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Worst PR Technology Nightmares

ImPRessions - Crenshaw Communications

If anything, technology tools allow mistakes to travel faster and further then ever before. Here are some of the worst technology “horror stories” experienced by our team or by colleagues who wish to remain anonymous. The post Worst PR Technology Nightmares appeared first on Crenshaw Communications.

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Your personal AI assistant in PR technology


As a company full of nerds, we have already written rap-style recipes, requirements and documentation with it. Without ever compromising on authenticity, creativity or simply the truth, we will keep stretching new AI capabilities to its limits, to see what value it can potentially hold for our customers. Do you have any suggestions for us?


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5 more ways you can use tech to improve your company’s PR

Agility PR Solutions

Traditionally, PR representatives and documents such as press releases have handled most of the PR work. With more people online than ever, technology has taken on more of the PR burden. Here are five ways you can use technology to improve your […].

Publicity 158
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Hacking AI in PR: using AI tools to write a press release

Stephen Waddington

Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. A common approach to innovation in a mature organisation is breaking down existing workflow into discrete tasks to see how it might be disrupted by new technology. 15% say they are using it frequently or fairly frequently.

Tools 124
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Is technology killing employee communications?

Communications Conversations

I believe a big reason employees are using words like this to describe corporate communications is simple: There’s simply much technology. And, the technology they are using isn’t easy to use. There’s too much technology. What’s more, the technology we are using isn’t easy to use.

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How to build a compelling business case for PR investments


Put all of the information you’ve gathered so far into a written business case document. Draft the implementation plan for your proposal, including the timeline, the expected outcomes, the resources needed, who will be involved, and how you will measure success. Step 5: Write the business case. Sara Eberle.

How To 396
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6 comms tips to develop an effective IT strategy for your business

Agility PR Solutions

Creating a comprehensive IT strategy will help you handle various projects and provide you with a holistic vision for your business’s technological needs. The IT strategy is a detailed set of documents […]. What is an IT strategy?

Strategy 147