Book Review: Social Media for Strategic Communication By Karen Freberg

PR Expanded

Social Media for Strategic Communication by Author, Consultant and Professor Karen Freberg is a book that’s jam-packed with strategy, creative techniques and communication tactics.

Marketing Communications

Onclusive

Over the past decade or so, with the rise of digital media and social media, this distinction has become blurred, and both strategies are more than a little shopworn. The post Marketing Communications appeared first on Onclusive. (Credibility + Impact) versus (Reach + Frequency).

4 social media pitfalls for communicators

PR Daily

However, there are plenty of reasons to be skeptical about the role social media plays in all our lives. It is, however, a call for communicators to be more intentional, thoughtful and circumspect about the weight and mental freight these platforms put on our heads.

Modern Communicators Need to FEEL + THINK Before They Communicate

PR Expanded

Modern Communicators need to FEEL and THINK before they communicate. Make 2019 the year that you step back and really challenge yourself to FEEL as the first step toward better communication.

Launching the FEEL First Before You Communicate MODEL [INFOGRAPHIC]

PR Expanded

Communication is at the heart of your business and every relationship you build. Modern communicators have a responsibility to use communication as a way to build bridges between people and groups; sharing communication to help, uplift and ignite passion and positive momentum.

On Thursday, July 19th, #PRStudChat Discusses Social Media & Strategic Communications

PR Expanded

It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. ET to discuss social media and getting into the strategic communications mindset. Give us your best definition of strategic communications?

EKA: How Media Monitoring Aligns with Strategic Communications

Critical Mention

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. Having access to real-time media monitoring allows EKA to provide clients with instant news.

7 Tips For Handling Crisis Communications on Social Media

Ronn Torossian

Social media is everywhere, giving companies a new way to connect with their target audience. Of course, as valuable as social media can be in the right circumstances, it also adds a certain level of uncertainty to a crisis communication strategy.

Here’s Where Communicators are Hoping to Invest More Resources

PR News

The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog. Communications Crisis Management Digital PR General Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management audience development KPIs measurement social mediaMoney can’t buy you love and it can’t buy you passionate employees, but it surely can buy you more resources.

Welcome to the Future of Earned Media Communications

Cision

It wouldn’t quite be accurate for me to write that “earned media is back,” because to many communicators, it never actually left. In fact, 81 percent of marketers view earned media as more than or equally effective as paid media.

The Modern Communicator Builds Relationships that Last

PR Expanded

Modern Communications is about building lasting relationships. The modern communicator knows that to build a lasting relationship with anyone, you need to learn as much as possible about the people you’re trying to connect with. After all, social media is about connecting.

Take the “FEEL” Test First, Before You Communicate

PR Expanded

Here’s a simple test for you to take, and it all comes down to a series of questions about how you FEEL before you communicate. When you FEEL this means you’re able to Face Fears , communicate with Empathy , use Ethics and good judgment and discover how much you Love your mission.

Book Launch: Answers for Modern Communicators

PR Expanded

Answers for Modern Communicators, A Guide to Effective Business Communication was published by Routledge and is available online in hard copy, soft cover and digital versions.

Crisis Communications in the Social Media Age

HMA Public Relations

Abbie gives her expert insight on how to handle crisis communications in the social media age. The post Crisis Communications in the Social Media Age appeared first on HMA Public Relations. Crisis Communications Featured PR and HMA PR Social Media Abbie S.

6 Social Media “Musts” for Crisis Communication

Cision

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. You must remember communication basics.

How communicators can learn to speak ‘CEO’

PR Daily

It’s more essential than ever for communicators to become strategic advisors to corporate execs, but that means they must become fluent in subjects that matter to business leaders. PR pros have aspirations beyond broadcasting press releases to their media lists.

How communicators can bolster workplace emotional intelligence

PR Daily

What might improvement in these areas look like for communication pros? Do you consider yourself a “natural” communicator and thus forgo things such as media training or crisis communication prep? Self-regulated communicators help steady the ship.

Report: Communicators must lead transformation efforts

PR Daily

In interviews with over 200 chief communications officers, the Page Society pinned down how comms pros can best help their organizations: In short, they must be agents of change. The current moment is one of generational, groundbreaking change—and communicators should lead the movement.

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20 Influencers Predict What Lies Ahead for Communicators in 2020

Garrett Public Relations

As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?” It’s the end of the decade – and what a decade it’s been.

If You’re a Modern Communicator, Then You THINK AHEAD

PR Expanded

But, here’s a little profile test to see if you’re a modern communicator who shares stories that resonate and create impact with your audiences. In addition, your approach to storytelling is flexible and you easily adapt to a global communications landscape.

Keeping Ahead of the Media

Ronn Torossian

In today’s rapidly-moving world of social media, it’s critical to be proactive to pre-empt rumors and some of the potentially negative things that may be written and said about your company. The post Keeping Ahead of the Media appeared first on.

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On October 19th #PRStudChat Discusses Answers for Modern Communicators

PR Expanded

With technology advancing rapidly, new media channels proliferating daily and consumer behavior changing, modern communicators need answers to practical PR, marketing and social media questions. In one tweet, please tell us what is “Answers for Modern Communicators?”

8 Media Interview Mistakes To Avoid

ImPRessions - Crenshaw Communications

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well.

Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). Media Relations is Hard and Getting Harder.

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Art of Communication: Q & A with Norm Magnusson

Flack's Revenge

Plus, the theme for the exhibit is Communication – so I had to check it out. His art features playful riffs on how we communicate, or more often fail to, in a range of media. . Each work drew me in, and shed light on the foibles we call modern communication.

5 common missteps in crisis communication

PR Daily

While you’re getting hammered on social media. The post 5 common missteps in crisis communication appeared first on PR Daily. Crisis Communications PR Industry Storytelling The Consultant is In

Are you an ACE communicator?

PR Daily

You’ve probably heard of Ragan and PR Daily’s 2018 ACE Awards , but do you know what constitutes an ACE communicator? An ACE communicator is constantly inspiring those around them with innovative and original ideas. The post Are you an ACE communicator?

The ultimate resource for senior communications leaders

PR Daily

The Communications Leadership Council is senior communications leaders’ ticket to exclusive networking, best-practice sharing and team training. Being a communications leader is tough, but it doesn’t have to be lonely at the top.

How Dynamic Signal Uses Power of Voice™ to Optimize Communications

Onclusive

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. That’s why Onclusive invented Power of Voice – the leading content quality metric for PR and communications.

Marketing Science for PR & Communications

Onclusive

A few months ago, after considerable vetting and research, I joined AirPR, the data science company for PR and Communications, as their CEO. I believe superior communications make all other commercially facing functions more successful.

How to Level Up from Media Relations to Strategic Communications

Solo PR Pro

You may have seen recent social media posts by journalists, bemoaning the increasing number of “PR people” who contact them daily. Despite popular belief, public relations is not synonymous with media relations. However, certain businesses can – and do – survive without media relations.

How to communicate your brand story through micro-content

PR Warrior

When it comes to social media, let’s face it, it’s really easy to do stuff. The post How to communicate your brand story through micro-content appeared first on PR Warrior | Trevor Young. Content marketing Social media

Crisis Communications: 10 Steps for Building an Effective Plan

Onclusive

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates.

How communicators can change their organization’s objectives

PR Daily

However, it’s just a footnote in the decades-long battle communicators have been fighting to address the complexity of the American economy. The communicator’s role. This is familiar ground for communicators in many organizations. . “In

Are you a health care communications expert?

PR Daily

The post Are you a health care communications expert? Crisis Communications Health Care Marketing Media Relations PR PR Daily Awards Social Media health care marketing awards health care PR awardsEnter Ragan’s 2019 Health Care PR & Marketing Awards.

Are you a health care communications expert?

PR Daily

The post Are you a health care communications expert? Crisis Communications Health Care Marketing Media Relations PR Ragan Awards Social Media health care marketing awards health care PR awardsWe want to know about the work you’re most proud of.

Must-Have Checklist: Marketing & Communications Strategy for 2020

Critical Mention

This year has brought a great number of exciting communication strategies, while others have become less popular. Create Quality Social Media Content. Given those facts, it’s time to leverage the power of social media by generating quality content on a consistent basis.

95 helpful tools and resources for communicators

PR Daily

It’s a wonderful time to be a communicator. Sanguine professional prospects aside , communication pros have at their fingertips a splendid array of tools and technology that can make their work more efficient, robust, compelling and insightful. Media relations workflow platforms.

What’s in Your Fall 2014 Communications Toolkit?

PR Expanded

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways.

Crowdsource Your Team’s Creativity for More Influential Communication

Ronn Torossian

Done properly, narratives are bolstered by a regular stream of positive and connective messages communicated through a variety of media, with input from a variety of sources in your organization. Messaging isn’t a one-time deal.