Remove Creativity Remove Document Remove Ethics Remove Technology
article thumbnail

Status report: artificial intelligence (AI) in public relations

Wadds Inc.

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. Transparent data management and security policies are required before the technology can be deployed in commercial applications.

Report 119
article thumbnail

We need to tell the hard truths – Ed Harrison

Ethical Voices

I like helping B2B tech companies with really arcane technology tell stories that people care about. What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically. But we should do it in a way that’s ethical and honest. I really like telling stories.

Ethics 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Grounded in Values: Growing an Honest, Respectful and Responsive Organization

Stern + Associates

My dream was to create an agency grounded in ethical, outstanding, responsive service and respectful treatment of all stakeholders alike: whether clients, employees or the media covering our clients’ stories. A client should never need to ask, “What happened to the document you said you’d get back to me last week?”

Groups 104
article thumbnail

Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. Bold creative and excellent campaigns cannot be delivered by an organisation with a sick culture. What we do 5.

article thumbnail

INBOUND 2018:  A Practical Look at Artificial Intelligence's Role in Digital Marketing

PR 20/20

If Google has this technology, how long until it [penetrates] what we’re doing in digital marketing?” At the end of the day, it’s still a technology that may help you solve the business problem.”. How to leverage that data will take some creative brainstorming and some research. Make ethics a part of the conversation, now.

article thumbnail

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated. That sort of thing has happened all over legal.

Agency 95
article thumbnail

How Much Human Agency Do We Require in Public Relations? – Ant Cousins

Ethical Voices

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 80