Waxing UnLyrical

JUNE 14, 2018

The difference between a person that climbs the corporate ladder and one that remains stagnant is the choice to plan for in the New Year. If you start collecting an invoice for expenses, save the receipts or documentation and provide it to your accountant. Stay Up to Date with Technology.

Print 71

Print Resources Technology Interviews 71

Cision

JUNE 8, 2016

New technology has transformed the relationship between communication professionals and journalists. In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. How do you envision the future of PR?

Financial 120

Financial Healthcare Media Relations Technology 120

Cision

JULY 1, 2015

Before she could answer, I sat down at her desk and began emailing myself a series of documents from our corporate network. When I worked at a technology company, for example, I never saw an engineer run through the hall in his socks. Image: Take Back Your Health Conference , Ken Teegardin ( Creative Commons ).

Wireless 120

Wireless Hotels Conference Engineering 120

Stephen Waddington

DECEMBER 30, 2019

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Each corporate PRCA member will be expected to engage with a local school each year.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

AUGUST 14, 2013

However, some industries are embracing cloud-based ECM solutions in a creative, proactive fashion. Prior to state and local politicians leveraging electronic content management (ECM) technology, I was informed that senior press officials were frequently called on after-hours to retrieve and review archived statements.

Big Data 81

Big Data Government Local Data 81

Sword and the Script

JUNE 6, 2017

By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and a mile deep. Cutting my teeth in the B2B high technology agency environment was so beneficial on many fronts. 3) What can agencies do to get more out of corporate communications? Inspect what you expect.

Agency 60

Agency Corporate Interviews eBook 60

Konnect Agency

APRIL 6, 2021

With many businesses and industries creatively learning to adapt to the “new normal,” some have seen great success. Everyone from governments, corporations, and individuals has a heightened focus on hygiene. Many occupations have had to drastically reconsider how they do business and get creative with the Internet.

Travel 52

Travel Film Guidelines Consumer 52

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea. Later that evolved to include email distribution and the analytics that are the basis for CRM.

Pitching 64

Pitching Analytics Enterprise System 64

Waxing UnLyrical

AUGUST 9, 2018

According to Natalya Minkovsky of the Content Marketing Institute , “intelligent content is a technology-agnostic way of organizing and tagging content in consistent, predictable ways. Translating entire documents is cumbersome and time-consuming. Now imagine it’s two years later or longer. Simplify Translations. Search Made Simple.

Writing 72

Writing eBook Case Study System 72

Prohibition

DECEMBER 17, 2021

But just as every corporation doesn’t need the same crisis management plan, it is also true that not all corporations need the same messaging approach to their crisis communications. Information technology team. A crisis communication plan is a strategic document that helps organisations prepare for and respond to risks.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

The Resolution Blog

JULY 30, 2019

To shine against all the noise, you need to be extra creative. Instead, once it had started to pick up momentum, its creators (advertising creatives Chris Godfrey and Alissa Khan-Whelan) decided to use its visibility to power something good. These awards celebrate the very best in brand communications with an emphasis on creativity.

Instagram 120

Instagram Examples Brand Branding 120

MaccaPR

JANUARY 4, 2018

One way was documented by Advertising Age, which cited how Procter & Gamble has asked its agencies to accept 75-day delays in payment for their work. But first, allow me to share a quick story about a client who knows precisely how to make the Maccabee agency love them madly.

Agency 0

Agency Advertising Advertising Leadership 0

Ethical Voices

AUGUST 21, 2023

But obviously we’re in the PR space, so the reason we focused this document down into the application of AI specifically in PR because we didn’t really see there was much guidance out there for that. I have a view, which is it comes down to the level of risk and the level of creative requirement.

Agency 80

Agency Publicity Ethics Analysis 80

Ethical Voices

JANUARY 8, 2024

You had maybe a slightly smaller subset of the population that was scared to death that we were all going to lose our jobs and be replaced by technology. This technology is going to help us practice our profession better. What are some of the key takeaways you want PR pros to keep in mind from the Promise and Pitfalls documents?

Ethics 82

Ethics Publicity Guidelines Technology 82

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Email Signature – We help our client GNP Company produce an annual corporate sustainability report. You're done! It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

JUNE 12, 2018

It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. A copy of the document that was allegedly sent to reporters included edits to the company CMO had previously suggested – but weren’t for public consumption. A Creative Press Release for B2B Tech.

Creativity 60

Creativity Infographics B2B Corporate 60

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. Most press releases are typically a general-purpose document mangled and posted on a corporate website as a political pacifier to a multitude of audiences.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. Education and workplace practices are critical to change according to the Creative Industries Policy & Evidence Centre.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 15, 2020

2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. Creative employee communications.

Marketing 169

Marketing Employee Content Marketing Training 169

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52