ImPRessions - Crenshaw Communications

JULY 18, 2018

The practice of public relations is seen as a creative one, but it often depends on meticulous preparation. Since the interviewee may be reviewing the document on the fly while in transit or during the interview(s), it should be well structured and easy to read. PR guide to stellar briefing books. Make it easy on the eyes.

Interviews 136

Interviews Construction Report Journalism 136

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2018

Drown the PR team in documents. If time is short – or even if it isn’t – start with a document dump. A client doesn’t have to accept every idea or recommendation from an agency, but a fair hearing is important to encourage a free flow of creative thinking. Don’t overuse email.

Agency 178

Agency How To Meeting Construction 178

Karen Freberg

OCTOBER 1, 2018

It would be an event where students would help out in every step of the influencer event from brainstorming to creatively executing the event in a month’s time. We had two group leaders who were able to come on site and help out with the creative execution of the event. How did my students respond to this?

Creativity 56

Creativity Marketing Social Media Analytics 56

Maxim Behar

APRIL 17, 2024

Leaked emails and documents and subsequent journalistic investigations have revealed that Bell Pottinger used a fake blog and Twitter account and other questionable tactics, such as misleading journalists during the campaign. Hence, my notion of PR agencies is something like editorial teams.

Crisis 64

Crisis Ethics Financial Conference 64

Stephen Waddington

AUGUST 19, 2020

Healthy, constructive debate results in better creative and organisational performance. I had some feedback on a document this week that was brutal. But robust feedback is an important part of the creative and development process. Creatives should be passionate about their ideas. As burns go it set my screen on fire.

Construction 88

Construction Creativity Pitching Groups 88

Wadds Inc.

NOVEMBER 11, 2023

Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor. It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work.

Report 119

Report Publicity Training Policies 119

Onclusive

AUGUST 22, 2017

A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Messaging & Positioning. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

JULY 25, 2023

Recipe development and collaboration Snack brands can collaborate with food influencers to develop creative and unique recipes that incorporate their products. This type of collaboration allows the brand to tap into the influencer’s creativity and storytelling abilities.

Brand 78

Brand Branding Creativity Storytelling 78

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. The problem with personas.

How To 137

How To Creativity Storytelling Writing 137

Solo PR Pro

AUGUST 10, 2021

One of my favorite tips for writing a compelling proposal is to add some personality and color commentary to an otherwise straightforward document using the tool Loom. I tailor the creativity to the client, but always like for it to reflect our company's brand and personality.

Writing 104

Writing Analysis Case Study Video 104

Communications Conversations

SEPTEMBER 17, 2019

Most likely (again, guessing) pay a bunch of influencers tons of money to show up at this event and you…don’t document it at all? You spend (most likely) tens of thousands of dollars to throw this lavish party. Seems odd, even though with liquor involved I’m sure there are laws and things they can’t do.

Creativity 60

Creativity Video Google Facebook 60

Onclusive

NOVEMBER 8, 2023

A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 195

Training Media Training Reputation Crisis Communications 195

PR Fuel

JANUARY 28, 2021

There are several things you have to take into account while you’re making and releasing the document. Yes, it’s a public relations document, but it is also useful for marketing. Otherwise, people won’t understand why they’re reading the document. Get creative and have fun. Write the Release.

Writing 76

Writing Analytics Company Creativity 76

Onclusive

JANUARY 31, 2018

The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees. Document what you want to achieve from your positioning and how you can be relevant to your community. So how do you do positioning?

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Reporters may not appreciate your clever or flowery headline in pitches, so PR writers with chops in the creative area should guard against too-florid content. It’s a paradox of business writing that shorter documents take more time to create and edit. PR writing needs to be high-impact, but not overblown. Less really is more.

Writing 147

Writing Storytelling Pitching Creativity 147

Cision

OCTOBER 3, 2016

With a little creative keyword searching, you can easily find people looking to purchase your product or service. Document the change in percentage month over month while focusing on increasing your brand’s percentage of mindshare to demonstrate growth. Find “Buying Signals” and New Selling Opportunities. Track Sentiment.

Software 0

Software Comparison Media System 0

Shift Communications

NOVEMBER 14, 2017

As a technical writer at HubSpot with a writing background and an English degree, I’m no stranger to the age-old belief that creatives have no place in STEM. But they also need people to bring that software to life with a dose of creativity and human understanding. Creativity = Accessibility. Here come the technical writers.

Engineering 87

Engineering Knowledge Base Software Creativity 87

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Refresh with formal creative sessions. You can make the most out of your content calendar by using it as a live document and keeping it constantly updated. Of course, a good plan will take into consideration major news-generating events like Election Day, for example, which should be avoided. Park future ideas so nothing is lost.

How To 259

How To Social Media Product Launch Construction 259

Presspage

MARCH 15, 2023

We believe that equipping communications professionals with the right tools to reduce the burden of performing repetitive essential tasks, will free up time and space for proactive strategy, creative storytelling and relationship building. We also believe that this is not just a nice to have, but actually a must have.

Technology 78

Technology Creativity Storytelling Communications 78

Onclusive

AUGUST 9, 2021

A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

From data management to document storage, the outlook is strong with a high chance of growth for cloud tech in the coming months. There are real opportunities for hybrid providers to promote their advantages through creative storytelling. They also offer lots of opportunity for tech PR teams. Privacy concerns drive open source cloud.

Trends 182

Trends Privacy Technology Data 182

Prohibition

MAY 6, 2021

This is an exciting update from Twitter and could introduce new and creative content ideas for social media marketers. This will give users, marketers and brands a whole new way to be creative. This is a really useful document from LinkedIn and should definitely be utilised to achieve really successful campaigns on the platform!

Social Media 62

Social Media Trends Marketing Media 62

ImPRessions - Crenshaw Communications

JUNE 12, 2018

He helped Pennsylvania Railroad Company manage the press’s coverage of a fatal 1906 railway accident by using a document called a press release. Like his contemporary Harold Burson, Edelman got his start during World War II, where his job was to document and refute German propaganda.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Cision

DECEMBER 9, 2015

A copyright is legal protection for your creative works and ideas that are published, broadcast, or presented or displayed publicly. If you’re more interested in having people reuse original branded content, check out Creative Commons. Also, document everything and establish a rhythm for reviewing content and copyrights.

How To 120

How To Training Education Creativity 120

Communications Conversations

OCTOBER 13, 2015

One execution of that campaign was its 10-Day Minnesotans project which asked a select number of influencers to visit Minnesota for a week and document their experience on Instagram. Essentially all Explore MN does is enlist the thousands of Instagrammers from across the state of Minnesota to tell its story for them. Simple, but brilliant.

Corporate 60

Corporate Creativity Employee Instagram 60

Sword and the Script

AUGUST 25, 2020

We couldn’t account for every possible situation, as a creative enemy will force a choice we hadn’t considered. Document content types. Document all the content your organization develops regularly: blog posts, press release, case studies, sales sheets, and so on. Categorize your content types. These were straight forward.

Marketing 85

Marketing Guidelines Social Media Conference 85

Cision

NOVEMBER 14, 2015

Document Your Work. By documenting your interactions, you’ll avoid the risk of spamming, and consequently, ruining a relationship you took so long to cultivate. Images: Patrick Briggs , Ethan Lofton , antony_mayfield ( Creative Commons ). Your brand interacts with a variety of people on social media each day.

Guidelines 120

Guidelines Social Media Creativity Pitching 120

Stephen Waddington

SEPTEMBER 16, 2021

Two documents published by the Chartered Institute of Personnel and Development (CIPD) provide best practice guidelines for using individual and group communication channels. Internal communication is an important management function that contributes to leadership, productivity, and employee engagement within organisations.

Internal 78

Internal International Communications Employee 78

Communications Conversations

MARCH 28, 2018

Invite two world-class shredders (Michael Angelo Batio and Bibi McGill) to play guitar via Facebook Live while shredding tax documents and learning more about what to shred and why. These folks were the ones dancing and actually shredding tax documents during the show. But, here was the creative twist. The premise?

Social Media 95

Social Media Marketing Media Web 95

Solo PR Pro

JANUARY 24, 2023

Or add some natural elements like indoor plants (bonus: studies show that nature can boost both productivity and creativity.) Do you really need that Word document circa 2015? Delete any old documents that no longer serve a purpose to you and your business. Do the same with digital decluttering! Chances are, no.

Energy 52

Energy Creativity Study Pitching 52

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. In this post we’re looking at what clients should expect from their PR firm to ensure a productive and long-lived relationship. Beyond The LOA.

Agency 136

Agency Print Course Travel 136

Shift Communications

AUGUST 31, 2016

Get creative. Working with a smaller PR budget doesn’t mean you can’t still get creative. We pride ourselves in being a creative firm so don’t forget about that because your client can’t execute the craziest PR stunts. Whatever the goal is, make sure you are both on the same page before developing a campaign for success.

Publicity 100

Publicity How To Creativity Energy 100

Cision

JULY 31, 2015

According to Burston-Marstellar , the brands that recoup and recover the fastest are the ones with well-documented policies. Guerrero ( Creative Commons ). You can, but it’ll require preparation and planning. Establish a crisis communication plan now rather than later. It dictates recovery time and actions. Images: Felix E.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Presspage

NOVEMBER 1, 2023

This means that private data sets “documenting the past” may not project too well into the future - at least from the perspective of the actual content that is generated. As we navigate this evolving landscape, it is crucial to view generative AI as a tool for augmentation rather than a replacement for human creativity and judgment.

Corporate 88

Corporate Communications Training Data 88

Cision

APRIL 5, 2017

With more than 24 million views on YouTube, obviously the creative had the right effect. In the 2016 CMO survey, 87% of respondent said they can’t document that social media activity actually creates new customers. Comments under the YouTube video emphatically declare the ad as a tear jerker.

Brand 252

Brand Branding YouTube Social Media 252

ImPRessions - Crenshaw Communications

JULY 24, 2018

In many cases, well-known companies have come up with creative ways to take a stand or respond to a public challenge. Worse, last week it became moot after a Miami Dolphins “discipline document” was leaked to the press. The first half of 2018 has seen some remarkable corporate PR maneuvers.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

Be bold in coming up with creative extensions to make the joint effort as big and successful as you can. We resolve to use the well-documented power of video to drive engagement and provoke emotions. Partner up with a distribution company, key customer or a not-for-profit partner. Reuse, recycle, re-tool. Use targeted video.

Video 160

Video Banking Data Software 160