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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. Here’s where a thoughtful yet robust public relations (PR) strategy can help address predictable reaction. A well-designed PR strategy should be that voice. Take blockchain, for example.

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4 Ways Technology Boosts The Retail Experience (And Retail PR)

ImPRessions - Crenshaw Communications

They’re also important trends for any retail PR strategy. While many customers still haven’t fully bought into chatbots as a real way to improve the shopping experience, the addition of smarter and better technology stands a good chance to change their minds in the near future.

Retail 310
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Strategies for Successful Digital Marketing

Ronn Torossian

Whether it’s a company in the business-to-consumer (B2C) or business-to-business (B2B) space, an effective digital marketing strategy can elevate a brand, drive leads, and foster a loyal customer base.

Strategy 195
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Strategies for Traditional Brands to Thrive in the Modern Market Landscape

Ronn Torossian

New technologies, consumer behaviors, and market trends are constantly changing, requiring traditional brands to adapt in order to remain relevant and successful. This means integrating digital technologies across all areas of the […] The post Strategies for Traditional Brands to Thrive in the Modern Market Landscape appeared first on.

Strategy 195
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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee Alcohol Use Disorder and Substance Use Disorder (AUD and SUD) concerns before they escalate.

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What is Technology PR?

Ronn Torossian

With the advent of the internet and social media, technology PR has become increasingly complex. The post What is Technology PR? appeared first on.

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How Generative AI Can Benefit Public Relations Strategies

Ronn Torossian

PR practices are set to be revolutionized by this innovative technology.

Strategy 195