Stephen Waddington

MARCH 2, 2023

Lee would have no problems recognising the modern version of his original document. Almost 20 years ago technology writer Tom Foremski wrote a polemic against the press release. If your public relations activity starts with a 600-word document you’re almost certainly starting from the wrong place.

Social Media 113

Social Media Publicity Television Media 113

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. 8:30 am While the work day won’t officially start until 9 a.m., The time flies. 6:00 p.m.

Pitching 334

Pitching Product Launch Media Meeting 334

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. 8:30 am While the work day won’t officially start until 9 a.m., The time flies. 6:00 p.m.

Pitching 333

Pitching Product Launch Media Meeting 333

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. Improved technology is on the wish list, as well. Using data & technology to support your business case. What is a business case?

Media Relations 195

Media Relations Agency Communications Crisis Communications 195

ImPRessions - Crenshaw Communications

MARCH 30, 2022

This document also acts as an easy access to the interview details– meeting time, link to the meeting (or phone number), and even a photo of the reporter to help with prep. In technology PR, it can be challenging to explain technical issues or products to a general audience. Match your language to your audience.

Interviews 334

Interviews Media Media Training Communications 334

ReimaginePR

APRIL 14, 2020

The electronic data room technology is usually reliable and straightforward to use, which solution enables you to exchange newspapers for your corporation faster, much easier and more securely. The bestyrer with the necessary rights confirms a service for the synchronization of documents with a repository of company and business data.

Data 177

Data Newspapers Corporate Employee 177

Stephen Waddington

OCTOBER 18, 2018

It’s an important process document for a PR team that sets priorities between different announcements and ensures there are no clashes. The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation.

Tools 203

Tools Social Media Web Wikipedia 203

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

They’re an impressive document for anyone wanting to take a deep dive into a specific business or technical topic. However, to make a lengthy document more digestible for journalists, boiling the findings and content down into a short release may be the way to go. That’s why podcasts should be on every media pitch list.

Case Study 398

Case Study B2B Pitching Media 398

Waxing UnLyrical

MARCH 14, 2019

Warning: This post is not going to give you some brilliant insight into some new lightning speed piece of technology. What it will give you is some questions to ask yourself about communicating at the speed of technology. There is no question that technology has had a huge impact on the ways and the speed at which we communicate.

Communications 54

Communications Technology Insurance Insurance 54

ImPRessions - Crenshaw Communications

MAY 2, 2023

Input text-to-video technology – artificial intelligence that creates videos automatically from written or typed text. Natural language processing technology enables dynamic and visually appealing videos that can capture the audience’s attention. Video content is often more engaging and memorable than text or images alone.

Social Media 156

Social Media Pitching Retail Media 156

Onclusive

FEBRUARY 2, 2022

Using data and technology can help you make pitching even more targeted and precise. This could include documents such as fact sheets, assets such as images, videos, success stories or customer quotes, or supporting data, research and methodology. What is going to be useful, interesting or exciting to them?

Pitching 195

Pitching Media Communications Storytelling 195

PR for Anyone

OCTOBER 18, 2021

It’s really a workbook for how to manage important documents and accounts and so much more. And so really these are documents and accounts that need to be organized and we talked about how to do this. So having those documents are very important. We have so much new technology. Free PR Interview Transcript.

Pitching 130

Pitching Media Financial How To 130

Sword and the Script

OCTOBER 18, 2022

For example, I’ve been writing a monthly summary of the news from PR technolog y vendors for more than three years now. According to a piece in the Harvard Business Review : “ A landmark experiment by Kristina Rennekamp , an accounting professor at Cornell, documented some of the consequences of poor corporate writing.

Handbook 101

Handbook Writing Corporate B2B 101

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

To expedite the process and ensure a positive outcome, it’s standard practice among PR teams to prep executives with a briefing document highlighting details about the interviewer, the nature of the conversation, possible questions, and recent pieces by the journalist in question. . But an interview isn’t a story until it’s posted.

Interviews 316

Interviews Media Radio Media Training 316

wiredPRworks

FEBRUARY 12, 2018

Did you know Abraham Lincoln was the first technology president ? While there’s lots of talk about our new president being the first to bring technology into White House communications, maybe this reference really belongs to President Obama’s role model, Abraham Lincoln. Today is Abraham Lincoln’s 209th birthday. In 2009, I wrote.

Technology 51

Technology Newspapers Communications Corporate 51

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. From data management to document storage, the outlook is strong with a high chance of growth for cloud tech in the coming months. They also offer lots of opportunity for tech PR teams. Privacy concerns drive open source cloud.

Trends 194

Trends Privacy B2B Storytelling 194

Flack's Revenge

JUNE 25, 2019

document processing). Despite the march to digital transformation, old school documents of all kinds still dominate insurance. You need AI and machine learning to turn this hot mess of documents, including poorly scanned documents, faxes, PDFs and handwriting, into actionable info in a cost-effective way.

Insurance 149

Insurance Insurance Industry Reputation 149

Practical Law Construction

OCTOBER 12, 2022

Alongside the consultation document (which runs to 159 pages), the Law Commission also published a more user-friendly summary (it’s only 15 pages). For those unfamiliar with the consultation, I suggest starting with the summary document. Modern technology. Climate change. ” Confidentiality and adjudication.

Construction 97

Construction Privacy Telecommunications Travel 97

Onclusive

NOVEMBER 10, 2021

Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Gather the information. Analyze the data you’ve collected.

Reputation 195

Reputation Analysis Corporate How To 195

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Then, the generative technology can tell PR practitioners how to make those media pitches more exciting and persuasive.

Pitching 73

Pitching Agency LinkedIn Communications 73

Cision

MARCH 20, 2017

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. You can read the full release for all the details.

Communications 227

Communications Media Marketing Technology 227

Stephen Waddington

NOVEMBER 27, 2020

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. COVID-19 has driven the adoption of technology. Paul Dunn and Sarah Rose document how Northumbria NHS Foundation Trust created its own manufacturing facility.

Crisis 131

Crisis Healthcare Storytelling Communications 131

ImPRessions - Crenshaw Communications

JULY 26, 2022

Invest in the best technology, leading with Wi-Fi . In a similar vein, if you’re not storing documents on a company server, use cloud storage and above all, make sure you can tap reliable backup technologies like a mobile hotspot in case of Wi-Fi failure or even a small chromebook in the event your laptop crashes.

How To 316

How To Meeting Communications Travel 316

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. Show transparency.

Reputation 313

Reputation Social Media Advertising Advertising 313

Cision

NOVEMBER 7, 2017

For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications programs accurately. Click-throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays. Views, Unique Visitors, Repeat Visitors.

Measurement 0

Measurement Media B2B B2C 0

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Create documents in a shared “newsroom”, and distribute to media owners (the right media owners, of course) customized for their preferred format and language.

Communications 78

Communications Enterprise Privacy Media 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Create documents in a shared “newsroom”, and distribute to media owners (the right media owners, of course) customized for their preferred format and language.

Communications 78

Communications Enterprise Privacy Media 78

ImPRessions - Crenshaw Communications

MAY 5, 2022

As a first-time PR Assistant at a B2B technology PR firm , I knew I had to take in a lot of information, learn new jargon and acronyms, and adjust to real-life work experience within a short time. Using Google Drive is a huge help in staying organized because there is no need to dig through documents. Keep an open mind .

How To 308

How To Writing Pitching Tools 308

ImPRessions - Crenshaw Communications

MARCH 31, 2020

It was only 12 days ago that I began my first week at Crenshaw Communications, a technology PR agency in Manhattan. Luckily, we use Google Documents for everything , so I’m able to access my Outlook account via my home computer and mobile, and Slack has been helpful in allowing me to chat with coworkers throughout the day to ask questions.

Communications 250

Communications Agency Policies Google 250

PRSay

OCTOBER 30, 2020

To mark National Disability Employment Awareness Month in October, Carver talked to PRsay about her work-from-home challenges during COVID-19 and how technology has evolved for blind and visually impaired people. How has the technology you use for work evolved? ., several times a week. I don’t have to buy another software package.

Publicity 183

Publicity Nonprofit Crisis Technology 183

Bianchi Biz Blog

FEBRUARY 20, 2023

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. Fun assignment!

Automotive 81

Automotive Meeting Media Pitching 81

ImPRessions - Crenshaw Communications

MAY 15, 2020

We can’t show their actual technology but can share a glimpse of their thinking about the category. . If your company has a graphic design team, collaborate with them to pull key header sections from the work documents and post them. Showcase your product with visuals . Tell customer stories.

Instagram 347

Instagram B2B Social Media B2C 347

Contently - Strategy

JANUARY 24, 2022

With Contently’s technology, editorial team, and freelance network, the tech giant was able to build a staff of writers of all races, ages, gender identities, and sexual orientations to tell great stories—and tell them right. How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets.

Case Study 82

Case Study Study Brand Branding 82

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. It’s also occasionally controversial. Celebrity entrepreneurs like Mark Cuban have warned ambitious startups against spending on an outside PR firm. More media, more money.

SEO 246

SEO Media B2B Agency 246

Stephen Waddington

APRIL 21, 2021

Even those who have access to and use assistive technology encounter significant problems. If it is necessary to produce a document in PDF format, it is strongly recommended that you publish a companion version in another format as well such as PowerPoint or Word. there is an Accessibility Checker.

Guidelines 136

Guidelines Communications Social Media Tools 136

Sword and the Script

SEPTEMBER 14, 2022

But this notion can easily become a slippery slope, however, given the long list of well-documented cognitive biases that exist in human psychology. It has less of an impact in my focus areas of B2B technology – but it’s not zero. Moreover, today, bias has seeped into the algorithms so central to technology.

Survey 106

Survey Communications Media Social Media 106

Sword and the Script

MAY 23, 2023

In this guest post, my friend Alun Swift notes revenue operations is in a unique position to break down the silos between sales, marketing, customer success and finance Revenue operations (RevOps) is one of the hottest new career fields in B2B technology. Better yet, help that person to see the gaps.

Data 85

Data B2B System Report 85