Worst PR Technology Nightmares

ImPRessions - Crenshaw Communications

If anything, technology tools allow mistakes to travel faster and further then ever before. Here are some of the worst technology “horror stories” experienced by our team or by colleagues who wish to remain anonymous.

Communication at the Speed of Technology

Waxing UnLyrical

Warning: This post is not going to give you some brilliant insight into some new lightning speed piece of technology. What it will give you is some questions to ask yourself about communicating at the speed of technology. Communication at the speed of technology is a very good thing.

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Is technology killing employee communications?

Communications Conversations

I believe a big reason employees are using words like this to describe corporate communications is simple: There’s simply much technology. And, the technology they are using isn’t easy to use. There’s too much technology.

Abraham Lincoln First Technology President

wiredPRworks

Did you know Abraham Lincoln was the first technology president ? While there’s lots of talk about our new president being the first to bring technology into White House communications, maybe this reference really belongs to President Obama’s role model, Abraham Lincoln.

3 ways CRM technology can make PR pros’ lives easier

PR Daily

Technology can make your life easier. This is because software firms get excited and blindly develop technology for its own sake, forgetting about the people for whom they are developing it. The technology you use should help you achieve this by enhancing the PR skills you already have.

5 Cloud Tech Trends For 2020

ImPRessions - Crenshaw Communications

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. From data management to document storage, the outlook is strong with a high chance of growth for cloud tech in the coming months. Crenshaw Communications cloud technology PR

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How Simple Automation Saves Time And Tedium In PR

ImPRessions - Crenshaw Communications

Reports that document a brand’s s hare of voice (SOV) versus competitors are also useful because they offer insight on how a company stacks up against rivals when it comes to earned media coverage. Crenshaw Communications PR Fish Bowl public relations automation technology PR

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Why It’s Hard to Measure PR in the First Place

Onclusive

That said, we rely on technology to identify, categorize, and analyze entities found in a given document (or piece of content). Say you’re an in-house PR manager for a big technology company like Apple that’s mentioned nearly every day in the news.

Advancing Healthcare’s Abilities: ABS Virtual Office

Scott Public Relations

Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. The Virtual Office is the first platform of its kind, one of the latest examples of healthcare integration enabled by technology.

Advancing Healthcare’s Abilities: ABS Virtual Office

Scott Public Relations

Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. The Virtual Office is the first platform of its kind, one of the latest examples of healthcare integration enabled by technology.

ICOs, the new Press Release for a Blockchain World

Flack's Revenge

ICOs (initial coin offering) tap into the excitement surrounding bitcoin and blockchain technology. Many are also excited about the potential of bitcoin to rock the world of money – and blockchain technology to revolutionize how we store and share information.

7 Must-Have PR Tech Tools

ImPRessions - Crenshaw Communications

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. Every pro has her go-to channel for tracking news developments in technology. Web 2.0

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Your Greatest Foe on Social Media – How to Fight Back

Flack's Revenge

It’s been documented that emotion-rich posts and content are the ones that are most shared. Events Marketing NY Tech PR Tech Public Relations Technology content marketing PR social mediaWho’s your biggest foe on social media? Does company A have a bigger social footprint?

How to Analyze Conference Data For Marketing and PR

Shift Communications

Using modeling based on inverse document frequency analysis, we look at the overall mentions and their importance within individual pieces of content. Using graphing technology, we look at the people most talked about at a conference. Vice President, Marketing Technology.

No Accounting for Bias?

Flack's Revenge

Facebook’s document reveals the processes, which blend human and machine effort. In the News Social Media Tech PR Technology Facebook news feed PR

Trends 156

{PR}edict: Predictive Analytics and the Future of PR, Part 2

Shift Communications

Most predictive analytics software and systems are based on open-source libraries and technologies. Choosing data well comes from great data governance, including documentation of what’s in our data, how we acquired it, and how we prepared it. Vice President, Marketing Technology.

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner

Shift Communications

The road to becoming a GACP took over two years, as SHIFT had to implement and document multiple deployments of Google Analytics™ for clients and get members of the staff certified in the Google Analytics™ Individual Qualification exam. Analytics Marketing Marketing Technology Metrics

Happy Birthday World Wide Web

PR in High Definition

The first ever web page was a communications document ; a guide on how to use the web. Blog communications happy birthday technology world wide web wwwAllow me a brief retrospective: it’s 2004 and I’ve just graduated, but I’m visiting friends still at university.

Web 68

Tech Tools We Love for Solo PR Pros

Solo PR Pro

Sweet Process allows you to document repetitive tasks so that you can see what work you can free up, eventually sharing with contractors or employees. Living the Life administrative tasks browser management invoicing solo pr pro technology tools transccription

Tools 60

Will Artificial Intelligence Replace Writers and Content Marketers?

PR 20/20

The analyst firm says: “Business content, such as shareholder reports, legal documents, market reports, press releases, articles and white papers, are all candidates for automated writing tools.”. This isn’t to say the technology won’t exist to do that. Technology

Is a Mobile App a Medical Device? The FDA Clears Things Up with “Yes,” “No,” and “Maybe” on mHealth solutions

ISEBOX

Still, we all know how pharma tends to move at a glacial pace when it comes to innovative technology, and mHealth certainly does fall within that category. And that’s where the good news comes in: The recent Guidance and supporting documents have clarified the mHealth areas where the FDA will assume oversight, dividing these apps into three groups. Read Time: 2 minutes.

PR and Marketing: Embrace All Data Sources to Drive Business ROI

Shift Communications

Applications from these vendors and others will push cross team and cross department collaboration, surfacing the need to share data alongside documents for better context, use and ROI. Data Marketing Marketing Technology Public Relations business ROI data

Data 104

News planning, tools and workflow to build an editorial calendar

Stephen Waddington

It’s an important process document for a PR team that sets priorities between different announcements and ensures there are no clashes. News calendar applications There’s a choice of technologies that can be used to create a news calendar, from a simple document to a shared Cloud based tool.

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Time for B2B Marketers to Pay Attention to Slack?

Shift Communications

But what if you had a small team of one to three people (similar to how some brands manage social already), who were responsible for managing the channel, interacting directly with prospects to answer questions, and providing relevant documents to help assist them in the sales process?

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4 Quick Tips to Maximize ROI with HubSpot

PR 20/20

Luckily for us, rapid advancements in marketing automation technology present new opportunities to revamp our marketing efforts. Technology automationThis post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Emily is a dual major studying Public Relations at S.I.

Gazelles Learn to Dance with Elephants at InsurTechNY

Flack's Revenge

Zander Steele – Director of Enterprise Sales at HyperScience , a company that transforms insurance document processing with machine learning. Divide Into “food groups”: do you want to enable distribution, accelerate technology, focus on customer experience?

Product | Project Manager

Onclusive

Define and document key project metrics such as milestones, delivery dates, action items, risks, and keep information evergreen. . Ability to master new technologies quickly .

PR tool of the month: Last Pass

PR in High Definition

After scouring through files to find that one precious document containing all your passwords, rifling through old emails, usually we just click ‘Forgot your password’. There is also the option for a special business service for teams to be able to easily share and safely store passwords, so there’s no need to hand over a massive document filled with passwords – thank goodness!). Blog PR tools Technology

Tools 48

Are you stressing when you should be impressing?

PR in High Definition

It’s well-documented that Londoners see in the region of 130 adverts each day by the time they get to work. It might feel good in the short term – I’ve experienced this first hand at the Glastonbury Festival where the most advanced piece of technology I used all week was a phone that could barely send text messages and make calls. Blog Christian Sharp PR tips TechnologyA little while ago, we looked at how to avoid distraction as marketers.

Sales Director, East

Onclusive

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. The ideal candidate is a consultative sales director with proven success selling data and technology solutions directly to communications and/or marketing professionals. Use Salesforce CRM to document, execute and forecast to ensure a predictable and well executed business while maintaining a dependable system of record.

Sales Director, West

Onclusive

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. The ideal candidate is a consultative sales director with proven success selling data and technology solutions directly to communications and/or marketing professionals. Use Salesforce CRM to document, execute and forecast to ensure a predictable and well executed business while maintaining a dependable system of record.

5 Tips On Running A Global PR Program

ImPRessions - Crenshaw Communications

Further, what about PR documents and sharing privileges? Perhaps the technology is too advanced for the market or it’s addressing a problem that isn’t as pronounced. Global PR revenue is expected to climb to a record $19.3

How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

The struggles faced by Canadian news media professionals are well-documented. Causes for Optimism With advancements in technology and new found ways to do things, the future of media can be bright.

Living and Working in PR in South Africa : Lessons and takeaways ten years later

Karen Freberg

I had created this blog in 2006 (a year before I went to South Africa), but South Africa was the first time where I was really documenting my travels for my readership. Academics Communications Emerging Technologies Public Relations social media South Africa South Africa Internship

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8 Media Interview Mistakes To Avoid

ImPRessions - Crenshaw Communications

Nailing the interview, however, isn’t always easy, especially when it comes to technology PR opportunities. Yet it’s better for the executive to pause as he or she shares information, particularly when it comes to technology stories.

4 tips for killer interviews in the modern media world

PR Daily

These technologies help news professionals to be more nimble, which means your company’s experts should always be ready for an interview at a moment’s notice. Embrace new technology. The best time to learn technology is before. Regardless of technology, the message is paramount.

7 alternatives to time-wasting, morale-draining meetings

PR Daily

Try creating a collaborative document with your team, and let your colleagues add ideas and feedback whenever it’s convenient. With video chat and teleconferencing technology, you can still have real-time communication without meeting in person.

9 Ways To Up Your PR Game

Onclusive

“One app I highly recommend is called SignEasy which, as its name suggests, makes it easy for you to sign documents via phone or tablet,” says Sarah Rose Attman, who launched her own PR firm two years ago. 1– Technological Curiosity.

Why PR pros should consider immersive storytelling

PR Daily

New technology is changing everything for communicators. The future of public relations and journalism are two sides of the same coin, and both are experiencing powerful technological advances that are reshaping how communicators tell and distribute stories.

PR Tips For Winning Business Awards

ImPRessions - Crenshaw Communications

It’s also a good idea to consider data visualizations as a supporting document for some awards to substantiate the numbers. For B2B technology companies, publications like The Drum , Digiday, Campaign, Forbes, and Ad Age all put on annual award programs.