Shift Communications

FEBRUARY 6, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. It’s equally fair to generalize that marketers who have a strong Facebook strategy also have a solid mobile strategy. Vice President, Marketing Technology. User Growth.

Facebook 60

Facebook Mobile Retail B2C 60

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S.

Conference 80

Conference Healthcare Marketing Crisis 80

PR 20/20

OCTOBER 4, 2018

It’s important that marketers constantly iterate strategies throughout the year based on performance. or read on as we highlight four trending tactics PEG presented during the HUG event that marketers should incorporate into their 2019 video marketing strategy. Make Your Marketing Strategies More Meaningful. Square Format.

Video 78

Video Trends Strategy Marketing 78

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. In an earlier post, we discussed what makes tech such a different animal.

Trends 157

Trends Privacy Data Reputation 157

Shift Communications

JANUARY 4, 2016

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. Vice President, Marketing Technology. cta] The post Top Data-Driven PR Trends of 2016: Interactive Infographics appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Mindful Marketing

JANUARY 14, 2016

Chobani ‘s CMO was recently quoted as saying that PR is becoming “increasingly vital” in an article by AdAge titled “ How Public Relations is Earning Its Place in 2016.” The good news for PR agencies it that there are many tools to help deliver such reports with deeper insights in less time.

Agency 50

Agency Analysis Analytics Tools 50

Cision

MARCH 1, 2016

Before you even begin creating a communication strategy, you need to have a clear grasp on your industry and your brand’s role in it. Greg Mondshein, senior vice president of Hotwire PR, says understanding your brand’s differentiators and how you provide value is key to a successful marketing strategy. Technology is ubiquitous.

Technology 120

Technology Industry Storytelling Strategy 120

Prohibition

AUGUST 15, 2022

This year we have started to see an array of technological advancements within the Metaverse. These online personalities are typically created by media agencies and/or brands. Thanks to evolving technologies, influencer marketing in the Metaverse is constantly changing, with many virtual influencers surpassing 1 million followers.

Brand 116

Brand Branding Fashion Marketing 116

Sword and the Script

MARCH 7, 2017

The survey found the median salary for PR professionals was $91,000, which is a small drop compared to the median salary reported in 2016 survey of $92,125.* Median Corporate and Agency PR Salary . The median salary at PR agencies rose from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000.

Survey 73

Survey Corporate Comparison Financial 73

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Wadds Inc.

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. billion in 2016 (Public Relations and Communications Association, 2016). This data in each case has been collected by a third-party research agency. To align communication strategies with organisational purpose and values.

Publicity 72

Publicity Ethics Training Education 72

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. If you read my post, you know I put some of the blame on not having a clearly-defined editorial strategy. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy.

Blogging 69

Blogging Strategy How To Writing 69

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Staying relevant and up-to-date with the latest technology, trends and techniques will set you on the right path. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Agency Technology 150

Sword and the Script

FEBRUARY 15, 2020

21% of respondents cited a skills gap as the top barrier to using technology in marketing. Just 12% are optimizing their content for voice search, even though Google reported in 2016 that 20% of searches are made by a voice interface. 63% said external advertising media and digital agencies. Content production to grow 25%. “58%

Study 78

Study Marketing Brand Branding 78

PR 20/20

SEPTEMBER 29, 2020

As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. The Solution: Content Strategy That Drives Growth.

Case Study 92

Case Study Study Brand Branding 92

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. The Strategy.

Case Study 42

Case Study Storytelling Study Engineering 42

5W PR

OCTOBER 3, 2018

Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. Of course you have: the game took the world by storm in 2016, and opened the eyes of marketers everywhere to the potential of this technology. Ever heard of Pokemon GO?

Technology 88

Technology Storytelling Consumer Brand 88

Shift Communications

FEBRUARY 9, 2018

increase in Q3 growth from Q3 of 2016. If your Twitter strategy involves significant amounts of automation and no engagement, consider changing strategies to focus on an engagement-first strategy. Vice President, Marketing Technology. Only 69 million of those users are in the United States. Christopher S.

Twitter 74

Twitter Conference Advertising Advertising 74

Shift Communications

NOVEMBER 2, 2017

As we’ve stated in the past, a Facebook strategy is a mobile strategy and vice-versa. Facebook CEO Mark Zuckerberg remarked, We’re doing a lot here with investments both in people and technology. Vice President, Marketing Technology. They do not include Messenger, WhatsApp, Instagram, tbh, or other acquisitions.

Facebook 87

Facebook Social Media Mobile Media 87

Shift Communications

FEBRUARY 1, 2018

As we’ve stated in the past, a Facebook strategy is a mobile strategy and vice-versa. This is an amazing accomplishment and speaks to the effectiveness of Facebook’s advertising revenue strategy. This is the new Facebook strategy for now, for the early part of 2018. Vice President, Marketing Technology.

Facebook 92

Facebook Mobile Advertising Advertising 92

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Are you ready for this level of technology? The clock is ticking.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Are you ready for this level of technology? The clock is ticking.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Are you ready for this level of technology? The clock is ticking.

Facebook 60

Facebook Social Media Mobile Video 60

PRSay

OCTOBER 14, 2016

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. And with so many critical cross-overs between industries, technologies, consumer needs / experiences / behaviors and societal issues – the possibilities are significant.

Real Estate 60

Real Estate Leadership Conference Construction 60

PR 20/20

JUNE 9, 2020

Between 2016 and 2019, PR 20/20 had evolved so much that the website was no longer a strong reflection of our vision. A critical piece of business growth, the website was no longer serving its purpose as the metaphorical “front door” to the agency. Our messaging is more specialized because we’ve become more specialized as an agency.

Web 60

Web Internal International Storytelling 60

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. PRophet shares roots with its agency as the founder of both companies is the same person.

Media 108

Media SEO Analytics Analysis 108

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. If you read my post, you know I put some of the blame on not having a clearly-defined editorial strategy. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy.

Blogging 40

Blogging Strategy How To Writing 40

Stern + Associates

AUGUST 8, 2022

“Though the vast majority of intrusions are of unpatched systems, some adversaries use so-called Zero-Day Vulnerabilities (ZDV) – yet-to-be-discovered openings in a system that are highly valued by intelligence agencies and sophisticated actors in countries like Russia and China,” Painter explains. appeared first on Stern Strategy Group.

Analysis 62

Analysis Government System Policies 62

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. In addition, Volkswagen took further steps.

Automotive 95

Automotive Study Report Transportation 95

Shift Communications

JANUARY 12, 2016

With this in mind, let’s examine a few of 2015’s top healthcare headlines as they’ll be a contributing factor into what happens in 2016 and beyond. Technology. What technological changes could threaten your business? The second way was the actual advancements in medical technology. Technology is constantly evolving.

Healthcare 60

Healthcare Pharmaceuticals Insurance Insurance 60

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story. And it’s not just the technology we’re excited about. Sample services include: Content strategy, with the Cognitive Content Hub™ methodology. Here’s what it means to you.

Marketing 52

Marketing Storytelling Technology Community 52

PR 20/20

FEBRUARY 29, 2016

Adapt more quickly to an exploding marketing technology landscape ? In The Marketing Performance Blueprint , Paul Roetzer outlined many of the challenges facing marketers today, and what it takes to overcome industry-wide gaps in talent, technology and strategy. Marketing technology assessment template.

Resources 40

Resources Marketing Technology Strategy 40

Shift Communications

DECEMBER 31, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Want to see how to do this for your blog?

Measurement 60

Measurement Tools Agency Blogging 60

PR 20/20

APRIL 1, 2021

That same week, I was offered my first internship with a public relations agency in Cleveland, Ohio (my hometown). I spent five years at that agency after graduation, then started my marketing firm, PR 20/20 , in 2005. Think about how rapidly technology has evolved over the last two decades. The Rate of Change is Accelerating.

Education 52

Education Marketing Conference Agriculture 52