Axia PR

JUNE 13, 2022

Today’s technology has been a blessing for productivity – but also a curse in some ways. Connecting to your team and company 24/7 with technology like smartphones means you can easily reach someone and have people reach you, but it also means you can’t disconnect yourself from work, which can lead to issues like decreased creativity.

Technology 117

Technology Creativity Tools Company 117

Agility PR Solutions

OCTOBER 8, 2019

It can be especially difficult for creative professionals to adapt to advancements in technology, according to new research from The Creative Group, a division of global staffing firm Robert Half. The post 5 ways to help creative teams adapt to technological change appeared first on Agility PR Solutions.

Creativity 68

Creativity Technology Advertising Advertising 68

Agility PR Solutions

AUGUST 14, 2022

When used creatively, PR strategies can be used to help with various challenges that may arise for […]. The post Effective technology PR strategies you need to know appeared first on Agility PR Solutions. When utilized correctly, PR is a great tool in the tech industry.

Strategy 97

Strategy Technology Reputation Publicity 97

NewsWhip

JULY 15, 2021

Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. Every successful modern creative campaign is powered by insight and data. The post How PepsiCo uses data to power creativity appeared first on Newswhip.

Creativity 78

Creativity Data Trends Brand 78

Deirdre Breakenridge

NOVEMBER 24, 2015

With technology advancing, consumer behavior changing and shorter attention spans, it has become increasingly difficult to build relationships. Organizations need communication professionals who have a raised creative quotient. You have to be more creative and innovative in your approach to connect and engage with audiences today.

Creativity 150

Creativity Community Storytelling Social Media 150

5W PR

MAY 4, 2022

PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results. Blockchain technology can help PR professionals verify whether someone actually saw an ad or read an article about their business. Evolution of Blockchain Technology.

Publicity 88

Publicity Technology Newspapers Banking 88

PRSay

NOVEMBER 25, 2019

But behind the scenes, it represents a shift in the industry, and one that your creative team can learn from. This holiday season, here are some gear ideas that can help take your creative team’s content from amateur to professional quality — without burning through your entire budget — thanks to some shopping-season deals: iPhones.

Creativity 134

Creativity Video Film Social Media 134

Prowly

OCTOBER 17, 2018

Technology is there to serve the body and not to confuse the brain or take its role. Content will become more and more important in terms of what it actually represents – thinks Dushan Drakalski, Creative and Film Director. The post Golden Drum: Is Content More Important Than Technology? appeared first on Prowly Magazine.

Technology 146

Technology Film Creativity Advertising 146

Shift Communications

FEBRUARY 4, 2019

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. The solution seems to be to get more creative. Here are a few of the key points he made: The Challenge. The Solution. Amrit Gill.

Analytics 141

Analytics Publicity Google Creativity 141

Deirdre Breakenridge

JANUARY 27, 2015

Recently, my colleague Patrick Walsh shared a few great tips on finding the right creative partner to take on some of your design projects. It’s time to start thinking about bringing your creative work back in-house. You want to build the right creative team, and to do that you need to consider a few factors: 1.

Creativity 150

Creativity Analytics Agency Guidelines 150

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. If you have any questions about Creative PR or thoughts you would like to share in advance of the session, please tweet or DM us.

Creativity 0

Creativity Community Storytelling Digital PR 0

Presspage

MARCH 15, 2023

We believe that equipping communications professionals with the right tools to reduce the burden of performing repetitive essential tasks, will free up time and space for proactive strategy, creative storytelling and relationship building. We also believe that this is not just a nice to have, but actually a must have.

Technology 78

Technology Communications Storytelling Creativity 78

Deirdre Breakenridge

JANUARY 20, 2015

Thanks to technology, much has changed in what PR pros can handle as “part of a day’s work.” Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Creative Guest Post PR 2.0

Creativity 150

Creativity Publicity Pitching Fashion 150

ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. Before Adweek, she served as a media technology analyst at Digitas North America.

Agency 156

Agency Communications B2B Pitching 156

Flack's Revenge

MAY 4, 2016

My local tech networking and meetup wanderings took me to a cool destination last night – the opening party of Creative Tech Week , at the Clemente Center on the Lower East Side. What is all this about a mashing up creativity and tech? The post Check out Geek Art & Design at Creative Tech Week NYC appeared first on.

Creativity 120

Creativity Print Community Big Data 120

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Crenshaw Communications is seeking a paid intern to join our dynamic B2B technology PR team and to assist with our pro bono work for a leading marketing association. Creative, collegial and energetic personality! .

Internal 334

Internal International Communications B2B 334

Sword and the Script

NOVEMBER 4, 2014

Constraint breeds creativity. It was an awkward presentation through and through, but at one critical moment, Mr. Wilde noted the new Chevy Colorado, “…offers class-winning and -leading, um, you know, technology and stuff.” Related Content: Art or Science: Creative Marketing and PR. 7 Sexy and Creative PR Ideas.

Crisis Communications 144

Crisis Communications Crisis Creativity Communications 144

ImPRessions - Crenshaw Communications

JULY 1, 2021

Most have been replaced by creative digital marketing companies. Our agency largely focuses on an ecosystem of high-growth technology clients for whom PR IS marketing. Breakthrough creative. For an agency like ours, which works with high-growth technology companies, it’s essential. Individual accountability.

Agency 422

Agency Creativity Advertising Advertising 422

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Agency Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Agency Advertising 52

Stephen Waddington

SEPTEMBER 10, 2020

Technology, heathcare and areas of corporate development have continued to perform strongly. Behaviour change, internal communications, online events, training design and voice technologies are in huge demand. It’s a mix of luck and good judgement. Here the challenge is unlocking scale and recruiting talent to grow.

Agency 122

Agency Creativity Marketing Corporate 122

Flack's Revenge

JANUARY 28, 2015

But new research shows that the biggest threat may be to our creativity. It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR. ” The WNYC project challenges us to rethink the relationship with our phones and get more creative.

Creativity 120

Creativity Social Media Journalism Publicity 120

Contently - Strategy

MARCH 3, 2020

And with some creative thinking, it doesn’t have to be a headache that gets in the way of your job. Invite legal into the creative process. As a final piece of advice, it helps to use some sort technology platform when figuring out compliance. You can still publish content at the speed of news. Want to learn more?

Creativity 77

Creativity Marketing Financial Writing 77

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality!

B2B 291

B2B Communications Agency Case Study 291

Flack's Revenge

MAY 16, 2016

But new research shows that the biggest threat may be to our creativity. It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR. ” The WNYC project challenges us to rethink the relationship with our phones and get more creative. The post Secret to Creativity?

Creativity 120

Creativity Journalism Interviews System 120

Ishmael's Corner

NOVEMBER 9, 2014

People Don’t Actually Like Creativity. That was the headline in a Slate article taking the position that most people don’t like creativity: “We are taught that our own creativity will be celebrated and that if we have good ideas, we will succeed. That’s why the sheer act of creativity typically falls short of the finish line.

Creativity 143

Creativity Storytelling Interviews Sports 143

Sword and the Script

MARCH 28, 2023

Mostly augmentation, but some replacements “It’s inevitable and normal that with the advancement of technology, certain jobs no longer exist and new jobs are created – look at how modern media monitoring tools have replaced the need for the news clippings teams of yesterday for example.

Software 168

Software Creativity Communications Crisis 168

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. Search dominates.

SEO 120

SEO Creativity Journalism Agency 120

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Vice President, Marketing Technology. Christopher S.

Creativity 96

Creativity Social Media Content Marketing Writing 96

Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. Another approach is to invite local leaders from government and associations like the local chamber or technology association. 2) Think creatively: guerilla recruiting tactics. Thinking Creatively about Recruiting Events.

Creativity 115

Creativity Resources Publicity Local 115

NewsWhip

JUNE 1, 2023

The reality of that looks a bit different in the present day, but concerns around AI have been a high interest topic, especially when they’re coming from those who helped pioneer the technology. Most recently this discussion was taken up by Ice Cube, who said that AI music was “demonic” after being asked about it on a podcast.

Viral 147

Viral Publicity Ethics Social Media 147

ImPRessions - Crenshaw Communications

JUNE 28, 2022

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. The implication is that its team is free to offer top creative and client-centered work. At worst, it frustrates star performers and creative types who will inevitably look elsewhere for their psychological career rewards.

Agency 365

Agency Creativity Corporate Internal 365

Bianchi Biz Blog

JANUARY 9, 2023

I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. Based in Troy, Michigan, I report on standards, technology and general topics and help edit the work of my fabulous colleagues. I also act as the editorial producer for SAE.org.

Automotive 71

Automotive Media Meeting Groups 71

Cision

AUGUST 12, 2015

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. One key trend is wearable technology. To find out more about what Cision discovered in the Travel Technology study, click here. Here are five key takeaways from the study : 1.

Travel 120

Travel Consumer Technology Hotels 120

The Proactive Report

APRIL 15, 2023

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. And once again the PR community is wary of this new technology and hesitant to adopt it. Why should you embrace AI? AI will not take your job -.

Social Media 130

Social Media Media Crisis Measurement 130

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 84

Mobile Technology Automotive Media 84

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Vice President, Marketing Technology. Christopher S.

Creativity 76

Creativity Social Media Content Marketing Writing 76