.

On Thursday, July 19th, #PRStudChat Discusses Social Media & Strategic Communications

PR Expanded

It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. ET to discuss social media and getting into the strategic communications mindset. Give us your best definition of strategic communications?

7 Tips For Handling Crisis Communications on Social Media

Ronn Torossian

Social media is everywhere, giving companies a new way to connect with their target audience. Of course, as valuable as social media can be in the right circumstances, it also adds a certain level of uncertainty to a crisis communication strategy.

Giving, FEELing & Communicating in Uncertain Times

PR Expanded

Yes, these are uncertain times and communication can either help or it can be confusing. You have to choose wisely how you communicate and interact with the people and the communities around you. At the same time, the way you’ve operated and shared information in the past, whether it was a month ago or even last week, will be different than how you’ll approach your communications today. FEEL Model Leadership Media PR 2.0

PR 2.0 for Communicating Research

PR Expanded

A Guest Post By Kevin Anselmo, Founder of Experiential Communications. That said, Team Fact could reverse the trend by stepping up its game on the communications front. But all too often, no effort is put into communicating research.

Welcome to the Future of Earned Media Communications

Cision

It wouldn’t quite be accurate for me to write that “earned media is back,” because to many communicators, it never actually left. In fact, 81 percent of marketers view earned media as more than or equally effective as paid media.

Crisis communication takeaways from Andrew Cuomo

PR Daily

Andrew Cuomo’s COVID-19 communications as an example of how leaders should speak to the public during a crisis. The governor lacks flowery language and eloquent public speaking abilities, but his communication style helps calm the public and accurately inform audiences.

6 Social Media “Musts” for Crisis Communication

Cision

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. You must remember communication basics.

Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

As most PR agencies know, social media is not just for B2C companies anymore. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. How can B2B brands take full advantage of social media?

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Media Communications During Global Crisis

5W PR

The world has changed, including the media and PR, but does that mean the need to work with media to pursue public relations goals is no longer relevant? It’s more important than ever to build and nurture good relationships with media outlets.

3 key takeaways from COVID-19 crisis communications

PR Daily

The most unique aspect of crisis communication during COVID-19 is that it’s a shared experience. I’ve dealt with crises throughout my entire career, first as a reporter and then as a communications professional. After I shifted to communications, a crisis felt very insular and isolated.

Here’s Where Communicators are Hoping to Invest More Resources

PR News

The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog. Communications Crisis Management Digital PR General Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management audience development KPIs measurement social mediaMoney can’t buy you love and it can’t buy you passionate employees, but it surely can buy you more resources.

The Modern Communicator Builds Relationships that Last

PR Expanded

Modern Communications is about building lasting relationships. The modern communicator knows that to build a lasting relationship with anyone, you need to learn as much as possible about the people you’re trying to connect with. After all, social media is about connecting.

5 champion communicators in the COVID-19 era

PR Daily

The communicators who are making the biggest impact are those who are able to stand out, break through all of the noise, and reaffirm themselves as reliable and credible sources of information. This “take-charge” communication style makes Cuomo an exceptionally effective messenger.

Get your communications back on track after the pandemic

PR Daily

From a communications perspective, you are no doubt witnessing firsthand the value that a solid digital strategy can bring, by helping to keep your workforce and clients connected and engaged during the current crisis and possibly thinking ahead. Internal communications.

4 messaging keys for communicators navigating the coronavirus

PR Daily

FREE REPORT: COVID-19's Impact on Communications ]. Many communicators are cautious, and rightly so. The key is to pay careful attention to four elements of communication: relevancy, context, tone and timing: 1. Communication seen as flippant will damage a brand.

Book Launch: Answers for Modern Communicators

PR Expanded

Answers for Modern Communicators, A Guide to Effective Business Communication was published by Routledge and is available online in hard copy, soft cover and digital versions.

The role of communicator shines bright during the pandemic

PR Daily

While technically accurate, communicators are being increasingly viewed by the C-suite as essential frontline messengers of critical, often life-saving information for employees, and as safeguards of corporate reputation. FREE REPORT: COVID-19's Impact on Communications ].

Take the “FEEL” Test First, Before You Communicate

PR Expanded

Here’s a simple test for you to take, and it all comes down to a series of questions about how you FEEL before you communicate. When you FEEL this means you’re able to Face Fears , communicate with Empathy , use Ethics and good judgment and discover how much you Love your mission.

How communicators can help in discussing racial injustice

PR Daily

RELATED: Tune in June 18-19 for our Social Media & Digital Communications Virtual Conference ]. I want to encourage each of us not to forget George Floyd’s family once the national media coverage and protests dwindle,” he says.

5 Tips For A Successful Media Strategy

ImPRessions - Crenshaw Communications

In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? It often comes down to the right media strategy. With that in mind, here are five tips for a successful media strategy for technology companies: .

Best Practices for Understanding Media Trends

Onclusive

Join Onclusive’s 30-minute workshop led by Deidre Breakenridge & Rachel Beauvais who will demonstrate various uses cases and best practices for leveraging technology to understand trends in the media. Pure Performance Communications.

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Crisis Communications in the Social Media Age

HMA Public Relations

Abbie gives her expert insight on how to handle crisis communications in the social media age. The post Crisis Communications in the Social Media Age appeared first on HMA Public Relations. Crisis Communications Featured PR and HMA PR Social Media Abbie S.

20 Great Communications Quotes

Critical Mention

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. With that in mind, here are some of our favorite communications quotes: Share Tweet Share.

COVID Chas Continues – Keep Communicating

The Stalwart Blog

You’ll need to put your crisis communication plan, that you hopefully employed since the beginning of the pandemic, in overdrive. Plan on regular communications with customers and other stakeholders through email, social media, mobile app, and other methods.