Presspage

NOVEMBER 1, 2023

This means that private data sets “documenting the past” may not project too well into the future - at least from the perspective of the actual content that is generated. As we navigate this evolving landscape, it is crucial to view generative AI as a tool for augmentation rather than a replacement for human creativity and judgment.

Corporate 88

Corporate Communications Training Data 88

The Hoffman Agency

MAY 25, 2023

From embracing mindful coffee breaks to disconnecting from technology, Hoffman’s tips will help you manage stress and prioritize your emotional well-being to stay on top of your communications game. Do something creative. Disconnect from technology. Know your limits. Simply put, routines don’t need to be boring.)

Communications 36

Communications Exercises Creativity Technology 36

Cision

MARCH 31, 2015

Over the years, we’ve documented media changes, saw the dominance of digital and the permeance of social media. Ken is the founder and CEO of leading internet marketer, WebiMax and has been featured on MSNBC, Bloomberg TV, Fox News, and Fox Business to discuss marketing, technology, social media and e-commerce.

Facebook 120

Facebook Social Media Mobile Local 120

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. Word document? Headline writing tips. Guidelines for author bios. Social media content to promote the post. Google Doc?

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

AUGUST 14, 2018

6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. 26% said “better and cheaper video production technology;”. What stood out for you? and execute them?

Survey 101

Survey Report Media B2B 101

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. At that point, you’ve got to get the creative juices going and come up with another campaign. Either they’re selling the technology to other companies or are injecting it into what they do. I agree with you.

Ethics 105

Ethics Data Training Agency 105

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> Next, with a firm grasp on current performance, the team developed a Creative Brief. And Why You Should Now. PR 20/20 Mission : W e help our clients grow.

Web 60

Web Internal International Storytelling 60

Solo PR Pro

NOVEMBER 9, 2021

A virtual assistant, also known as a VA, is typically an independent contractor who provides professional administrative, technical or creative assistance to clients remotely. The popularity of VAs has exploded over the last decade as technology has advanced and made remote work easier than ever.

Software 104

Software Social Media Customer Service Travel 104

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

But much of it can be automated, allowing more time for developing the creative subject line or the new launch idea. Reports that document a brand’s s hare of voice (SOV) versus competitors are also useful because they offer insight on how a company stacks up against rivals when it comes to earned media coverage.

Pitching 136

Pitching Tools Agency Resources 136

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues.

Strategy 88

Strategy Analysis Small Business Measurement 88

Onclusive

OCTOBER 23, 2019

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Understand and document our buyer’s evaluation and decision-making process, including where they get information, and the who, what, when and why behind the decisions they make. Creative and design abilities.

Marketing 46

Marketing Case Study Software Analytics 46

Stern + Associates

AUGUST 3, 2022

In a world changing at lightning speed, our organization remains forward thinking, embracing new technologies and approaches to get our clients’ messages heard by the audiences that matter most to them. A client should never need to ask, “What happened to the document you said you’d get back to me last week?”

Groups 103

Groups Employee Strategy Ethics 103

Waxing UnLyrical

JUNE 14, 2018

If you start collecting an invoice for expenses, save the receipts or documentation and provide it to your accountant. Stay Up to Date with Technology. As technology trends continue to advance, there is a misconception that robots and artificial intelligence will eliminate all work positions in the next 20 years.

Print 71

Print Resources Technology Interviews 71

Cision

JUNE 8, 2016

New technology has transformed the relationship between communication professionals and journalists. In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. How do you envision the future of PR?

Financial 120

Financial Healthcare Media Relations Technology 120

PR 20/20

JULY 24, 2019

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. So, what if you could gain access to technologies that would make your day to day better? AI-powered technology is in its infancy. Marketing AI technologies are no different.

Marketing 59

Marketing Data Technology Analytics 59

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated. That sort of thing has happened all over legal.

Agency 92

Agency Trends Marketing Survey 92

PR in High Definition

MARCH 12, 2019

Ultimately, the web is a mirror for humanity; even if we invent ‘proper’ AI, it will reflect human biases and weaknesses – as well as our strengths, creativity and positivity. The first ever web page was a communications document ; a guide on how to use the web.

Web 54

Web Energy Software Instagram 54

Cision

JULY 1, 2015

Before she could answer, I sat down at her desk and began emailing myself a series of documents from our corporate network. When I worked at a technology company, for example, I never saw an engineer run through the hall in his socks. Image: Take Back Your Health Conference , Ken Teegardin ( Creative Commons ). Click here !

Wireless 120

Wireless Hotels Conference Engineering 120

Shift Communications

FEBRUARY 10, 2015

The thing is, we get invited to participate in the RFP process based on our well-documented track record in both traditional and social media. The reality is, marketers need to both show their value and cover their behinds with a documented review process. I personally don’t think technology is the answer. But I’m not naïve.

Agency 60

Agency Social Media Government System 60

Stephen Waddington

DECEMBER 30, 2019

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Meanwhile the market for technology in marketing and PR is exploding.

Government 103

Government Education Print Ethics 103

The Resolution Blog

OCTOBER 26, 2015

Do you follow a creative process? With all clients, we document every possible question about their product/service line, company structure, philosophy, goals, history, competition, challenges, executives, etc. This is a short-term measurable where technology can go a long way to assess the impact.

Education 120

Education Measurement B2B Meeting 120

PR in High Definition

JULY 24, 2017

It’s well-documented that Londoners see in the region of 130 adverts each day by the time they get to work. It might feel good in the short term – I’ve experienced this first hand at the Glastonbury Festival where the most advanced piece of technology I used all week was a phone that could barely send text messages and make calls.

Technology 59

Technology Consumer Creativity Marketing 59

Waxing UnLyrical

AUGUST 14, 2013

However, some industries are embracing cloud-based ECM solutions in a creative, proactive fashion. Prior to state and local politicians leveraging electronic content management (ECM) technology, I was informed that senior press officials were frequently called on after-hours to retrieve and review archived statements.

Big Data 81

Big Data Government Local Data 81

PR 20/20

SEPTEMBER 20, 2018

If Google has this technology, how long until it [penetrates] what we’re doing in digital marketing?” At the end of the day, it’s still a technology that may help you solve the business problem.”. How to leverage that data will take some creative brainstorming and some research. Roetzer posed to attendees. What It Isn't.

Marketing 50

Marketing Training Data Ethics 50

Konnect Agency

APRIL 6, 2021

With many businesses and industries creatively learning to adapt to the “new normal,” some have seen great success. The unique circumstance inspired more people to get creative by picking up new hobbies to keep busy and seek entertainment sources. amid the home cooking boom. Moving forward in a post-pandemic world.

Travel 52

Travel Film Guidelines Consumer 52

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Shift Communications

JANUARY 28, 2015

Nevertheless, I have been able to assist with internal processes like onboarding, creative brainstorming practices and management development that make adjusting to growth like ours a little easier. What’s it been like to work with 135 PR, marketing and creative professionals day in and day out?

Agency 60

Agency Real Estate Creativity Training 60

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea. Later that evolved to include email distribution and the analytics that are the basis for CRM.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

JUNE 6, 2017

Cutting my teeth in the B2B high technology agency environment was so beneficial on many fronts. Doing so delights them and, more importantly, results in better preparation, more creative ideas, and spot-on messaging. He’s my guest for this latest edition of the Off Script series of interviews. Inspect what you expect.

Agency 60

Agency Corporate Interviews eBook 60

Bad Pitch Blog

AUGUST 31, 2006

AGENCY was honored yesterday by the NON-PROFIT for our creative work documenting the distribution of donations to Katrina victims. New technology allows you to generate hundreds of email addresses to send a news release to with the push of a button. Below is a release detailing the ceremony and the work done.

Pitching 40

Pitching Agency Exercises Newspapers 40

ZudePR

MARCH 22, 2018

If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. I also kept myself busy purchasing tools (from AppSumo) – including Scrivener and KingSumo – and discovering new bloggers such as Joanna at The Creative Penn , the doyen of UK self-publishing. #6

Writing 83

Writing Google Blogging Exercises 83

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Creative Media Kit Ideas. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. This is evidenced by companies like Starship Technologies, which closed a $ 17.2M Series A in January followed by a number of restaurants retaining the company for robotic food delivery.

Measurement 120

Measurement Study Data Agency 120

Mindful Marketing

FEBRUARY 12, 2022

Irreverent Humor : ClickUp – Declaration While many consider the authors of America’s Declaration of Independence heroes, ClickUp’s commercial depicts many of them as bumbling fools , particularly the nation’s second president, John Adams, who somehow misplaces the newest version of the foundational document.

Advertising 81

Advertising Advertising Chemicals Energy 81

Waxing UnLyrical

AUGUST 9, 2018

According to Natalya Minkovsky of the Content Marketing Institute , “intelligent content is a technology-agnostic way of organizing and tagging content in consistent, predictable ways. Translating entire documents is cumbersome and time-consuming. Now imagine it’s two years later or longer. Simplify Translations. Search Made Simple.

Writing 72

Writing eBook Case Study System 72

The Resolution Blog

JULY 30, 2019

To shine against all the noise, you need to be extra creative. Instead, once it had started to pick up momentum, its creators (advertising creatives Chris Godfrey and Alissa Khan-Whelan) decided to use its visibility to power something good. These awards celebrate the very best in brand communications with an emphasis on creativity.

Instagram 120

Instagram Examples Brand Branding 120

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Using technology. Do you have a documented content strategy? How often do you create content? Unsure how? One of the best suggestions? Source: Canva.

Google 90

Google SEO Trends Content Marketing 90