Book Review: Social Media for Strategic Communication By Karen Freberg

PR Expanded

Social Media for Strategic Communication by Author, Consultant and Professor Karen Freberg is a book that’s jam-packed with strategy, creative techniques and communication tactics. Once again, you’ve published a resource that will guide many in their communication in 2019 and beyond! Social media Strategic Communications Creative Strategies Karen Freberg public relations Sage Publishing Social Media For Strategic Communication

Why the future of communications is integrated

PR Daily

For communicators who are out to prove their impact on the bottom line, being able to work in concert across multiple channels is a crucial ability. When the advertising team plans a campaign, they might come to the communications team for messaging support, but not every time.

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Marketing Communications

Onclusive

Ever since Regis McKenna published The Regis Touch , high-tech marketing executives have known that their earned media (PR, for those of us antiquated enough to use that term) has far more credibility and impact than advertising, especially in B2B markets where purchase decisions are reviewed by multiple parties before a transaction is approved. The post Marketing Communications appeared first on Onclusive. (Credibility + Impact) versus (Reach + Frequency).

Purpose-driven communication is hard: ‘There are no short-cuts’

PR Daily

Porter Novelli’s Ayanna Robinson implores communicators to use their influence to move the needle on issues that matter to their communities. Do not settle for ‘communications lite’,” says Robinson. There’s a lot of opportunity now to rethink our approach to communications.”

Top 7 Communication Resources

Critical Mention

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving.

How to move from communications firefighting to futuring

PR Daily

For me, it was the moment I transformed from being a “communications firefighter” to a “communications futurist”—and never looked back. The Great Recession was upon us, and being in communications in the auto industry was not for the faint of heart.

50 ways communicators can navigate the ‘new normal’

PR Daily

Communicators stepped up big to keep the stay-at-home workforce connected. Now you’re communicating in a time of great change, from managing the unpredictable return to the office, the continuing impact of layoffs and budget cuts, and the urgent need to address racial inequality.

How Paid And Organic Social Media Work Together

ImPRessions - Crenshaw Communications

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. That’s where paid social media programs come in. Organic social media reach is dwindling across most platforms.

Social Media Crisis Management: PR Communication Stategy

5W PR

The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value. Getting the communication basics right. The basics remain the same: communicate honestly and openly.

5 ways to communicate calm in a crisis

PR Daily

Thanks to COVID-19, social justice issues and even new WFH realities, communicators of all stripes are thrust into the roles of problem solver and crisis planner. He relies on candor over charisma to communicate the facts and that builds trust.”.

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4 changes in advertising that communicators should know

PR Daily

Because we are straying away from large blanket strategies, and digging deeper into the psyche of our clients’ stakeholder audiences, it’s important that we understand the fundamental and nuanced shifts that impact the way customers do business and consume media.

4 social media pitfalls for communicators

PR Daily

However, there are plenty of reasons to be skeptical about the role social media plays in all our lives. It is, however, a call for communicators to be more intentional, thoughtful and circumspect about the weight and mental freight these platforms put on our heads. RELATED: Join us at Microsoft HQ for our 11th annual Employee Communications, PR and Social Media Summit. ]. Social media is forever , and the condemnation for a tasteless gag can be swift and ruthless.

Are we over-communicating COVID-19?

PR Daily

My own time doing hundreds of focus groups and surveys reveals this simple truth: For all the employees who say please stop, you’re communicating too much, there are others who say they’re in the dark and complain they don’t know what’s going on. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. Managers really need support from communicators in this area.) The post Are we over-communicating COVID-19?

Modern Communicators Need to FEEL + THINK Before They Communicate

PR Expanded

Modern Communicators need to FEEL and THINK before they communicate. Make 2019 the year that you step back and really challenge yourself to FEEL as the first step toward better communication. Public Relations Social media Advocacy Anxiety Depression Millennials Modern Communicator public relations Relationship Building

3 Tips For A Killer Media Tour

ImPRessions - Crenshaw Communications

The media tour has been around for nearly as long as the PR industry. It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite.

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Addressing diversity through mentorship and better communication

PR Daily

Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs. There have been countless messages of support, solidarity and concern on social media and digital platforms. Courtney Newell, founder and CEO of Crowned Marketing and Communication s, says that the first step is owning past missteps. Diverse communications are paramount.

8 rules for better communications during COVID-19

PR Daily

Based on limited experience in recent days, stories that are legitimately insightful are okay if you are judicious in how you frame the narrative and approach the media. Any stories for the general business and consumer media that are not coronavirus-related will face a strong headwind for the next few weeks (at a minimum). Consider vertical trade media. Everyone, media included, is especially sensitive right now.

Giving, FEELing & Communicating in Uncertain Times

PR Expanded

Yes, these are uncertain times and communication can either help or it can be confusing. You have to choose wisely how you communicate and interact with the people and the communities around you. At the same time, the way you’ve operated and shared information in the past, whether it was a month ago or even last week, will be different than how you’ll approach your communications today. FEEL Model Leadership Media PR 2.0

Here’s Where Communicators are Hoping to Invest More Resources

PR News

The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog. Communications Crisis Management Digital PR General Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management audience development KPIs measurement social mediaMoney can’t buy you love and it can’t buy you passionate employees, but it surely can buy you more resources.

Lowe’s new top communicator addresses tech, DE&I and the post-COVID era

PR Daily

Here’s what Ben Boyd, VP of internal and external communications for the home improvement chain starting Oct. He’s been announced as the new top communicator for Lowe’s, leaving his role at BCW to take on a different kind of challenge, one that has him buzzing about the future.

Three Tips for Communicating in Uncertain Times

PR Expanded

Your customers, employees, partners, the media and other important constituents are looking to you for helpful information. Unfortunately, a lot of the communication shared in uncertain times ends up confusing and frustrating these groups even more. As we witness the stock market lows, travel bans, event cancellations and more businesses asking employees to work from home, here are three tips to help guide your communication. We are in uncertain times.

The current crisis demands more external communication

PR Daily

Often it is the difficult and brave decisions which come with the biggest reward—which means that external communication is a necessity during the COVID-19 crisis. We’ve already seen several high-profile examples of ‘brand stretch’ hitting the media from the multimillion consortium of global companies including Formula 1 and aerospace companies, to floor vacuum specialist Dyson pivoting to produce ventilators. The media doesn’t sleep – so why should you?

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5 ways communicators can bolster SEO

PR Daily

It also helps readers with links to information on its social media accounts. A smaller company can therefore gain SEO by including those terms in a page on their website or in media placements. The most powerful of these backlinks are obtained from earned media placements.

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Lumina Communications’ Hugh Burnham shares tips for surviving WFH

PR Daily

This communicator and CEO shares how he’s navigating childcare during the pandemic, what he misses most about being in the office and what makes him hopeful for the future. The post Lumina Communications’ Hugh Burnham shares tips for surviving WFH appeared first on PR Daily.

5 communication lessons from Dr. Anthony Fauci

PR Daily

The nation’s leading expert on infectious disease has also been a deft and effective communicator, bridging the partisan nature of American society to deliver his messages. With multiple interviews and daily press briefings, Fauci has proven himself to be quite an effective communicator. Joe McLeod is the managing partner at McLeod Communications, and co-host of the PR & Politics podcast. The post 5 communication lessons from Dr. Anthony Fauci appeared first on PR Daily.

Should media relations wait during election season?

PR Daily

Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage. Building relationships with media gatekeepers. RELATED: Join us for our Writing & Content Creation for Communicators Virtual Workshop ].

How to communicate during civil unrest

PR Daily

Communicators, you are essential personnel. That puts communicators in a precarious position, weighing several options: Do you email a generic “solidarity and equality” message internally? Should you post your company’s current events commentary on social media? Do you carry on communicating about your products and services as though the world’s not on fire? Ylisela reminds us that external communication should be consistent and true to an organization’s stated values.

On Thursday, July 19th, #PRStudChat Discusses Social Media & Strategic Communications

PR Expanded

It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. ET to discuss social media and getting into the strategic communications mindset. Joining us on the 19th will be special guest and co-host, Karen Freberg ( @kfreberg ), who is an author, consultant and assistant professor in strategic communications at the University of Louisville. Give us your best definition of strategic communications?

EKA: How Media Monitoring Aligns with Strategic Communications

Critical Mention

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” Having access to real-time media monitoring allows EKA to provide clients with instant news.

7 Tips For Handling Crisis Communications on Social Media

Ronn Torossian

Social media is everywhere, giving companies a new way to connect with their target audience. Of course, as valuable as social media can be in the right circumstances, it also adds a certain level of uncertainty to a crisis communication strategy. The good news is that brands who learn how to use social media to their advantage can actually transform the channel … READ MORE ». Public Relations Ronn Torossian Social Media Strategy

6 PR Tips For Staffing A Media Briefing

ImPRessions - Crenshaw Communications

In B2B public relations , one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. A good PR rep should have a role in nearly any media briefing.

PR 2.0 for Communicating Research

PR Expanded

A Guest Post By Kevin Anselmo, Founder of Experiential Communications. That said, Team Fact could reverse the trend by stepping up its game on the communications front. But all too often, no effort is put into communicating research. That said, it is not enough for researchers to either do nothing to promote their work or send along a PDF attachment of a 200-page academic journal article to their communications colleague and then leave it in their able hands.

Welcome to the Future of Earned Media Communications

Cision

It wouldn’t quite be accurate for me to write that “earned media is back,” because to many communicators, it never actually left. In fact, 81 percent of marketers view earned media as more than or equally effective as paid media. Where it has been lagging behind paid and owned, however, is in the crucial layer of technology and data that brings automation, integration and attribution to earned media campaigns.

How communicators can push for change on racial inequality

PR Daily

Communicators may not be the most visible members of an organization, but deft hands can elicit extraordinary change. In the wake of George Floyd’s death, and a renewed conversation around race and equality in American society, communicators must push their organizations for accountability and transparent action. These are very different times,” says Danielle Veira, director of communications and engagement at A Better Chicago and executive director for ColorComm’s Chicago chapter.

Social media is the top channel in external communications, Ragan survey reveals

PR Daily

Seventy-eight percent of survey respondents tout social media as the most important external channel, while press releases win the loyalty of 54%. Here’s a look at how you should be using social media in these uncertain times. What is your organization trying to accomplish on social media in a time of COVID-19, civic unrest and other crises? Show he’s a real person, and he’s there to help, says Micah Laney, the retail giant’s senior manager for social media strategy.

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6 Social Media “Musts” for Crisis Communication

Cision

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. The multiple channels, user-level control of messaging, and real-time delivery make social media far more complex than press releases and conferences. You must remember communication basics. It was an air traveler’s nightmare.

How comms services providers see the future of communications

PR Daily

What’s next for communications after COVID-19? Here’s where they think we are headed: Ellen Feaheny, AppFusions: “ Demand and require more tools to communicate, learn and share not just with their internal network, but also their coveted external network. Dan Beltramo, Onclusive: “ Content marketing will become ever more important as traditional media channels continue to fracture and outlets continue to multiply.”. I think we will also adapt to communicating uncertainty.”.

20 Great Communications Quotes

Critical Mention

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. While everyone has their own methods of communication, it’s advantageous to expand communication skills by finding inspiration in the advice of other notable communicators. With that in mind, here are some of our favorite communications quotes: Share Tweet Share. Communication works for those who work at it.

Take our survey: The State of Communication Summer 2020

PR Daily

Tell us how your job as a communicator has changed, including what’s working for you in this short survey. We all know our lives have been disrupted for myriad reasons—and continue to be—which affects your job as a communicator. We are conducting a short survey, “ The State of Communication Summer 2020 ,” to get those answers. The post Take our survey: The State of Communication Summer 2020 appeared first on PR Daily.

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Peppercomm, Intel, Haymaker and more honored at Ragan’s Media Relations Awards Gala

PR Daily

The virtual gathering, hosted by Ginger Zee, chief meteorologist for ABC News, celebrated the best of the best in PR and external communications for 2020. When it came to the many media-relations honorees, there was much to be serious about. Livongo, “Innovation in Media Relations”.