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Your personal AI assistant in PR technology

Presspage

We believe that equipping communications professionals with the right tools to reduce the burden of performing repetitive essential tasks, will free up time and space for proactive strategy, creative storytelling and relationship building. We also believe that this is not just a nice to have, but actually a must have.

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‘The Facebook Times?’: Facebook to Host Original News Content

Cision

Over the years, we’ve documented media changes, saw the dominance of digital and the permeance of social media. The benefit for news consumers is clear – but what about the news outlets? Image: Maria Elena ( Creative Commons ). The newest evolution in news may be right around the corner.

Facebook 120
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How to Create a Content Contributor Guide

Cision

Think of your content contributor guide as a map for creatives to follow. Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. Word document? In fact, Cisco predicts that consumer internet video traffic will surpass 80 percent by 2019. Google Doc?

How To 177
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How Simple Automation Saves Time And Tedium In PR

ImPRessions - Crenshaw Communications

We’re a little wary of the fully-automated micro-influencer platforms used by some DTC and other consumer brands, but, as always, research and testing goes a long way. But much of it can be automated, allowing more time for developing the creative subject line or the new launch idea. Nail the right database for media research.

Pitching 136
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Behind the Headlines With Doug Wright

Cision

New technology has transformed the relationship between communication professionals and journalists. In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. How do you envision the future of PR?

Financial 120
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Pivoting to Prosperity: 5 Types of Businesses Thriving During the Pandemic

Konnect Agency

The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. With many businesses and industries creatively learning to adapt to the “new normal,” some have seen great success. Industries such as hospitality, travel, entertainment, and food service suffered greatly.

Travel 52
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6 Major Marketing AI Takeaways from MAICON

PR 20/20

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. So, what if you could gain access to technologies that would make your day to day better? AI-powered technology is in its infancy. Marketing AI technologies are no different.