Sword and the Script

DECEMBER 15, 2015

In 2016, a company such as Amazon , eBay or WalMart will acquire Yahoo. I'm going with it: Content marketing prediction for 2016, WalMart acquires Yahoo, finds viable shot at Amazon's grip on ecommerce. The post One Bold Content Marketing Prediction for 2016 appeared first on Sword and the Script. by Frank Strong.

Content Marketing 60

Content Marketing Marketing Retail Web 60

Shift Communications

DECEMBER 11, 2015

One where marketing holistically weaves data, tactics and strategy together with bottom line expectations. 2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.” Here’s to an exciting 2016. Derek Lyons. Senior Vice President.

Marketing 60

Marketing Mobile Pinterest Analysis 60

The Resolution Blog

DECEMBER 16, 2015

Taking a step back to review, assess and look at how changes can be made to working processes, improvements made to skillsets and new technologies adopted is vital for innovation. Simon is an independent consultant specialising in social media research and analytics, strategy development and digital transformation. Simon Collister.

Case Study 120

Case Study Agency Creativity Study 120

Stern + Associates

SEPTEMBER 21, 2023

is helping organizations forge sustainable paths forward with the assistance of the latest technology including cutting-edge artificial intelligence (AI) programs such as GPT-4 , as she recently explained to tech entrepreneur Reid Hoffman. As a futurist, tech investor and space architecture pioneer, Ariel Ekblaw, Ph.D. ,

Corporate 62

Corporate Real Estate Technology Healthcare 62

Reputation Us

JANUARY 11, 2016

Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. Here are eight forecasts for this year from the firm — presented as potential strategies for managing your reputation. With mobile technology comes engagement.

Communications 60

Communications Insurance Insurance Privacy 60

Shift Communications

FEBRUARY 6, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. It’s equally fair to generalize that marketers who have a strong Facebook strategy also have a solid mobile strategy. Vice President, Marketing Technology. User Growth.

Facebook 60

Facebook Mobile Retail B2C 60

Stern + Associates

DECEMBER 19, 2022

Why do organizations spend so much money trying to get things done with technology but fail so often? By closing their own gaps in digital literacy, leaders can take control of their organization’s destiny without exposing internal strategy. According to Geoff Parker, the Charles E.

System 62

System Technology Engineering Data 62

Practical Law Construction

DECEMBER 1, 2020

The impact of BIM on copyright licensing strategy. The impact of BIM on copyright licensing strategy. A consistent approach through each phase that caters for the use of emerging technologies such as BIM at the conclusion of a project will be key. What happens to a copyright licence on termination of the contract?

Construction 52

Construction Technology Course Blogging 52

PR 20/20

OCTOBER 4, 2018

It’s important that marketers constantly iterate strategies throughout the year based on performance. or read on as we highlight four trending tactics PEG presented during the HUG event that marketers should incorporate into their 2019 video marketing strategy. Make Your Marketing Strategies More Meaningful. Square Format.

Video 78

Video Trends Strategy Marketing 78

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S.

Conference 80

Conference Healthcare Marketing Crisis 80

Stern + Associates

FEBRUARY 23, 2023

He’s been a part of bringing Marvel’s “quantum realm” to the screen , ensured “Bill & Ted Face the Music” gets the science right , and in 2016, he co-wrote and co-produced the widely acclaimed short film “ Anyone Can Quantum ,” which featured actors Paul Rudd and Keanu Reeves and renowned scientist Stephen Hawking.

Creativity 105

Creativity Film Groups Engineering 105

Shift Communications

JANUARY 4, 2016

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. Vice President, Marketing Technology. cta] The post Top Data-Driven PR Trends of 2016: Interactive Infographics appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Flack's Revenge

FEBRUARY 3, 2016

The back and forth was about what Magic Leap will deliver, and whether they’ll live up to the hype – see the following tweets: Magic Leap’s strategy is apparently to hype itself like Segway did back in the day. 56oWTKMHIf this is a bad strategy. Dieter Bohn (@backlon) February 2, 2016. Ps79Yc4KbB. — LVPHuKC4WP.

Journalism 120

Journalism Technology Strategy Company 120

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Alan does an excellent job bringing strategies, tips and advice from the marketing stalwarts. Adweek Yeah, That’s Probably an Ad.

Marketing 306

Marketing Advertising Advertising Industry 306

Communications Conversations

JANUARY 22, 2015

In this latest episode of the Talking Points Podcast, Kevin Hunt and I talk about a very interesting (and very well written) article in HRB titled “Your Digital Strategy Shouldn’t Be About Attention” (see Show Notes below for link). Your Digital Strategy Shouldn’t Be About Attention”.

Strategy 60

Strategy Storytelling Training Trends 60

PR 20/20

MARCH 17, 2016

Video has been on the scene for quite some time, but now it’s becoming a must-have piece of marketing strategies. But, don’t fear because there are plenty of ways to quickly and easily incorporate video into your 2016 marketing plans. Enhance your social strategy. Get started with your 2016 video goals. And, that’s okay!

Video 40

Video Marketing Mobile YouTube 40

PRSay

JUNE 11, 2018

With all the talk lately about changes in how our clients communicate with audiences — disruptive technologies, innovation, shifting consumer habits — certain key aspects of the PR profession have remained constant. Changes in technology and client expectations. Technology has also lets us better track our successes.

Technology 136

Technology Retail Storytelling Crisis 136

Marketwired

FEBRUARY 12, 2016

We are pleased to announce that Marketwired has agreed to be acquired by Nasdaq, a leading provider of trading, clearing, exchange technology, listing, information and public company services across six continents. Subject to customary closing conditions, the deal is expected to close in the first half of 2016.

Government 189

Government Corporate Analytics Technology 189

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. In an earlier post, we discussed what makes tech such a different animal.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. The latest technology for scaling content marketing may be the most promising.

B2B 120

B2B Customer Service Software Technology 120

Stephen Waddington

JULY 6, 2022

billion in 2016 (Public Relations and Communications Association, 2016). To align communication strategies with organisational purpose and values. To conduct formative and evaluative research to underpin communication strategies and tactics. To communicate effectively across a full range of platforms and technologies.

Publicity 167

Publicity Ethics Training Education 167

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Alan does an excellent job bringing strategies, tips and advice from the marketing stalwarts. Adweek Yeah, That’s Probably an Ad.

Marketing 204

Marketing Advertising Advertising Industry 204

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. It’s the only way to stay ahead.

Hotels 198

Hotels Mobile Travel Automotive 198

The Proactive Report

JUNE 19, 2017

Interviewed at Envision 2016 Microsoft CMO Chris Capossella described this marketing strategy as part of the digital transformation in an organization. Digital transformation is when an organization utilizes technology to completely reinvent their company. But don’t neglect the loyal fans who already love you.

Digital PR 113

Digital PR Software Strategy Leadership 113

Cision

MARCH 1, 2016

Before you even begin creating a communication strategy, you need to have a clear grasp on your industry and your brand’s role in it. Greg Mondshein, senior vice president of Hotwire PR, says understanding your brand’s differentiators and how you provide value is key to a successful marketing strategy. Technology is ubiquitous.

Technology 120

Technology Industry Storytelling Strategy 120

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. If you read my post, you know I put some of the blame on not having a clearly-defined editorial strategy. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy.

Blogging 69

Blogging Strategy How To Writing 69

PRSay

JANUARY 29, 2019

According to a study published in the Daily Mail , employees are connected to technology at work for an average of 12 hours per day. When Graham joined Amazon Web Services in 2016, there were 10,000 employees. Today, that number is 40,000 and rapidly growing. “So, So, how do you keep talking to them?” Do fewer things better.

Tourism 130

Tourism Employee Web Travel 130

ImPRessions - Crenshaw Communications

APRIL 6, 2018

Another dilemma for the platforms is that both human intervention and technology algorithms have disadvantages, so in a way, they ‘re in a trial-and-error phase. It’s also launching a media literacy campaign as part of its larger strategy. If big tech chooses to sift out bad news sites, then they become publishers.

Government 149

Government YouTube Wikipedia Google 149

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Invest in your future! Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Prohibition

AUGUST 15, 2022

This year we have started to see an array of technological advancements within the Metaverse. Thanks to evolving technologies, influencer marketing in the Metaverse is constantly changing, with many virtual influencers surpassing 1 million followers. It’s definitely an emerging trend that has caught our eye!

Brand 116

Brand Branding Fashion Marketing 116

PRSay

SEPTEMBER 1, 2020

The World Economic Forum (WEF), in 2016, identified the nine most pressing ethical issues we face as artificial intelligence (AI) transitions from science fiction to our everyday reality. He is the author of the Business Class column for Strategies & Tactics. The changing dynamics of accountability. Twitter: @OBrienPR.

Ethics 149

Ethics Publicity Transportation Twitter 149

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. With the help of AI, marketers can now look at the big picture and implement this holistic view to refine their strategies. Pattern identification and strategy (16%).

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

MARCH 7, 2017

The survey found the median salary for PR professionals was $91,000, which is a small drop compared to the median salary reported in 2016 survey of $92,125.* While most of the benchmarks by industry were consistent with last year’s survey, it does appear technology took a big jump. Technology: $124,500. Telecom: $130,000.

Survey 72

Survey Corporate Comparison Financial 72

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. The Strategy.

Case Study 42

Case Study Storytelling Study Engineering 42

5W PR

JANUARY 15, 2020

Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. Of course you have: the game took the world by storm in 2016, and opened the eyes of marketers everywhere to the potential of this technology. Ever heard of Pokemon GO?

Technology 78

Technology Storytelling Consumer Brand 78

PR 20/20

SEPTEMBER 29, 2020

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute. The Solution: Content Strategy That Drives Growth.

Case Study 92

Case Study Study Brand Branding 92