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Microsoft’s Bonnie McCracken on Navigating the AI Landscape


In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

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Your personal AI assistant in PR technology


As a company full of nerds, we have already written rap-style recipes, requirements and documentation with it. Without ever compromising on authenticity, creativity or simply the truth, we will keep stretching new AI capabilities to its limits, to see what value it can potentially hold for our customers. Do you have any suggestions for us?


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Is technology killing employee communications?

Communications Conversations

I believe a big reason employees are using words like this to describe corporate communications is simple: There’s simply much technology. And, the technology they are using isn’t easy to use. There’s too much technology. What’s more, the technology we are using isn’t easy to use.

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Crafting the Perfect Tech PR Campaign: A Step-by-Step Guide


Venture capitalists, angel investors, and financial institutions interested in backing innovative technologies. Weaving the tech tale Focus on what sets this offering apart and instead of merely listing features, focus on the problem the technology addresses or the value it brings. Illustrate the impact the technology will have.

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5 more ways you can use tech to improve your company’s PR

Agility PR Solutions

Traditionally, PR representatives and documents such as press releases have handled most of the PR work. With more people online than ever, technology has taken on more of the PR burden. Here are five ways you can use technology to improve your […].

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How to build a compelling business case for PR investments


Put all of the information you’ve gathered so far into a written business case document. Draft the implementation plan for your proposal, including the timeline, the expected outcomes, the resources needed, who will be involved, and how you will measure success. Step 5: Write the business case. Sara Eberle.

How To 396
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What PR Teams Love Right Now: Valentine’s Day Edition

ImPRessions - Crenshaw Communications

The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. A co-dependent relationship with media tools Media relations tools like Muck Rack and Qwoted have become indispensable to PR teams as technology evolves. We like to think our devotion is reciprocated as well.